Microsoft Communications Sector Fact Sheet February 2009 Microsoft Communications Sector is responsible for advancing Microsoft’s strategy for the communications industry and for the marketing and sales of all Microsoft offerings, including industry solutions, services and core Microsoft products, to communications service providers, hosting providers, and media and entertainment companies. Meeting the Needs of Communications Companies Microsoft Corp. provides a broad portfolio of technologies, products and solutions designed to help communications companies increase efficiency, rapidly create and deliver innovative new services, and enhance the customer experience. The Communications Sector works across the Microsoft business divisions to develop industry-specific solutions for service providers, hosting providers, and the media and entertainment industries. SERVICE PROVIDERS Wireline and mobile operators / Cable companies / Network equipment providers As service providers continue to invest in broadband IP networks in both wireline and wireless spaces, they are looking to create and deliver compelling value-added services and generate new revenue streams by looking beyond voice to areas such as unified communications, computing, portals and search, mobility, television, music, and gaming. Microsoft is committed to partnering with service providers to leverage all parties’ respective assets and collective strengths to deliver rich user experiences across a range of devices. Microsoft offers products and services such as Microsoft Mediaroom, Windows Mobile and Microsoft Online Services, as well as its core Windows platform and enterprise desktop and application software. HOSTING PROVIDERS Web hosters / Independent software vendors / Value-added resellers / Systems integrators Microsoft is helping to ensure the success of its hosting partners as the industry evolves to meet the demands of cloud computing. The Microsoft platform offers the power of choice whether services are deployed on-premise or in a partner-hosted model, or hosted by Microsoft, and enables partners to deliver compelling solutions and services to their end customers. Hosting providers can utilize platforms and applications such as Windows Server 2008, Microsoft Hyper-V, Microsoft Solution for Hosted Messaging and Collaboration, and Windows Azure. Microsoft also offers several programs designed to provide business and technical guidance and discounted licensing, such as the Hosting Solutions Competency in the Microsoft Partner Program, the Service Provider Licensing Agreement, Microsoft BizSpark program, and the Software +Services Incubation Center. MEDIA AND ENTERTAINMENT Broadcasting companies / Film studios / Publishing firms / Advertising firms In the media and entertainment industry, the growth of user-generated content and the increase in channels for content consumption have revolutionized the way digital media content is reaching its audiences, and how users are engaging with content. In this rapidly changing industry, Microsoft delivers a breadth of solutions across the content value chain from content creation to management and distribution, by providing solutions across digital content management, search and monetization, and digital content experiences, all supported by media business management solutions to provide business insights and monitoring of critical business functions. Key products offered in this space include Microsoft Expression, Microsoft Office SharePoint, Microsoft Dynamics, Microsoft Mediaroom and Microsoft Silverlight. Microsoft Leadership Martha Béjar, corporate vice president, Communications Sector John Zanni, general manager, Worldwide Software Plus Services Industry, Communications Sector Gabriele Di Piazza, senior director, Media & Entertainment Industry, Communications Sector Terry McGuigan, director, Telecommunications Industry, Communications Sector Marianne Röling, director, Mobile Industry, Communications Sector Harry Patz, vice president, Communications Sector Sales — Americas Region Rene-Philippe Mantrand, vice president, Communications Sector Sales — Europe, Middle East and Africa (EMEA) Region Geoff Thomas, general manager, Communications Sector Sales — Asia Pacific Region For more information, press only: Microsoft Communications Sector Team, Weber Shandwick Worldwide, (425) 452-5400, email@example.com For more information about Microsoft Communications Sector: Visit http://www.microsoft.com/serviceproviders and http://www.microsoft.com/resources/mediaandentertainment.