cognisconnect Nutrition & Health News Issue 5 – May 2005 Cognis expands its world of natural choices • Innovative products and ground-breaking science to drive market growth The launch of the Plantalin™ range and Xangold® 10% GFB, plus the publication of a landmark study on CLA, together endorse Cognis Nutrition & Health’s global strat- Xangold® 10% egy of providing customers with high quality natural-source products supported by credible science and marketing expertise. “Around the world, consumers are seeking Gelatin-Free Beadlet new ways to help them and their families lead healthy, active lives. Working in partnership Cognis Nutrition & Health has with our customers, we are developing and marketing innovative products and concepts launched its first vegetarian lutein designed to meet that demand now, and in the future.” says Norbert Weitkemper, Director esters beadlet, Xangold® 10% GFB, a Global Marketing, Cognis Nutrition & Health. Dr Ralf Zink, Director Global Technology, natural-source eye health ingredient concurs, adding: “Technical expertise and investment in sound scientific research are essen- with manufacturing advantages for tial foundation stones for successful, long-term product marketing strategies.” food supplement and dry food formulators. Xangold® 10% GFB natural lutein Study confirms Tonalin® CLA esters are gelatin-free, non-GMO, GRAS (Generally Recognized As Safe) and helps keep off lost body fat kosher, making Xangold® 10% GFB the beadlet of choice for the growing vege- tarian market. Launched at Vitafoods three years ago, Tonalin® CLA is now a cornerstone of the Cognis N&H portfolio. Its role in healthy body composition and weight management has recently been highlighted by the publication of the second year results of a long-term safety study in the prestigious Journal of Nutrition. The results confirm that taking Tonalin® CLA maintains decreased body fat and lean body mass levels and so also aids weight management, reducing the potential The hallmark of the new Xangold® 10% ‘yo-yo’ effect often associated with diet plans. Produced GFB is its first-rate stability. Cognis’ inno- through a new proprietary process that converts linoleic vative beadlet technology produces acid from safflower oil into CLA, Tonalin® CLA provides uniform, spherical particles designed to the highest quality of conjugated linoleic acid on the withstand the rigours of tableting and market and is available as water-dispersible powder or encapsulation, resulting in less overage oil, offering a broad range of options for new product and more space in the formulation. and concept development. Plantalin™ High Quality Plant Extracts Trends analysis shows that the functional food and beverage sector continues to experience strong growth. In recognition of this market opportunity, Cognis has launched a new range of high-quality water-soluble plant extracts, specially designed to be incor- porated easily into a wide variety of foods and beverages. The Plantalin™ range offers manufacturers innovative ways to enhance the consumer appeal of products. See page 2. Plantalin™ Launch Add Plantalin™ appeal to food and beverage products As the pace of life gets ever faster, health and convenience are among key trends driving product inno- vation in the food and beverage sectors. With consumers continually seeking new ways to help them lead healthy, active lives, the Plantalin™ range of high quality plant extracts offers new opportunities to capitalize on these important market trends. The range is designed with several food and beverage product concepts in mind, for example: relaxing, anti- stress, sleep-promoting; energy-boosting, mental alertness, mood-enhancing; general well-being, restoration of balance and harmony; body shape and weight management. Sourced from European and Asian plants tradition- ally-recognized for their health-enhancing properties, Plantalin™ extracts offer a choice of energizing, calming or balancing qualities, to add consumer appeal to products. Ginseng: A well known Asian herb, renowned for thousands of years for its rejuvenating, energy-boosting and harmony-inducing properties. Lemon balm: Long considered a calming herb and widely associated with easing tension and stress, enhancing relaxation and promoting restful sleep. Green tea & Rich in antioxidants and synonymous with good health and longevity, Green tea low green tea may also support dieting. Green tea low caffeine offers the caffeine health-enhancing properties of green tea catechins without the stimulating properties of its caffeinated counterpart. Guarana: Used for centuries in its native Brazil as a natural boost for mental and physical energy. Aloe vera: Increasingly popular as an internal cleanser, helping to balance gut flora and promote harmony, health and beauty from within. Passion flower: Popular in many parts of the world for its association with relaxing and soothing effects. Market Trends: ‘Nutritionally Curious’ to ‘Nutritionally Active’ consumers • According to market analysts Datamonitor, almost three-quarters of Europeans are now more concerned about their health and well-being compared to a year ago. 1 Consumers are increasingly well-informed and adventurous about healthy ingredients and are moving from being ‘nutritionally curious’ to ‘nutritionally active’. 2 At the same time, factors such as longer working hours and commuting times means greater emphasis is being placed on convenience. • Functional Functional beverage sales in Western Europe are predicted to rise to around 5,000m litres by 2008 – a higher growth rate than for traditional beverages.3 Healthy growth of 7-9% is forecast for energy drinks over the next 5 years and sports or fitness waters are increasingly popular 3, as are unusual tea varieties. 4 Beverages currently account for the majority of new launches with plant extracts. • The number of functional food consumers in major European markets is growing each year by around 6-7%. 1 Sports and fitness nutrition is now a distinct food sector with a broad consumer base and there is strong product innovation in the energy bar industry. 5 Healthy ingredients are increasingly being added to foods such as biscuits and sweets, as well as ‘healthy image’ products like dairy foods and fruit juices. 6 Plantalin™ Launch Manufacturer-friendly Offering excellent solubility or dispersibility, Plantalin™ extracts are easy to use. They are designed to be readily incorporated into a wide range of food and drink applications, from baked goods to beverages, cereals to snack bars, milk and yogurt products to meal replacements, and chilled desserts to confectionery. The products are supplied as water-soluble powders, except Plantalin™ Aloe vera which is a gel, for easy blending into aqueous media at ambient temperatures. Since water is the only solvent used (not alcohol) there is no solvent residue. Consistently High Quality Plantalin™ extracts are standardized and carefully-controlled from raw material to final extract to ensure reproducible high quality. The raw material is selected through specific analysis and tech- niques and every stage of production is rigorously monitored. The Botanicals Expertise final product is analysed according to standard specifications for actives content and microbiological quality. Plantalin™ extracts With almost a century of experience in the botanicals industry are subject to additional standardization control with analy- through its Barcelona-based operation, Cognis Nutrition & Health sis of known natural ingredients – catechins in also enjoys a close, collaborative relationship with experts at the Plantalin™ Green tea, for example. prestigious Royal Botanic Gardens at Kew in London. Dr Sybille Buchwald-Werner, Cognis Nutrition & Health’s Technical Department Manager, says: “We share Kew’s commitment to sustain- ability and conservation and value the input of their world-class team in authenticating our ingredients and testing their efficacy” . Plantalin™ … at-a-glance She is pictured here (on the left, above) in Kew’s Princess of Wales Conservatory, together with Professor Monique Simmonds, Head of Biological Interactions at Kew. • High-quality, water-soluble plant extracts • Wide range of food and beverage applications • Excellent solubility and dispersibility • Choice of energizing, calming or balancing qualities • Standardized in marker substances • Backed by application and analytical support • Developed in response to market trends For a Plantalin™ information pack, or to discuss individual needs, please e-mail email@example.com, tel: +49 730 313 326, fax: +49 730 313 287, or contact your local sales manager – an up-to-date list of contacts is available at www.cognis.com Experts Confirm Safety of Vitamin E A world of natural choices Several leading vitamin E experts, including Helmut Sies, Part of the extensive product portfolio from Cognis Maret Traber and Frank Kelly, have concluded, after a review of clinical trial evidence, that vitamin E supplements appear safe Betatene® for most adults in amounts up to 1600 IU. Their review article Natural mixed carotenoids is published in the April issue of the American Journal of Cegepal® Clinical Nutrition (Vol. 81, No. 4, 736-745, April 2005). The full Essential fatty acids in powder form text of the article is freely available on the journal’s website. Covi-ox® In the review, the authors point out that:“In the Western world, Natural mixed tocopherols intakes of vitamins E and C are rarely low enough to cause overt deficiency diseases. Low intakes of these antioxidant micronutri- Covitol® ents may, however, increase the risk of certain chronic diseases and The power of natural-source vitamin E accelerate several indicators of the aging process. These effects Delios® may be at least partly due to inadequate protection of tissues Medium chain triglycerides against oxidative damage from free radicals. Numerous studies Plantalin™ suggest supplements of vitamin E, vitamin C, or both may High quality plant extracts contribute, in many situations, to lowering the risk of specific chronic diseases such as Alzheimer disease, age-related macular Tonalin® CLA Conjugated linoleic acid degeneration, some types of cancer, cataracts, and ischemic heart disease (IHD).” Vegapure® The experts also state: “Because of much supporting evidence, Plant sterol esters the hypothesis that antioxidant activity may help decrease the risk Xangold® of these diseases is viable, despite the fact that several clinical Natural lutein esters trials failed to find benefit.” Tonalin® conjugated linoleic acid is an exclusively licensed trademark of the Cognis Group References 1. Datamonitor, Global Consumer Trends 2004 2. Datamonitor, Health on-the-Go 2005 3. Zenith Int’l W. Europe Functional Soft Drinks 2004 4. Mintel Tea & Herbal Tea 2005 5. Frost & Sullivan Energy & Nutrition Bars 2004 6. Datamonitor Emerging Concepts in Food, Drink & Personal Care 2003 Cognis contacts For information in Europe: For information in North America: For information in Asia Pacific: Functional Food Functional Food Functional Food/Food Technology Phone: +49 7303 13-326 Phone: +1 708-579-6150 Phone: +60-3-3122-6750 Fax: +49 7303 13-287 Fax: +1 708-579-6152 Fax: +60-3-3122-6910 e-mail: firstname.lastname@example.org e-mail: email@example.com e-mail: nutrition-and-health- firstname.lastname@example.org Food Technology Food Technology Phone: +49 7303 13-366 Phone: +1 708-579-6150 Dietary Supplements Fax: +49 7303 13-703 Fax: +1 708-579-6152 Phone: +61-3-9584-4588 e-mail: email@example.com e-mail: firstname.lastname@example.org e-mail: nutrition-and-health- email@example.com Dietary Supplements Dietary Supplements All information given in this statement reflects our current knowledge and inter- Phone: +49 2173-4995-116 Phone: +1 708-579-6150 pretation of relevant legislation and legal practise. COGNIS EXPRESSLY DIS- CLAIMS ANY RESPONSIBILITY FOR THE SUITABILITY OF THIS INFORMATION FOR PRODUCTS FOR ANY SPECIFIC OR PARTICULAR PURPOSES INTENDED BY THE Fax: +49 2112006-10116 Fax: +1 708-579-6152 USER. Our suggestions do not release Cognis´ customers from evaluating the individual products as to their legal compliance. Cognis does not assume any lia- bility or risk involved in the use or marketing of its products as the conditions of e-mail: nutrition-and-health- e-mail: firstname.lastname@example.org use are beyond its control. The user of the products is solely responsible for compliance with all laws and regulations applying to the use of the products. email@example.com Cognis Deutschland GmbH & Co.KG · Rheinpromenade · 42789 Monheim am Rhein · Germany www.cognis.com Phone: +49 2173 4995 116 · Fax: +49 2112006-10116 · e-mail: firstname.lastname@example.org Cognis Connect · Editor: Anne Moore · Cognis Ireland Ltd · Nutrition & Health · Little Island · Cork · Cognis and Cognis Logo (Cognis&Design) are registered trademarks of the Cognis Group.