LARA DAVIS
Laradavis445@sprintmail.com
566 Old Lyme Road Canton, CT 07798 (203) 733-8997
CAREER PROFILE
Sales / Territory / Account Management Leadership / Managerial – Consistently selected to assume leadership roles District-wide. Proactively approach account and business challenges, applying problem-solving skills, persistence, teamwork and resourcefulness to achieve positive results. Experience includes managing sales professionals; resource to peers; consensus builder Relationship Building / Influencing – Proven ability to quickly cultivate relationships with very difficult to access, influential decision makers; impact and rapport developed with opinion leaders is “surpassed by none.” Sales / Marketing / Business Development – Adept in developing and executing strategies that increase market share and sales; identify and capitalize on growth opportunities through analysis, product expertise and sound business instincts.
PROFESSIONAL EXPERIENCE
JOHNSON & JOHNSON, Fairfield, CT Medical Sales Representative 1997-present
Territory & Account Management / Sales: Recruited to provide strategic planning and leadership direction to the New England territory. Manage hospital/medical center accounts, including managed care. Create and execute strategic sales plans for territory to market pharmaceutical products and influence prescribing habits. • Took charge of territory without market presence, formulary acceptances nor established account contacts/decision makers and delivered significant results in all quantifiable objectives. • Achieved All-Star Ranking in 1999. Launched 3 new products and boosted share growth to rank #1 in nation for all 3 products. Leadership / Administrative: As member of Steering Committee, advise management on plans and goals as well as act as liaison between management and peers on other business matters. Assist District Manager with District meeting planning and special projects. Produce monthly sales progress reports. • First in the District to receive President’s Award for Excellence in teamwork and leadership. • Provided training, development and supervisory direction to contract sales rep throughout 1999. • Successful in building strong internal networks and facilitating involvement from multiple layers of the sales force to achieve common business goals. • Frequently invited to deliver presentations at district meetings on strategic planning, contracts, working with managed care counterparts and other relevant topics. Business & Relationship Development: Develop and manage key contacts within each account as well as national opinion leaders. • Delivered contracts for top 2 accounts with plans for business pull-through. • Initiated and spearheaded the first successful Consulting Board Meeting, carefully selecting attendees to ensure synergy. Resulted in formulary approval for a product that is now the “top choice.” • Developed 3 opinion leaders for LEP/CME use. Discovered and developed a national level opinion leader (Dr. James Sullivan), who presented at IMSCPO 2003 on company’s behalf. GENTEC PHARMACEUTICALS, Trenton, NJ Sales Representative
1992-1995
Developed and managed 100% commission-based territory with 63 active accounts in 13 cities and $300,000 inventory. Managed all aspects of the business, including analysis, strategic planning, and resource utilization. Sold, installed and serviced capital surgical equipment (video systems and arthroscopic and laparoscopic instruments) to hospitals. Provided daily training within highly demanding operating room environment to surgeons and other hospital staff in new surgical equipment techniques/operations.
LARA DAVIS
GENTEC PHARMACEUTICALS continued…
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Consistently ranked among top 5 sales reps each year company-wide; drove territory sales 300% ($800,000 annually); ranked #2 in per capita market penetration. Triple award winner: #1 in achieving sales quota in arthroscopy line in 1994, #1 sales rep with best customer service in 1993 and #3 in sales quota in all product lines in 1992 (all 3 awards won out of 101 total reps). 1990-1991
ALLMED, INC., Trenton, NJ Sales Representative
Built and managed $650,000 New Jersey sales territory, calling on physicians and selling contact lens products. Initiated and designed incentive programs and key account promotions that contributed to business growth. Provided product training to in-office technicians.
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Expanded active accounts by 60%; achieved 131% of sales quota and highest multi-product sales ratio district-wide. 1988-1990
PHARMTEC, College Park, MD Sales Representative
Achieved a successful track record as a top producer, marketing group health insurance to employers via independent agents in the mid-Atlantic market. Managed and developed 100+ sales agents.
EDUCATION
Bachelor of Arts in Political Science, minor in Business University of Connecticut, Storrs, CT, 1988 Additional: Effective Negotiating Seminar – Karass
COMMUNITY LEADERSHIP
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Chaired Training, Service Project and Fundraising for several nonprofit organizations Appointed to the Executive Board of American Cancer Society