"Mgt301 Principals of Marketing - DOC"
International Black Sea University Faculty of Business Management Hospitality and Tourism Management Program Program title: Hospitality and Tourism Management Program level: Bachelor Program type: academic, core Language of tuition: English Awarded academic degree: Bachelor of Business Administration; Major: Hospitality and Tourism Management The size of the program: 240 credits- 8 semesters University Courses: 60 credits Obligatory Courses: 120 credits Elective courses: 60 credits Structure of the program and a short description of subjects (see attachment) Preconditions of admission: Complete course of school certificate (for foreigners – with an apostil) For Georgian nationals – Unified national exams in English, Georgian, Mathematics and Skills The aim of the program The aim of the program is to provide students with basic theoretical knowledge concerning field along with the ability of critical thinking in order to comprehend the relationship between economical development of a particular country and its successes in tourism sphere and policies made in this direction. Students will be provided with theoretical and practical knowledge by academic disciplines and practical activities. The course aims developing the ability of analyzing different functions of management in students. They will learn the process of transformation of tourism into business activity and its structure Another aim of this course is to show students how this particular sector works in different political, economic and socio-cultural environments Program coordinator: Assoc. Prof. Dr. Giorgi Baghaturia Qualification Program Description Tourism industry is one of the most rapidly developing and highly required spheres and accordingly, this subject is given a great importance in universities throughout the world. Development of tourism management has its own traditions in each country but still, there are common principles which this subject is based on. Foreseeing those local traditions and international trends, the department of tourism management has been established at International Black Sea University. This decision was the result of growing demands in highly qualified managers and leader of the sphere. According to this very demand, the program of tourism management at IBSU brings together various disciplines which provide with practical and theoretical knowledge. Besides the properly set academic program the direction is attractive because of the high level of employment opportunities. This fact is caused by high levels of growth in the mentioned field. Program outcomes 1.Knowledge Learning, teaching and evaluation 1.1. Important issues in tourism management like 1.1., 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 1.8 hosting, hotel management, local and Gaining knowledge is achieved through international tourism, restaurant management, lectures business law and collective trade, food and drink service 1.2, 1.3, 1.4, 1.5 Gaining knowledge is 1.2 Dynamics of tourism sector, critical issues in achieved through presentations and tourism management, organizational behavior seminars and human recourses, finance and accounting in tourism sector. 1.3. Management of private touristic organizations 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 1.8 1.4 Information technologies via management discussion-correction-evaluation of systems in tourism, tourism and law, attracting written tasks(texts) tourists, impacts of tourism on economy and its socio-economic impact. 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 1.8 everyday quizzes 1.5. Mass touristic facilities, transportation issues, 1.1, 1.3. 1.4, 1.5 Gaining knowledge is development of tourism in developing achieved through consulting countries, future of tourism sector. 1.6 Basic knowledge in tourism 1.1 – 1.9 Written exam (see syllabus) 1.7 Basic trends in tourism 1.8 Different methods in tourism The aim of the program is to provide students with basic theoretical knowledge concerning the field. It aims at comprehension of tourism development in developing and developed countries, in different political, economic and socio-cultural environments, its legal basics and the role of state in promotion and development of tourism Special skills and competences Learning, teaching and evaluation 2.1 Students will be Provided with theoretical and practical knowledge by 2.1, 2.2, 2.3, Presentations and discussions academic disciplines and practical activities 2.1, 2.2, 2.3, 2.4, 2.5 Written tasks- essays 2.2 The learning process aims using theoretical knowledge in practical 2.3, 2.4, 2.5 Seminars and consultations activities gained during course 2.3 Information technologies management 2.1, 2.2, 2.3, 2.4, 2.5. Acquirement of skill is systems in tourism being realized during seminars and quizzes. The final stage is written exam 2.4 Students will be able to use the knowledge and skills to create successful carriers in state and private organizations. 2.5 In case of successful completion of the course students will have all the necessary information about tourism sector and corresponding subjects which will help them in developing financial, analytical and managerial skills 3. General skills Learning, teaching and evaluation 3.1 Transcendence of traditional trends and comprehension advantages and 3.1, 3.2, 3.3 Acquirements of skill is being disadvantages of related disciplines realized during lectures and hearings 3.2 Finding required information and ability of critical approach 3.3 using informational and educational 3.4, 3.5 Acquirement of skill is being realized materials during presentations, debates and seminars 3.4 Communication, explaining/presentation of material, argumentation 3.3, 3.4, 3.5 Acquirement of skills is raised 3.5 Ability of using time and recourses through essays, seminars. Also quizzes and effectively homework’s are being used. 3.6 Using informational technologies as educational and communicational 3.5, 3.6, 3.7 The ability of planning and using instrument modern informational technologies 3.7 Ability of influence of ones self as well as others Values to be formed: A desire to ensure quality and professional practice through the process of self-reflection. An appreciation of significance and scope of ethical standards in tourism management practice and the responsibility that a manager espouses within both national and international guidelines. Tuition duration: Tuition normally continues for four academic years (8 semesters), normal load per year is 60 ECTS, maximum load is 75 ECTS, which permits to graduate in 7 semesters. Possibilities to continue education: Successful graduates can continue studying in M.A program Teaching is carried out in the following forms: -Lectures -consultations -seminars Discussion-evaluation of written works, presentations, essays, quizzes, exams The important elements of course are: -discussions during seminars, preparing presentations - There should be an active involvement in discussion of issues from each student The learning process should provide student with continuous progress and deep understanding of the field. It should help students in carrying independent work during B.A program. Employment spheres: Graduates can work in public offices, NGO-s, cultural-social institutions: a. Management of hotels and resorts b. Meetings, social facilities, arrangement and management of touristic trips c. Food and drinks d. Management of clubs e. Management of entertainment facilities Assessment system: 100 point system, passing grade -51 - Midterm evaluation (60% of the passing grade) consists of: attendance (up to 14 points), one midterm exam, oral and written answers, presentations, quizzes, etc. Their value in midterm evaluation is defined by the lecturer according to the peculiarities of the subject. -written final exam in a form of a test (40% of passing grade); the rest is assessed out of 100 points - Rating point (100) A 91-100 B 81-90 C 71-80 D 61-70 E 51-60 FX 41-50 –exam may be re-taken F 0-40 –taking new course Material and technical basis of scientific research Students will use internet (the university has a centre for independent work which has an internet connection and is available daily), computer laboratories an library. During the learning process students will receive necessary information from their professors and consultants. IBSU is a member of the following electronic libraries: http:// search.epnet.com www.oxfordjournals.org www.journals.cambridge.org Program participant lecturers: In this program 1 Assoc. Prof, 2 invited PhD 3 invited MA are being involved. If needed, more lecturers will be involved. FACULTY OF BUSINESS MANAGEMENT TOURISM AND HOSPITALITY PROGRAM 10 general courses 60 ECTS 20 core courses 120 ECTS 10 optional courses 60 ECTS Total 240 ECTS Curriculum for 2010/2011 Academic Year FRESHMEN YEAR Course I SEMESTER ECTS C.H. Course II. SEMESTER ECTS C.H. Code Code 101052 BUS 101 Introduction to Business 6 3 101053 ECO 102 Introduction to 6 3 Economics 101023 BUS103 Calculus I 6 3 101024 BUS 104 Calculus II 6 3 300052 SLA101 Georgian language I 6 3 300053 SLA 102 Georgian Language II 6 3 300056 SLA103 Professional English I 6 3 300055 SLA104 Professional English II 6 3 200006 CEN 122 Information Technology 6 3 101039 BUS 106 Fundamentals of 6 3 Behavioral Sciences SOPHOMORE YEAR Course III. SEMESTER IV. SEMESTER ECTS C.H. Code 101076 ECO 201 Principles of 6 3 101073 ECO 202 Principles of 6 3 Microeconomics Macroeconomics 101071 ACT 203 Principles of 6 3 101020 BUS 204 Business Statistics II 6 3 Accounting I 101075 MKT 205 Principles of Marketing 6 3 101072 ACT 206 Principles of Accounting 6 3 II 101019 BUS 207 Business Statistics I 6 3 101074 MGT 208 Principles of 6 3 Management 300035 HUM 209 History of Georgian 6 3 300036 HUM 206 History of World 6 3 Civilization Civilization JUNIOR YEAR Course V. SEMESTER ECTS C.H. Course VI SEMESTER ECTS C.H. Code Code 101043 MGT 301 Human Resource 6 3 101016 MGT 302 Business 6 3 Management Communication 101061 FIN 303 Managerial Finance I 6 3 101062 FIN 304 Managerial Finance II 6 3 101049 ECO 305 International 6 3 101058 BUS 306 Legal Environment of 6 3 Economics Business 101018 BUS 309 Business Research 6 3 101067 MGT 308 Organizational Behavior 6 3 Methods 101005 AMSS311 Art & Music, 101093 6 3 101017 BUS 310 Business Forecasting 6 3 SPR 315Sport, 101007 SCI 317Biology, 101070 SCI 319Physic, 101009 BUS 321 Business Olympiad, 101010 FIN 323Accounting Software Systems, 101051 FIN 325 Introduction to Banking, 101080 BUS 327 Public Relations, 101013 BUS 329 Business Ethics SENIOR YEAR Course VII SEMESTER ECTS C.H. Course VIII SEMESTER ECTS C.H. Code Code 101098 TRM 401 Tourism and 6 3 101099 TRM 402 Tourism and Hospitality 6 3 Hospitality Management Marketing 101042 TRM 403 Hotel Management 6 3 101031 TRM 404 Domestic and 6 3 International Tourism 101082 TRM 405 Restaurant Management 6 3 101032 TRM 406 Event Planning and 6 3 Management Elective Course Elective Course Elective Course Elective Course Elective Course Elective Course ELECTIVE COURSES ELECTIVE COURSES 101091 TRM 407 Small Business 6 3 101056 TRM 408 Labor Law and 6 3 Management Collective Bargaining 101090 MKT 405 Services Marketing 6 3 101038 TRM 409 Food and Beverage 6 3 Service Students can choose 2 courses as an elective from other directions. Students must submit 20 days training to graduate from this direction. Short course descriptions Freshmen Year 1st Semester 101052 BUS101 Introduction to Business Administration Foundations of Business, Social Responsibility and Business ethics, Global Dimensions of Business. Forms of Business Ownership; Entrepreneurship; Small Business and Franchising. Total Quality Management, Marketing Management. Information for Business Decisions, Accounting, Financial Management. 101023 BUS103 Calculus I Real numbers, interval, absolute value, the derivative and its application. Integration; Basic transcendental functions. Functions, equations and inequalities. Graphical analysis and applications. Differential calculus and applications. Mathematical approaches to topics in theoretical economics. Linear models, nonlinear programming, comparative statistics, consumer behavior, theory of the firm, welfare theory. 300 052 SLA101Georgian Language I For Native students: The case system of Georgian nouns and spelling rules. The numerals and their spelling. Language as a historical category. Foreign words and their spelling. The principal questions of the language development. The case agreement between the determent and determined. The basic word stock of the language and form words. The Georgian Language for Foreign Students: The Georgian Language Course is intended for native speakers. Reading and spelling, pronunciation of Georgian sounds in correct way, listening and understanding of easy texts and dialogs, composition of simple sentences, conversation on main topics about daily lives and life experiences, etc. The basic vocabulary, some useful expressions and main grammar rules are given and explained by lecturers. Grammar rules: Case of nouns (Nominative, Dative, Genitive, Instrumental, Numerals, Personal and Possessive pronouns); Active, Invasive, Passive verbs in the Present Tense, postpositions 300 054 SLA103 Professional English I Principles and methods of composition and precise writing with emphasis on the usage grammar. Functional areas of business interaction, such as telephoning, meeting people, companies, conference game exchanging information, reporting, socializing, meetings, making arrangements, describing trends, progress updates, planning, exchanging information, business travel, company visits and profiles. The course puts special emphasis on skills works-listening, speaking and reading. 200 006 CEN122Information Technology Components of computers, hardware and software, overview of software types; Word processors; data basis; Exercises with application programs. In addition to the basic, hardware and software concepts; This course involves application programs, DOS commands, word processing, spreadsheet and graphics programs. Expressions, I / O, Design, Procedures; Functions; Structured Types; Array; Records; Loops, Files, Exercises. Functional Keys of Nc; Edit the files in Norton Commander, Menu left and right; Menu commands, Menu files, Menu options; Configuration of the screen. 2nd Semester 101053 IER102 Introduction to Economics Introduction to fundamental economic concepts; production possibilities; trade and economic systems; the price system; demand and Supply; Market equilibrium. Consumer behavior and rationality; Labor supply. Firm behavior in different markets. Perfect competition, monopoly, oligopoly; Labor market. Labor Market imperfections. Externalities, public goods, regulation; Introduction to fundamental macroeconomic concepts: national income accounting; Inflation; Price index; Balance of payments; Devaluation; Stabilization; Unemployment. The role of government. Fiscal, monetary and welfare policy. 101024 BUS104 Calculus II Economic Dynamics and integral calculus; Types of differential; Differential and difference equations and their application to economic problems; Business cycles and growth models, vectors and parametric equations. Equation of a straight line. Linear functions. Application of a linear functions; Linear costs, revenue and profit functions. Break-even analysis. Linear supply and demand function. 300 053 SLA102 Georgian Language II For Native students: Word building. Change in the lexical meaning of words. Borrowed words . Universalize. Verb and its categories. Archaisms. Dialecticisms. Punctuation roles. Styles. Verb; Present tense; The vocabulary of everyday life; Past tense; Imperfect and perfect forms; Adjectives; Grades of Adjectives; Group of pronoun; The Georgian Language for Foreign Students: Declension of nouns (Ergative, Adverbial and Vocative case); Verbs in the Past Continuous, Past Interrupted and Future Tense, Adjectives. 300 055 SLA104 Professional English II This course is for students of business. It is based on comprehensive language sellable, which is developed in the context of everyday business functions. It provides opportunities for practicing the language of range of specific and general professional situations, such as: Telephoning, to make arrangements, Describing products and services, reporting on Progress and Planning ahead. While offering opportunities to practice all language skills, the emphasis is on listening and speaking, with conversation-based activities. 101039 BUS106 Fundamentals of Behavioral Sciences Understanding Human Behavior and human development learning, thinking, motivation, perception, personality, self-concept, behavioral disorders, values and attitudes. Attitudes and industrial application. Fundamental concepts of organizational behavior. Relation between motivation and productivity, communication, basic communication process, styles of communication, dynamics within groups. Effective group decision making. Sophomore Year 3rd Semester 101076 ECO 201 Principles of Microeconomics Scope and method, demand, supply and market prices, theory of consumer behavior, demand elasticity, theory of production and cost, pricing and competitive resources. General equilibrium analysis and welfare economics, output determination in competitive and noncompetitive markets. 101071 ACT 203 Principles of Accounting I Basic concepts of accounting. Fundamental book keeping; Statement; Accounting system; Income measurement. Effective use of accounting data. Recording process. Accounting cycle. Summarized accounting theory. Assumption standards opinions. Some major elements of financial accounting; valuation criteria, receivable cash and long-term liabilities; Stockholders equity; Interpreted allocation. 101075 MKT205 Principles of Marketing Fundamental marketing concepts, principles, and issues are analyzed within present economic, social, and legal environments. Consumer behavior and functional analysis are emphasized. A view of marketing research, consumer and business markets were given. Issues like market segmentation, targeting and positioning are studied. Students explore the nature and role of the marketing function in a modern organization and the relationship between the organization and the environment. Student understand consumer and business buying behavior and be familiar with marketing information systems and the basic methodology of marketing research. Students become familiar with product and new product development strategies and be able to apply them to various types of businesses. 101019 BUS207 Business Statistics I Fundamental procedures in collecting, summarizing, presenting and analyzing of data. Measures of central tendency. Measure of variation. Basic concepts of probability; Permutations, combinations, finite sample spaces; Random variables and its functions, moments, theoretical and joint distributions; Conditional probability. 300 035 HUM209 History of Georgian Civilization Definition of terms ‘culture‘ and ‘civilization‘ characteristics and origins, Periodization of History of the Georgian culture. The stone age. Culture on the territory of Georgia. Copper and Bronze age culture. Culture of the first Georgian states, Iberian and Colkhis culture in classical times, the Georgian Alphabet, the spread of Christianity in Georgia. Georgian culture of early medial period: architecture and arts, literature and learning’s in IV-VIIIcc, Forming of the United Georgian Kingdom, Foreign relationship, Literature and learning in IX-XI cc. 4th Semester 101073 ECO202 Principles of Macroeconomics This courses designed to help students understand the functioning of the economy as a whole. Interactions among the goods, labor and asset markets of the economy and relationships between internal and external balances, as well as the national income accounting will be studied. Finally, students will be equipped with the basic principles on the major economic issues and problems such as inflation, unemployment and external balances. Analysis and study of economic problems of national economy. Financial-credit politics of a state. 101020 BUS204 Business Statistics II Random variables and probability distributions. Elements of statistical analysis. Statistical inference, estimation and test hypothesis Time series analysis; Variance; regression and correlation analysis. Index numbers. Uniform, exponential, normal; Law of large number and central limit theorem. 101072 ACT 206 Principles of Accounting II Cost accounting system for manufacturing. Principals of companies. Planning, control and cost revenue analysis for decision making. Capital budgeting. Conceptual framework of accounting and reporting. Elements of financial accounting statements and their disclosure. Income theory concepts for financial reporting. Measurement and reporting of revenues and expenses. 101074 MGT 208 Principles of Management This course provides an introduction to the fundamental principles, practices, issues and debates associated with the management of public, business and third sector organizations. The frameworks, concepts and theories covered in the course are introduced to explain how managers deal with the diversity of issues faced in the effective management of contemporary organizations. The main roles of modern management - planning, leading, innovating, organizing and controlling - are also examined. 300 036 HUM 206 History of World Civilization The present course comprises world civilization through out the ancient, medieval centuries and modern history (since the ancient times till the end of World War II) by chronology principle. Each epoch is considered vertically and horizontally. Brief information about different civilizations, comparative study and characteristics of different nations, states and culture are presented. Junior Year 5th Semester 101043 MGT301 Human Resources Management Basic functions of Human Resources Management from a generalists perspective for all managers, not just to those working directly in NHM departments. Topics covered include: job design, recruitment, selection, training a career development, compensation of benefits, performance appraisal and discipline in organizations. Special attention is paid to current developments in the HRM field abroad. 101061 FIN303 Managerial Finance I This course provides an introduction to financial environment in which companies operate. Investment decision making, sources of finance and financial management are considered. Particular topics include the time value of money, security prices, risk and return, the cost of capital, financial statement analysis, fundamentals of capital budgeting, short-term and long-term financing, working capital management. 101049 ECO305 International Economics Theory of international trade and application in commerce policy. Patterns of trade and gains from exchange. Tariff and non tariff distortions. International factor movements . Foreign exchange markets, international monetary systems and organizations. The balance of payment. 101018 BUS307 Business Research Methods Principles of empirical research. Problem identification; Research design; data collection and analysis, forecasting, application of research methods. Fundamentals of sampling, questionnaire design, writing research papers. The basis concepts and techniques necessary for understanding and conducting research in the social sciences. E.I. the objective testing of theories about the beliefs and behaviors of people in different social context, through survey, research and observation, or through the analysis of documents, books, statistics, etc. Research design and collection of data, coding and scaling methods appropriate to different types of data. 100064 HUM311 AMSS (Art, Music, Sport) or Science (Biology, Physics, Business Olympiad) 6th Semester 101017 BUS302 Business Forecasting The course focuses on the role of methodologies allow business researchers and managers to assess, values the common developments of enterprises, find out perils and risks, evaluate opportunities and predict future development on the basis of various tactics and approaches: risk analyses, SWOT mechanisms, DELPHI, main economic indicators, Break Even analyses, Markov tables, DOW-JONCE and Technical analyses, Enterprises internal data analyses, Target Costing and Supply Chain analyses and etcetera. 101062 FIN304 Managerial Finance II To analyze financial statement, identify management problems, determine causes and make sound decisions. Covers cash Flow, vertical, horizontal and ratio analysis, break even and profit volume: Discusses tools of financial management, operating leverage and projections. Requires a written financial analysis paper. Capital budgeting, cost of capital of the firm and long-term financing. Corporate financial management decision-making techniques emphasized in areas of planning the financial structure, management of assets, obtaining capital and management of income. 101058 BUS306 Legal Environment of Business This course is an introduction to the fundamental concepts, principles, and rules of law and equity that apply to business activities. This course provides an overview of law in general, the American legal system, federal and state court procedures, effects on law-making by legislative, judicial, and administrative procedures. The course may also include constitutional law, business ethics, contracts, products liability, sales and commercial paper. 101067 MGT308 Organizational Behavior A study of individual processes and behavior in organizations, in particular personality, perception, and attribution. Another broad topic studied in this discipline is interpersonal process and organizational behavior, which includes such topics as communication, work teams and groups, decision making by individuals and groups, power and political behavior, leadership and followership, conflict and negotiation. Also the topic to be covered is organizational processes and structure and includes jobs and design work, organizational design and structure, organizational culture, career management and managing culture. 101016 BUS310 Business Communication Business Communications impacts all aspects of our lives. This introductory course will teach students to communicate in a clear, courteous, concise, complete and correct manner on both personal and professional levels. Competency will be developed in oral, written, interpersonal, technological and employment communication. Listening skills will be incorporated throughout the semester. The overriding goal is to provide students with a solid communication base so they are able to communicate effectively. Senior Year VII Semester 101098 TRM 401 Tourism and Hospitality Management A survey course providing an overview of the industry, its history, problems and general operating procedures. 101042 TRM 403 Hotel Management This course prepares students to manage basic hotel operations including hotel organization, rooms, housekeeping, engineering and security, food and beverage, marketing, and financial control. 101082 TRM 405 Restaurant Management Study of the basics of restaurant management to include organization, facilities design, equipment and environmental considerations, food safety, operational functions, and management. Elective Courses 101056 TRM407 Labor Law & Collective Bargaining A study of court decisions, national labor and employment laws, administrative regulations, and procedures of the National Labor Relations Board that guide effective approaches to collective bargaining and labor relations. 101038 MGT411 Food and Beverage Service This course covers the practical skills and knowledge for effective food and beverage service in a variety of settings. Topics include reservations, greeting and service of guests, styles of service, handling complaints, and sales and merchandising. Students should be able to demonstrate competence in human relations and technical skills required in the service of foods and beverages. 101090 MKT 405 Service Marketing The course focuses on the unique challenges of marketing and managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service and services are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.). 8th Semester 101099 TRM402 Tourism and Hospitality Marketing Study of marketing principles as applied to the hospitality industry. 101031 MGT405 Domestic & International Tourism An introduction to the broad fields of travel and tourism. Topics include cultural tourism, eco- tourism, sociology of tourism, tourism components and supply, tourism development, the economic role of tourism demand, the marketing of tourism, and an introduction to the international scope of travel and tourism. 101032 TRM406 Event Planning and Management This course overview and studies relevant topics of the administrative and financial functions of event management including human resource management, legal issues, customer service and business administration skills. Elective Courses 101091 TRM408 Small Business Management Detailed analysis of the creation and management of small business entities. The dynamics of operating small businesses successfully is presented. Emphasizes entrepreneurial opportunities, new venture processes, and managerial activities needed for the successful operation of small business.