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					  TheChronicleHerald.ca
   TheChronicleHerald.ca is Atlantic Canada’s largest and most
   comprehensive news website. As a member of the Interactive
   Advertising Bureau of Canada, TheChronicleHerald.ca is an excellent
   online medium to market to your potential clients using
   state-of-the-art, third party ad serving technology.


    Top reasons to advertise on TheChronicleHerald.ca
               Premium placement on one of Atlantic Canada’s most visited websites.
               Target your campaign to reach precisely the people you are looking for.
               Target leading edge and internet savvy users.

   Who visits TheChronicleHerald.ca?
               More than 80,000 unique visitors per day.
               750,000 absolute visitors per month (excludes: bots, email siphons, link bots, etc.)
               2,893,000 total visits per month.
               11 million pageviews per month.

   Canadian Internet Statistics
               Canadian newspaper websites are accessed more than twice as much at TV, radio or
               magazine sites.
               More than ¾ of newspaper website users also read a print newspaper.
               Over 21.7 million Canadians access the Internet regularly.
               62% of web surfers use their connection to visit news sites.
               91% of Canadians aged 18-34 are online regularly.
               88% of Canadians aged 35-54 are online regularly.




Sources:
comScore Media Metrix Canada, all locations. July 2006
Inter@ctive Reid Report, Ipsos Reid
Google Analytics Average Stats November, 2010
NADbank 2008
Totum Research 2008
Interactive Advertising Bureau of Canada
 84% of online readers throughout Nova Scotia
 read TheChronicleHerald.ca.
                                                                   Online Readers                   Online Readers
                                          Total       Percent         (Any paper)      Percent                       Percent
                                                                                                  TheChronicleHerald.ca
Demographic                         Adults 18+        Market                22% of      Reach                 84% of  Reach
                                                                         Adults 18+                   Online readers
         Total Adults 18+               756,800         100%               167,700          22%              141,400      19%
Gender
         Men                            366,100           48%               84,000          50%               65,700      46%
         Women                          390,700           52%               83,600          50%               75,700      54%
Age
        18-24                            88,600           12%               19,800          12%               14,300      10%
        25-34                           115,800           15%               34,500          21%               28,400      20%
        35-49                           219,400           29%               56,900          34%               50,300      36%
        50-64                           194,600           26%               46,400          28%               40,000      28%
        65 or older                     138,400           18%               10,100           6%                8,400       6%
Education
        Some High School                125,600           17%               10,700           6%                9,900       7%
        High School Grad                169,600           22%               29,500          18%               27,300      19%
        Some Post-Secondary             213,500           28%               52,800          32%               45,100      32%
        University Grad +               223,600           30%               68,900          41%               53,700      38%
Occupation
        Mgrs/Professionals              115,800           15%               40,100          24%               34,700      25%
        Other White Collar              130,800           17%               33,600          20%               26,100      19%
        Clerical/Admin                   56,100            7%               16,100          10%               13,800      10%
        Blue Collar                      99,400           13%               15,000           9%               12,400       9%
Household Income
        Under $30,000                   159,900           21%               20,300          12%               17,100      12%
        $30,000 - $49,999               132,900           18%               15,800           9%               13,200       9%
        $50,000 - $74,999               203,900           27%               41,500          25%               36,600      26%
        $75,000 - $99,999               122,400           16%               35,800          21%               28,200      20%
        $100,000 +                      137,800           18%               54,300          32%               46,300      33%
Household Tenure
        Owner                           616,700           81%              133,600          80%              113,300      80%
        Renter                          123,000           16%               30,500          18%               24,800      18%
Household Composition
        Adults only                     503,700           67%              108,800          65%               90,200      64%
        Adults with Children            251,400           37%               57,900          35%               50,300      36%
        Children under 6                 98,000           13%               20,300          12%               19,400      14%
        Children 6-11                   108,000           14%               21,000          13%               17,400      12%
        Children 12-17                  125,500           17%               33,500          20%               29,300      21%


      I.e. 756,800 adults 18+ reside in Nova Scotia; of these, 167,700 (22%) read
        online newspapers regularly; 141,400 (84%) of these online readers read
                                 TheChronicleHerald.ca.
Source: NADbank 2008; Base: 756,800 adults 18+ throughout NS.
Margin of Error: 1541 completed interviews throughout NS – results accurate to within +/-
2.4% in 19 out of 20 samples.
TheChronicleHerald.ca Creative Specifications
                         Leaderboard Specifications
                         Size: 728 X 90 pixels
                         File Size Max: 40K
                         Acceptable file formats: .gif, .jpg, .jpeg, .swf




                         Big Box Specifications
                         Size: 300 X 250 pixels
                         File Size Max: 40K
                         Acceptable file formats: .gif, .jpg, .jpeg, .swf




                          Skyscraper Specifications
                          Size: 160 X 600 pixels
                          File Size Max: 40K
                          Acceptable file formats: .gif, .jpg, .jpeg, .swf

                          Notes
                            The Chronicle Herald reserves the right to disallow
                            inappropriate creative.
                            All vokens must be approved by The Chronicle
                            Herald.
                            All expandable media must have a close feature.
                            Creative is due a minimum of 2 business days prior
                            to the projected launch date.
                            Flash animations must be no longer than 15
                            seconds, or 4 cycles.
                            Click tag requirements for Rich Media
                                           On(release) {
                                           getURL(clickTAG, “_blank”);
                                           }
TheChronicleHerald.ca
Commonly asked questions
Does the Chronicle Herald have an E-flyer option?
The Chronicle Herald is pleased to offer their flyer distribution clients the option to place their
flyer on the E-flyer section of TheChronicleHerald.ca at no extra cost. E-Flyers can be submitted
to TheChronicleHerald.ca as a .pdf file, or a direct link can be set up which would take
customers directly to their online flyer page.



How do I target my audience?
TheChronicleHerald.ca uses an award winning ad serving software called Open AdStream® to
target, monitor, and manage advertising delivery. Open AdStream® targets by domain, country,
province, operating system, browser name or version. It also allows users to set a "frequency
cap“, which restricts the number of times a specific visitor is shown a particular advertisement.
Online advertising campaigns can be designed to show only on designated pages within our site
for specific days of the week, as well as a specific time of day.



How do I know if my advertising is effective?
Open AdStream® campaign reporting is the richest within the industry. The number of reports
that can be generated is unlimited and can be defined by site, advertiser, section, viewer, click-
throughs, and more. Reports can be exported to Excel and sent to our clients on a weekly or
monthly basis to give you up to date statistics on the performance of your campaign. Reporting
is perhaps the largest advantage of Web Advertising, in that it allows you to monitor your
campaign and make any necessary adjustments before it is too late. Far too often Television and
Radio ads are long over before an advertiser realizes that they were ineffective or unsuccessful.



How is Online Advertising Charged?
Online Advertising is charged on a CPM basis. CPM stands for Cost Per Mille, or Cost Per
Thousand. Advertisers purchase online advertising space based on the number of impressions or
ads they wish to have displayed on one of our 4 great sites. This cost structure allows clients to
customize a campaign to fit their needs and their budget.

				
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