"Small Business Marketing Solutions that Produce Optimal Results".. ™ Serving the global online business community since August 30, 2000 . . . . Techniques for Writing Sales Letters that Produce Leads, Inquiries, Referrals, and Sales Welcome! The most important ingredients of effective advertisements or business sales letters are good ideas and the use of proven techniques; and that's the primary thing we offer on this page. If you're interested in writing persuasive sales letters, this site is an excellent resource. Below, you'll find three examples of outstanding sales letters, which accomplish several key objectives: the sales letters grab the attention of the prospect and they focus on the benefits that the prospect stands to gain if they respond to the offer. The sales letters convey enthusiasm, offer the promise of quality and good service, and include an incentive to respond right away. In addition, they contain an enticing "P.S.", which, interestingly, is one of the most frequently read and most important parts of a sales letter; sometimes prospects will skip over the middle of the letter and go directly to the "P.S". The three sample sales letters on this page, including a step-by-step expert analysis of a sales letter, are very different from one another, increasing the chances that you'll be able to pick up some valuable tips and ideas for promoting and marketing your business. Notice how the sales letters incorporate tried-and-proven sales techniques, such as generating interest, establishing a need or desire for the product or service, explaining how you can solve the prospect's problem or fill a need, and finally, urging them to set up an appointment, act now, stop in, or expect a follow-up phone call. We hope the sample sales letters on this page will provide you with a helpful starting point or source of ideas for crafting effective sales letters that will generate more sales leads, inquiries, opportunities for sales presentations, and, of course, sales and greater profits! Attract More Clients & Close More Sales With These Small Business Marketing and Real Estate Sales Tools: .. .. Attention Real Estate Agents: Get 31 great marketing letter templates guaranteed to bring you new clients! Twelve more letters available for relationship building purposes. This is a "must have" marketing tool for successful real estate agents! Sample Sales Letter: Jane Doe Doe Wordprocessing Services 123 Maple Drive Metropolis, Pennsylvania 54321 John Smith The Law Offices of Smith and Reynolds 123 Main Street Metropolis, PA, 54320 January 1, 2001 Dear Mr. Smith: The backbone of many successful businesses is the ability to consistently produce accurate documents and reports that convey a professional image. Your reputation, and ultimately your bottom line, depends on the appearance and fast turnaround time of your correspondence. When a business suddenly finds itself short staffed or facing a temporary work overload, the outcome is often a disruption in work flow and customer service. Developing a working relationship with a dependable word processing service, such as mine, is an effective way to avoid a staffing crisis. I can offer you the business experience and computer skills you need to complete a special project, meet an important deadline, or help you through a transitional period, such as when a member of your support staff is on maternity leave. Why wait until a crisis develops? Let's set up a brief meeting at your office to discuss my qualifications and how we can work together to keep your business running seamlessly during staff shortages or work overloads. I'd be happy to provide you with professional references of past and current clients who would attest to my reliability, resourcefulness, and the overall quality of my work. I look forward to discussing my word processing services with you in the near future. Thank you for your consideration. Sincerely, Jane Doe Doe Wordprocessing Services P.S.:I can also help make your employees more valuable to you, by providing intensive one-on-one or group training in wordprocessing, Excel spreadsheets, desktop publishing, customer service skills, and time management. New, fill-in-the-blank templates make writing any sales letter a breeze! Click here. Customized Business Plan Templates: Choose from an enormous selection of sample business plans practically "custom made" for your specific business, industry, or profession! 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Also, discover 50 Ways to Improve Your Cashflow and get a detailed business planning guide, along with 16 other helpful bonuses. Visit this site now for access and more information. An Analysis of a Winning Sales Letter By Yanik Silver, guest columnist creator of Instant Sales Letters Many people say they can spot a good letter when they see it, but the problem is when it comes down to writing one, they simply freeze up. That's why I want to take you behind the scenes of a successful sales letter I wrote and illustrate the thinking that goes into writing a killer letter that generated a healthy 3810% ROI. This letter sold all of the clients overstock merchandise and they even created a waiting list. You'll find my comments in the side notes below so let's get started... **** Can You Get A New $8,000 Power Table For $417? ------Side Note Comments-----First off, the headline is a grabber and makes people want to read more. Anyone interested in your product at a bargain price would certainly continue reading. ------End Comments-----Read The Amazing Facts To Find Out How... ------Side Note Comments-----Next, the subhead tells prospects that the answer is right inside this letter if they keep reading. ------End Comments-----Dear Friend, Yes, it's absolutely true. You can really replace your old, worn-out exam table and only pay $417 out of your pocket (But only if you are one of the first 2 people to respond to this letter.) Let me explain. ------Side Note Comments-----Your first sentence is absolutely critical to your letter. If your first sentence doesn't make people want to keep reading, you can expect your letter to end up in the circular file. So make sure it keeps their interest piqued and follow up on the headline promise in the first sentence. In the first sentence I reiterate the fact that yes they really can get a brand new power table for such a low price. The second sentence I throw in a little scarcity right at the beginning of the letter so they won't just toss this letter aside for further reading. ------End Comments-----Last April, our little company took a big gamble and signed up for a power table promotion. In order to get on the promotion we had to agree to take 3 power tables - nearly $15,000. (And for a small company like us, that's a lot of money to be tied up in inventory). Only one of those 3 tables were sold - so there are still 2 left. ------Side Note Comments-----The next paragraph I begin to explain the story of why we're selling this product at such a bargain price. I've discovered that telling people the truth and giving a reason why is actually one of the most powerful psychological motivators to action. ------End Comments-----And My Problem Is Your Opportunity ------Side Note Comments-----This subhead turns the letter back around to what's in it for the reader. Everyone is always silently asking themselves "So what?" and "Who cares?". You've got to keep the focus on what the reader will gain from the letter. ------End Comments------ In order to move these last 2 tables I've decided to do something somewhat bold and a little daring. First, you should know that the manufacturer's promotion of these power tables ends June 30th. And any unsold inventory I have could be sold to another dealer at wholesale. But instead of doing that, I would rather sell you the table at a wholesale price and gain your goodwill. ------Side Note Comments-----Here I explain how and why I'm willing to make a sensational deal. ------End Comments-----The regular price for a XXX power table is $8,000 but during this promotion they were on sale for $5,375 (which is a pretty good deal anyway). But until July 15th (I've extended the offer 2 weeks), you can buy one of our last 2 tables for just $4,897. That's a savings of over $3,100.00 ------Side Note Comments-----I introduce the special offer and the reason why we're selling the product at such a discount. That's a key point, because unless you give people a believable reason for the reduced price they won't believe you. Nobody thinks you're lowering the price because you're "such a nice guy" so let them in on the reason behind your offer. ------End Comments-----What? I promised you could get a power table for only $417 and here's how... ------Side Note Comments-----I answer an anticipated objection here since I promised they could get the table for only $417. ------End Comments-----Here's How To Get That New Power Table For Almost "Zip" By buying a power table, you can qualify for a 50% tax credit under section 44 of the Americans with Disabilities Act. That's right Fifty Percent! All because a power table will glide up and down to accommodate disabled and handicapped patients. And here's what else. You can also take the amount of the power table and deduct it off your taxes using Section 179. (That is if you haven't spent over $18,000 on capital equipment this year.) That's not all, here are a few more incentives for you: We will give you a $150 trade-in for your old table (or you can donate it to charity for another tax break). And add an extra 2-year warranty ($1,000 value), plus, we'll pick-up your old table and deliver the new one all for free! Pretty good, right? Wait, I have even better news for you... ------Side Note Comments-----Here I've explained each of the incentives and how they can really get the table for such a low cost. Plus added in a few extra bonuses and now I'll another bonus to really increase their desire. ------End Comments-----You Can Pay In 3 Easy Installments With Zero Interest We'll break up your payments into 3 easy installments, spread thirty days apart. Why You Must Act Before July 15th First, I doubt if these tables will still be around until July 15th because the first 2 doctors that put their deposits down will take them. And when they're gone this offer expires. But even if they are still here (highly unlikely at this bargain price) this offer has to expire anyway because we will be shipping out these tables to other dealers in the area. ------Side Note Comments-----I bring back the deadline here and scarcity again. So not only do they have a limit on the number of units available, but there is also a time deadline. This is a double whammy to get people to take action immediately. ------End Comments-----Here's What You Should Do Now Pick up your phone and dial xxx-xxxx and reserve one of these last 2 tables with your credit card. Or in case, you're still undecided call us and ask for some more information to be faxed to you. Otherwise, you'll be giving up the ease and convenience of having a power table at this bargain price. I really hope you're one of the 2 lucky doctors who decide to take advantage of this golden opportunity. ------Side Note Comments-----In this closing paragraph I give readers a little pain by mentioning what they'll be missing if they don't act on this offer. ------End Comments-----Sincerely, XXXX P.S. Hurry! This letter is being sent to 1,283 local doctors and this offer is strictly limited to the first 2 people who respond. ------Side Note Comments-----The P.S. is your last place to help prospects make a buying decision. People go from the headline in a letter to the signature to the P.S., so your P.S. should be powerful. Here I introduce even more scarcity. I let them know exactly how many people (specifics sell) are receiving this letter and it makes the limited quantity seem even more limited since so many other people are getting this same announcement. ------End Comments-----**** I guarantee by using the same elements, I just illustrated, you'll see your next sales letter produce incredible results. ©2000 Surefire Marketing, Inc. Yanik Silver has developed a whole series of sales letter templates. In less than 3 minutes you can create a winning letter guaranteed to sell your product or service...WITHOUT WRITING! Click here to learn how! Sample Sales Letter: January 1, 2001 John Smith Smith Car Emporium 123 Main Street Smallville, N.Y. 12345 (000) 000-1234 Dear Steve: This letter is worth $250 to you, so don't throw it away! Stop by at Smith Car Emporium during the next 5 days, and I'll reduce the price of any new or pre-owned vehicle by $250! And that's in addition to our already rock-bottom prices! So, if you've been thinking about replacing that old clunker of yours with a new, affordable vehicle that you'll be proud to own, call me today. Imagine driving down the street in a shiny, new car that runs like a dream, instead of a nightmare! You can make that happen by stopping by Smith Car Emporium and test driving one of our many high quality, dependable vehicles. We have a huge selection, so you're sure to find just what you're looking for! Worried about being turned down for a car loan? Been turned down before because of past credit problems? If bad credit has been standing in your way until now, I have great news for you! Whether you have good credit, bad credit, or no credit, everyone is approved at Smith Car Emporium! We will work with you, every step of the way, to put you behind the wheel of the car of your choice. Don't miss out on this special "Say Goodbye to Summer" Sale. All prices have been slashed, and if you bring in this letter to me before September 1st, I'll save you $250 more! Call me today to set up an appointment! Sincerely, John Smith Sales Representative Smith Car Emporium P.S.: This is a limited time offer, so call me this week to get the best possible deal! . . . . . . . . . . . . Show me how to: Choose SelectionUse the exact words and phrases to sell more effectiveWrite compelling copyGet my foot in the door with key level decision makersBuild instant trust and rapport Sell more to my existing clientsMotivate my prospect to buy every timeSell to EntrepreneursSell to DoctorsSell to AttorneysSell to Doctors & SurgeonsSell to DentistsSell to Hospital AdministratorsSell to Real Estate ManagersSell to Corporate Executives Disclaimer: We cannot guarantee that the above sales letter examples will generate a lot (or any) sales, inquiries, or responses for your or any specific business. Although they are based on sound principles and common sense, there are dozens of factors and variables that can impact the success of any marketing campaign, some of which are unpredictable and beyond one's control.