Hwa Tai Industries Berhad: SWOT Analysis & Company Profile

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					Hwa Tai Industries Berhad

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Hwa Tai Industries Berhad: SWOT Analysis
& Company Profile


Reference code: CS0042CP

Published: Feb 2011




Business Review
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Tel: +44 (0) 20 7936 6400
Fax: +44 (0) 20 7336 6813




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Hwa Tai Industries Berhad - SWOT Profile                                            Page 1
Hwa Tai Industries Berhad

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Hwa Tai Industries Berhad - Company Overview

Hwa Tai Industries Berhad (Hwa Tai) is an investment holding company, which through its group companies, is principally
engaged in manufacturing of confectionery. The product portfolio of the company includes cookies, biscuits, crackers,
cakes, cream sandwich, and snacks. The company operates its business through three reportable business segments,
namely, Manufacturing segment, which is engaged in manufacturing of confectionery products; Trading segment is
engaged in trading and distribution of its products; and Other segment. Hwa Tai markets its products under various
brands such as HWA TAI, LUXURY, SALAM, Siang Siang, Duchess, D'Cream, Sesamio, Naiyu Jagung, U-Lite, D'licious,
Melky, D'Layer, CrackerPlus, Choice, Love, PESTA, Wonderful, D'Lite, and Always. Hwa Tai is headquartered in
Selangor Darul Ehsan, Malaysia.


Financial Performance

The company reported revenue of MYR72.1 million during the fiscal year ended 2009. The company's revenue grew at a
CAGR of 0.8% during the period 2007-2009 with a annual decline of 10.12% over fiscal year 2008. During the fiscal year
2009, its operating margin was 4.4% as against the operating margin of 2.2% in fiscal year 2008. During the fiscal year
2009, the company registered a net margin of 2.8% as against the net margin of 0.5% in the fiscal year 2008.




Hwa Tai Industries Berhad - Key Facts

Hwa Tai Industries Berhad, Key Facts

                                  No. 8, Jalan 1/1, Selangor Darul
                                                                     Ticker Symbol, Stock
Corporate Address:                                                                              HWATAI (Bursa Malaysia)
                                  Ehsan, , 43300, Malaysia           Exchange



Telephone                         + 60 3 89610900                    No. of Employees           765



Fax                               + 60 3 89611501                    Financial Year End         December



URL                               www.hwatai.com                     Revenue (in MYR Million)   72.13



Industry                          Consumer Packaged Goods            Revenue (in USD Million)   20.43



Locations                         Malaysia

Source: Annual Report, Company Website, Primary and Secondary Research




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Hwa Tai Industries Berhad - SWOT Profile                                                                             Page 2
Hwa Tai Industries Berhad

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Hwa Tai Industries Berhad - Business Description

Hwa Tai Industries Berhad (Hwa Tai) is a manufacturer of confectionery products, which is based in Malaysia. The
product portfolio of the company includes cookies, biscuits, crackers, cakes, cream sandwich, and snacks. Hwa Tai
markets its products under various brands such as HWA TAI, LUXURY, SALAM, Siang Siang, Duchess, D'Cream,
Sesamio, Naiyu Jagung, U-Lite, D'licious, Melky, D'Layer, CrackerPlus, and Choice. The company employs 765 people.

Hwa Tai operates its business through three reportable segments, namely, Manufacturing, Trading, and Others.

Under its Manufacturing segment, the company is engaged in manufacturing of various products such as cookies,
biscuits, crackers, cakes, cream sandwich, and snacks. During the fiscal year 2009, the Manufacturing segment of the
company contributed 75.5% towards the total revenues of the company, generating RM54.5 million, a decrease of 7.5%
over the previous year.

The company through its Trading segment is engaged in trading and wholesale distribution of its products. During the
fiscal year 2009, the Trading segment of the company contributed 24.4% towards the total revenues of the company,
generating RM17.6million, a decrease of 17.3% over the previous year.

The Others segment of the company did not generate any revenue during the fiscal 2009.

New products launched by the company include Luxury Cream Crackers, Chips, Luxury Crackers, Organic Luxury, D'Lite,
D'Cream, CrackerPlus, and Luxury Cream Sandwich. It offers biscuits in various flavors such as Cereal, Vegetable, and
Original.

The company’s products are sold in various international markets such as Canada, America, Uganda, Seychelles, South
Africa, Mauritius, Benin, Oman, Saudi Arabia, Iraq, Jordan, Yemen, United Arab Emirates, China, Taiwan, Hong Kong,
Bangladesh, India, Pakistan, Nepal, Maldives, Singapore, Indonesia, Thailand, Vietnam, Australia, and New Zealand.

Domestically, Hwa Tai distributes its products through various distributors such as Northern Titan Sdn. Bhd. in Perils,
Kedah and Penang, Great Fusion Sdn. Bhd. in Johor, First Act Marketing Sdn. Bhd. in Perak, Superb Classic Sdn. Bhd. in
Pahang and Terengganu, Everyday Trading Sdn. Bhd. in Selangor and Kuala Lumpur, Tan Tai Trading Sdn Bhd in
Kelantan, and Meljaya Sdn. Bhd. in Negeri Sembilan and Melaka.

Some of the key subsidiaries through which the company operates include Epro Industries Sdn. Bhd., Suria Merah
Manufactory (Segamat) Sdn. Bhd., Hwa Tai Food Industries (Sabah) Sdn.Bhd., and Hwa Tai Distribution Sdn. Bhd.




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Hwa Tai Industries Berhad - SWOT Profile                                                                       Page 3
Hwa Tai Industries Berhad

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Hwa Tai Industries Berhad - Major Products and Services

Hwa Tai Industries Berhad is a manufactrer of confectionary products. The company's key products including the
following:

Hwa Tai Industries Berhad, Major Products and Services
Products:

Cookies

Biscuits

Snacks

Crackers

Cream Sandwich

Cakes

Brands:

Luxury

SALAM

Siang Siang

Duchess

D'Cream

Sesamio

Naiyu Jagung

U-Lite

D'licious

Melky

D'Layer

CrackerPlus

Choice

Love

PESTA

Wonderful

D'Lite

Always
Source: Annual Report, Company Website, Primary and Secondary Research




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Hwa Tai Industries Berhad - SWOT Profile                                                                         Page 4
Hwa Tai Industries Berhad

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Hwa Tai Industries Berhad - History

Hwa Tai Industries Berhad, History

    Year                   Event type                                               Description


                                            Hwa Tai entered into a conditional sale and purchase agreement with Maple Synergy
   2010      Acquisitions/Mergers/Takeovers Sdn. Bhd. for the purchase of a single-storey factory cum warehouse in Tongkang
                                            Pecah Industrial Estate.


                                                The company entered into various sale and purchase agreements with Yeong Szee
                                                Szen, Eyoma Feed Premix Sdn Bhd, HKT Aquaculture Sdn Bhd, HKT Group Sdn Bhd,
   2009      Divestiture                        Monarch Lodge Development Sdn Bhd, and Modern Uptown Sdn Bhd for the disposal
                                                of a total of fifteen units of its 3 storey shophouses in Bandar Dataran Segar, Pekan
                                                Lukut, Daerah Port
				
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