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					Evelyn Castillo
00971501580856 Email

Objective: to find a suitable job commensurate to my work and educational experience. Work Experience August 5, 2007 to the present Business Consultant – Channel Sales MENA Pixel Digital Systems LLC PO Box 60827, Airport Road Email: Dubai, UAE Product Responsibility: Canon Document Scanners Management Reporting     Report directly to the Managing Director and Regional Sales Manager of e- DIMS Division Prepare and implement Canon Business Plan at PDS level Submit monthly sales and inventory reports for Canon Document Scanners Submit stock order forecast based on monthly and quarterly sales turnover

Product Training  Conduct product training for Canon Document Scanners to other PD sales team and special corporate accounts

Business Development   Prospect potential resellers and corporate end -users for Canon Document Scanners. Submit proposals and negotiate based on specific requirements

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Handled accounts include Computer Retail Shops, System Integrators, Export Distributors, and Corporate End-users from the different work sectors Implement Canon Reseller Program in UAE

Sales Approach     Handled enquiries, analyze scanner specs requirement Send daily quotations and proposals Conduct regular customer visit, scanner demo and product presentation Participate and submit proposals for tenders posted in

Pricelist Management   Prepare pricelist for Canon Document Scanners based on required margin and profit set by the company Submit tender price request to Canon Emirates and Canon Middle East for specific projects

Marketing Initiatives        Implement Canon marketing promo and activities at PDS level to increase sales and stock clearance Conceptualize and design marketing advert for Canon scanners and other PD products Prepare and conduct timely advert for email blast, fax campaign and product presentation Prepare marketing materials such as brochures and product information CDs Works with local suppliers for the production of trade marketing materials Ensure timely distribution and allocation of marketing POS materials to power retailers, resellers and end users Help set-up and run local retail consumer events, road shows and exhibitions

B2B Trade Portal Management    Manage different trade portals for Pixel Digital Systems Tejari Transact Product posting of Canon Document Scanners Monitor and answer all online enquiries from B2B trade portals

Tender Bid Participation Participate in Tejari tenders for Canon Document Scanners


Proposed accounts include the following: 1. 2. 3. 4. 5. Dept. of Naturalization and Residency Dubai Dept. of Economic Development – Awarded tender as of 10/31/08 Road Transport and Authority Dubai Municipality Al Awqaf Islamic Affairs

Event Management     GITEX preparation and coordination Organized Canon Scanners Road show last April 2008 at Fairmont Dubai Represents Pixel Digital Systems at Canon Concerto Event 2008 at Madinat Jumeirah Hotel Dubai Participated and represents Pixel Digital Systems in DCC MEA - Digital Consumer Channel Event last May 2008 at Le Meridien Al Aqah Beach Resort Fujairah

Trade Shows Attended in UAE       GITEX 2005 – DICOM FZE GITEX 2006 – DICOM FZE GITEX 2007 – Pixel Digital Systems LLC GITEX 2008 – Pixel Digital Systems LLC Canon Concerto 2007 DCC MEA 2008

Conferences Attended Outside UAE   Fujitsu Scanner Championship Club Event – May 25-28, 2006 Palma de Mallorca, Spain Fujitsu Scanner Championship Club Event – May 4-7, 2007 Belek, Turkey October – November 2008 Researcher Ethos Consultancy Dubai, United Arab Emirates Did ongoing customer service excellence survey as per the directive of UAE Prime Minister’s office for the following government offices  Ministry of Economy/Ministry of Labor/Dubai Immigration/Emirates Post Holdings

April 2005 to the August 3, 2007 Inside Sales – (Sales and Marketing) DICOM FZE East Wing Bldg. 3 Office No. 3-E G-07 Dubai Airport Free Zone Dubai, United Arab Emirates               Product Responsibilities: Fujitsu, Kodak, Bell+Howell, Xerox and Visioneer Scanners, Plasmon Storage Devices, Qstar, Abbyy and Kofax Softwares Directly reports to both Sales and Marketing Managers and coordinate with other Department Managers for technical, finance and logistic issues Support Business Development Managers based in Saudi Arabia and South Africa for quotation, training and marketing related issues Handle phone and email enquiries, specs analysis requirement and daily quotations to resellers and certified partners in the Middle East, Africa, Sri Lanka and Iran Dedicated and specialized to promote sales and generate profit for scanner products Liaise with major vendors for special pricing, project protection, marketing collateral request, reseller support, training and event related issues Coordinate with courier services (FedEx, DHL, Aramex, Empost and TNT) for both local and international shipment and mail delivery of marketing materials to resellers and certified partners Also coordinate with local printing companies for graphics, posters, brochures, banners, other corporate branding office supplies, print-out and giveaways Database management of all contacts in Lotus Notes,, Mail Admin, CITRIX and MARCOM Price Management in DICOM webpage : data entry, price update and deletion of discontinued products Event Management: all correspondence, registration and follow-up of attendees, venue preparation and marketing materials (roll-up banners, brochure pack, freebies and equipments) Training Management: all correspondence, registration and follow-up of attendees, hotel reservation and visa applications for both trainer and attendees, venue and training kit preparation Organized events include GITEX, Road shows, Marcus Evans Conferences, Partner’s Events, Product Launches and Social Staff Events Organized trainings include CDIA+ (Certified Document Imaging Architec) and Kofax Ascent Capture Trainings, Kodak, Fujitsu and Bell+Howell Sales and Technical Trainings which are conducted in alternate locations in UAE, Saudi Arabia and South Africa Other administrative task also include preparation of reseller and training certificates, badges, proforma invoices, sales, marketing and inventory reports of all marketing collaterals, compilation of all costing from suppliers and tally invoices for MDF reimbursement and marketing coop claim


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Sent out email shots, monthly newsletters, product launch kits, brochures packs and corporate gifts to all resellers, certified partners and end-users Conduct research on existing market trend, competitor and reseller activities

November 2004 to February 2005 Medical Transcriptionist SPI Healthcare Documentation Asia town, IT Park Cebu City, Philippines    Worked as a Medical Transcriptionist for Health Partners Clinic in Minnesota, USA Transcribed doctor’s audio files from patient’s diagnoses and treatment. Each transcribed medical report should be 100% accurate as it is used as a medical legal document for insurance claim and keeping records of patient’s medical history.

October 2002 to June 2004 Sales Associate M.H. Alshaya Co. WLL Safat, Kuwait   Fashion Brands: RiverIsland, Etam and Motivi Job Responsibilities: sales, customer service, cashiering, visual merchandising, store housekeeping, special promo implementation, administration report, competitive market analysis, inventory and sales forecast Selected as representative for Smart Championship League – Fashion Division based on sales performance


January 2001 to July 2002 Area Supervisor (Outlet Shops) Bea and Bernard Inc Cebu City, Philippines      Products : Hush Puppies and 360 shoes Store management of all Hush Puppies branch outlets in SM, Ayala and Robinson Malls Looks after sales, marketing and admin issues and liaise with Manila head office In-charge for staff rota schedule , store maintenance and looking after other requirement in the branch outlets Conducts competitive market analysis, initiate promos and discounts to increase sales and stock clearance of slow-moving items as well as maintain inventory level of top seller items

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Submit weekly and monthly sales and inventory reports to head office Monitor cash and credit sales for each store and ensure timely bank deposit on daily and weekly basis In-charge for administration reports, business license renewal and monthly tax payment

June 1997 to September 1998 Corporate Account Executive Isla Telecommunications Co (ISLACOM) Cebu City, Philippines    Product Services: Islaphone landline and Islacom GSM (prepaid and fixed lines) Manage corporate accounts in Cebu City especially the government sectors, top companies and VIP accounts Involve in implementation of sales and marketing activities like sales blitz, tour advertisement, exhibitions, product launches, special promos and conduct product trainings to Independent Sales Agents (ISA)

March to June 1997 Account Executive Philippine Spring Water Resources Inc Cebu City, Philippines   Product: Nature Spring Mineral Water (NS-5G) Manage both corporate and individual accounts according to assigned areas

September 1996 to March 1997 Dealer Coordinator Collins International Trading Corporation Cebu City, Philippines     Products: Moulinex, Krups, Tefal, Thermos, Soehnle, Vax, Marathon and Sharp Electronic Appliances Manage distribution channels in Cebu City comprising of all appliance store dealers and department stores Responsible for achieving sales target for each brand category Responsible for Introducing new product lines in the market through the different sales channel, follow-up sales order and delivery

October 2000 to December 2002 Freelance Credit Agent Citibank and Standard Chartered Bank Visa and MasterCard

Education Graduated Degree: Bachelor of Science in Biology -Summer 1995 College 1993-95 Bachelor of Science in Biology, Cebu Doctors’ College, Cebu City, Philippines 1990-93 Bachelor of Science in Medical Technology, Velez College, Cebu City, Philippines Secondary 1986-90 University of San Carlos Girls High School, Cebu City, Philippines Elementary 1980-86 University of Southern Philippines, Cebu City, Philippines Skills      Computer literate in MS Office applications (Word, Excel, PowerPoint, Publisher, Outlook, Access), Lotus Notes, CITRIX, Autocad 2006 Medical transcription skills using Gear player and Win amp applications with 90-95% accuracy and typing speed of 50 – 60 wpm Visual presentation and merchandising skills Valid UAE driving license until 06/02/2016 Fluent in English, Tagalog and Visayan dialects; can comprehend and speak basic Arabic

Completed Trainings     Canon DIMS Training by Audai Altaie, Regional DIMS Manager Canon Middle East March 2008, Canon Middle East Office, Dubai Internet City, Dubai, UAE Document Scan Server Training by Mr. Angelo La Duca, Sales Director KOFAX EMEA March 29, 2007, L e Meridien Hotel, Dubai, UAE Salesforce Training by Ms. Ann Geerts, Project Manager EMEA February 25, 2007, Al Bustan Rotana Hotel, Dubai, UAE Bell+Howell Scanner Sales Training by Mr. Babatunde Olusanya, Channnel Manager EMEA, Bell and Howell Ltd. Imaging International January 29, 2007, Le Meridien Hotel, Dubai, UAE Kofax Information Capture Seminar by DICOM/KOFAX Team July 5, 2006, Le Meridien Hotel, Dubai, UAE



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Fujitsu Sales Training by Mr. Reinhold Hirschauer, Sales Manager–Scanner Division FUJITSU DEUTSCHLAND GMBH July 31, 2006, Le Meridien Hotel, Dubai, UAE Targeting and Winning Sales Solution by Mr. Herbert Smole, Senior Consultant, Infoteam Consulting AG May 4-5 2006, Le Meridien Hotel, Dubai, UAE Kofax IP Seminar by Ms. Sofiee Dheedene, IP Technical Coordinator EMEA, Kofax May 10, 2005, Jumeira Rotana Hotel, Dubai, UAE Fujitsu Sales and Technical Training by Mr. Alexander Kindler, Technical Support, FUJITSU DEUTSCHLAND GMBH July 18-19, 2005, Jumeirah Rotana Hotel, Dubai, UAE Certified Document Imaging Architec+ Training Course by Mr. Walter Koch, Senior Consultant, ImageWare and Information Technology June 4 -8, 2005, Le Meridien Hotel, Dubai, UAE Medical Transcription Training November 8, 2004 to January 31, 2005 SPI Healthcare Documentation, Cebu City, Philippines Smart Steps to Excellence Service June to October 2003, M.H. Alshaya Co WLL, Safat, Kuwait

Completed Short Courses     Autocad 2006 July –August 2008 CADDGroup Dubai, UAE Light Motor Vehicle Driving Course December 2005 to January 2006 Emirates Driving Institute, Dubai, UAE French Lesson -January 3-7, 2005 Basic Sign Language-December 14-18, 2005 Live-in Caregiver Course -October to December 2004 with following modules taken: Module 2: Personality Development and Communication Skills Moduile 8: Care of People with Special Needs Cebu Center for Skills and Development Training, Cebu City, Philippines Methods of Teaching and Strategy Summer 1997 University of Cebu, Cebu City, Philippines


Affiliated Organizations in UAE   Legion of Mary and Family Angels Choir – St. Mary’s Church Dubai CaddGroup Dubai Birthday: January 7, 1974 Status: Separated

Personal Details: Age: 34 years old No. of dependents: 3 children Hobbies and Interest

Music, movies, books, arts, fashion, technology, science, research, travel, childcare, beach, fine cuisine, entrepreneurship, property investment Work Attitude A well-rounded, hardworking individual, who can work under pressure, supports team effort, aggressive and flexible enough and has the ability to multi-task with high productivity level References Available upon request Sample Works: Available upon request

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