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Jack _ Jill Mobile Phone Recycling

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					   Jack & Jill Mobile Phone Recycling
               Introduction
• Ian Molloy, Operations Manager Folamh Limited
• Purpose: To outline the partnership concept
  developed by J&J and its recycling partner
  Folamh Limited
• Mobile phone recycling is Jack & Jill’s main source
  of funding
• Current budget requirement is circa €3.6 million
  per year
   Jack & Jill Mobile Phone Recycling
               The Partners
• Jack and Jill Children’s Foundation
  – An Irish charity founded in 1997 to offer care and
    respite for any family with a child born with severe
    neurological development issues
  – Also act as advocates for the family in terms of
    helping with the simple things like dealing with
    the state system, medical cards etc.
  – Network of nurses throughout Ireland
  – Only 19% government funding
  Jack & Jill Mobile Phone Recycling
              The Partners
• Folamh Ireland Limited
  – A wholly owned Irish company
  – Development and management of the recycling
    operation on behalf of Jack & Jill
  – Intrinsically linked although separate companies
  – Have formed a joint venture for operations in
    Australia and future countries
  Jack & Jill Mobile Phone Recycling
    How your old phones will help
• An old mobile phone is seen as being a
  currency to J&J
• It costs approximately €1300 to care for a J&J
  family per month
• This equates to about 325 phones for one
  months care for a family
• This is 3900 per year
• J&J care for about 300 families
   Jack & Jill Mobile Phone Recycling
            The Partnership
• Took a view that everyone is looking for
  funding not just charities
• Cannot simply ask for cash donations
• Needed to recognise this and partner with
  organisations in a “trade” style relationship
• The organisation takes on the role as a
  collector of mobile phones and J&J supplies
  products in return
  Jack & Jill Mobile Phone Recycling
           The Partnership
• We develop a relationship with the supplier /
  manufacturer of products that are required
  by the organisation we are partnering with
• We agree a preferential charity price
• Initial offering is limited to key required
  products
• The offering expands as the program develops
• J&J, Folamh, the Organisation and the Partner
  all commit to doing ongoing PR
  Jack & Jill Mobile Phone Recycling
              Case Study
• Phones for Boards
  – Organisation: Schools in Ireland
  – Partner: Promethean
  – Offering: 3 types of Interactive Whiteboards in
    return for 300, 400 or 500 mobile phones
  – Success: 1403 schools registered, 281 boards
    ordered costing approximately €700,000
  – Expanded offering: laptops, visualisers, projector
    bulbs, maps, books...
    Jack & Jill Mobile Phone Recycling
                Our Support
•   Collection boxes
•   Collection bags
•   Flyers and handouts
•   “How to” cheat sheets
•   Posters
•   Bluetooth marketing
•   Club visit by Jack & Jill
•   Etc.
   Jack & Jill Mobile Phone Recycling
            Phones for Kits
• Organisation: GAA clubs in Ireland
• Partners: O’Neill’s and Umbro
• Initial Offering:
  – Sets of jerseys in a range of sizes in return for 220
    to 335 mobile phones - see next page
  – Defibrillator for 450 phones
• Expanded potential offering: balls, cones, kit
  bags, helmets, hurley’s, nets...
        Jack & Jill Mobile Phone Recycling
                 Phones for Kits
Supplier                Description                   Size     # of Phones
                        Set of 16 jerseys with
                        club crest and Jack & Jill
Umbro                   logo                           All        175
                        Set of 20 jerseys with
                        club crest and Jack & Jill
Umbro                   logo                           All        220
                        Set of 20 jerseys with
                        club crest and Jack & Jill
O'Neills                logo                         10 - 11      245
                        Set of 20 jerseys with
                        club crest and Jack & Jill
O’Neill’s               logo                         13 - 14      310
                        Set of 20 jerseys with
                        club crest and Jack & Jill
O’Neill’s               logo                          S - XL      335
                        Zoll AED Plus
                        Defibrillator with back-
        Pulse Medical   up pads, carry case,          N/A         450
                        pocket mask and rescue
                        kit
  Jack & Jill Mobile Phone Recycling
        Collection Suggestions
• Set up collections on a team basis not a club
  basis
• Give little incentives to team players for
  collecting
• Set up team league boards
• Give responsibility to individual team coaches
• Send constant reminders to parents
• Don’t go for one big “phone day” – its ongoing
  Jack & Jill Mobile Phone Recycling
               Benefits
• Number one benefit is that Jack & Jill have
  ongoing funding to take care of seriously sick
  families
• Clubs are seen to support an Irish community
  based charity
• Clubs receive equipment without spending
  cash
• Reduces the need to have children calling to
  houses looking for sponsorship etc.
   Jack & Jill Mobile Phone Recycling
                Benefits
• Fundraising efforts can be streamlined and
  focused into one direction, phone collection
• Parents do not have to spend money in
  recessionary times
• There is no limit to what the club can collect
  for
• Healthy inter team collection leagues can be
  set up
    Jack & Jill Mobile Phone Recycling
                Next Step
• Club registers onto the program
    – Call Jenny on1850 525 545
    – Email jenny@folamh.ie
    – Log on to www.jackandjill.ie/phonesforkits
•   We will send out collection materials
•   Club begins collecting
•   Contact us again with target reached
•   Folamh collect, verify and place order
•   Products are delivered
    Jack & Jill Mobile Phone Recycling
       What Other items we recycle
•   Mobile Phones
•   Digital Cameras
•   Computers Pentium 4 or later
•   Laptops Pentium 4 or later
•   Flat Screen Monitors
•   Laser / Inkjet Printer Cartridges

				
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posted:3/20/2011
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