VIEWS: 5 PAGES: 3 CATEGORY: Online Business POSTED ON: 3/18/2011
Here at Oracle Digital we spend an abundance of time brainstorming across departments and sharing the challenges of keeping our company right on top of the SEO ladder. While some things have become glaringly obvious in recent times, like the reduced effectiveness of traditional advertising mediums there is still some hurdles to jump when trying to educate potential clients about the buzz surrounding SEO and online marketing for their business.
The SEO Guarantee Revealed The Process Exposed Inside (Part 1) ©2011, Oracle Digital Here at Oracle Digital we spend an abundance of time brainstorming across departments and sharing the challenges of keeping our company right on top of the SEO ladder. While some things have become glaringly obvious in recent times, like the reduced effectiveness of traditional advertising mediums there is still some hurdles to jump when trying to educate potential clients about the buzz surrounding SEO and online marketing for their business. Most business owners are aware that they must take their marketing efforts online, but are often confused and cautious about how to evaluate what constitutes a worthy SEO (search engine optimisation) or online marketing campaign. We are about to expose in very simple terms how SEO and online marketing is an extremely laser targeted form of marketing that is always held accountable by firm statistics which can be tracked every step of the way. From Planning your SEO and online marketing campaign, through to reporting on its effectiveness it will never let you down. The obvious signs that any marketing campaign is working be it online or offline is when the phone begins to ring or when customers come flooding through the doors of your business. However, before you make the conscious decision to invest your marketing dollars in a certain area you first want to know exactly how effective your campaign is expected to be. Traditional advertising mediums rely heavily upon what we call in the digital world as “broad” statistics. These are common words you will hear from your local radio station or print publication salesperson like “Our station has an accumulated listening audience of X people per week” or “Our publication prints X number of copies per week, with a reading audience of X”. Ask yourself this question – How many of these people are actually interested in your product or service to begin with?. The reality is, that by the time you segment their audience down to the people who actually respond to your advertising you will find that you are paying large premiums in order to be marketing to the multitudes who many of them simply couldn’t care a less about your offerings. ©2011, Oracle Digital Page | 1 The New Age – Let’s bring some clarity to online marketing with SEO! Modern day marketers are now spending their dollars on SEO and targeting pre- qualified customers, all of which have requested to see your services in the search engines. Imagine being able to track every product a person picked up when they entered your store, and why they put it back down again?. How long did they spend in the clothing department before moving onto house wares? How about knowing which products were going to be best sellers next month before you even knew it. These are just some of the amazing benefits that all come stock and standard with a professional online marketing and SEO strategy. Pre-Planning your SEO Success 1 – Google Trends Are you wondering just how hot your industry is online, or maybe you are considering whether or not to introduce a new product to your online store? Just like it’s name suggests, Google trends is an amazing web application created by Google which allows you to track the popularity of any search term based upon how many times people have searched for that particular term or phrase in relations to the overall search volume in any given time period. Let’s s use the search term “SEO” as an example; Over a 12 month period there may have be 5 million searches in total, however 3 million of those searches may have occurred over the past 2 months. This would obviously represent a very healthy upward trend for the search term “SEO” considering 60% of the 12 month search volume came in the space of the last 2 months. What’s even better is, you can also generate popularity trends for Countries, sub-regions, cities and even languages. How powerful could these statistics be during your decision making, online strategising and pre-planning process? Google Trends Feature – Hot Searches Described by Google as; “With Hot Searches, you can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today’s top 40 fastest-rising search queries in the U.S. You can also select a recent date in history to see what the top rising searches were and what the search activity looked like over the course of that day. Hot Searches are updated hourly.” ©2011, Oracle Digital Page | 2
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