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Knowledge Exchange and Dissemination Tools and Technologies

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Knowledge Exchange and Dissemination Tools and Technologies Powered By Docstoc
					                         Knowledge Exchange and Dissemination
                                Tools and Technologies
 An Environmental Scan of Web 2.0 Technologies prepared by the Ontario Tobacco Research Unit for the
                                Canadian Public Health Association




                                        Tracey Borland, MSc
                                        Robert Schwartz, PhD



                                    Ontario Tobacco Research Unit
                                           March 31, 2010




The Ontario Tobacco Research Unit                                                                      1
Production of this report has been made possible through a financial contribution from Health Canada. The
views expressed herein do not necessarily represent the views of Health Canada.




The Ontario Tobacco Research Unit                                                                       2
Name               Type of         Objectives                     Features                       Target               Evaluation
                   tool/technology                                                               audience/clients

GLOBALink          Online tobacco   Managed by the                News Bulletins:                Individuals          Evaluation not
(international)    control          International Union Against   international, regional or     belonging to         identified;
                   community        Cancer, GLOBALink is the      thematic                       international        awarded Luther L.
                                    leading international                                        organisations        Terry Award
                                    tobacco control community     GLOBALink newsletters,         worldwide, which
                                    serving all those active in   tobacco access law news,       includse
                                    tobacco-control, and public   and tobacco on trial, US       information
                                    health.                       status reports on tobacco,     centres, news
                                                                  etc.                           editors, cancer
                                                                                                 societies, health
                                                                  Electronic Conferences         educators, project
                                                                                                 officers and
                                                                  Full-text databases            congress
                                                                                                 organisers
                                                                  Home-page service: free
                                                                  web/list-hosting to tobacco-
                                                                  control organizations




The Ontario Tobacco Research Unit                                                                                              3
Name               Type of         Objectives                         Features                        Target               Evaluation
                   tool/technology                                                                    audience/clients

Program Training   Communities of      PTCC builds capacity in        Resources:                      Ontario public       Evaluation not
and Consultation   practice portal :   tobacco control at the local                                   health units and     identified
Centre (PTCC)      (Tobacco-free                                      Better practices toolkit;       Tobacco Control
                                       level through training,
(Ontario)          sports and                                         webinars; project
                                       consultation, resource                                         Area Networks
                   Tobacco use                                        publications; LEARN
                   reduction for       development, media             (communities of practice        (TCANs);
                   young adults)       analysis, and referral         portal, lessons learned         Local tobacco-free
                                       services.                      repository, evidence-based      coalition members;
                   Online resource                                    reviews)                        Community health
                   system                                                                             centre staff;
                                                                      Workshops:                      Voluntary
                   Electronic
                                                                                                      organizations
                   network                                            Advertised on/registration
                   (Media)                                            via website                     staff/volunteers;
                                                                                                      Health care
                                                                      Media network:                  providers; others

                                                                       Members receive updates
                                                                      on events, policy and
                                                                      legislative developments,
                                                                      and support materials; are
                                                                      invited to participate, at
                                                                      their discretion, in specific
                                                                      media campaigns and
                                                                      register for PTCC
                                                                      workshops.




The Ontario Tobacco Research Unit                                                                                                    4
Name                Type of         Objectives                   Features           Target              Evaluation
                    tool/technology                                                 audience/clients

IDM best            Community of    To promote discussion        IDM basics         It is meant for      Evaluation not
practices for       practice        regarding best practices                        anyone interested    identified
health promotion,                   ideas                        Monthly features   in developing or
public health and                                                                   using best practices
population health                   To make the application      Resources          approaches to
                                    of best practices easier                        prevent illness and
Canadian: Funded                                                                    enhance health,
by the editor                       To help build a broad best                      whether in the area
Barbara Kahan                       practices "community"                           of health
                                                                                    promotion, public
                                    To provide information                          health, or
                                    about the IDM approach                          population health.
                                    to best practices




The Ontario Tobacco Research Unit                                                                                 5
Name               Type of         Objectives    Features                  Target              Evaluation
                   tool/technology                                         audience/clients

Web-assisted       Community of     Not stated   Directory                 Individuals         Evaluation not
tobacco            Practice                                                involved in         identified
interventions      including active              Presentations             tobacco control
(wati.net)         members                                                 and interested in
                   dealing with                  Resources (Global Web-    WATIs
                   Web Assisted                  Assisted Tobacco
                   Tobacco                       Intervention Inventory)
                   Control
                   Intervention                  Uses Globalink for its
                   (e.g.:                        discussions/network
                   prevention,
                   smoking
                   cessation)




The Ontario Tobacco Research Unit                                                                        6
Name                Type of         Objectives                     Features                      Target              Evaluation
                    tool/technology                                                              audience/clients

Canadian Action     Online          1. National Network: To        Resource section:             All individuals     Evaluation not
Network for the     community          create a national                                         working in the area identified
Advancement,                           network of smoking          Wiki clinical best practice   of tobacco control,
Adoption and                           cessation                   guidelines; online            either working
Dissemination of                       researchers, policy/deci    discussion group for          directly or
Practice Informed                      sion- makers and            members                       indirectly with
Tobacco                                practitioners/providers t                                 clients/patients
Treatment (CAN-                        o inform smoking            Members also receive:
ADAPTT)                                cessation research and
                                       practice.                   Updates on CAN-
                                                                   ADAPTT’s research and
                                    2. Research Agenda: To         funding opportunities
                                       develop a practice-
                                       informed research           Notices of General
                                       agenda in key areas of      Meetings
                                       smoking cessation that
                                       bridges the gaps
                                       between clinical
                                       practice, research and
                                       theoretical frameworks.


                                    3. Knowledge Translation:
                                       To translate research
                                       findings into a dynamic
                                       set of evidence-based
                                       guidelines on smoking
                                       cessation (i.e., Wiki-



The Ontario Tobacco Research Unit                                                                                              7
                                       guidelines).

                                    4. Dissemination and
                                       Engagement: To
                                       disseminate findings
                                       and engage stakeholders
                                       from national and
                                       professional
                                       organizations to
                                       promote the adoption of
                                       the Wiki-guidelines.

                                    5. Collaboration: To
                                       collaborate with other
                                       projects in tobacco
                                       control.

                                    6. Evaluation: To evaluate
                                       the system and
                                       population impacts of
                                       the proposed practice-
                                       based research network.




The Ontario Tobacco Research Unit                                8
Name                Type of         Objectives                      Features                 Target              Evaluation
                    tool/technology                                                          audience/clients

CAPTURE             Online            The CAPTURE Project will      Blogs                    Researchers,        Evaluation not
Project/ Le Project community that    collect, share and support                             prevention          identified
CAPTURE             utilizes a web-   the use of “real-world”       Facebook                 practitioners and
                    based IT          evidence on what works, for                            policy makers
Canadian platform platform and is     whom and in what context,     Twitter
to increase usage   open sourced      to improve primary
of real-world       and uses open     prevention of chronic         Videos
evidence            architecture      disease.
                                                                    Articles

                                                                    Monthly news bulleting




The Ontario Tobacco Research Unit                                                                                          9
Name               Type of         Objectives                        Features                       Target             Evaluation
                   tool/technology                                                                  audience/clients

The Health         Online learning   To increase the knowledge,      The Online Health Program      HCU's services are Evaluation not
Communication      community;        skill and confidence level of   Planner (OHPP)                 available free of    identified
Unit (Canadian)    resource          THCU client groups in the                                      charge to Ontario
                   system; blog,     planning, implementation        Evidence to support            health promotion
                   electronic        and evaluation of health        planning decisions             practitioners from
                   network,          promoting initiatives                                          public health units,
                                                                     Models: evaluation, health     community health
                                     To increase the adoption of     communication, making the      centres, district
                                     ‘state of the art’ health       case, planning, policy         health councils,
                                     promotion ideas and             change and sustainability      voluntary agencies,
                                     resources in Ontario                                           and others working
                                                                     Webcasts                       in the field of
                                     THCU provides provincial                                       health promotion.
                                     and regional workshops,         Health Promotion Essential
                                     tailored consultations, and     Resource Tour
                                     quality resource materials.
                                                                     THCU Blog: The Learning
                                                                     Community

                                                                     French resources

                                                                     Self-directed online courses




The Ontario Tobacco Research Unit                                                                                               10
Name                Type of         Objectives                        Features                      Target             Evaluation
                    tool/technology                                                                 audience/clients

Online Health       Online learning     To develop health             Ontario health promotion e-   Public health,     Annual reports
Promotion           community,          promotion capacity to         bulletin                      health promotion   from 2001 to
                    resources, blog,    enhance community well-                                     and community      2008
Health Nexus/       wiki, online        being, and advocate for       Le Bloc-notes                 workers, general
Nexus Santé         course, listservs   policies and resources that                                 public, policy
                                        promote health.               Click4HP                      makers
(Ontario Ministry
of Health                               Build capacity                Maternal Newborn and
Promotion, the                                                        Child Health Promotion
Ministry of                             Connect communities to        Network Newsletter
Children and                            resources
Youth Services,                                                       Health Nexus Today Blog
Ontario Trillium                        Form partnerships
Foundation,                                                           Online tools
Public Health                           Advocate for change           - Web links
Agency of Canada                                                      - Health promotion
and Health                                                              assessment tool
Canada.)                                                              - Online community
                                                                        search
                                                                      - Health promotion 101-
                                                                        online course
                                                                      - Tools for an inclusive
                                                                        Ontario Workbook
                                                                      - Health Nexus Wiki
                                                                      - online projects




The Ontario Tobacco Research Unit                                                                                              11
Name                Type of         Objectives                   Features                       Target             Evaluation
                    tool/technology                                                             audience/clients

Interdisciplinary   Portal          Three teams of Canadian      ICE Network;                   Researchers and    Evaluation not
capacity                            researchers were funded in                                  students           identified
enhancement:                        2003 to:                     Wiki on tobacco control
enhancing the                                                    research methodology;
science to reduce                      •   Support innovative,
tobacco use                                trans-disciplinary,   Newsletter
(Canadian)                                 collaborative
                                           research in tobacco   Online community
                                           control;              directory; population health
                                                                 data repository
                                       •   Build capacity for
                                           the next generation
                                           of tobacco control
                                           researchers


                                       •   Enhance the use of
                                           research to improve
                                           tobacco control
                                           policies and
                                           practices in Canada
                                           and beyond.




The Ontario Tobacco Research Unit                                                                                          12
Name               Type of         Objectives                       Features                     Target             Evaluation
                   tool/technology                                                               audience/clients

Smoke-FX.com       Portal           SmokeFX is part of The          Smoke signals (what’s        Youth              Evaluation not
(Canadian)                          Youth Tobacco Vortal            happening in your                               identified
                                    Project that is funded by       community)
                                    Smoke-Free Ontario,
                                    Ministry of Health              Kick Butt
                                    Promotion.                      (what you can do)

                                    The Youth Tobacco Vortal        Clear the Smoke (the real
                                    Project was designed to         facts about tobacco)
                                    reach youth with tobacco
                                    control messages and news       Law and order (tobacco
                                    of local tobacco-related        style)
                                    activities, via the Internet.
                                                                    No butts about it (time to
                                    The Project consists of a       quit)
                                    network of inter-related
                                    websites, the “portal” site of Smoke and mirrors (Big
                                    which is                       Tobacco’s dirty tricks)
                                    www.smokefx.com.
                                                                   Smoke gets in your eyes
                                                                   (Protection)

                                                                    Lights, camera, addiction!
                                                                    (Tobacco and the movies)

                                                                    Homework help, Fun stuff
                                                                    and Quizzes




The Ontario Tobacco Research Unit                                                                                           13
Name               Type of         Objectives                       Features                   Target              Evaluation
                   tool/technology                                                             audience/clients

Cancer View        Portal           Cancer View Canada              Cancer View Finder          People affected by Evaluation not
Canada (Canadian                    connects Canadians to                                      cancer including     identified
Partnership                         online services, information    Collaborative              patients, survivors,
Against Cancer)                     and resources for cancer        Communities                friends, family and
                                    control.                                                   the public
                                                                    Canada's Cancer Control    People who treat or
                                    It is an ever-evolving portal   Strategy                   care for people
                                    that brings together                                       affected by cancer
                                    resources for cancer            Cancer control sites and    People who work
                                    prevention, screening,          services:                  in cancer control or
                                    treatment, and supportive,                                 health-care
                                    palliative and end-of-lifeCancer information service;      organizations
                                    care.                     online telephone directory;      across Canada
                                                              psychosocial oncology
                                    Through its collaborative educational opportunities;
                                    tools, Cancer View Canada community services locator;
                                    also links people in the  Canadian cancer trials;
                                    Canadian cancer community Canadian virtual hospice;
                                    to each other.            prevention policies; SAGE;
                                                              Canadian Partnership
                                                              Against Cancer




The Ontario Tobacco Research Unit                                                                                          14
Name                 Type of         Objectives                    Features                          Target             Evaluation
                     tool/technology                                                                 audience/clients

Cancer Control       Portal          To offer public health        This site provides resources Public health           Evaluation not
Planet/Portail                       professionals resources for   that are categorized into five professionals         identified
Canadien                             comprehensive cancer          steps for comprehensive
P.LA.N.E.T.E sur                     control planning              cancer control.
la lutte contre le
cancer (Variety of                                                 Currently in its first release,
US sponsors, such                                                  the site offers:
as CDC, NCI,
ACS and                                                                •   Cancer data by
SAMHSA)                                                                    province
                                                                       •   Information on
                                                                           research partners
                                                                           across Canada
                                                                       •   Research reviews of
                                                                           cancer control
                                                                           intervention
                                                                           approaches
                                                                       •   Downloadable
                                                                           research-tested
                                                                           intervention
                                                                           programs and
                                                                           products
                                                                       •   Previous evaluations
                                                                           of cancer programs




The Ontario Tobacco Research Unit                                                                                               15
Name               Type of         Objectives                       Features                   Target             Evaluation
                   tool/technology                                                             audience/clients

The Canadian       Portal           To improve policy and           Ability to search for      Public health      Evaluation not
Best Practice                       program decision-making         evidence-based public      practitioners,     identified
Portal (Public                      by enabling access to the       health interventions and   researchers and
Health Agency of                    best available evidence on      resources                  policymakers
Canada)                             chronic disease prevention
                                    and health promotion
                                    practices.

                                    It also aims to increase the
                                    decision-making
                                    involvement and awareness
                                    of the intended populations
                                    of interest. This is
                                    particularly important for
                                    decisions that support:
                                         • The reduction of
                                             health disparities
                                         • Integrated
                                             approaches to the
                                             prevention of
                                             chronic diseases
                                         • The long-term goals
                                             of the Public Health
                                             Agency of Canada




The Ontario Tobacco Research Unit                                                                                         16
Name               Type of         Objectives                      Features                   Target               Evaluation
                   tool/technology                                                            audience/clients

Canadian Council   Portal and        CCTC acts as a key            Tobacco control research   Individuals          Evaluation not
on Tobacco         online resource   facilitating agent to         catalogue                  working/involved     identified
Control            centre            coordinate and support                                   in tobacco control
                                     advocates in tobacco          Portal for members:        in Canada
                                     control. It does this by:
                                                                   Online directory
                                     Creating and maintaining a
                                     knowledge network; and        Forums

                                     Actively linking key          Message boards
                                     persons and agencies
                                     throughout the tobacco        Surveys
                                     control movement so that
                                     they may learn from and
                                     gain from each other’s
                                     knowledge and experience.

                                     CCTC portal provides
                                     opportunity for people in
                                     tobacco control to network,
                                     discuss ideas, keep abreast
                                     of hot topics, and network
                                     with colleagues from across
                                     Canada in a private setting




The Ontario Tobacco Research Unit                                                                                          17
Name               Type of         Objectives                    Features          Target             Evaluation
                   tool/technology                                                 audience/clients

Ontario Tobacco    Online           1. Exercise leadership in    Online library    Researchers,       Evaluation not
Research Unit      resources           the design and conduct                      students, public   identified
                                       of research projects      Online glossary   health
                                    2. Increase Ontario's                          practitioners,
                                       capacity to conduct                         policy makers
                                       research, monitoring
                                       and evaluation
                                    3. Monitor programs and
                                       activities conducted
                                       under the auspices of
                                       the Ontario Tobacco
                                       Strategy
                                    4. Provide advice and
                                       technical expertise on
                                       program evaluation
                                       and best practices
                                    5. Analyze and
                                       disseminate science-
                                       based information for
                                       the research and public
                                       health communities
                                    6. Strengthen and
                                       broaden provincial,
                                       national and
                                       international network
                                       of researchers,
                                       programmers,
                                       policymakers



The Ontario Tobacco Research Unit                                                                             18
Name               Type of         Objectives                         Features                        Target             Evaluation
                   tool/technology                                                                    audience/clients

Tobacco            Online resource   The Tobacco Informatics          User-friendly access to over    Researchers,       Evaluation not
Informatics                          Monitoring System will           a hundred key tobacco           students, public   identified
Monitoring                           provide a major new              control indicators related to   health
System                               resource to public health        prevention, protection, and     practitioners,
(Forthcoming)                        professionals, researchers,      cessation                       policy makers
                                     and policy makers. This
Ontario Tobacco                      web-based information            The slick user friendly and
Research Unit                        system will greatly facilitate   easy-to-navigate front end
                                     tobacco-related knowledge        empowers users to access
                                     exchange by consolidating        data from limited circulation
                                     information in a user-           sources and to generate
                                     friendly package.                analyses which would
                                     Stakeholders will be able to     otherwise require
                                     quickly identify regions and     considerable time and
                                     populations that may excel       expertise.
                                     or lag when compared to
                                     national averages and will       TIMS will include a report
                                     have ready access to data        creation function.
                                     that can be used to develop
                                     evidence-informed
                                     initiatives.




The Ontario Tobacco Research Unit                                                                                                19
Name                Type of         Objectives                    Features                     Target              Evaluation
                    tool/technology                                                            audience/clients

The Aboriginal      Online          The mission of the            News and Events              Aboriginal nurses   Evaluation not
Nurse Association   resources,      Aboriginal Nurses                                                              identified
of Canada           social                                        Publications and resources
                                    Association of Canada is to
                    networking,
                    portal          improve the health of         Project and Programs
                                    Aboriginal people, by
                                    supporting Aboriginal         NurseOne Portal
                                    Nurses and by promoting
                                    the development and           Facebook and Twitter
                                    practice of Aboriginal
                                    Health Nursing.
                                                                  .




The Ontario Tobacco Research Unit                                                                                          20
Name               Type of         Objectives                       Features               Target              Evaluation
                   tool/technology                                                         audience/clients

Treattobacco.net   Online resource   Treatobacco.net is for those   Resource library       Physicians, nurses, Evaluation not
(international)    centre            working on the treatment of                           pharmacists,        identified
                                     tobacco dependence             Useful organizations   dentists,
                                     throughout the world. It                              psychologists,
                                     presents authoritative         Key links              researchers, policy
                                     evidence-based information                            makers, regulators
                                     about the treatment of         Core contents in 11    and anyone
                                     tobacco dependence, under      languages              interested in the
                                     five headings:                                        personal and public
                                     Demographics and Health                               health issues
                                     Effects, Efficacy, Health                             connected with
                                     Economics, Policy, Safety.                            tobacco use around
                                                                                           the world.




The Ontario Tobacco Research Unit                                                                                      21
Name               Type of         Objectives                       Features                       Target              Evaluation
                   tool/technology                                                                 audience/clients

The Knowledge     Online resource   Bridge the gap between          Information packages           Researchers, public Evaluation not
Exchange          centre            research results and users of   outlining the most effective   health community, identified
Network (CCS                        research in community,          practices in chronic disease   policy makers
KEN) of the                         health care, education,         prevention, healthy living
Canadian Cancer                     government and non              and palliative care.
Society                             government settings.
Manitoba Division                                                   Planning and evaluation
                                    CCS KEN identifies              resources
                                    relevant evidence from
                                    leading edge research and       Customized searches for
                                    helps people use it in a        program planners and policy
                                    meaningful way.                 makers




The Ontario Tobacco Research Unit                                                                                              22
Name                Type of         Objectives                      Features                        Target             Evaluation
                    tool/technology                                                                 audience/clients

Health-             Online resource   Provide an easily-            By registering, users can       Canadian health    Evaluation not
evidence.ca         centre and        accessible source of          tailor the information they     and health         identified
                    learning          published, reliable, up-to-   receive on recently             promotion decision
A CIHR funded       community         date reviews evaluating the   completed reviews to their      makers and
initiative;                           effectiveness of public       particular areas of interest;   researchers
currently                             health and health promotion
supported by a                        interventions;                The registry is searchable by
variety of                                                          commonly-used public
Canadian partners                     Act as a communication        health and health promotion
                                      tool to facilitate exchange   terms and categories; (e.g.,
                                      among Canadian public         focus of the intervention,
                                      health and health promotion   intervention strategy,
                                      decision makers and           intervention location, and
                                      researchers;                  target population);

                                      Build familiarity with the    All reviews have been
                                      interpretation and            assessed for methodological
                                      integration of research       quality by 2 independent
                                      evidence into the decision-   reviewers, and that rating is
                                      making process;               included with each review.
                                                                    Users can then choose to
                                      Provide decision makers       sort search results by review
                                      with the tools to enhance     quality (strong, moderate, or
                                      their quality assessment      weak);
                                      skills;
                                                                    An online discussion group
                                      Improve strategic             is in development for users
                                      networking and                to meet, ask and answer



The Ontario Tobacco Research Unit                                                                                               23
                                    partnership building          questions, and network (will
                                    among researchers, decision   be moderated to ensure
                                    makers, and practitioners,    appropriate content);
                                    by providing a forum to
                                    connect online.               Online tutorials and case
                                                                  studies being developed will
                                    Become a well-established     encourage users to learn
                                    and well-maintained source    more about quality
                                    of published and              assessing research,
                                    unpublished research          interpreting research results
                                    evidence                      and integrating research into
                                                                  decision making and
                                    Host various online           practice;
                                    communities (Canadian
                                    and international in scope)   Built in feedback links
                                                                  provide users with the
                                    Evaluate ways to              opportunity to give
                                    effectively provide           suggestions on site
                                    information for public        improvement.
                                    health and health
                                    promotion                     Twitter updates

                                    Act as a networking
                                    forum and platform for
                                    future public health and
                                    health promotion research
                                    as well as knowledge
                                    transfer and exchange.




The Ontario Tobacco Research Unit                                                                 24
Name               Type of         Objectives                        Features                        Target                 Evaluation
                   tool/technology                                                                   audience/clients

Global Smokefree   Online resource   A multi-partner initiative to   Guidance documents and          Practitioners and      Evaluation not
Partnership        centre            promote effective smoke-        toolkits                        advocates of           identified
(international)                      free air policies worldwide.                                    smoke-free
                                     The Partnership helps           Action, Assistance and          policies
                                     practitioners and advocates     Evidence sections               (particularly in low
                                     of smoke-free policies to:                                      and middle income
                                     Access the evidence for         Members area                    countries)
                                     smoke-free policies; request
                                     assistance from a network       News and features
                                     of experts ; take action in
                                     support of smoke-free           Events
                                     policies
                                                                     Newsletter

                                                                     Global map of smoke-free
                                                                     laws/status report on article
                                                                     8




The Ontario Tobacco Research Unit                                                                                                   25
Name               Type of         Objectives                       Features                      Target               Evaluation
                   tool/technology                                                                audience/clients

The World Lung     Online resource   To improve the lives of        Image and video library:      Individuals          Evaluation not
Foundation         centre            individuals across the world                                 working in tobacco   identified
(international)                      by strengthening               Can be reproduced for non-    control in low and
                                     community capacity to          commercial use                middle income
                                     prevent and manage lung                                      countries
                                     disease.                       Campaign resources:

                                                                    Mass Media Resource
                                                                    Includes guidelines on
                                                                    campaign planning and
                                                                    implementation, research
                                                                    and evaluation, and
                                                                    obtaining free media
                                                                    through public relations
                                                                    efforts. Available in
                                                                    multiple languages

                                                                    Media Campaigns
                                                                    Adverts from a variety of
                                                                    countries

                                                                    Posters and other materials
                                                                    Available for lung health
                                                                    practitioners

                                                                    Tobacco Atlas and Atlas
                                                                    Community




The Ontario Tobacco Research Unit                                                                                              26
                                    Social Networking:
                                    Facebook, twitter, flickr and
                                    youtube




The Ontario Tobacco Research Unit                                   27
Name                Type of         Objectives                  Features                     Target             Evaluation
                    tool/technology                                                          audience/clients

The guide to        Online          Systematic reviews are used A range of community topic   Public health      Evaluation not
community           resources that  to answer these questions:    guides, which includes     practitioners,     identified
preventive          help you choose     • Which program and       tobacco                    community
services (Centers   programs and           policy interventions                              workers, policy
for Disease         policies to            have been proven                                  makers
Control and         improve health         effective?
Prevention)         and prevent         • Are there effective
                    disease in your        interventions that are
                    community.             right for my
                                           community?
                                        • What might
                                           effective
                                           interventions cost;
                                           what is the likely
                                           return on
                                           investment?




The Ontario Tobacco Research Unit                                                                                       28
Name                 Type of         Objectives                    Features                     Target               Evaluation
                     tool/technology                                                            audience/clients

Youth Advocacy       Online resource   Create and deliver age      Adult/youth training         Peer leaders,        Evaluation not
Training Institute   centre and        appropriate training        advertised on website        youth facilitators   identified
(Ontario)            social            curricula, materials and                                 respecting social    (although there
                     networking        workshops for:              Newsletter                   marketing/public     has been a
                                                                                                education, policy    formative
                                                                    Training resources          change and           evaluation of the
                                       To collaborate and                                       advocacy             Youth Action
                                       coordinate with the Ministry Advocacy, tobacco control                        Alliance by
                                       of Health Promotion,         and healthy living          Youth Advisors,      OTRU)
                                       Smoke-Free Ontario and                                   Tobacco Control
                                       Communications Services      Facebook page               Area Networks
                                       Branch, regarding YATI-                                  and Youth
                                       sponsored social                                         Developmental
                                       marketing/public education,                              Specialist
                                       policy change and advocacy                               respecting
                                       events and media plans,                                  working
                                       including earned media                                   with/supporting
                                       strategies.                                              youth engagement
                                                                                                and participation
                                                                                                in social
                                                                                                marketing/public
                                                                                                education, policy
                                                                                                change and
                                                                                                advocacy;




The Ontario Tobacco Research Unit                                                                                             29
Name               Type of         Objectives                      Features                    Target                Evaluation
                   tool/technology                                                             audience/clients

American legacy    Online resource   The American Legacy           Media centre                The foundation        Truth campaign
foundation         and advocacy      Foundation® is dedicated to                               works to engage all   has been
                   centre and        building a world where        Research (includes legacy   Americans in the      evaluated
                   social            young people reject tobacco   tobacco documents library   dialogue about        extensively
                   networking        and anyone can quit.          and feature to manage ‘my   tobacco control
                                                                   documents’)
                                     The Foundation develops                                   Youth, researchers,
                                     programs that address the     Blog                        advocates,
                                     health effects of tobacco                                 policymakers,
                                     use. We want to help all      Shroedar Institute          public health
                                     young people reject                                       practitioners
                                     tobacco, and give everyone    Ex and Truth campaign
                                     access to tobacco
                                     prevention and cessation      Social networking
                                     services.                     (Facebook and twitter)




The Ontario Tobacco Research Unit                                                                                            30
Name               Type of         Objectives     Features                       Target               Evaluation
                   tool/technology                                               audience/clients

Tobacco.org        Online resource   Not stated   It features tobacco news,      Anyone interested    Evaluation not
(US based)         centre                         information, assistance for    in tobacco control   identified
                                                  smokers trying to quit, alerts and tobacco issues
                                                  on tobacco control issues,
                                                  and open consideration of
                                                  all aspects of the spectrum
                                                  of issues concerning
                                                  tobacco, nicotine, cigarettes
                                                  and cigars.

                                                  Ability to post feedback for
                                                  members




The Ontario Tobacco Research Unit                                                                             31
Name               Type of         Objectives                       Features                     Target              Evaluation
                   tool/technology                                                               audience/clients

National Native    Electronic         Partnership between, First    Tobacco Cessation toolkit:   Frontline          Evaluation not
Addictions         Network, social    Nations, Inuit, & Health      Keeping the Sacred in        workers/Aboriginal identified
Partnership        networking and     Canada at the regional and    Tobacco
Foundation         online cessation   National level created to
                   resource           direct Aboriginal addiction   Network
(Canada)                              system toward a holistic,
                                      culturally-relevant, and      Twitter
                                      seamless addiction services
                                      driven from the community
                                      up.




The Ontario Tobacco Research Unit                                                                                             32
Name               Type of         Objectives                      Features                    Target               Evaluation
                   tool/technology                                                             audience/clients

Tobacco control    Electronic       To facilitate information      Help your peers listserve   Individuals          No evaluation
network (US        network          sharing between the NCI-                                   working in tobacco   identified
based)                              funded ASSIST Program,         Tobacco free press          control, primarily
                                    the CDC-funded IMPACT                                      in the US
                                    program and other national     Member directory
                                    partners.
                                                                   Job postings
                                    The Network reorganized in
                                    1999 to focus on raising the   Links to state websites
                                    primacy of tobacco control
                                    in all state health agencies   Materials and resources
                                    and fostering collaboration
                                    and communication among
                                    state programs.




The Ontario Tobacco Research Unit                                                                                           33
Name               Type of         Objectives                      Features                    Target              Evaluation
                   tool/technology                                                             audience/clients

Smoke-free         Electronic       Smoke-Free Housing             Resources                   Tenants/ future      Evaluation not
Housing Canada     network;         Canada is a national website                               tenants, landlords, identified
                   resources        dedicated to educating         Links to smoke-free         corporations, social
                                    landlords, tenants and         apartment registries in     housing,
                                    condominium owners on the      Canada and information on   advocates,
                                    issue of second-hand smoke     SHS (by province and        policymakers
                                    in multi-unit dwellings. The   territory) and in the US
                                    Canadian Smoke-Free
                                    Housing Coalition helps to     Provincial sites include:
                                    maintain and provide
                                    guidance on this site.         Smokefreeontario.ca
                                                                   Smokefreebc.ca




The Ontario Tobacco Research Unit                                                                                           34
Name                Type of         Objectives                   Features                     Target                Evaluation
                    tool/technology                                                           audience/clients

Ottawa model for    Electronic      To reach a greater number    In 2005, UOHI began to       Physicians, nurses,   Model is
smoking cessation   network         of tobacco users with        develop a network of         allied health         considered a best
hospital network                    effective, evidence-based    hospitals and assists each   professionals, and    practice approach
                                    tobacco-dependence           with the implementation of   administrators        for hospital
(University of                      treatments delivered by      the OMSC program.            from participating    smoking cessation
Ottawa Heart                        health professionals. The                                 hospitals to
Institute)                          program includes three                                    develop
                                    main components:

                                       1. Identify and
                                          document smoking
                                          status on admission;
                                       2. Provide cessation
                                          advice and
                                          pharmacotherapy;
                                          and,
                                       3. Provide long-term
                                          follow-up support.




The Ontario Tobacco Research Unit                                                                                           35
Name                 Type of         Objectives                     Features                    Target              Evaluation
                     tool/technology                                                            audience/clients

Inuit tobacco-free   Electronic      Provide Inuit health workers Online resources;             Inuit health        Evaluation not
network              network;        and their colleagues with                                  workers and their   identified
(Canadian)           listserve;      up-to-date resources and the Listserve,                    colleagues
                     resources       latest research on tobacco
                                     use reduction                Training/distance education
                                                                  courses,
                                     Connect health workers in
                                     remote communities to        events/meetings
                                     others working in other
                                     Inuit regions                 News clips,

                                     Inform health workers in
                                     Inuit communities of
                                     upcoming gatherings,
                                     training, and events related
                                     to their field

                                     Encourage Inuit health
                                     workers and their
                                     colleagues to share their
                                     stories and experiences with
                                     others




The Ontario Tobacco Research Unit                                                                                           36
Name               Type of         Objectives                     Features                     Target               Evaluation
                   tool/technology                                                             audience/clients

International      Electronic       Provides contacts between     E-magazine                   Individuals and      Evaluation not
network of         network          individuals and                                            organizations        identified
women against                       organisations                 Reports and resources        (primarily women)
tobacco (INWAT)                                                                                working in tobacco
                                    Collects and distributes      Event listing                control.
                                    information
                                                                  Sub-sites:
                                    Shares strategies on          INWAT Europe
                                    countering tobacco            INWAT Latin American
                                    advertising and promotion.    and Caribbean
                                                                  (link to blog and facebook
                                    Supports the development      site)
                                    of women-centred tobacco
                                    control prevention and        Membership updates
                                    cessation programmes.

                                    Assists in the organisation
                                    and planning of conferences
                                    on tobacco control.

                                    Collaborates in the
                                    development of publications
                                    on women and tobacco
                                    issues.

                                    Promotes female leadership




The Ontario Tobacco Research Unit                                                                                           37
Name               Type of         Objectives                     Features            Target               Evaluation
                   tool/technology                                                    audience/clients

EU network for     Electronic       Promote and facilitate the    Network directory   Those working        Evaluation not
smoking            network          activities of national                            /interested in       identified
prevention                          coalitions and specialised    News reports        tobacco control in
(European Union)                    smoking prevention                                the EU
                                    networks                      Action

                                    Promote collaboration         Trends
                                    between members through
                                    sharing of information,       Publications
                                    experience, activities and
                                    projects                      Members section

                                    Ensure collection and
                                    dissemination of
                                    information between EU
                                    institutions, Member States
                                    and members of ENSP

                                    Establish a link between
                                    ENSP, intergovernmental
                                    and international NGOs and
                                    any other group concerned
                                    with smoking prevention

                                    Encourage and support
                                    organisations in the
                                    countries of Central and
                                    Eastern Europe



The Ontario Tobacco Research Unit                                                                                  38
Name                 Type of         Objectives                     Features                     Target              Evaluation
                     tool/technology                                                             audience/clients

National LGBT        Electronic        Supports the many local      Blog                         LGBT community;     Evaluation not
tobacco control      network; blog;    tobacco control advocates in                              advocates working   identified
network: filterout   resource centre   helping to eliminate tobacco Online resource library      in LGBT tobacco
(US based)                             health disparities for all                                control
                                       LGBTs.                       LGBT tobacco control
                                                                    professionals and projects
                                                                    directory




The Ontario Tobacco Research Unit                                                                                            39
Name               Type of         Objectives   Features                       Target             Evaluation
                   tool/technology                                             audience/clients

Tobacco and        Online course    NA          The course consists of three   Individuals        Evaluation not
Public Health:                                  modules - Protection,          working public     identified
From Theory to                                  Prevention, Cessation - and    health units,
Practice                                        is offered free of charge to   government,
                                                approved participants.         NGOS, universities
Ontario Tobacco                                                                and other research
Research Unit                                   It covers a range of topics,   settings
                                                from the biology and
                                                epidemiology of tobacco
                                                use, to programs, policies,
                                                treatment options, and
                                                strategies for countering
                                                tobacco industry opposition.
                                                The course features:
                                                • easy-to-read Canadian
                                                   content
                                                • citations
                                                • a glossary and key
                                                   resources
                                                • interactive quizzes and
                                                   videos
                                                • voiceovers to provide
                                                   emphasis
                                                • a print function




The Ontario Tobacco Research Unit                                                                          40
Name               Type of         Objectives                      Features                        Target              Evaluation
                   tool/technology                                                                 audience/clients

Global tobacco    Online course     To help participants develop   Online training offers a        Anyone interested   Evaluation not
control: learning                   and implement effective        broad introduction to the       in learning about   identified
from the experts                    tobacco control programs,      global public health            tobacco control
(Johns Hopkins                      advocate for substantial       problem of tobacco use and
Bloomberg School                    anti-smoking regulations       will be particularly useful
of Public Health)                   and craft media campaigns      for those starting to work on
                                    that make a difference.        tobacco control.

                                                                   The training is free and
                                                                   open to anyone interested in
                                                                   learning more about tobacco
                                                                   control. A certificate is
                                                                   provided at end of course.




The Ontario Tobacco Research Unit                                                                                              41
Name               Type of         Objectives                       Features                         Target             Evaluation
                   tool/technology                                                                   audience/clients

Skills             Online course    The Skills Enhancement for      The Internet-based modules       Public health      Evaluation not
enhancement for                     Public Health program was       are offered over an 8-week       practitioners      identified
public health:                      created to help public health   period during Fall, Winter,
Building a solid                    practitioners across Canada     and Spring sessions.
foundation for                      develop and strengthen the      Modules are available in
public health                       skills needed to meet the       both English and French to
practice                            core competencies for           public health practitioners
                                    public health.                  across Canada.
(Public Health
Agency of                                                           Interdisciplinary teams of
Canada)                                                             learners from across the
                                                                    country are guided through
                                                                    the Canadian-focused
                                                                    content and assignments by
                                                                    a trained facilitator, and are
                                                                    connected through
                                                                    discussion boards. Each
                                                                    module is relevant and
                                                                    specific to Canadian public
                                                                    health practice.




The Ontario Tobacco Research Unit                                                                                               42
Name               Type of         Objectives                        Features                         Target             Evaluation
                   tool/technology                                                                    audience/clients

HealthKnowledge    Online            Initially created to support    An online public health          Anyone working in Evaluation not
                   course/learning   Public Health Specialist        textbook                         health, social care identified
(UK: Department    forum             Registrars and                                                   and well-being
of Health and                        Multidisciplinary               E-learning modules in            across the NHS,
Public Health                        Specialists, who were           epidemiology, health             local authorities,
Action Support                       taking the Faculty of Public    information, and statistics at   the voluntary, and
Team)                                Health Medicine Diploma         practitioner and specialist      the private sector
                                     and Part 1 Membership           levels which are accredited
                                     Examination. It has now         for CPD
                                     changed dramatically into a
                                     holistic public health          A range of interactive
                                     learning platform.              learning modules in the
                                                                     form of audio podcasts with
                                     To support the continuing       animated PowerPoint slides
                                     and professional                and supporting video
                                     development of those            components, Q&As, and
                                     working in the fields of        further resources.
                                     health and social care,
                                     voluntary organisations and     Downloadable teaching
                                     others who wish to increase     resources with PowerPoint
                                     their public health skills by   slides, workbooks, and
                                     providing fast and easy         trainer notes.
                                     access to quality learning
                                     materials.




The Ontario Tobacco Research Unit                                                                                                43
Name               Type of         Objectives                    Features                       Target                 Evaluation
                   tool/technology                                                              audience/clients

TobaccoWiki        Wiki             To make it easier to find    Contains information related   Participation from     Evaluation not
(US based)                          information about tobacco    to tobacco topics, that        everyone: students,    identified
                                    industry behaviour, and to   individuals may update by      journalists,
                                    reveal what has been         accessing Legacy tobacco       smokers and non-
                                    learned about the industry   documents online and           smokers, food
                                    through its documents.       Tobacco documents online       service workers,
                                                                                                public health
                                                                                                workers, tobacco
                                                                                                control advocates,
                                                                                                musicians,
                                                                                                scientists,
                                                                                                researchers and
                                                                                                just plain curious
                                                                                                folks. Everyone is
                                                                                                invited to join in
                                                                                                this project to
                                                                                                facilitate access to
                                                                                                information in the
                                                                                                tobacco industry
                                                                                                documents.




The Ontario Tobacco Research Unit                                                                                              44
Name               Type of         Objectives                    Features    Target             Evaluation
                   tool/technology                                           audience/clients

OTRU-NET           Listserve        1. Exercise leadership in    Listserve   Researchers,       Evaluation not
Ontario Tobacco                        the design and conduct                policymakers,      identified
Research Unit                          of research projects                  public health
                                    2. Increase Ontario's                    professionals,
                                       capacity to conduct                   students
                                       research, monitoring
                                       and evaluation
                                    3. Monitor programs and
                                       activities conducted
                                       under the auspices of
                                       the Ontario Tobacco
                                       Strategy
                                    4. Provide advice and
                                       technical expertise on
                                       program evaluation
                                       and best practices
                                    5. Analyze and
                                       disseminate science-
                                       based information for
                                       the research and public
                                       health communities
                                    6. Strengthen and
                                       broaden provincial,
                                       national and
                                       international network
                                       of researchers,
                                       programmers,
                                       policymakers



The Ontario Tobacco Research Unit                                                                       45
Name               Type of         Objectives                       Features           Target                Evaluation
                   tool/technology                                                     audience/clients

Smokefree.net      Listserve/online To win the right to breathe     Email lists        Those                 Evaluation not
(US based)         groups           smoke-free air.                                    interested/working    identified
                                                                    Action alerts      in tobacco control,
                                    To facilitate communication                        particularly in the
                                    among smoke-free                News               US
                                    advocates.
                                                                    Secret documents
                                    To facilitate communication
                                    between smoke-free
                                    advocates and key decision
                                    makers.

                                    To share information about
                                    the tobacco cartel.

                                    To provide an integrated
                                    login for all websites in the
                                    SMOKEFREE.net family.




The Ontario Tobacco Research Unit                                                                                    46
Name                 Type of         Objectives                    Features                      Target             Evaluation
                     tool/technology                                                             audience/clients

Défi J’arrête, j’y   WATI            To help the greatest number   For 6 weeks, from March 1     Québec citizens
gagne/ Quit to                       of people possible to free    to April 11, 2010,                               This initiative has
Win Challenge                        themselves of tobacco by      participants commit to not                       existed for 11
(Québec)                             encouraging smokers and       smoking, with the help of a                      years:
                                     non-smokers to participate    non-smoking sponsor or by
ACTI-MENU,                           in a huge, dynamic and        teaming up with another                          As noted on their
Prevention                           positive campaign based on    participant who wants to                         website, the
Division of the                      mutual support.               quit smoking.                                    results of many
Montreal Heart                                                                                                      surveys show that:
Institute in                                                       The Challenge offers:
partnership with                                                   • A free support kit                             - close to 70% of
numerous public                                                      available at PJC Jean                          participants met
and private                                                          Coutu drugstores;                              the challenge not
organisations,                                                     • The QuitChallenge.ca                           to smoke during
notably the                                                          website, with                                  the six-week
Quebec Ministry                                                      information, tips, tools                       period;
of Health and                                                        and a motivating virtual
Social Services,                                                     community;                                     - 21% to 29%
the Quebec Public                                                  • A series of encouraging                        were still non-
Health                                                               emails exclusive to                            smokers after a
Departments, the                                                     participants.                                  year.
Canadian Cancer
Society, Jean
Coutu, Pfizer,
Novartis and
TELUS Health
Solutions.




The Ontario Tobacco Research Unit                                                                                            47
Name                 Type of         Objectives                       Features                     Target              Evaluation
                     tool/technology                                                               audience/clients

J'arrête             WATI            Proposé par le Conseil           Adolescent and adult         Adolescents and     Evaluation not
                                     québécois sur le tabac et la     website                      adults who are      identified
Conseil québécois                    santé, le Site J'arrête offre,                                interested and/or
sur le tabac et la                   en version ado ou adulte,        Chat                         want to quit
santé,                               une méthode d'abandon
la Société                           personnalisée basée sur des      Helplines
canadienne du                        recherches scientifiques
cancer (Division                     reconnues. On y profite de       Forum
du Québec)                           l'entraide chaleureuse d'une
et le Ministère de                   communauté virtuelle qui         Personalized cessation web
la Santé et des                      vit les mêmes choses que         page
Services sociaux                     vous.
du Québec.                                                            Cessation and tobacco
                                                                      information




The Ontario Tobacco Research Unit                                                                                              48
Name               Type of         Objectives                     Features                   Target              Evaluation
                   tool/technology                                                           audience/clients

Pregnets           WATI             To decrease the negative      Online discussion board    Health care         Evaluation report
(Canadian)                          consequences of smoking                                  providers,          found at:
                                    and environmental tobacco     Nicotine dependence test   educators,
                                    smoke on the woman, fetus,                               researchers, moms   Pregnets.org
                                    and child by encouraging      Toolkit for health         and moms to be
                                    healthcare providers to       professionals,
                                    include minimal contact
                                    interventions into routine    Advice/information and
                                    assessments and healthcare.   links to helplines
                                    Encourages healthcare
                                    professionals, researchers,
                                    policy makers and
                                    consumers to develop a
                                    network that will focus on
                                    the issue of smoking in
                                    pregnancy and postpartum.




The Ontario Tobacco Research Unit                                                                                         49
Name                Type of         Objectives   Features                     Target               Evaluation
                    tool/technology                                           audience/clients

Stop Smoking        WATI            Not stated   Self-guided behaviour        Individuals trying   Outcome studies
Center 6.1                                       change program               to quit smoking      demonstrate the
(Canadian-                                                                    (free for first 10   success of patients
Evolution Health)                                Quit tools and resources     memberships per      who participate in
                                                                              day)                 their programs
                                                 Enhanced social networking                        (stated on
                                                 (online support groups                            website)
                                                 moderated by health
                                                 educator)




The Ontario Tobacco Research Unit                                                                           50
Name               Type of         Objectives                        Features                      Target               Evaluation
                   tool/technology                                                                 audience/clients

Not to Kids!       WATI             A partnership of public          Home:                         Community,           Identified as a
                                    health agencies, community       Media resources               retailers, school,   promising
(Funded by                          members, school boards and       Links                         youth                practice in
Ontario Ministry                    retailers. Currently there are   Cinema program                                     tobacco control by
of Health and                       31 public health agencies        What’s new?                                        the Program
Long-term Care                      across Ontario working                                                              Training and
and Health                          together to keep our kids        Retailers:                                         Consultation
Canada)                             tobacco-free. The Not to         NTK retailer binder; SFO                           Centre
                                    Kids Coalition respects the      signs; retailer resources
                                    traditional use of tobacco
                                    within aboriginal                Community: resources
                                    communities.                     (poster and video)

                                    NOT TO KIDS! is helping          School: resources (posters)
                                    to stop the flow of tobacco
                                    to youth by reminding both       Youth: FAQs
                                    retailers and the community
                                    that it is against the law to
                                    sell or supply tobacco to
                                    anyone under 19. NOT TO
                                    KIDS! is also involved in
                                    preventative work
                                    addressing chew/snuff
                                    tobacco and youth.




The Ontario Tobacco Research Unit                                                                                               51
Name               Type of         Objectives                      Features                 Target              Evaluation
                   tool/technology                                                          audience/clients

Teaming up for     WATI             Combines curriculum with       Classroom lesson plans   Grades 4, 5 and 6   Piloted in public
tobacco-free                        community development                                   and teachers        and catholic
kids/Ensemble                       strategies                     Youth role models                            schools in
pour une jeuness                                                                                                Edmonton in
sans tabac                          To raise awareness about       Poster contest                               2001/2001, then
                                    the risks associated with                                                   in Capital Health
(Alberta Alcohol                    tobacco use, and to            Games                                        Region. This
and Drug Abuse                      denormalize the use of                                                      program went
Commission &                        tobacco products in order to   Tobacco Truth                                province wide in
Health Canada)                      prevent youth from forming                                                  2002 and remains
                                    regular tobacco use patterns                                                active today
                                    and increase the capacity of
                                    communities to address
                                    tobacco use.




The Ontario Tobacco Research Unit                                                                                       52
Name               Type of         Objectives                     Features                       Target             Evaluation
                   tool/technology                                                               audience/clients

The Smoking Zine WATI               To help smokers explore       Five stage website that        Youth, teachers,   A recommended
(University of                      reasons to stop or cut down   walks youth users through a    heath care         practice by the
Toronto Initiative)                 smoking while helping         set of assessments and         professionals      PTCC
                                    nonsmokers strengthen their   tailored quizzes based on
                                    resolve not to smoke.         smoking status to create an
                                                                  interactive experience for
                                                                  both smokers and non-
                                                                  smokers.

                                                                  Delivered as either a stand
                                                                  alone or as part of an
                                                                  integrated school-based
                                                                  program as part of a virtual
                                                                  classroom on tobacco
                                                                  control with curriculum
                                                                  guidelines

                                                                  Available in multiple
                                                                  languages




The Ontario Tobacco Research Unit                                                                                           53
Name                Type of         Objectives                     Features                        Target             Evaluation
                    tool/technology                                                                audience/clients

Virtual Classroom   WATI            Developed to positively        The Classroom contains          Youth, teachers    Evaluation not
on Tobacco                          influence behavioural          four interrelated units:                           identified
Control                             intentions and resistance to      1. Facts and Figures:
                                    smoking initiation among          2. The Smoking Zine:
Initiative by                       young people, inform youth        3. Denormalization:
TakingITGlobal                      about global tobacco issues       4. Social Justice:
(Canada and US                      and the global impact of
based)                              their choices and actions,     Also has interactive
                                    and increase the number of     discussion boards; online
                                    youth involved in tobacco      student galleries and a
                                    control.                       teacher toolkit and area for
                                                                   teachers to voice their ideas




The Ontario Tobacco Research Unit                                                                                             54
Name               Type of         Objectives                       Features                     Target               Evaluation
                   tool/technology                                                               audience/clients

Leave the Pack     WATI             A comprehensive, age-           Links to campus LTPB units University and         LTPB has
Behind (Ontario)                    tailored, tobacco control         - Facebook pages          college students in   acquired official
                                    initiative for young adults       - Blogs                   Ontario, health       standing as a
                                    on post-secondary                                           professionals and     provincial best
                                    campuses.                       Quitting resources          health educators      practice for
                                                                                                working on            tobacco control in
                                     LTPB integrates cessation,     Health professional section campus                the young adult
                                    protection, prevention and                                                        population.
                                    industry denormalization        Contests
                                    activities to:
                                        • Promote smoking
                                            cessation among
                                            occasional and
                                            regular smokers
                                        • Protect non-smokers
                                            from second-hand
                                            smoke
                                        • Expose tobacco
                                            industry tactics that
                                            keep people hooked
                                            on its deadly
                                            products




The Ontario Tobacco Research Unit                                                                                              55
Name               Type of         Objectives                       Features           Target             Evaluation
                   tool/technology                                                     audience/clients

exposé (Ottawa     WATI             A team of public health         Event postings     Youth              The exposé
Public Health)                      staff, youth facilitators and                                         project is
                                    student volunteers from all     Online petitions                      evaluated using
                                    across Ottawa that are                                                the Ottawa
                                    dedicated to exposing the       Blog                                  Student Tobacco
                                    truth about the tobacco                                               Survey, which
                                    industry.                       Smokers’ section                      examines
                                                                                                          smoking
                                    Their goal is to lower the      Videos                                behaviour and
                                    youth smoking rates in                                                attitudes. Each
                                    Ottawa to 10% by 2012.          Wallpaper                             school receives
                                                                                                          their own report
                                                                    Facebook                              that outlines
                                                                                                          student smoking
                                                                                                          prevalence and
                                                                                                          attitudes about
                                                                                                          smoking and the
                                                                                                          tobacco industry.
                                                                                                          Recommendations
                                                                                                          for action are
                                                                                                          included in the
                                                                                                          report (Health
                                                                                                          Canada, 2007)




The Ontario Tobacco Research Unit                                                                                 56
Name               Type of         Objectives                     Features                      Target             Evaluation
                   tool/technology                                                              audience/clients

Quit 4 Life/La Vie WATI             Helps youth:                  4 central steps: Get          Adolescents        Identified as a
100 Fumer                                                         Psyched, Get Smart, Get                          promising
(Health Canada)                     Learn more about why they     Support, Get On With It.                         practice by the
                                    smoke.                                                                         PTCC
                                                                  The site has been re-
                                    Prepare for quitting.         designed as an interactive
                                                                  and personalized 4 week
                                    Know what to expect when      web program.
                                    they quit.                    Each week, individuals
                                                                  asked to complete 3-5
                                    Increase self-confidence to   activities
                                    keep trying – even if they
                                    slip.                        Users can create a
                                                                 personalized profile, store
                                    Create and follow a step-by- and save completed
                                    step action plan to quit     activities, build a quitting
                                    successfully – for life!     calendar, track your
                                                                 smoking on-line, sign up for
                                                                 e-mail reminders and
                                                                 messages,




The Ontario Tobacco Research Unit                                                                                           57
Name               Type of         Objectives    Features                       Target             Evaluation
                   tool/technology                                              audience/clients

MediResource       WATI             Not stated   Pay service that offers        Patients,          Evaluation not
                                                 smoking cessation resources    consumers,         identified
(Canadian                                        as part of a larger suite of   physicians and
company)                                         corporate health promotion     pharmacists
                                                 programs




The Ontario Tobacco Research Unit                                                                          58
Name                Type of         Objectives                  Features                      Target             Evaluation
                    tool/technology                                                           audience/clients

Stupid.ca           WATI            Youth-targeted program      Graphically intensive site    Youth              Evaluation not
(Ontario Ministry                   designed to foster social   focused on providing                             identified
of Health                           action in young people.     information and inspiring
Promotion)                                                      action for youth-driven
                                                                tobacco control.

                                                                Briefing room

                                                                Tech room

                                                                Boardroom (allows youth to
                                                                connect to their local YAA)

                                                                Lounge

                                                                Science room




The Ontario Tobacco Research Unit                                                                                        59
Name               Type of         Objectives    Features                     Target              Evaluation
                   tool/technology                                            audience/clients

Smokers Helpline WATI               Not stated   Self-directed quit program   Individuals who     Evaluation not
online                                                                        are interested or   identified
(Canadian Cancer                                 Online community             want to quit
Society)
                                                 (Uses the Stop Smoking
                                                 Centre platform)




The Ontario Tobacco Research Unit                                                                         60
Name                Type of         Objectives   Features                  Target             Evaluation
                    tool/technology                                        audience/clients

Habitrol Support    WATI            Not stated   Community forums          Individuals        Evaluation not
Program (Habitrol                                                          interested in      identified
Canada)                                          Quit program tools        quitting smoking

                                                 Support program

                                                 My progress

                                                 Product information and
                                                 toll-free support

                                                 (Uses the Stop Smoking
                                                 Centre platform)




The Ontario Tobacco Research Unit                                                                     61
Name               Type of         Objectives                    Features                 Target              Evaluation
                   tool/technology                                                        audience/clients

Quit Smoking       WATI             To provide direction to      Clinical best practice   Registered Nurses   Evaluation
Nurse Best                          practicing nurses during     smoking cessation                            forthcoming
Practice                            daily practice in all care   guidelines
Guidelines                          settings
(Registered
Nurses of Ontario)




The Ontario Tobacco Research Unit                                                                                     62
Name               Type of         Objectives                     Features                       Target                Evaluation
                   tool/technology                                                               audience/clients

Smokershelp.net    WATI             To improve public health by   The Smokers’ Helpline          While the primary     The
                                    reducing the provincial       (SHL) is a toll free           purpose of the        Newfoundland &
The Lung                            smoking rate and by           confidential 1-800 # (1-800-   Smokers' Helpline     Labrador
Association,                        encouraging and supporting    363-5864) whereby anyone       is to assist          Smokers’
Newfoundland                        Newfoundlanders and           in Newfoundland &              individuals in        Helpline more
and Labrador                        Labradorians of all ages to   Labrador can call and          quitting smoking,     than doubles
                                    quit using tobacco and stay   receive free information,      the Helpline is       clients’ success in
                                    tobacco free.                 resource materials, advice,    available to the      quitting smoking.
                                                                  support and motivational       entire community.
                                                                  counselling while working      Family and friends,   Clients also report
                                                                  towards being smoke-free or    workplaces,           a very high level
                                                                  creating a smoke-free          schools, or anyone    of satisfaction
                                                                  environment.                   in the community      with its provincial
                                                                                                 can call the          Helpline service
                                                                                                 Smokers' Helpline     with over 95% of
                                                                                                 for information on    clients stating
                                                                                                 tobacco control,      they would
                                                                                                 creating smoke-       recommend the
                                                                                                 free places, or how   Helpline to a
                                                                                                 to support smokers    friend.
                                                                                                 in quitting.




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Name               Type of         Objectives                 Features           Target               Evaluation
                   tool/technology                                               audience/clients

Albertaquits.ca    WATI             To help the Alberta and   My Quit            Individuals living   No formal
                                    North West Territories                       in Alberta and       research
The lung                            population quit smoking   Community          North West           documenting "quit
association:                                                                     Territories          rates" completed.
Alberta and NWT                                               Resources
                                                                                                      But several
                                                              Expert support                          research efforts
                                                                                                      are in the works.
                                                              Quit med support




The Ontario Tobacco Research Unit                                                                              64
Name               Type of         Objectives                        Features                  Target             Evaluation
                   tool/technology                                                             audience/clients

Quitnow.ca         WATI             QuitNow Online is an             Personal Quitting Tools   British Columbians From January to
                                    Internet-based quit smoking                                                   December 2006,
The Lung                            service, available               Medication Support                           5,364 persons
Association BC,                     free-of-charge for all British                                                who smoke
Act Now BC                          Columbians. It aims to help      Online Community                             registered with
                                    people quit or reduce                                                         Quitnow.ca
                                    smoking. This community          Resources
                                    can be accessed from any                                                      This is up from a
                                    computer simply by                                                            year earlier when
                                    providing your postal code                                                    3,498 persons
                                    to verify that you are a BC                                                   who smoke
                                    resident.                                                                     registered with
                                                                                                                  QuitNow.ca

                                                                                                                  One in four (24%)
                                                                                                                  British Columbia
                                                                                                                  smokers reported
                                                                                                                  that they were
                                                                                                                  aware of
                                                                                                                  QuitNow.ca




The Ontario Tobacco Research Unit                                                                                          65
Name               Type of         Objectives                     Features                       Target             Evaluation
                   tool/technology                                                               audience/clients

Clinical Tobacco   WATI             A cooperative effort          Education kits                 Medical, dental    Evaluation not
Intervention                        between the Ontario                                          and pharmacy       identified
                                    Medical Association           Materials                      professionals
(Ontario Medical                    (OMA), the Ontario
Association,                        Pharmacists’ Association      CTI bulletin
Ontario                             (OPA) and the Ontario
Pharmacists’                        Dental Association (ODA).     Cessation services
Association,                        Helps medical, dental, and
Ontario Dental                      pharmacy professionals help   Programs:
Association)                        their patients stop smoking   Quit Connection
                                    and prevent younger           Training
                                    patients from starting.       E-learning (Youth and
                                                                  smoking cessation &
                                                                  Clinical tobacco
                                                                  interventions for health
                                                                  professionals

                                                                  This program has recently
                                                                  lost its government funding
                                                                  and has switched to a self-
                                                                  serve website, thus some of
                                                                  the features described above
                                                                  may not work.




The Ontario Tobacco Research Unit                                                                                           66
Name               Type of         Objectives                      Features                      Target             Evaluation
                   tool/technology                                                               audience/clients

Tobaccowise.com    WATI             To create tobacco wise         A media library with          Aboriginal youth   Website has been
                                    media messages with and        downloadable radio public                        created with input
Hosted by the                       for Aboriginal youth.          service announcements and                        from Aboriginal
Aboriginal                                                         posters created with the help                    youth and
Tobacco Program                     Someone who is tobacco         of Aboriginal youth across                       guidance from
of Cancer Care                      wise knows the difference      Ontario                                          community
Ontario                             between traditional and                                                         Elders, however
                                    commercial tobacco and is      Information on tobacco and                       no evaluation was
                                    empowered to make the          your health                                      identified
                                    necessary changes to protect
                                    their well being and that of   Information about
                                    their friends and              Traditional Tobacco
                                    community.
                                                                   Teachings about tobacco
                                                                   from the Elders

                                                                   A quiz to show what you
                                                                   know about tobacco

                                                                   A survey to let us know how
                                                                   we can improve our site




The Ontario Tobacco Research Unit                                                                                            67
Name               Type of         Objectives                      Features                        Target             Evaluation
                   tool/technology                                                                 audience/clients

Pauktuutit Inuit   WATIs            Pauktuutit has produced        Prenatal decisions: a           Inuit community    Evaluation of
Women’s                             high-quality information       workshop model                                     Breathing Easy
Association                         and counselling materials                                                         found that the
                                    for use in schools,            Pauktuutit Kit: our ancestors                      training was well
                                    communities and by the         never smoked                                       designed and well
                                    media; conducted research                                                         delivered, and that
                                    on tobacco use among Inuit     Aniqsaattiarnig- Breathing                         the training
                                    youth; raised awareness of     Easy: tobacco recovery                             materials
                                    tobacco as a serious public    resource manual                                    were of
                                    health issue; and mobilized                                                       exceptional
                                    support from dozens of         Guidelines for Inuit                               quality.
                                    northern organizations,        communities on reducing
                                    institutions and individuals   tobacco use ($10)

                                                                   Youtube PSAs




The Ontario Tobacco Research Unit                                                                                              68

				
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