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Why You Don't Need a Website

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Yes, that’s right, your eyes aren’t deceiving you; the title does indeed read “you don’t need a website”. You see, in the present day, it is better not to have a website at all, rather than have a substandard website that misrepresents your business. So many organisations spend a heap of money on the interior of their business premises or shop floor, yet put up a cheap looking DIY style website on the internet. It doesn’t make sense for a business to spend big in-store but spend so little on an online store. The internet has the potential to provide thousands more visitors than any high street store. So why do people still pull the purse strings tight when it comes to investing in building a shop front within the world’s largest marketplace? Your Website is The Customer’s First Port of Call Your website exists to interact virtually with potential customers who find your business on the internet. Rather than phoning or calling into your premises to find out about your services, a potential customer will visit your website as the first port of call. In essence, the website is a very large, detailed business card. Your website tells a visitor exactly what your business does. It conveys your values, mission, ethics, level of customer service and attitude towards business. A website says so much without actually speaking. Presenting Your Company to the World When putting your business on display to potentially millions of people, the last thing you want to show them is a dated website built in the 90s or even pre 2005. Web design and modern day internet standards have moved on considerably in the last few years. An ancient website gives the reader the impression that your company is lazy, old fashioned and disorganised. A shoddy looking website suggests the services of your company will deliver similar results. You need to demonstrate to your target audience that the mindset and skills of your company are modern, even if the service you provide is based on skills from

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