Morgan First on Finding Your Market (Feb) Teaching Materials

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					                                 Virtual Speaker Series

The purpose of the Virtual Speaker Series is to inspire and equip participants to make
massive leaps in their entrepreneurial journey. In order for this to happen, participants

      Pull one or more actionable nuggets from each event
      Use an action-oriented mindset to complete those nuggets

                                    Action Principles

Many individuals struggle to bridge the gap between their dreams and actions toward
those dreams. As a result, most dreams stay in people‟s mind‟s as desires until they‟re
abandoned with the justification that they were never realistic.

One of the core reasons that people aren‟t able to bridge this gap is that they‟re never
taught an „action-oriented‟ mindset. Action is mindset, and it‟s learnable.

Unfortunately, many people describe themselves as lazy, when in reality, they‟re just
missing knowledge that they can easily learn.

                              Universal Action Questions

Below are keys for turning Virtual Speaker Series events into action with the right
mindset. Each question increases that odds of you taking action:

   1. What are the most important actions you can take as result of today‟s event?

   2. How long do you anticipate it take to complete those action(s)?

   3. What days & blocks of time will you set aside in order to complete those actions?

   4. What is the first action you can take today?

   5. When today can you take that action?

                      Morgan First VIRTUAL SPEAKER SERIES
6. Why is that action really important?

7. What can you do now to ensure that you have the most energy possible during
   that time period?

8. What distractions will you eliminate before the scheduled time period?

9. What reward(s) will you give yourself once you‟ve completed all of the

10. What consequence will you take on if you don‟t complete the action step?

11. Who can support you in completing the action?

12. What are your biggest challenges to completing the action? How can you
    eliminate those challenges?

                  Morgan First VIRTUAL SPEAKER SERIES
                How to Turn General Action Steps into Specific Ones

It is critical for action steps to be measurable. Measurable action steps make it possible
to know whether or not you‟ve actually accomplished the step or not. You will know you
have a clear action step when someone else could easily determine whether or not you
actually completed the step.

For example, let‟s say your action step is “Network.” While networking is great,
networking could mean a million different things. It could be shooting off an email to a
friend or going up an introducing yourself to someone new. Or it could mean introducing
yourself to 10 new people.

Generally, when an action step involves going outside your comfort zone, you will
default to the lowest common denominator in the heat of the moment. For example,
have you ever committed to waking up early in the morning, but didn‟t set an alarm
clock. Chances are that you will only wake up when you aren‟t tired anymore.

      Test my Idea                         Survey 5 people
                                           in the room.

      Raise money                          Ask mentor if they know
                                           someone who could invest

                                           Ask 5 people if they are
      Find biz partner                     interested or know someone who
                                           is interested in joining a biz.

                      Morgan First VIRTUAL SPEAKER SERIES
                            Morgan First Discussion Questions

   1. What concept will you remember for the rest of your life?
   2. Do you agree/disagree with the points the speaker addressed? Why?
   3. Did your perception of social media marketing change after this interview? If so,
       how did it change?
   4. Can you relate to any of Morgan‟s challenges as an entrepreneur (e.g. being a
       female, having dyslexia)? How can you view these challenges as opportunities?
   5. Do you agree with Morgan‟s advice about co-founders? Have you ever had a
       similar situation with a co-founder?
   6. Does your company satisfy a certain niche? Share how you came across this
   7. What do you think about Morgan‟s unique advertising? How do you think you
       could use similar marketing tactics to reach your target market?
   8. Have you ever been in a situation like Morgan‟s where you had to take a leap of
       faith on sales and hope that you met your goal?
   9. Have you ever experienced failure like Morgan did with her second company?
       What can you take away from her experiences?
   10. Second Glass is very demographic specific and has received criticism from older
       generations. Have you ever been criticized from others outside of your market?
       How did you handle this criticism?
   11. Have you ever used interns in your company? How did you find them?
   12. Do you agree with Morgan that you should share your ideas with everyone? Why
       or why not?
   13. Have you ever cold called someone who is high up in a company? Share your
       experience and what you may do different after listening to Morgan‟s advice.
   14. Morgan discussed the importance of confidence. What types of situations help to
       build your confidence?

© 2011 Extreme Entrepreneurship Education, LLC All Rights Reserved.

                        Morgan First VIRTUAL SPEAKER SERIES

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