Get documents about "Textbooks Business - Tula Publishing
Shared by: nyut545e2
-
Stats
- views:
- 16
- posted:
- 3/19/2011
- language:
- English
- pages:
- 12
Document Sample
Business Textbooks 2010
UK: Tel 01865 844644 Fax 01865 853301
Elsevier Books Customer Services
Europe: Tel +44 1865 844660 Fax +44 1865 853304
The Boulevard, Langford Lane, Kidlington,
Outside Europe: Tel +44 1865 844646 Fax +44 1865 853303
Oxford, OX5 1GB, UK
E-mail: eurobkinfo@elsevier.com
Account No: Invoice To: Delivery Address (if different):
Date: Order Ref:
Please Note That Prices and Publication Dates May Occasionally Vary Without Notice
Qty Cover ISBN Author Title Disc. Format Pub'd Price (£) Price (€) Price ($)
Managing Cultural Differences differs from textbooks on
International Management because it zeroes in on culture as
Robert T. the crucial dimension and educates students about the
9781856179232 TXT Pb Dec-10 49.99 59.95 74.95
Moran cultures around the world so they will be better prepared to
work successfully for a multinational corporation or in a global
context.
Events Management Casebook features twenty-five
comprehensive case studies contributed
by an international team of academics and practitioners. These
cases are to be used by
9781856178174 Glenn Bowdin TXT Pb Sep-10 24.99 36.95 50.95
students and lecturers alike to illustrate practical insights,
good practice and lessons
learnt.
Eventful Cities aims to analyse the process of cultural event
development, management and marketing, and link these
processes to their wider cultural, social and economic context.
It provides a unique blend of practical and academic analysis,
9780750669870 Greg Richards TXT Pb Sep-10 29.99 35.95 49.95
centred partly on the case study of the European Capitals of
Culture (ECOC) over the past 20 years and also on a selection
of major festivals and cities where 'the event' has had an
important element of development strategy.
Workshop Processes, Practices and Materials is an ideal
introduction to workshop processes, practices and materials
for entry level engineers and workshop technicians. With
9780080890647 Bruce Black detailed illustrations throughout, and simple, clear language, TXT Pb Aug-10 24.99 27.95 35.95
this is a practical, one book introduction to what can be a very
complex subject.
Plumbing Level 2 isn't just a guide to passing the exam - it
goes into much more detail than other textbooks. Extra
Steve materials on key topics outside the core syllabus and
9781856175333 TXT Pb Jul-10 21.99 31.95 38.95
Muscroft references to additional resources and organisations make this
book a handy companion as you begin your plumbing career.
You can't afford to be without it!
Plumbing Level 3 isn't just a guide to passing the exam - it
goes into much more detail than other textbooks. Extra
Steve materials on key topics outside the core syllabus and
9781856175340 TXT Pb Jul-10 24.99 36.95 43.95
Muscroft references to additional resources and organisations make this
book a handy companion as you begin your plumbing career.
You can't afford to be without it!
Steve
9781856175326 Plumbing Revision Guide TXT Pb Jul-10 19.99 29.95 35.95
Muscroft
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
BTEC First Engineering encourages independent study &
covers the core material that learners need. Knowledge-check
questions & activities are included throughout, along with
review questions & worked mathematical examples, all of
9781856176859 Mike Tooley which relate to real-world engineering contexts. Students TXT Pb Jun-10 19.99 25.95 37.95
using this book will gain a valuable insight into areas of
engineering & related industries, providing a potential
springboard to further training, qualifications or employment
within the industry.
Introduction to Health and Safety in Construction Revision
Cards - The key knowledge of units NGC 1 and NCC 1 is
9781856177030 Ed Ferrett presented in bullet point and table format to make revision TXT Sp Jun-10 15.99 23.95 32.95
easy. The small size and spiral binding means you can study
anywhere at any time and know where you left off.
Engineering Mathematics is a key element in determining
success for the Edexcel BTEC National Engineering courses.
Updated for the 2010 BTEC Nationals in Engineering syllabus,
Engineering Mathematics, 6e by John Bird covers the main
9780080965628 John Bird TXT Pb Jun-10 23.99 26.95 33.95
elements of mathematics in the core, mechanical and
Electrical/ Electronic Units. There are currently over 13,000
BTEC National Engineering students in the UK.
Mechanical Engineering provides high quality content to a
potential audience of 13,000 engineering students. It explains
the most popular specialist units of the Mechanical,
Alan Manufacturing and Operations & Maintenance Engineering
9780080965772 TXT Pb Jun-10 24.99 27.95 35.95
Darbyshire pathways of the new 2010 BTEC National Engineering syllabus.
Two new downloadable chapters will also be available:
Principles & Applications of Fluid Mechanics & Principles &
Applications of Thermodynamics.
Events Management provides an introduction to the
principles and practices associated with planning, managing
and staging events. Unlike the competition, which does not
cover the subject with sufficient breadth and depth, Events
9781856178181 Glenn Bowdin Management third edition provides a complete resource with TXT Pb Apr-10 31.99 37.95 52.95
all the information a student needs about the principles and
practices associated with planning, managing and staging
events.
Brickwork Level 1 has been adapted from John Hodge's classic
Brickwork for Apprentices - the established textbook on
Malcolm brickwork for generations of bricklayers. Now in full colour,
9781856177665 TXT Pb Mar-10 20.99 24.95 34.95
Thorpe this new book has been designed to match Level 2 of both the
Construction Alliance Awards Diplomas in Bricklaying and the
Trowel Occupations NVQs.
Brickwork Level 2 has been adapted from John Hodge’s classic
Brickwork for Apprentices - the established textbook on
Malcolm brickwork for generations of bricklayers. Now in full colour,
9781856177658 TXT Pb Mar-10 22.99 27.95 37.95
Thorpe this new book has been designed to match Level 2 of both the
Construction Alliance Awards Diplomas in Bricklaying and the
Trowel Occupations NVQs.
Brickwork Level 3 has been adapted from John Hodge’s classic
Brickwork for Apprentices - the established textbook on
Malcolm brickwork for generations of bricklayers. Now in full colour,
9781856177641 TXT Pb Mar-10 24.99 29.95 41.95
Thorpe this new book has been designed to match Level 2 of both the
Construction Alliance Awards Diplomas in Bricklaying and the
Trowel Occupations NVQs.
From Brand Vision to Brand Evaluation is THE key scholarly
text in this crucial topic, an already hugely respected title and
big seller in the field. It follows on from the introductory
Leslie de textbook Creating Powerful Brands, and comes highly
9781856177733 TXT Pb Mar-10 29.99 43.95 59.95
Chernatony illustrated with real examples of influential marketing
campaigns. This is the book that will take students to the next
level with the skills to develop and implement their own
branding strategy.
Sport Public Relations and Communication is a rapidly
developing sector with universities offering sports marketing &
increasing numbers of specialised Sports Public Relations &
Maria Sport Communication degrees. Public relations &
9781856176156 TXT Pb Mar-10 29.99 35.95 49.95
Hopwood communication strategies is one area where sport marketing is
underdeveloped. This book fills a gap in the public relations &
communications literature by customising a discussion that is
directly relevant to the student.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Stats Means Business 2nd edition is an introductory textbook
written for Business, Hospitality and Tourism students who
take modules on Statistics or Quantitative research methods.
9781856179478 John Buglear This new edition includes extra content related to Hospitality TXT Pb Mar-10 29.99 35.95 49.95
and Tourism courses, an extension of the interpretation of
correlation analysis and a new section on how to design
questionnaires.
Destination Marketing is the first textbook to explore the
challenges facing destination marketers in this fiercely
9780750686495 Steven Pike TXT Pb Feb-10 28.99 30.95 46.95
competitive environment - a must for all current and future
tourism marketers.
Hospitality Business Development contextualises the issues
through case study application in each chapter, which cover a
broad range of hospitality sectors including in-flight catering,
Ahmed licensed retail, school catering, fast food and hotels. Equipping
9781856176095 TXT Pb Feb-10 29.99 35.95 49.95
Hassanien students and aspiring hospitality managers with the necessary
knowledge, expertise and skills in product development, this
book is a must-read for any one studying or working in the
hospitality industry.
Strategic Management for Hospitality and Tourism is a vital
text for all those studying cutting edge theories and views on
strategic management. Unlike others textbooks in this area, it
9780750665223 Fevzi Okumus TXT Pb Jan-10 34.99 41.95 57.95
goes further than merely contextualising strategic
management for hospitality and tourism, and avoids using a
prescriptive, or descriptive approach.
Sport Facility Operations Management is the first book to
take a global look at facilities operations management in the
sport industry. The international author team will infuse
research & experiences from sport facilities to ensure that
Eric C.
9781856178365 students are well prepared to work in this international TXT Pb Dec-09 29.99 35.95 49.95
Schwarz
industry. This book is being published with the sport
management lecturer & student in mind with a companion site
containing: schematics, planning documents, sample forms &
sample ownership/management structures.
Adventure Tourism Management is rapidly increasing in
popularity, with research beginning to focus on it heavily. This
book is a cohesive and comprehensive look at this trillion-
9781856178341 Ralf Buckley dollar industry sector from a variety of perspectives relevant TXT Pb Oct-09 29.99 32.95 49.95
to the teaching of tourism. It includes analysis of products,
trends, climate change, risk management and environmental
management and many others.
Abraham
9781856176750 Handbook of Hospitality Set,1 TXT Hb Oct-09 173.99 195.00 290.00
Pizam
Destination Branding Revised 2E - In today's highly
competitive market, many destinations - from individual
resorts to countries - are adopting branding techniques similar
to those used by Coca Cola, Nike & Sony to emphasize the
9781856178204 Nigel Morgan uniqueness of their product. By focusing on a range of global TXT Pb Sep-09 32.99 36.95 54.95
case studies, Destination Branding demonstrates that the
adoption of a highly targeted, consumer research-based, multi-
agency "mood branding" initiative leads to success every time.
Managing Football is the first book to directly respond to the
rapid managerial, commercial and global development of the
sport and offers a thorough analysis of how the football
industry can meet the challenges that flow from these
9781856175449 Sean Hamil developments. Edited by two well known specialists in football TXT Pb Sep-09 31.99 35.95 52.95
business management, it draws together the work of a world-
class contributor team to form a comprehensive analysis of
the most important issues facing the managers of football
businesses.
Relationship Marketing in Sports is the first book to consider
the topic of relationship marketing in a sports context by
discussing and reformulating the principles of relationship
marketing and by demonstrating how relationship marketing
9780750684958 Andre Buhler can be successfully applied in practice within a sports context. TXT Pb Sep-09 29.99 32.95 49.95
Written by a unique author team of academic and practitioner
experience. Crucial reading for both students and
professionals alike it marks a turning point in the marketing of
sports.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Film Marketing offers the student a unique combination of
theory and practice and written in accessible student-friendly
manner, presents an appealing and must-have text for anyone
Finola
9780750686839 studying film. The book includes full pedagogical features and TXT Pb Sep-09 25.99 28.95 42.95
Kerrigan
additional lecture resources, available at
www.textbooks.elsevier.com allowing for easy use by both
lecturer and student.
Introduction to Health and Safety at Work Revision Cards -
When used alongside Introduction to Health and Safety at
9781856177023 Ed Ferrett Work, these revision cards will prepare you for the two written TXT Sp Sep-09 12.99 14.95 21.95
assessments of the NEBOSH National General Certificate in
Occupational Safety and Health.
Principles of Management for the Hospitality Industry - By
placing you at the heart of an imaginary workplace this book
offers the opportunity to work through all of the items of
9781856177993 Dana Tesone discussion for each topic. The chapter begins with a scenario TXT Pb Aug-09 34.99 38.95 57.95
to prompt an exploration of a given topic, and concludes with
the outcome of this scenario to reinforce the lessons learnt
throughout the chapter.
Sport and Policy is the first book of its kind to critically analyse
the regulatory role of the state and its impact on sport and the
intersections of sport with other areas of government policy.
Offering a unique and comprehensive examination of how
9780750685948 Russell Hoye TXT Pb Aug-09 29.99 32.95 49.95
sport is affected by a range of government policy, each
chapter uses an international comparative approach in order
to facilitate a broad understanding of sport and policy in a
global context.
Managing Volunteers in Tourism reviews the latest research
to highlight the management issues & relate them to the
tourism volunteering context. It includes under-researched
Kirsten tourism volunteering such as meet-and-greeters, surf life-
9780750687676 TXT Pb Aug-09 29.99 32.95 49.95
Holmes savers, conservation, festival, & information centre volunteers
& volunTourists. Case studies throughout this book provide an
in-depth examination of the challenges facing those managing
tourism volunteers, making this book indispensable.
Introduction to Health & Safety at Work has been developed
for the NEBOSH National General Certificate in Occupational
Safety & Health. Each element of the syllabus has a dedicated
chapter & both taught units are covered in this book. A
9781856176682 Phil Hughes TXT Pb Jul-09 44.99 49.95 74.95
chapter on international aspects also makes this book suitable
for the NEBOSH International General Certificate in
Occupational Safety and Health. Previous editions of this book
have been used for other NVQ courses in health & safety.
Tourism and the Lodging Sector critically examines a wide
range of lodging establishments from an industry and social
science perspective, drawing parallels and distinctions
Dallen J.
9780750686594 between the various types of accommodation, from TXT Pb Jul-09 28.99 31.95 47.95
Timothy
campgrounds for the cost-conscious or adventurous outdoor
traveler, to luxury, 5-star resorts, and more innovative
accommodation such as tree-house hotels and ecolodges.
Sport and Violence attempts to explain how and why such
violence originates, it examines its impact on society outside
Lynn sport and suggests potential remedies for the problem. Its up-
9780750684057 TXT Pb May-09 28.99 31.95 47.95
Jamieson to-date and in-depth coverage of a controversial issue
therefore makes it a valuable asset to both sports students
and professionals working in sports management.
Tourism and Entrepreneurship provides an innovative, fresh
approach reflecting on the most recent trends in tourism
9780750686358 Stephen Page development. The central stage of the book is the role of TXT Pb May-09 34.99 38.95 57.95
entrepreneurship in the context of regional/local tourism
development.
International Tourism is the first text to focus on cross-
cultural differences in tourist behavior and draws upon the
Yvette evidence from the broad past and current literature to explain
9780750678971 Reisinger, the influence of cultural differences on the present and future TXT Pb May-09 24.99 27.95 41.95
PhD international tourist. Designed as a textbook, it is organized
and presented in an integrated and relevant way for the
benefit of a global audience.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Resort Destinations presents a thorough overview of the key
components, functions and actions that shape the physical
appearance, operations, market appeal and ultimate success
Bruce
9780750657532 of a tourist destination. The book tests of a range of models TXT Pb Apr-09 29.99 32.95 49.95
Prideaux
through case studies to deepen the reader’s understanding of
resort destinations and to compare the strength and
weaknesses and applicability of various models.
Fundamentals of Risk Management for Accountants and
Managers will provide students from any of the 203 courses
on risk in the UK with a solid understanding of how risks are
identified, assessed, measured, managed and monitored in
Paul M. M
9780750686501 organizations, equally emphasising techniques and the human TXT Pb Mar-09 39.99 43.95 65.95
Collier
factors that exert a strong influence on risk management
practice. Although based on UK practice, the book will
incorporate various models and examples from the US,
Australia, South Africa, etc.
Sports Economics provides a highly accessible introduction to
the main theoretical, empirical and policy issues that emanate
Paul from the economic analysis of sport. Written in a style that
9780750683548 TXT Pb Mar-09 34.99 38.95 57.95
Downward makes economics accessible to sports management and policy
students, this is a lively and reader-friendly examination of the
crucial areas that make up the sports economy.
Worldwide Destinations Casebook features over 40
comprehensive case studies of international tourism
destinations, with brand-new cases studies drawn from all
Brian regions of the world. The case studies featured include The
9781856175388 TXT Pb Mar-09 24.99 27.95 41.95
Boniface, MA Galapagos: balancing resource conservation and tourism
development, London Docklands regeneration, Re-visioning
tired destinations: Australia's gold coast and Tourism in New
York.
Worldwide Destinations provides comprehensive coverage of
worldwide tourism destinations, examining the basic principles
Brian
9780750689472 underlying the geography of tourist demand, supply and TXT Pb Mar-09 29.99 32.95 49.95
Boniface, MA
transportation, together with a broad survey of world tourism
generating and destination regions.
Worldwide Destinations and Companion Book of Cases Set
Brian brings together two essential and complimentary reference
9781856176699 TXT Pb Apr-09 43.99 48.95 72.95
Boniface, MA works offering comprehensive and up to date information, in
one value for money package.
Strategic Sports Event Management uses new international
case studies throughout to offer real-world insight in both
larger and smaller events. Plus, in this new Olympic edition, we
Guy
9781856175234 see the introduction of a Beijing Olympiad case study in each TXT Pb Mar-09 34.99 38.95 57.95
Masterman
chapter. Through this topical and timely addition to the text,
we can understand the lessons to be learned by events
mangers of events of all sizes.
Marketing in Travel and Tourism aims to guide and support
readers through the complexities of tourism marketing in the
Victor T.C. 21st C. It sets out clear explanations of marketing principles
9780750686938 TXT Pb Mar-09 29.99 32.95 49.95
Middleton and concepts adapted from mainstream services marketing,
and goes on to illustrate the range of applications currently
practised in the modern visitor economy.
Sport and Tourism: Globalization, mobility and identity
cements and advances previous studies by building upon
existing literature, while extending the field by exploring
9780750686105 James Higham avenues of study that are yet to be comprehensively TXT Pb Mar-09 27.99 30.95 46.95
addressed. The latest collaboration by internationally
renowned authors applies new theoretical perspectives for the
advancement of sport tourism.
Timeshare Management updates hospitality students in this
vacation sector, provides the key background information,
explanation of the growth, the components to vacation
ownership management and an overview of opportunities in
Tammie J.
9780750685993 vacation ownership management. Timeshare Management TXT Pb Mar-09 28.99 31.95 47.95
Kaufman
provides the understanding of the financing, marketing, sales,
management, and human resource issues surrounding the
subject - vital to any hospitality and tourism student.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Contemporary Issues in Marketing and Consumer Behaviour
fills a gap in a growing market interested in these
contemporary issues. It provides a complete off-the-shelf
Elizabeth
9780750687393 teaching package for Masters, MBA and advanced TXT Pb Mar-09 29.99 32.95 49.95
Parsons
undergraduate modules in marketing and consumer behavior
and a useful resource for dissertation study at both
undergraduate and postgraduate levels.
Electrical Installation Calculations: Advanced - Now in its
seventh edition, Volume 2 has been fully updated in line with
the 17th Edition IEE Wiring Regulations (BS 7671:2008). The
content meets the requirements of the 2330 Level 3
9781856176644 A.J. Watkins TXT Pb Mar-09 11.99 13.95 19.95
Certificate in Electrotechnical Technology from City & Guilds,
the leading qualification for all who want to become
electricians, and will also prove a vital purchase for those
undertaking Level 3 NVQs in Electrotechnical Services.
Electrical Installation Calculations: Basic - Now in its eighth
edition, Volume 1 has been fully updated in line with the 17th
Edition IEE Wiring Regulations (BS 7671:2008). The content
9781856176651 A.J. Watkins TXT Pb Mar-09 11.99 13.95 19.95
meets the requirements of the 2330 Level 2 Certificate in
Electrotechnical Technology from City & Guilds, the leading
qualification for all who want to become electricians.
Qualitative Research in Sport Management is the first book of
its kind to produce a unique and ground-breaking work which
brings together valuable research designs. In each design the
9780750685986 Allan Edwards text provides a concise guide to how each model can first be TXT Pb Mar-09 29.99 32.95 49.95
applied to sport management issues and problems, second,
strengthen the research design, and finally, enhance the
research process.
Critical Management Perspectives on Information Systems
consists of a collection of chapters from an international array
of experts. They are lead researchers in the field and provide
9780750681971 Carole Brooke TXT Pb Feb-09 29.99 32.95 49.95
valuable insights for those studying and researching in the
areas of information systems and general management,
especially from a critical perspective.
Ecotourism examines the potential positive social and
environmental benefits of Ecotourism and is ideal for both
Stephen
9780750662499 students of tourism and practitioners within the tourism TXT Pb Feb-09 29.99 32.95 49.95
Wearing
industry. 'Ecotourism' will also be of interest to environmental
groups, land managers, academics and planners.
Sports Tourism: participants, policy and providers is an
unparalleled text that explains sports tourism as a social,
economic and cultural phenomenon that stems from the
9780750683753 Mike Weed TXT Pb Feb-09 27.99 30.95 46.95
unique interaction of activity, people and place. Unlike other
texts, it establishes sports tourism as a unique area that
produces its own unique issues, concerns and controversies.
Accounting Essentials for Hospitality Managers - This
accessible accounting book for non-accountant hospitality
managers looks at how to organise and present financial
9781856176675 Chris Guilding information in the best way to more easily analyse this data TXT Pb Feb-09 29.99 32.95 49.95
and to help make informed decisions with confidence. This
book particularly focuses on decision makers and the
challenges they face.
Sport Policy and Governance is the first book of its kind which
addresses the strategies of national and local government
actors as its core focus. As more and more courses are
developed in this area, the text offers students insight and
9780750685474 Neil King TXT Pb Feb-09 29.99 32.95 49.95
"political savvy" in an area which will become key during their
professional lives. Sport Policy and Governance: local
perspectives is essential reading for anyone who is studying,
teaching or researching in this key area of sports policy.
Tourism Management is written in a jargon-free and engaging
style, this is the ultimate student-friendly text, a vital
introduction to this exciting, ever-changing area of study. It is
also accompanied by a companion website packed with
9781856176026 Stephen Page resources for both students and lecturers, including learning TXT Pb Feb-09 27.99 30.95 46.95
outcomes for each chapter, multiple choice questions, links to
sample chapters of related titles and journal articles for
further reading, as well as downloadable PowerPoint
materials.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Internet Marketing: a practical approach is a step-by-step
guide to marketing using the internet. Concentrating on the
operational and functional aspects of this dynamic area, the
Alan book is packed with tactical advice and real-life examples from
9780750686846 TXT Pb Feb-09 26.99 29.95 44.95
Charlesworth those leading the field to help you succeed. More than just a
book, this complete package features an associated website
which hosts the case studies for the book, offers further tips
and advice, and provides access to a wealth of extra material.
Leading Teams Revised Edition - Management Extra is an
exciting, new approach to management development. The
books provide the basis for self-paced learning at level 4/5.
The flexible learning structure allows busy participants to
9780080554815 Elearn TXT Pb Jan-09 26.99 29.95 44.95
study at their own convenience, minimising time away from
the job. Each book is divided into themes of ideal length for
delivering in a training session.
Managing Markets & Customers Revised Edition fuses key
theories & concepts with applied activities to help managers
examine how they work in practice. Designed to help you
improve your management skills & also be used with
9780080557397 Elearn management programmes of study aligned to standards. Each TXT Pb Jan-09 26.99 29.95 44.95
book has case studies, self assessments & activities all
underpinned by knowledge & understanding of the techniques
required to improve performance.
Managing Health, Safety and Working Environment Revised
Edition fuses key theories & concepts with applied activities to
help managers examine how they work in practice. Designed
to help you improve your management skills & also be used
9780080557403 Elearn TXT Pb Dec-08 28.99 30.95 46.95
with management programmes of study aligned to standards.
Each book has case studies, self assessments & activities all
underpinned by knowledge & understanding of the techniques
required to improve performance.
Managing Legal and Ethical Principles Revised Edition fuses
key theories & concepts with applied activities to help
managers examine how they work in practice. Designed to
help you improve your management skills & also be used with
9780080557410 Elearn TXT Pb Dec-08 28.99 30.95 46.95
management programmes of study aligned to standards. Each
book has case studies, self assessments & activities all
underpinned by knowledge & understanding of the techniques
required to improve performance.
Recruitment and Selection Revised Edition fuses key theories
& concepts with applied activities to help managers examine
how they work in practice. Designed to help you improve your
management skills & also be used with management
9780080557434 Elearn TXT Pb Dec-08 28.99 30.95 46.95
programmes of study aligned to standards. Each book has case
studies, self assessments & activities all underpinned by
knowledge & understanding of the techniques required to
improve performance.
Business Environment Revised Edition fuses key theories &
concepts with applied activities to help managers examine
how they work in practice. Designed to help you improve your
management skills & also be used with management
9780080557441 Elearn TXT Pb Dec-08 26.99 39.95 47.95
programmes of study aligned to standards. Each book has case
studies, self assessments & activities all underpinned by
knowledge & understanding of the techniques required to
improve performance.
Information and Knowledge Management Revised Edition
fuses key theories & concepts with applied activities to help
managers examine how they work in practice. Designed to
help you improve your management skills & also be used with
9780080557472 Elearn TXT Pb Dec-08 28.99 30.95 46.95
management programmes of study aligned to standards. Each
book has case studies, self assessments & activities all
underpinned by knowledge & understanding of the techniques
required to improve performance.
Managing for Results Revised Edition fuses key theories &
concepts with applied activities to help managers examine
how they work in practice. Designed to help you improve your
management skills & also be used with management
9780080557465 Elearn TXT Pb Dec-08 28.99 30.95 46.95
programmes of study aligned to standards. Each book has case
studies, self assessments & activities all underpinned by
knowledge & understanding of the techniques required to
improve performance.
Managing Yourself Revised Edition fuses key theories &
concepts with applied activities to help managers examine
how they work in practice. Designed to help you improve your
management skills & also be used with management
9780080557458 Elearn TXT Pb Dec-08 28.99 30.95 46.95
programmes of study aligned to standards. Each book has case
studies, self assessments & activities all underpinned by
knowledge & understanding of the techniques required to
improve performance.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Positive Working Relationships Revised Edition fuses key
theories & concepts with applied activities to help managers
examine how they work in practice. Designed to help you
improve your management skills & also be used with
9780080554822 Elearn TXT Pb Dec-08 28.99 30.95 46.95
management programmes of study aligned to standards. Each
book has case studies, self assessments & activities all
underpinned by knowledge & understanding of the techniques
required to improve performance.
Reputation Management Revised Edition fuses key theories &
concepts with applied activities to help managers examine
how they work in practice. Designed to help you improve your
management skills & also be used with management
9780080557427 Elearn TXT Pb Dec-08 28.99 30.95 46.95
programmes of study aligned to standards. Each book has case
studies, self assessments & activities all underpinned by
knowledge & understanding of the techniques required to
improve performance.
Sport Management provides a comprehensive introduction to
the practical application of management principles within
sport organisations. So, if you are teaching or studying sport
9780750687553 Russell Hoye management this really is the first book which you need on TXT Pb Dec-08 29.99 32.95 49.95
your shelf as it provides the foundation for your studies. This
second edition is set to make your teaching and studying
easier, superior and more successful!
Introduction to Electrical Installation Work is ideally suited for
electrical students starting out on this course and who prefer a
more visual style of learning than seen in the competition. It is
9781856176200 Trevor Linsley also at the right level for students on plumbing courses who TXT Pb Dec-08 16.99 18.95 28.95
need to have a basic understanding of electrical installation.
This new edition has been brought fully up to date with the
17th Edition IEE Wiring Regulations.
Entrepreneurship & Small Business Management in the
Hospitality Industry takes an intuitive step-by-step
progression through each stage of the entrepreneurial
process: context, theoretical perspectives and definitions;
Darren Lee-
9780750684484 Concept to reality; The business plan; Growth and the future. TXT Pb Nov-08 28.99 30.95 46.95
Ross
Ideal for students at any level, the chapters of this book invite
you to ponder upon your reading through a series of
‘reflective practice’ activities. Perfect preparation for the up-
and-coming entrepreneur!
Marketing Communications in Tourism and Hospitality
discusses this vital discipline specifically for the tourism and
hospitality industry. Using contemporary case studies such as
South African Tourism, Travelocity and Virgin Trains, it explains
9780750682770 Scott McCabe TXT Pb Oct-08 29.99 32.95 49.95
and critiques the practice and theory in relation to this
industry. This systematic and cohesive text is essential reading
for hospitality management students, and an invaluable
resource for marketing practitioners in this growing area.
Development for High Performance Revised Edition -
Management Extra is based on the NVQ framework to ease
the creation of Diploma, Post Graduate Diploma or NVQ
9780080554808 Elearn programmes for managers. It is accredited with all leading TXT Pb Oct-08 28.99 30.95 46.95
awarding bodies. The series fuses key ideas with applied
activities to help managers examine and improve how they
work in practice.
Market-Led Strategic Change builds on the massive success of
the previous three editions, popular with practitioners,
students and lecturers alike, presenting an innovative
approach to solving an old problem: making marketing
9781856175043 Nigel F. Piercy happen! At once pragmatic, cutting-edge and thought- TXT Pb Sep-08 31.99 34.95 51.95
provoking, Market-Led Strategic Change is essential reading
for all managers, students and lecturers seeking a definitive
guide to the demands and challenges of strategic marketing in
the 21st century.
Change, Strategy and Projects at Work provides a working
insight into the nature of change, the formulation of strategy
and the implementation of change through projects in the
9780750689441 Roger Jones workplace. It is a ‘how to’ book with real practical application, TXT Pb Sep-08 28.99 30.95 46.95
containing the tools, techniques, advice and guidance you
need to analyse organisational context, develop a strategic
plan and manage a project.
Consumer Behaviour in Sport and Events is a rapidly growing
area of interest and this book is considered a valuable
resource for those involved in the sport and events industries
9780750686662 Daniel C. Funk TXT Pb Sep-08 28.99 30.95 46.95
from students to marketers to academics. This comprehensive
text covers a wide range of determinants that influence both
active recreation and passive spectator participation.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Health and Wellness Tourism takes an innovative look at this
rapidly growing sector of today’s thriving tourism industry.
This book examines the range of motivations that drive this
Melanie diverse sector of tourists, the products that are being
9780750683432 TXT Pb Sep-08 34.99 38.95 57.95
Smith developed to meet their needs and the management
implications of these developments. This text includes a
number of features to reinforce theory for advanced students
of hospitality, leisure and tourism and related disciplines.
Managing Airports - Completely revised and updated for a
third edition, with international case studies from BAA,
Vienna, Aer Rianta, and countries around the world, this book
reflects the huge changes in the management of airports today
9780750686136 Anne Graham and tackles many key issues. Accessible and up-to-date, TXT Pb Sep-08 29.99 32.95 49.95
Managing Airports is ideal for students, lecturers and
researchers of transport and tourism, and practitioners within
the air transport industry.
Research Methods - This is the ideal companion for those
needing guidance when carrying out a research project in a
management or a business-related subject. The text is succinct
and concise, written with modular courses in mind for the
David
9780750689533 reader to quickly gain an overall perspective of the TXT Pb Sep-08 20.99 22.95 34.95
Crowther
fundamental areas and identify the key points that need to be
addressed. This clear and practical book also covers the
requirements of more general areas of business research and
consultancy.
Accounting in a Nutshell explains accounting principles and
terminology without the use of technical jargon. There are
plenty of opportunities for readers to test their progress with
regular reviews and self-test questions. The third edition
9780750687386 Janet Walker TXT Pb Sep-08 24.99 27.95 41.95
includes a new chapter on the investment appraisal process,
covering the main investment appraisal techniques from the
point of view of a non-specialist.
Customer Relationship Management explains what CRM is,
the benefits it delivers, the contexts in which it is used, how it
can be implemented and how CRM technologies can be
deployed to support customer management strategies and
9781856175227 Francis Buttle TXT Pb Aug-08 31.99 34.95 51.95
objectives. It also looks comprehensively at how CRM can be
used throughout the customer life-cycle stages of customer
acquisition, retention and development and how the
management disciplines are implicated in this.
Electrical Installation Work - Brian Scaddan's books on
electrical installation have helped thousands of trainees to
gain their qualification. This well-known textbook for the City
& Guilds 2330 Certificate covers all the material needed at
9780750687331 Brian Scaddan Level 2 and 3 in one volume. The logical topic progression TXT Pb Aug-08 19.99 21.95 32.95
means, that it also is a handy reference source for qualified
electricians. The new edition is fully in line with the 17th
Edition Wiring Regulations which came into force in 2008.
Change, Conflict and Community takes readers through the
essential theory and hands-on practice of working with change
and conflict by considering how we can increase our
Barbara understanding of the tensions that often exist when change is
9780750681940 TXT Pb Aug-08 25.99 28.95 42.95
Kenton ever present in the organization, how to work more effectively
with the dynamic relationship between change and conflict
and how the idea of "community" can help us to work with
the energy of change and human interaction.
eTourism case studies bridges the gap in contemporary
literature by carefully examining marketing and management
issues of many international companies that have successfully
9780750686679 Roman Egger implemented eTourism solutions. This is the first book of its TXT Pb Aug-08 29.99 32.95 49.95
kind to bring together cases highlighting best practice and
methods for exploiting ICT in the tourism industry, from
international market leaders.
Marketing Research for Non-profit, Community and Creative
Organizations has two purposes. First, the book educates
readers on how research can be used to help their
9780750687607 Bonita Kolb organization more effectively reach its goals. Second, it TXT Pb Aug-08 27.99 29.95 44.95
educates the reader on how to conduct different methods of
research and use the findings to improve their product, find
customers and develop effective promotion.
Quantitative Tourism Industry Analysis is the first book to
deal with the input-output, social accounting matrix in a way
which readers from a non-economics or non-mathematical
background can follow, in order to understand how useful
9780750684996 Tadayuki Hara TXT Hb Jul-08 54.99 59.95 89.95
their application would be for tourism industry analysis.
Quantitative Tourism Industry Analysis offers a new set of
economic tools for tourism policy analysis, ideal for those with
a non-mathematical background.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Corporate Financial Strategy presents a practical guide to how
corporate finance can be used to add value to a business.
Explaining the elements of a financial strategy, it shows how
9780750686655 Ruth Bender these can be tailored to suit the needs of an organisation and TXT Pb Jul-08 31.99 34.95 51.95
complement its business strategy.This book is an essential
read for all those involved in designing and implementing
corporate and financial strategy.
Global Information Systems aims to present the many
complex and inter-related issues associated with culture in the
management of information systems. The editors have
selected a wide range of contemporary articles from leading
Dorothy E
9780750686488 experts in North America and Europe that represent a wide TXT Pb Jul-08 31.99 34.95 51.95
Leidner
variety of different national and cultural environments. They
offer valid explanations for, rather than simply pointing out
cultural differences in articles that cover a variety of national
cultures.
Sport, Recreation and Tourism Event Management provides
an essential combination of the theoretical foundations and
practical principles of event management. This text focuses
specifically on the operational planning component of event
9780750684477 Cheryl Mallen management and the role of the event manager as the planner TXT Pb Jun-08 25.99 28.95 42.95
and facilitator. Sport, Recreation and Tourism Event
Management is a must for students intent on entering the
event management field.
Advanced Electrical Installation Work - The City & Guilds 2330
Certificate is the leading qualification for all who want to
become electricians. This established textbook has been
updated in line with the 17th Edition Wiring Regulations which
9780750687522 Trevor Linsley came into force in 2008. In addition, the book has been TXT Pb Jun-08 20.99 22.95 34.95
restructured to match the Level 3 syllabus even more closely
and now features one chapter per learning outcome – an
approach proven to be preferred by lecturers and students.
Basic Electrical Installation Work - The City & Guilds 2330
Certificate is the leading qualification for all who want to
become electricians. This established textbook has been
updated in line with the 17th Edition Wiring Regulations which
9780750687515 Trevor Linsley came into force in 2008. In addition, the book has been TXT Pb Jun-08 20.99 22.95 34.95
restructured to match the Level 2 syllabus even more closely
and now features one chapter per learning outcome – an
approach proven to be preferred by lecturers and students.
Introduction to Health & Safety in Construction covers the
specific challenges faced by the industry as well as the basics
of occupational safety & health in general. It fully covers the
syllabus of the NEBOSH National Certificate in Construction
9781856175210 Phil Hughes TXT Pb Jun-08 41.99 60.95 73.95
Safety and Health. The text is easy to read, highly illustrated in
full color, & supported with checklists, report forms & record
sheets used currently in the industry & has been updated in
line with recent changes in legislation including CDM 2007.
Mechanical Engineering covers the most popular specialist
units of the Mechanical Engineering, Manufacturing
Engineering and Operations and Maintenance pathways,
which together are followed by around 4,500 students a year.
Alan
9780750686570 The layout and page design of the new edition have been TXT Pb Jun-08 24.99 27.95 41.95
Darbyshire
radically improved to make this established textbook even
more student-friendly. All the pedagogical features have been
retained.
Total Relationship Marketing addresses both the high tech,
information technology aspects of marketing and the high
touch, human aspects. Further, customer-centricity is
Evert suggested to be broadened to balanced centricity, a trade-off
9780750686334 TXT Pb May-08 31.99 34.95 51.95
Gummesson between the needs of all stakeholders of a network of
relationships. Examples, cases, concepts and references have
been updated.
Introduction to Sport Marketing is a highly accessible text
that presents the key principles and tools of sport marketing.
Written for readers new to sport marketing or at the start of
9780750686853 Aaron Smith their careers, the text equips the reader with a strong TXT Pb May-08 25.99 28.95 42.95
knowledge basis. Introduction to Sport Marketing should be
the first stop on any beginner sport management and
marketing student’s reading list.
Fundamental Electrical and Electronic Principles covers the
essential principles that form the foundations for electrical
and electronic engineering courses. The coverage of this new
edition has been carefully brought in line with the core unit
9780750687379 C R Robertson TXT Pb May-08 20.99 22.95 34.95
'Electrical and Electronic Principles' of the 2007 BTEC National
Engineering specification from Edexcel. The textbook is
supported with a free companion website featuring
supplementary worked examples and additional chapters.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Further Electrical and Electronic Principles is a core text for
pre-degree courses in electrical and electronic engineering
courses. The coverage of this new edition has been brought in
line with the specialist unit 'Further Electrical Principles' of the
9780750687478 C R Robertson TXT Pb May-08 20.99 22.95 34.95
2007 BTEC National Engineering specification from Edexcel.
The textbook is supported with a free companion website
featuring supplementary worked examples and additional
chapters.
eMarketing eXcellence is a hugely successful practical guide
to creating and executing e-marketing plans, it combines
established approaches to marketing planning with the
creative use of new e-models and e-tools. It is designed to
9780750689458 Dave Chaffey TXT Pb May-08 25.99 28.95 42.95
support both marketers who are integrating e-marketing into
their existing marketing and communications strategies and
experienced e-marketers looking to optimise their e-
marketing.
Food and Beverage Management is the introductory bible for
people entering food and beverage management studies or
practice. This best-selling text has been completely revised and
restructured to reflect current practice and teaching and
9780750667302 Bernard Davis includes updated information on all areas, especially TXT Pb Apr-08 32.99 35.95 52.95
technology, operations and staffing issues. Each chapter has a
user friendly structure including aims, exercises and further
study hints.
Management of Sports Development is the first book to offer
a holistic approach to a field which has been growing in
importance for some years. Although many books exist on
Vassil
9780750685627 various aspects of development never before has there been a TXT Pb Apr-08 25.99 28.95 42.95
Girginov
text which addresses the process of development in such a
comprehensive manner. This is a 'one-stop-shop' to
understanding the process of sports development.
Project Management for Business, Engineering, and
Technology is a direct response to the increasing need for
better project management. Covering the essential
background, from origins and philosophy to methodology, the
John M.
9780750683999 main bulk of the book is dedicated to the concepts and TXT Pb Apr-08 33.99 37.95 55.95
Nicholas
techniques of practical application, including project initiation
and proposals, scope and task definition, scheduling,
budgeting, risk analysis, control, project organization and all-
important "people".
Advanced Theory and Practice in Sport Marketing is the first
book to address this increasingly popular subjectat an
advanced level. Where existing sport marketing texts restate
Eric C. concepts learned at an introductory marketing level, this book
9780750684910 TXT Pb Apr-08 29.99 32.95 49.95
Schwarz goes beyond, by expanding the knowledge of the student with
advanced marketing theory which is specifically related to the
crucial areas in sport marketing.
Tourism Impacts, Planning and Management is a unique text,
which links these three crucial areas of tourism - impacts,
planning and management. Tourism Impacts, Planning and
9780750684927 Peter Mason Management is invaluable for tourism undergraduates and is TXT Pb Mar-08 28.99 30.95 46.95
suitable as introductory material for postgraduate tourism
management courses, as well as being a useful tool for those
studying related courses.
City Spaces - Tourist Places both consolidates and develops
the existing knowledge of urban tourism precincts into a
coherent research driven contemporary work. It revisits and
9780750681957 Bruce Hayllar examines the foundational literature but also, more TXT Pb Mar-08 25.99 28.95 42.95
importantly, engages with aspects of precinct development
that have been either underdeveloped or previously received
only limited consideration.
Evaluating Information Systems explores the concept of
evaluation as an evolutionary and dynamic process that takes
into account the ability of enterprise technologies to integrate
information systems within and between organisations. In
9780750685870 Zahir Irani TXT Pb Mar-08 31.99 34.95 51.95
particular, when set against a backdrop of organisational
learning. It examines the changing portfolio of benefits, costs
and risks associated with the adoption and diffusion of
technology in today's global marketplace.
Statistics for Business is a highly user-friendly text aimed at
both MBA and undergraduate students to give a strong
foundation in presenting and interpreting statistical
Derek L. information in a business or management environment. Each
9780750686600 TXT Pb Feb-08 34.99 37.95 56.95
Waller chapter has worked examples and explanations complete with
calculation methods and descriptions of which statistical
functions in Excel to use. This is everything you need to get
you confidently using and interpreting statistics for business.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
Automotive Science and Mathematics presents the necessary
principles and applications with all the examples and exercises
relating directly to motor vehicle technology and repair,
9780750685221 Allan Bonnick TXT Pb Jan-08 20.99 22.95 34.95
making it easy for automotive students and apprentices to
relate the theory back to their working practice. The book is
designed to cater for both light and heavy vehicle courses.
Managing Visitor Attractions - With contributions from
around the world, this is an essential text for undergraduate
9780750685450 Alan Fyall and postgraduate students of visitor attraction management, TXT Pb Jan-08 29.99 32.95 48.95
written by subject specialists with a wealth of experience in
this field.
Elsevier Ltd, a company registered in England and Wales. Company # 1982084, registered office: The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK
