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					                                     Medic PSA Tool Kit

Medic PSA:
The medic PSA was developed by Acadian Ambulance and can be found on the AAA’s website. To
download the Medic PSA, follow these steps:
       1. Go to www.the-aaa.org and on the left hand column, under Community Service, there is a
            link to the Medic PSA.
       2. Chose either the Real Player or Windows Media Player format of the PSA, and right-click on
            that link
       3. Highlight and select Save Target As, and save the file to your PC.

Helpful Hints:
Network Television
       Find contact information for your local network television station. This can be done on the
        Internet by going to their website and looking for contacts. (i/e www.whdh.com local channel 7 in
        MA, contact link on bottom of home page, provides email links)
       Send message to station manager inquiring about contact/procedure for airing a public service
        announcement.
       Provide brief description of PSA, audience, intent, and benefit; offer to forward a copy of the clip
        to be previewed.
Local Cable Television
       Find contact information for your local cable television channels. This can be done on the Internet,
        on your local cable access channel or in your town/city phone book. (i/e www.necn.com New
        England Cable News in MA, feedback tab on left hand side, provides contact)
       Send message to station manager/public relations manager inquiring about contact/procedure for
        airing a public service announcement.
       Provide brief description of PSA, audience, intent, and benefit; offer to forward a copy of the clip
        to be previewed.
Local Radio Stations
       Find contact information for your local radio stations. This can be done on the Internet. ( i/e
        www.wbz1030.com News Radio 1030 in MA, click on Inside WBZ radio tab on left, click on
        about WBZ news radio icon, contact information is listed w/names of contact people)
       Contact the local sales manager and request information regarding PSA’s. How to have your PSA
        aired, format needed for broadcast, etc.
       Offer to email clip to station to be previewed and provide brief description of audience, intent and
        benefit from PSA.

				
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