Market Research in India. - PowerPoint

							Simplifying markets through research
                                                       Mission
Simplifying markets through research




                                       Timely inputs
                                       to help client
                                       increase business.
                                                                    Our Strengths
Simplifying markets through research




                                       Speed
                                       -Reaction to clients brief
                                       -Quick decision making
                                       - Fast turnaround
                                                                      Our Strengths
Simplifying markets through research




                                         Speed
                                         -Reaction to clients brief
                                         -Quick decision making
                                         - Fast turnaround




          Thinking
          -Proactive
          -Adaptable
          -Go beyond the clients brief
          -Innovate and Improve with
          every project
                                                                            Our Strengths
Simplifying markets through research




                                         Speed
                                         -Reaction to clients brief
                                         -Quick decision making
                                         - Fast turnaround




          Thinking                                                    Commitment
          -Proactive
                                                                      -Quality conscious
          -Adaptable
                                                                      -Team cohesiveness
          -Go beyond the clients brief
          -Innovate and Improve with
          every project
                                        Type of Services offered
Simplifying markets through research




  Operating since 2003.

  Full service market research agency
Simplifying markets through research




                                       -Govt. records / archives / white papers
                                       -Databanks of Govt. / Pvt. Agencies / Associations
                                       -Libraries / Information centres
                                       -Publications
                                       -Web

                                       -Expert opinion from the Industry stakeholders
Simplifying markets through research




                                       -In Depth interviews
                                       -Focus Groups Standard / Mini / Triads / Diads
                                       -Observation Studies
                                       -Idea Generation workshops
Simplifying markets through research




                                       -In Home interviews
                                       -Workplace interviews – Offices / Factories / Shops
                                       -Central Location tests
                                       -Mall / Public places intercept interviews
Simplifying markets through research




                                       -Dipsticks
                                       -Tracking studies
                                       -Call back interviewing for Product placement
                                       -OPINION Polls
Simplifying markets through research




                                       -Data collection
                                       -Data processing
                                       -Data mining
                                       -Report writing
Simplifying markets through research




   New products                        Habits & Practices Study
                                       Usage and Attitude Study
                                       Concept Testing
                                       Name Testing
                                       Pnemonic Testing
                                       Packaging Testing
                                       Product Testing
                                       Pricing Study
                                       Product cum Concept Testing
                                       Advertising Research
                                       Pre track study of the market prior to launch
                                       Post tracking study to measure impact
Simplifying markets through research




   Existing products Habits & Practices Study
                     Usage and Attitude Study
                     New Concept Testing
                     Design change packaging Testing
                     Brand Tracking Study
                     Dealer / Retail understanding Study
                     Competition assessment Study
                     Advertising Research
                     Pre track study of the market prior to re-launch
                     Post tracking study to measure impact
Simplifying markets through research




   Services                            Satisfaction / dissatisfaction studies
                                       Need gap assessment studies
                                       Future Potential Studies
Simplifying markets through research




   Media Studies                       Media Perception Studies
                                       Commercial Testing – TV / Radio / Cinema
                                       Media Effectiveness Studies
                                       Newspaper / Magazine / Programme
                                              assessment studies
                                       Advertisement Track
                                       Viewership / Listenership Studies
Simplifying markets through research




    Ranjit Ghosh


    -                      Chairman & Managing Director
    -                      Over 25 years of experience in Marketing Research
    -                      Specialization in Quantitative Research
    -                        ESOMAR Member ( European Society of Marketing Research )
    -                      Expertise in the areas of FMCG, Finance and Media
Simplifying markets through research




    Tasnim Sabuwala


    -                      Research Director
    -                      Over 16 years of experience in Marketing Research
    -                      Specialization in Qualitative Research
    -                      Expertise in the areas of FMCG, Social and Pharma sectors
Simplifying markets through research




    We conduct research across :


    Urban India                        -   Metros, Mini Metros, Classes 1-4 towns
    Rural India                        -   Villages


    Anywhere in India
                                       Research
Simplifying markets through research




                                                    Dubai
                                                            India   Thailand
   Indianet now provides clients excellent
                                                                         Vietnam
                                                                       Malayasia
   opportunities to conduct market research             SriLanka
                                                                       Singapore

   not only extensively in India but across Asia-
                                                                             Australia

   Pacific countries and Middle – East also.                                        New Zealand
                                           Research
Simplifying markets through research




   Company headquartered in Mumbai, India.

   Has offices across Delhi, Kolkata, Chennai, Bangalore, Hyderabad and
   Ahmedabad.

   Over 80 professionals employed as Researcher’s, Analysts and Data Collection
   Executives.

   -                      Data processing centre

                                 -              Data coding [ avg. experience over 5 yrs ]
                                 -              Data cleaning [ avg. experience over 5 yrs ]
                                 -              Data entry [ avg. experience over 3 yrs ]
                                 -              Program / Specs writing [ avg. experience over 7 yrs ]
                                 -              Special outputs using Quantum / SPSS
   -                     CATI centre
                                 -              24x7 – upto 52 seater capacity available for
                                                interviewing across all states in India.
                                       -        Multi language capability of 10 languages
Simplifying markets through research




                                              This research design is ideally suited for
                                              marketers looking for information to fine tune
                                              their marketing strategies.



   Anywhere in the country, Urban or Rural,      Quick feedback within 7 -21 days based
   no limitations on number of locations to      on the size of your requirement.
   conduct research on.
                                                 A comprehensive powerpoint presentation
                                                 on each point covered.
  Can be conducted over telephone or using
  personal interviews. Simultaneous data
  collection using our teams located across
  our offices / resident representatives in
  India.                                      To better your short term / long term
                                              marketing plan.
  Male / Female of all age groups, All income Get feedback on contemplated/undertaken
  classes across households.                  Marketing activity.
                                              Gauge efficacy of Media/Promotions
  Professionals, Businesses and Manufacturing activity.
  Units across all industries.
Simplifying markets through research




                                            An ideal research design for assessing company
                                            image and perception across all relevant
  A complete stakeholder perception         stakeholders.
  of a company



  Anywhere in the country, no limitations      A detailed feedback on key positives /
  on number of locations to conduct            negatives about the company.
  research on.                                 Evaluation of company image vis-à-vis
                                               Competition.

  Face to face interviews with target audi-
  -ence using semi structured questionnaire.
  Audio/video interviews possible.             Better your PR campaign in terms of both
                                               content as well as reach.

  Stakeholding community – media professio-
  nals, finance institution professionals,
  agents/brokers, advising CA’s, industry
  captains, High Networth Individuals and
  investing public.
Simplifying markets through research




                       Market              To assess market size and growth trends,
                                           identify and understand competition, estimate
                       Potential           possible market share
                       Study
                                              A holistic market coverage.
                                              Feedback on the future potential of the
                                              product / service.
  Anywhere in the country, no limitations
                                              Barriers and constraints to be dealt with.
  on number of locations and type of estab-
                                              A full report on the feasability with future
  -lishments to conduct research on.
                                              Projections.

  Triangulation of Secondary and Primary
  data.
                                               To arrive at a GO-NO GO decision.
                                               To understand & counteract on competition.
                                               To fine tune business strategies for better
  Manufacturers ( competition ), Distributors, returns.
  Retailers,Exporters, Importers, Service
  providers,Industry associations ( national /
  regional /local level ) and potential users.
Simplifying markets through research




                                            The right indicator to understand the volatile
   MIS                                      market place which is changing on a daily basis.




  Selected markets – Mainly Key Metro           A detailed feedback on a daily basis
  Markets. Sometimes on need basis,             Reporting changes taking place across
  Smaller markets too.                          Markets via email.

                                                Weekly report on the changes took place.
  Face to face interviews with target audi-
  ence using structured questionnaire as well
  as photography of products, merchandise.

                                                Counteract on competition activity very
  Retail shops, Wholesalers, Distributors
                                                quickly.
  and Modern retail.
                                                Gain knowledge on competition activity.

                                                Strategize and create new offers & promo-
                                                -tions to push your products better.
Simplifying markets through research




                                              Research design to help optimise your Brand’s
                                              Display and merchandizing.




  Key sales markets across India – Metros        A detailed feedback on a weekly basis of
  as well as Class 1 .                           Display of your product and competition.
                                                 Monitoring of POS and advertising activites
                                                 ( ATL promotions ).

  Face to face interviews with target audi-
  ence.
  Visual audit of products & merchandise.
                                                 Use better merchandising and re-organize
                                                 display.
  Retail shops of all stature – General stores,
  Kirana stores and any other stores stocking Gain knowledge on retail merchandising
  client’s products.                            activity.
                                                                Unique Systems
Simplifying markets through research




Special emphasis
on Data collection
& analysis
                                       -   Extended briefing, training & rehearsals
                                       -   Strict supervision at different levels – supervisor,
                                           field executive & managers
                                       -   PDPPPA accountability
                                       -   Daily reporting directly from locations to Head
                                           Operations and Executives in charge
                                                                 Some of our Client’s
  Simplifying markets through research



Home / Health / Personal Care            Pharmaceuticals                    Other industries
VVF                                      Merck                              Reliance Industries
Procter & Gamble                         Novartis                           Tally Solutions
Reckitt Benckiser                        Lupin                              Aptech
L’oreal                                  Novo Nordisk                       Donear Suitings
Firmenich                                Nicholas Piramal                   Platinum Guild
Paras Pharmaceuticals                    Bayer CropScience                  Economic & Political Weekly
Colgate Palmolive                        Sanofi Synthelabo                  Hannover Fairs India
Marico                                   Industrial Products / Components   Meru Cab Company
Food & Beverages                         Tescom                             Whistling Woods
Cadbury’s                                Elring Klinger                     Videocon Industries
Parle Products                           Tesa Tapes                         Apollo Tyres
Procter & Gamble                         Albany Doors                       Chandamama
Wrigley’s                                WIHA Werkeuze                      Kansai Nerolac
UB Biscuits                              Finance / Life Insurance           Ambuja Cements
Chowking                                 TATA Mutual Fund                   Eicher Motors
Adani Wilmar                             Kotak Life Insurance               Foresight Visioncare
Communication                            HSBC Securities                    Godrej & Boyce
Saatchi & Saatchi                        Merrill Lynch                      S.Kumar’s Nationwide
Mudra Communications                     LIC Housing Finance                SaReGaMa
TATA Indicom                             HSBC Mutual Fund                   TOPS Grup
InCable                                  MetLife Insurance                  Inorbit Malls
Saints & Warriors                        Birla Sunlife Insurance            TATA Teleservices Maharashtra
Adfactors Advertising                    Dow Jones                          Toyota Kirloskar Motors
ETC Networks                             CLSA India
TBWA                                     Kotak Mahindra Bank
Simplifying markets through research




                                       www.indianetms.com
                                at


                Simplifying mark ets through research




All of us look forward to working with you .