Findel plc: SWOT Analysis & Company Profile by BusinessReview

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									Findel plc

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Findel plc: SWOT Analysis & Company
Profile


Reference code: RT0026CP

Published: Feb 2011




Business Review
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Findel plc - SWOT Profile                                                           Page 1
Findel plc

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Findel plc - Company Overview

Findel plc (Findel), formerly known as Fine Art Developments Limited, is engaged in supplying general merchandise in the
UK. It operates across the business-to-consumer and business-to-business marketplaces in home, entertainment,
education and healthcare sectors. The company‟s product portfolio comprises leisurewear, electrical, household, textile,
bedding, furniture, nursery products, gifts, greeting cards and other related products. It operates through three business
segments, namely, Home Shopping, Educational Supplies and Healthcare. Findel is the 4th largest Direct Mail Order
company in the UK.The company‟s operations are spanned across different geographic regions, namely, the UK, Europe
and Asia. Findel is headquartered in Ilkley, the UK.


Financial Performance

The company reported revenue of (British Pounds) GBP 600.18 million during the fiscal year ended April 2010. The
company's revenue decline at 1.73 % over fiscal year 2009. During the fiscal year 2010, its operating margin was 7.45%
as against an operating margin of 5.70 % in fiscal year 2009. During the fiscal year 2010, the company registered a net
margin of 12.59% as against a net margin of 7.70% in the fiscal year 2009.




Findel plc - Key Facts

Findel plc, Key Facts

                                  Burley House, West Yorkshire, ,
                                                                    Ticker Symbol, Stock       FDL (London Stock Exchange
Corporate Address:
                                  LS29 7DZ, United Kingdom          Exchange                   (LON))



Telephone                         + 44 1943 864686                  No. of Employees           3,160



Fax                               + 44 1943 864986                  Financial Year End         April



URL                               www.findel.co.uk                  Revenue (in GBP Million)   600.18



Industry                          Retailing                         Revenue (in USD Million)   937.78



Locations                         United Kingdom

Source: Annual Report, Company Website, Primary and Secondary Research




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Findel plc - SWOT Profile                                                                                           Page 2
Findel plc

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Findel plc - Business Description

Findel plc (Findel) is engaged in supplying general merchandise through business-to-consumer and business-to-business
marketplaces in home, entertainment, education and healthcare sectors. The company, through its personalization plants,
supplies products, including cutlery, greetings cards, football, children's nightwear and other related products directly to
the consumer in the UK. The company operates through three segments which include Home Shopping, Educational
Supplies and Healthcare.

The Home Shopping segment of the company is engaged in selling a wide range of products via Internet stores, and
online and mail order catalogs. The product portfolio of this segment includes electrical and household products, health
and beauty products, textiles, wedding favors, toys, sells leisurewear, beddings, furniture, nursery products, gifts and
greeting cards, clothing, gadgets, invitations and party wares. The segment, through Express Gifts, provides a personal
shopping service to around 1.5 million customers offering a diverse range of products, including leisurewear, electrical,
household, textile, bedding, furniture, nursery products, gifts and greeting cards and other related products. Through
Findel Direct, the segment offers products, including toys, clothing, gadgets, furniture, wedding favours, invitations and
party wares. Findel Direct distributes its products through its warehouse facility in Manchester. Kleeneze, a network
marketing company, offers wide range of household and health & beauty products, through a network of independent
distributors across the UK and the Republic of Ireland. For the fiscal year ending April 2010, the segment generated
revenues of GBP398.26 million, constituting around 66.37% of the total company revenues.

The company‟s Educational Supplies segment is engaged in supplying of resources to schools and other educational
establishments in the UK. Its products portfolio includes audio visual equipment, stationery and janitorial materials, and
products supporting curriculum subjects, like, sports, science and musical instruments. The company, through its
international unit, exports educational products to almost 150 countries worldwide. Some of its private label brands
include Hope Education, NES Arnold, GALT and sbs. Its regional supplies include GLs, A to Z supplies, WNW and EDCO.
The segment distributes its products via printed catalogs and various e-procurement solutions to schools and other
educational establishments. For the fiscal year ending April 2010, the segment generated revenues of GBP 138.4 million,
constituting around 23% of the total company revenues.

The Healthcare segment, through NRS brand, offers integrated community equipment services to NHS trusts and local
authorities. It also offers rehabilitation and care equipment products to the public and private sectors via a 450-page
catalogue. For the fiscal year ending April 2010, the segment generated revenues of GBP 63.50 million, constituting
around 10.58% of the total company revenues.

The company has one of the largest personalization plants in the UK region which supplies over 3.2 million pieces in total,
each year directly to the consumer. Products from cutlery to greetings cards and football kits to children's nightwear are
personalized in accordance to the customer's requirements.

The company operations are spanned across different geographic areas, namely, the UK, Europe, Asia and others.
During the fiscal year 2010, the company generated 95% of the consolidated revenue from the UK, 2.9% from Europe,
1.068% from Asia and 1.05% from other regions.

On 8 June 2010 the group had completed the sale of The Webb Group Limited for nominal
consideration to avoid the need to fund its increased working capital requirements and to allow focus on the group‟s core
business.




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Findel plc - SWOT Profile                                                                                          Page 3
Findel plc

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Findel plc - Major Products and Services

Findel plc is engaged in the sale of educational supplies. The company also provides online and offline logistics and e-
fulfillment services.

Findel plc, Major Products and Services
Products:

Bedding

Catalog shopping

Electrical goods

Furniture

Gifts

Greeting cards

Services:

Customer relationship management

Database management

Marketing

Warehousing Pick

pack and dispatch
Source: Annual Report, Company Website, Primary and Secondary Research




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Findel plc - SWOT Profile                                                                                          Page 4
Findel plc

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Findel plc - History

Findel plc, History

    Year                Event type                                                  Description


   2007      Acquisitions/Mergers/Takeovers The company acquired The Cotswold Company.


                                                The company acquired Philograph Publications Limited Group and Synergy Managed
   2007      Acquisitions/Mergers/Takeovers
                                                Equipment Services Limited (SMES).


   2006      Plans/Strategy                     The company made strategic initiative to develop new Cash with Order division.


   2006      Corporate Changes/Expansions The company added Kleeneze to its Home Shopping Division.


                                                The company acquired Letterbox, I Want One of Those, Kitbag and purchased
   2006      Acquisitions/Mergers/Takeovers
                                                remaining s
								
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