Free Traffic With MySpace

"Discovering the five key power techniques to promote your business on MySpace" Jonathan Mizel: Joe Alexander: Hello, this is Jonathan Mizel. And this is Joe Alexander. Jonathan Mizel: And in this two hour presentation what we’re going to do is reveal to you, how to use the popular website, MySpace to promote your business and make more money online. Now, before we get started, what I wanted to do is just let everybody know that we’ve put up a page at www.MakeMySpaceProfits.com/resources, which will have the latest resources, links, downloads, software. All the stuff that we’re going to be mentioning today, is going to be up at Make MySpace Profits dot com forward slash resources. As you’re listening to this, as you’re reading the PDF and you hear a resource that we have, one of the friend-finders or one of the software’s, or one of the resources that we mention. You always know that you can go to that resources page and get the latest possible version of the software, the latest links. Also, sometimes things change, companies go out of business, software stops working. We’ll always have the latest stuff at that page, which again was at www.MakeMySpaceProfits.com/resources. Now what I want to do first is, I just want to talk a little bit about what MySpace is. I got Joe Alexander on and Joe’s a brilliant marketer. He’s an amazing sales person and he is the new partner at CyberWave Media. He’s actually quite a MySpace marketer. So Joe, give us an idea of exactly what MySpace is so people understand just how powerful this is. Joe Alexander: Well thank you Jonathan. Jonathan, MySpace is a huge internet phenomenon, with over 100 million users and a hundred thousand sign-ups a day. The best part is that users segregate themselves by special interest, demographic category and keyword. This makes it easy to find and contact them, which of course, as we both know is a marketers dream. Technically, MySpace is what is known as a social networking website, which again is simply a place for people to network with each other by sharing stories, pictures, songs, videos and information. For example, if you’re into model trains, then you can search for other model train enthusiasts and network with them. And of course, if you’re selling to this market, you can promote your website, mailing list, blog or other tools to turn those MySpace users into your unique customers. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 1 of 1 Jonathan Mizel: Mmhmm. Those numbers are really amazing and I read something, I mean, we’re using a hundred thousand new sign ups a day. The numbers I know vary, depending upon who you’re talking to and what stats you’re reading. But I’ve heard as many as two hundred thousand new people a day sign-up. We’ll stick with a hundred thousand which is pretty darn impressive. I think MySpace could end up with, I don’t know, a quarter of a billion people on it just because its such an easy site to use and it’s such a cool way for people to share information. Joe Alexander: Right. Jonathan Mizel: Total niche marketers power tool. One of the coolest things is that, there are a lot of really tiny little niches out there, like the model train niche. Joe Alexander: That’s right. Jonathan Mizel: Some of these other niches, you know, people who are into Porsche Speedsters or whatever and this is something that you can get with Google. I mean, you can go out and you can use pay per click for it, but you really have to wait in order to get the traffic for someone to type something into the search box. Joe Alexander: Jonathan Mizel: Joe Alexander: Right. Which is cool, but it’s not really a proactive method of marketing. Exactly, MySpace is much more proactive. Jonathan Mizel: We’re going to figure out, or we have figured out and we’re going to teach people how to go out and actually proactively find Porsche Speedster enthusiast or model train people. It’s really an amazing site. And because there are so many people on it, pretty much every demographic, I mean we did a ton of research on this, and we found niche after niche after niche with all sorts of people on there. Joe Alexander: Right. Jonathan Mizel: Something that I want to cover before I get into some of these strategies is we need to overcome an objection. Because a lot of people are going to be listening to this and they are going to say, you know my fifteen year old daughter has a site on MySpace, or my eleven year old son or whatever. A lot of people think that MySpace is just full of kids, so there’s no real customers on there. How do you answer that objectionably, when people say that? Joe Alexander: Well Jonathan, that’s a very good point. Obviously if we are going to talk about the relevance of MySpace, it’s the very first thing we have to address. It’s true that MySpace was first popularized by young people and teenagers who saw it as a way to establish an internet page of their own. A little chunk of the internet and personalize it with things that interested them like; music, art and pictures. When the site was small, Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 2 of 2 with just a few hundred thousand users, most of the members were definitely young people, who didn’t have credit cards or the ability to spend money. Jonathan Mizel: Mmhmm. Joe Alexander: But now, the numbers are so huge, over one hundred million. There are tens of millions of adults on MySpace and believe me they are very avid users and they buy products and services. Jonathan Mizel: So it’s really kind of the internet penetration that’s lead this whole thing to become a marketing tool. I guess when it was small, it was just kids, all right, with no credit cards, not buyers, but over time as really the numbers increased more and more people got involved. We’ve got many MySpace pages and I’m telling you, there are a lot of people on there, not just in their teens or their twenties, in their thirties in their forties in their fifties. This is like a networking place for them. Yeah sure, it’s a place for kids to send pictures to one another and to show each other their latest music or whatever. But because there’s such a large community base there, really a lot of adults have gotten on because it’s a place for them to go to find other enthusiasts or other hobbyists or other people with the same kind of interest category. Does that sound right? Joe Alexander: It does Jonathan. It’s demystified the internet. It’s given people a place to go and be able to socialize in a nice easy to use format, a graphical format and it’s a way that they can comfortably get out and meet other people, or share their viewpoints or learn about other cultures, products, services. Jonathan Mizel: You just made a good point. Which is this is an easy graphical site, I mean, but it’s more than that. A lot of people wanted to have a web page but they didn’t know how to have a web page because really if you went to start a web based business most of the people listening to this are web marketers. They understand they have all of the resources they have web masters all that other sort of stuff. But, I think for the average person to have to get a web host and then you have to make the web page and you have to figure out how to upload it and then there’s graphics there’s all kinds of other stuff. MySpace is kind of like an easy way to get a little presence on the internet. Primarily for hobbyists or people with a particular interest group, and that’s really what lead a lot of these people over to that site. Joe Alexander: And that’s why it continues to grow today. Jonathan Mizel: Yeah, just because it’s so easy to get set up. And so what were going to be talking about it how to tap into that group of people. How to tap into those hobbyists, those people online who have special interests, hobbies, demographic characteristics that we are all looking for as marketers. Right? Now I wanted to go over something else and that is; a lot of people and of course we’re online and we see a lot of people on MySpace and we have presence and so we see a lot of people make a lot of mistakes. And I think that the standard strategy that people use was well this is just like web marketing, we pitch users on an offer we put an affiliate link up and we just wait for Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 3 of 3 the traffic. But you know you really have uncovered and we discussed this the other day. There’s some real big differences between they way that people might promote a normal web page and the way people would market with MySpace. Joe Alexander: Yeah. There are several big differences between marketing with your web page and marketing with MySpace. And to me the entire philosophy of how to market on MySpace is summed up in a quote by Chris Wolf, who was one of the cofounders of MySpace. In which he said that; the key is to be true to your community’s norms and values, you can’t just force yourself on people and try to sell them something they don’t want. That’s good advice for marketers in general but particularly on community driven sites like MySpace. You have to find ways to add value to you member’s lives while being consistent with your brands identity. And I think that perfectly embodies what were going to talk about today and your entire philosophy of how you are going to go about marketing on MySpace. Who better to listen to than the guy who invented MySpace. Jonathan Mizel: Mmhmm. Everybody knows Tom right? Tom is your friend, first friend that you get. Chris was Tom’s partner right? Joe Alexander: Correct. Jonathan Mizel: Yeah, okay. I think everything were gonna talk about, we really want to filter through out that formula. Joe Alexander: Definitely, He’s basically giving us the keys, he’s given us the hint how to market on MySpace. Jonathan Mizel: Okay. So lets talk about what we’re going to discover today and really what we’re actually going to be talking about in this course. We’re gonna cover how to use MySpace to generate traffic, identify niches, build a list of both friends and email addresses, mass market your product or service and finally improve your search engine rankings. And I think that’s pretty ambitious. Joe Alexander: Yeah. {Chuckles} Jonathan Mizel: I think we’re going to get through all of that stuff. From my conversations with people out there in the marketplace, my own customers, things that.. when we’ve been working with people clients and all .. these are the things that people really really want to know. I mean it sounds a little ambitious but that’s pretty much what we are gonna cover and I tell you Joe you’ve come up with some really amazing information. Joe Alexander: Well Jonathan, we want to make this easy for everyone so lets just get started. Let’s start at the top. One of the very first things that we want to do is discuss how to properly set up your account. This is something that I have developed and kind of a strategy that I use and this strategy is called master profile, which is your main profile, Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 4 of 4 which should be relatively honest and well get into the other profiles you want to set up which are called farming or fishing profiles later. Jonathan Mizel: Now a lot of people who are listening to this already have a profile and they’re like gosh I already have a profile Joe, but you can have more than more profile on MySpace. Let’s make that clear. Joe Alexander: Definitely. There is nothing in the rules of MySpace which I know intimately which say you can’t have more than one and again why wouldn’t you want to have several and well talk about why you want to, but you can have as many profiles as you want. Jonathan Mizel: Then you made another comment too that I know some people might have picked up on where you talked about you said your master profile should be relatively honest. Now, we need to be really clear about something and that is that the strategies that we are going to be talking about, we not talking about doing anything illegal we not talking about doing anything dishonest. Joe Alexander: Right. Jonathan Mizel: Ultimately, when you drive people into your web site and you start selling to them they’re going to know who you are. They’re going to be on your own domain name. You’re not going to be deceptive in any way but we are going to use a few little tricks in order to get people over to your MySpace page. When we talk about this stuff, were not talking about saying you’re somebody, you’re President of the United States or you know, you’re kind of a big corporation. We’re talking about changing little things like age and gender and where you’re from and were actually using that in the farming profiles which well get into the strategy in a minute. Joe Alexander: Right. Jonathan Mizel: I just wanted to clarify because I know some people are like; well you can’t do that you cant say you’re twenty-one years old if your thirty. Well believe me, the MySpace police are not gonna throw you in MySpace jail if you do that ok. There are no MySpace police and it’s not a problem. All we are doing is we’re using this as a funneling strategy. And again ultimately when people do get to your website the one that they’re gonna buy from, we would never, ever recommend that you do anything dishonest, we would never recommend that you do anything untoward or say that you’re a company that you’re not a company of. But some of the strategies that we use to drive the traffic into our MySpace profile before it gets to your website, those are where we are going to use a little bit of subterfuge. We’re not gonna break any rules. We’re not gonna do anything that we consider dishonest but we are going to use some strategies that are going to help funnel people into your particular MySpace page simply by creating subprofiles or what we call farming profiles that happen to attract the demographic characteristics that you’re looking for. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 5 of 5 Joe Alexander: Right. Jonathan Mizel: Okay so let’s go through this whole process even if you have a MySpace page already, it’s okay. You can go ahead and you can set up another profile. If you’ve already got a master profile which is relatively honest which has you know your picture and your name and all that other stuff on there. By relatively honest, I mean links to your website, picture of you, some what accurate age you don’t have to use your real age. {Chuckles} Joe Alexander: (Chuckles} Jonathan Mizel: But you know it’s got what you do. But If you haven’t done it lets kind of go through that whole process. What do you do? You go to MySpace dot com. Joe Alexander: Well first thing you do obviously is you go to www.myspace.com and you click on signup and fill out the form. On the picture, it mentions that you don’t have to add a picture but if you do make sure that’s its consistent with your profile. Jonathan Mizel: On the master profile. Joe Alexander: On the master profile. Jonathan Mizel: Okay. So what do you mean by that, what is a consistent with your profile picture? If you’re a woman it would be a picture of a woman? Joe Alexander: Definitely. Its going to look pretty silly if you put my name is George, and you put a twenty-one year old girl in a bathing suit. Although there is nothing wrong with a twenty-one girl in a bathing suit. {Chuckles} Jonathan Mizel: {chuckles} Joe Alexander: You’re gonna have, you’re gonna have people writing; Dear George you look great in that bathing suit. Jonathan Mizel: Right, exactly. Joe Alexander: But this is our master profile the one where if I’m contacting Jonathan Mizel the internet Guru I want to know that I am talking to Jonathan. Jonathan Mizel: Right, so if it is you, you should have a picture of yourself. Joe Alexander: Right, And this again this is your master profile, this is your reputation. This is people who know you. This is people who are going to be asking you advice. Jonathan Mizel: You don’t have to put a picture on there. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 6 of 6 Joe Alexander: No you don’t. Jonathan Mizel: You and I were talking about this, I think the picture is one of the most important things. The reason is, is because all throughout the MySpace network the only thing that people can see is your MySpace name and your MySpace picture. Joe Alexander: Very image generated, very image conscious little community. Jonathan Mizel: You had a couple little tips and tricks I wanted to go over real briefly. You had talked about, you can have a picture of you and you can also put your URL. What was the one that you came up with? Joe Alexander: I put a t-shirt on my daughter that has the web domain right on it. Jonathan Mizel: {Chuckles} Okay so if you want you can to put your URL either in your name or in your picture. You can either make a graphic below hand with the picture with your URL in there or you can wear a piece of clothing, a hat or a t-shirt or something with that in there. Well get to name in a minute, but that’s another place you can actually do it, but picture very important. If you only have just a little digital camera and your like gosh I just I don’t have a big headshot and you know, I don’t have a big fancy publicity photo. Just take a little picture with your camera or whatever and then go into your Microsoft software or your picture editing software and just put your URL at the bottom. But have something in there with your picture and your kind of corporate identity, your URL would be specific in terms of the best possible thing and that’s really critical so you don’t have to but we definitely recommend that you put a picture on there. Joe Alexander: Right. Jonathan Mizel: Okay. Now lets also talk about inviting your friends which is the next thing after you do the picture is it takes you to a thing that says invite your friends. Joe Alexander: Right. Jonathan Mizel: And you have some really, specific comments on that. Joe Alexander: You know I don’t particularly like that. MySpace preaches don’t spam yet to me filling in that information putting all of your friends emails in there and having an email sent from MySpace and hey come join MySpace seems pretty contradictory. I don’t like it. Jonathan Mizel: Were not recommending that you don’t invite your friends were just saying don’t invite them right then and there before you get your profile set up. There are some strategies. You can email everybody you can put your MySpace page on your blog, on your website you can do all kinds of stuff to bring people in but this is not the place to do it. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 7 of 7 Joe Alexander: Right. We’re focusing on building our presence first. We don’t want to send people to a blank page that has nothing there. Waste of traffic. Jonathan Mizel: Okay now what happens then? After we go through the invite your friends and then we click the button that says do this later then what? Joe Alexander: Basically at that point it takes us to our blank canvas; it takes us to our plain unmodified page. One friend who is Tom, and a message from Tom and like I said a blank profile, a clean slate. Jonathan Mizel: Okay so this is a totally unmodified page. This is what ninety-nine percent of the MySpace people probably end up with or ninety-five percent and its where everyone starts from. We all kind of start from the clean slate there’s nothing on there except for your name and if your picture was uploaded your picture. Is that correct? Joe Alexander: Sometimes you picture takes a while to be approved. Jonathan Mizel: Okay Joe Alexander: So sometimes it is just a shadow, a Jonathan Mizel: Just shows up. Joe Alexander: Right. Jonathan Mizel: Okay. Now this is really where I want to get down and dirty. Once people are filling out their profile and again if you’ve already got a profile its cool. You can either go back and modify your existing profile with out master profile, farming profile guidelines or you can just start another profile. That’s not a problem. If you already have a gajillion friends or you know even a couple hundred friends on your main profile just go through and use these master profile strategies to update your main profile. Joe Alexander: Right. Jonathan Mizel: Lets talk about what’s on this page. Along the top of the page there are a bunch of little links right? Joe Alexander: Correct. Jonathan Mizel: The first one is, we want to go through and actually fill out the profile the information. So the first one is what the headline right? Joe Alexander: Correct. And this is what you do and who you are. This is what people see next to your picture when they get an email from you, when you see a comment this is who you are. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 8 of 8 Jonathan Mizel: Mmhmm Okay. So I guess the important thing is just like in any normal advertising situation the headline which is the most important part of your ad is also very very critical. Now unlike other web marketing forms I mean the headline is very important but the headline is not going to be seen throughout the MySpace network on other peoples pages is that right? Joe Alexander: Right. Jonathan Mizel: They’re not going to see that until they get to your page. So it’s very critical but it’s not as important as the picture and your MySpace name. Is that right? Joe Alexander: Correct? Jonathan Mizel: Okay. So fill it out. It can be a headline based on what you do, based on who you are it can have a benefit on there? Joe Alexander: Oh definitely. And it is a short amount of space. They don’t give you a lot. Which is good because it keeps you from writing to wordy of a headline. Jonathan Mizel: Right. Joe Alexander: Which is never good of course. But like you know lets talk about our model train guy. Simply putting George, the model train guy. Its going to give people information about who you are. Jonathan Mizel: Right or you could do something like you love model trains this is the right place. Joe Alexander: Right. Jonathan Mizel: Or lets say you sell model trains could you actually put something like discover the bests prices on model trains. Joe Alexander: You could. Jonathan Mizel: Okay. Joe Alexander: Probably not the best approach. Jonathan Mizel: Oh you don’t think so? Okay just because its salesy? Joe Alexander: Exactly. Again we are gonna keep referring how your going to hear me refer a lot in this conversation back to Chris Wolfs statement about how acclimating your self to the community. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 9 of 9 Jonathan Mizel: Now once you get them off you’re MySpace page then you can use the sales copy. Right? So what were really trying to do I mean the whole MySpace connections are known as “friends” Correct? Joe Alexander: Right. Jonathan Mizel: So what we’re trying to do is make friends. Joe Alexander: We want to walk into the party, we want to introduce ourselves and acclimate to the party. WE don’t want to walk in the door and say Hi I sell stuff. Jonathan Mizel: Right. {chuckles} Joe Alexander: {chuckles} Nobody is going to like you at the party. Jonathan Mizel: Lets talk about the next aspect. Its called About Me. Joe Alexander: About me is where you can start getting very wordy. Giving information about who you are, what you do , your life, your interest, and this is one of the first things that people read when your page pulls up. Its one of the first parts that are on the screen. Its also a place where we want to put a lot of keyword rich descriptions content about who we are and what we do. Jonathan Mizel: Mmhmm Okay. And these keyword rich descriptions are very important because when people are searching for you there’s a couple strategies to get people to your MySpace page which were gonna go over in a minute. But one of them is letting people find you in the MySpace search engine. Joe Alexander: Right. Jonathan Mizel: And the only way they’re gonna find you is if you’ve got keyword rich descriptions. So for example if you are a model train person, you want to make sure that you have all of those model train keywords in there. And I would also recommend that within this master page about me stuff all that stuff. That you also take some of your Google key words and your pay per click keywords and those also some how get in there in a relevant way. So for example if there’s four or five major manufacturers of model trains you want to say you know my favorite manufacturers are Lionel and this one and that one and right so that way when people are searching for Lionel trains then they’ll go in there instead of just model trains. Because you know one thing that’s interesting about MySpace and about really the internet as a whole that I think is so cool is there are people that are hobbyists and then within that subcategory of hobby there are people who like models and then within that sub sub-category there’s people like model trains so within that sub sub sub-category there’s people like Lionel model trains. And so people will search for whatever they want to search for and what’s so nice is if those keywords are in there not only are you listed in the MySpace search engines so that people can find you but if you have all of those descriptive keywords and people get real deep with their Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 10 of 10 keywords you actually come up at the top and we haven’t done the research on Lionel because we were just talking about that just a second ago but my guess is if you are an enter in model trains and then Lionel model trains you’d find a far tighter smaller group of people for Lionel. I don’t know maybe you wouldn’t find any, but my guess is that you’d probably find some and of course when people do search in those tight niche keyword phrases then you’re gonna come up and be competing with fewer people. Joe Alexander: Right. Jonathan Mizel: Very Interesting. Okay now there’s another one called people you want to meet. Who are the people you want to meet. Joe Alexander: That’s where you want to put your ideal customer basically. Not coming across like I am looking for customers but I would like to connect with people who are interested in… Jonathan Mizel: in Porsche Speedsters, in motorcycles.. Joe Alexander: Right, motorcycles parts and people who are enthusiasts on motorcycles. Jonathan Mizel: Right. The really you know the word that keeps coming up is enthusiast. Right? Joe Alexander: Right. Jonathan Mizel: You know someone who is really enthusiastic about something and that’s again why this is so important for niche marketers. Okay. There’s another section. What do you do? You just keep filling this stuff out with more keyword rich info as much as you can? Joe Alexander: Right Jonathan Mizel: Okay and then there’s another section about what are you trying to do on MySpace. Are you looking for dating? Are you looking for friends? Are you looking for networking? Joe Alexander: Mmhmm. Jonathan Mizel: And what’s the most important thing for business owners? Joe Alexander: Well one of the most important things on there is the networking aspect. There’s a place where you can go in and put your niche specifically. And when you go on the MySpace search engine you can specifically search for people who have entered in there network, what they do for a living information there. Which is a very innocuous place to do it, it doesn’t come across as salesy. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 11 of 11 Jonathan Mizel: Right. Joe Alexander: But it’s really important for people to be able to find you, by the information that you put in there. Jonathan Mizel: Yes absolutely and like you said its all subcategorized with like drop down menus and all but there’s a place for description as well. Yes and that also gets spidered so that the MySpace search engine will pick that up. Joe Alexander: Yes it does. Jonathan Mizel: Mmhmm, interesting. Okay now there’s another section in there on do you want to add music and video and things like that. Joe Alexander: We’ll talk about that later. Jonathan Mizel: Yeah Joe Alexander: That’s not important its actually at this point we want a basic framework of our profile to be setup properly. Jonathan Mizel: Right, right. This is very very important you get this stuff set up properly. This is the foundation of a MySpace marketing system. Okay now that’s your master profile I want to talk about now your idea of farming profiles okay. Before I do there is a section in MySpace after you get set up where it will say set up your page name. You and I were talking about this the other day. Page name would be myspace.com/ and then that would be your page name. Joe Alexander: Right it’s the unique URL that MySpace will assign to you. Jonathan Mizel: Right. Its critical but you don’t have to set it up right away do you? Joe Alexander: No you don’t. If you use a MySpace profile for a year and never set it up it will stay as a little icon that says click here for your unique URL. Jonathan Mizel: I did it for a whole year I didn’t have it. Joe Alexander: You know what’s funny Jon, is a lot of people don’t even realize what that is. They go right past it. It never prompts you to do it again its not like it flashes up there, its just innocuously sitting there but yet this innocuous little thing that’s sitting there is such a powerful tool and again properly setting up the machine were building. Jonathan Mizel: Yeah you know it’s the same thing as in a domain name. Right? Joe Alexander: Exactly Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 12 of 12 Jonathan Mizel: Because this is part of your domain name Joe Alexander: That’s exactly what it is. Jonathan Mizel: It’s a subdirectory off of a domain name so you know its not like the root domain but it tells people what your interested in. So if you had the model train guy you want to get model trains and if model trains is taken you can say something like I love model trains or if I love model trains is taken you can do myspace.com/ you know model train guy or whatever. Joe Alexander: Its like finding a domain name. Get creative. Jonathan Mizel: yeah get creative pack it with keywords make sure its got the stuff that you have in there that when people see that domain there gonna say oh that’s something about model trains or Porsche speedsters or whatever. That’s really important. That’s the master profile. Lets talk about these farming profiles. And before we get into that what the strategy here? Joe Alexander: I came up with a farming profile moniker or name basically to help people understand what the concept is. With a master profile that’s you, farming profiles lets say you’re a sixty year old man and you are selling ring tones. {Chuckles} Jonathan Mizel: {chuckles} Joe Alexander: You know if you’re a fat sixty year old guy selling ring tones to nineteen and twenty one year old girls sticking your picture up there saying I’m the ring tones guy probably not going to attract a lot of attention. But you know what if you are a twenty one year old guy named Julio from Beverly Hills and your selling ring tones and you pictures up there your probably gonna get more attention so what farming profiles are is profiles that aren’t you. Basically your billboards out there on the MySpace highway for your product. Jonathan Mizel: So these other MySpace profiles. Now I want to talk about something because you justs made an interesting point here. I wonder if this… does this work with your master profile and your farming profile. If you are a sixty year old guy and you are setting up your master profile, and we’re not talking about you know, you’re a personality or you’re a guru or whatever. Your just a guy that sells ring tones and you’ve got your master profile - are you gonna want to be relatively honest in that profile to begin with aren’t you just gonna use that profile. I mean why would you want to drive someone into a master profile from a farming profile… from Julio that shows a sixty year old guy. Joe Alexander: We want to drive the farming traffic to our web page. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 13 of 13 Jonathan Mizel: Oh okay. So lets go ahead and look because I know you spend so much time on this and you have a couple of strategies with farming profiles. If you are a personality, if you are someone where you want to drive people into your master profile you use your farming profiles to drive it you your webpage and your master profile. But if you are selling a ring tone or selling downloads or something like that. Then you can drive it into your master but really what you are talking about is using these farming profiles which are basically look like the target customer that you are trying to attract. The twenty one year old guy named Julio from L.A. the twenty three year old bikini model from Manhattan, or from Miami Beach. Joe Alexander: That’s nothing new. If you are selling bikinis you’re going to hire a model to stand on a billboard and to be pictured in that even though you don’t look like that but that’s the product your selling. Your speaking the language of the community. Jonathan Mizel: So there’s really two strategies with the master farming. The master farming profile; master is relatively honest its you if you’re a personality if your trying to drive traffic in there you take your farming profiles and then and well talk about what you do. The linking and all of that other stuff. If you actually use that to drive traffic into your main MySpace profile as like you say little billboards. If in fact you’re a sixty year old man and we do have a lot of sixty year old men. Probably a few that sell ring tones. Joe Alexander: {chuckles} Jonathan Mizel: If you are do you still want to drive the traffic into the master or do you just use the farming profiles to drive the traffic into the webpage. Joe Alexander: I personally just use them to drive them into the webpage. One more step from your product is one more step away from making that sale. Jonathan Mizel: Right that’s what I was thinking so the only time you use these farming profiles with your master profile is if you are trying to build up your MySpace friends list. Is that right? Joe Alexander: Well. Jonathan Mizel: There’s some relevance there? Joe Alexander: There’s some relevance there Jonathan and it is basically a footprint. If you had one seed and you throw it out into the ground your gonna have one plant. And if you throw ten out there you know and that seed fails it’s the same type of thing your just your building more and more tendrils basically into the community. Your giving yourself more opportunities to be seen. You’re marketing this farming profile and your linking it to this farming profile. It builds a bigger footprint on the MySpace community. Jonathan Mizel: Okay. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 14 of 14 Joe Alexander: Gives you more opportunities to be seen. Jonathan Mizel: Okay so lets get into this now. These farming profiles, we’ve set up our master profile. Now we’re talking about are farming profiles. Joe Alexander: Right. Jonathan Mizel: You can set up as many as you like. You should set up at least two. Right? Joe Alexander: Oh At least. I mean there’s not reason why you shouldn’t have three or four or five or six. Jonathan Mizel: Yeah or ten or whatever. Joe Alexander: Right Jonathan Mizel: And we’re gonna set it up the same way only we’re going to make sure that the picture we use is the person that we are trying to attract as our ideal customer. Bikini model for bikinis. Julio for the ring tone and if there’s someone names Julio listening to this no offense to guys named Julio, but you should be selling ring tones. {chuckles} Joe Alexander: {chuckles} Jonathan Mizel: There was one strategy after this is all set up after all your farming profiles are set up there’s one strategy that absolutely was critical. And I want to back up one sec before we talk about the strategy. Joe Alexander: Okay. Jonathan Mizel: The way that MySpace separates different customers is by email address. So in order to set up your farming profiles your going to need to have… Joe Alexander: Multiple email addresses. Jonathan Mizel: Right. So and where do you get those? Just go to hotmail, yahoo? Joe Alexander: Real simple, very simple yeah. Or if you have your own domain and most domain providers you can have unlimited email addresses. Jonathan Mizel: Oh okay so Joe Alexander: That’s personally what I do. Jonathan Mizel: Oh that’s what you do good... Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 15 of 15 Joe Alexander: I just make up a name, and I just, I keep track, I’ve got a master file so I don’t forget. And I use all of my kids names I use my name my wife’s name and staff and number one number two number three number four. Jonathan Mizel: Sure. And we’re done that actually with, we recommended that to out customers years ago. Where they set up on there own domain the name of the person somehow coded by which opt-on list they’re opting in to or what not. So they can track to see whose using there name and where there spam is coming from Joe Alexander: Right. Jonathan Mizel: And all sorts of other stuff. So you can just use your own domain name but it does have to be a unique email address. Joe Alexander: It does. Jonathan Mizel: So you’ve got your master profile. Lets say you’ve got ten farming profiles. I love this idea. What’s the first thing you do? Joe Alexander: Well, the very first thing, you need to identify who your market is and build your farming profiles that way. Jonathan Mizel: Joe Alexander: Jonathan Mizel: Joe Alexander: Actually, the other thing was, you add yourself to all your pages. Oh, very important. Yeah. Very important. Jonathan Mizel: I mean the whole idea that I felt was so cool was to, yeah, cross link these things. Basically you have your top eight friends. You want every one of your top friends to be you. Joe Alexander: Jonathan Mizel: Joe Alexander: Right. But in your different profiles. Well, not every single one of y our friends. Jonathan Mizel: Well, not everyone, but at first. Let’s say that your just starting out. Someone is just listening to this. They don’t have any MySpace friends yet. They haven’t done anything with it. You basically want to link all your sets together by being each others friends. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 16 of 16 Joe Alexander: Right. So a lot of times what people will do is they will pull up your front page and a lot of times is that’s the only thing that they’ll see is your front page. You can set, now this is real important Jonathan, you can set your top four, your top eight, top sixteen, top twenty-four. Jonathan Mizel: Okay. Joe Alexander: You can set the amount of friends who show up on your front page. You could have ten thousand friends but you only pick eight to show up on your front page. Jonathan Mizel: Joe Alexander: Jonathan Mizel: Why are those front page friends so important? Because a lot of times people never get past that front page. Ah, okay. Joe Alexander: So if they see an interesting picture, for example a girl in a bikini, they may be more inclined to click it on, instead of going and digging into your friends fifteen pages deep. Jonathan Mizel: Right and actually I read something recently that I thought was very interesting. Not only do the people not dig deep into your friends, but pretty much most of the friends that you’ve got and the friend requests, when people say to you; Hey I want to be your friend. If people don’t know this, let s just go ahead and say this. The way that MySpace works is, you go to someone MySpace page, lets say they’re interested in model trains, right? Then they look at a page and maybe there’s some information on model trains. There’s a link, a video, whatever. We’ll talk about some of the stuff you put on there. The other thing that people look at is who their other friends are, because people naturally are drawn to groups that are like them. So people want to be with other “model train people”. So if someone’s interested in connecting or networking with people in a particular field, one of the places, one of the primary places that they get those friends are from their friends top eight or top ten or top sixteen or whatever friend list. So a lot of times and I know this has happened with me, with marketing because I have a lot of marketing friends and whatever. I’ll go to my friends page and I’ll look at their top eight or their top sixteen and there’s usually some pretty interesting people there. I’ll click on those people and say; hey I want to be this guys friend. You know, I think Jeff Walker or Yanik Silver, oh; I want to be that guys friend. Basically this kind of creates a network. Joe Alexander: It does. It’s become such a commodity on MySpace, that it’s become very common now to see, even on EBay, people selling positions in their top eight, top sixteen. Jonathan Mizel: Oh my God, you’re kidding? People are actually selling positions. These would be people that get a lot of visitors a lot of traffic. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 17 of 17 Joe Alexander: Definitely, there’s people who get thousands and thousands and thousands of visitors a day on MySpace. Jonathan Mizel: Mmhmm, interesting. Then of course, these are all people that you can network. We’ll talk about how to network and communicate with them. So you want to add all your farming profiles to your pages and then when you get friends, and will talk about the strategy in a few minutes. When you get friends, you want to slowly replace some of those people with your… Joe Alexander: You’ll want to be peppered in there. You’ll want all of your farming profiles in your top and you might want to expand it to allow for more friends. Jonathan Mizel: friends. Joe Alexander: The best friends that you can have are the friends with a lot of Bingo. Jonathan Mizel: If everybody with a lot of friends, I mean, I’ve even had people contact me and say put me in your top eight, right? If you put me in your top right, I’ll put you in my top eight and then it’s almost like the two networks, my network and their network, if there’s a commonality between us. We’re both interested in something. It’s almost like those top networks merge and people are like; oh I want to be your friend, I want to be your friend. Friends are really just people who have said; hey I’m interested in hanging out with you, being your friend, networking with you and hearing from you. Is that right?? Joe Alexander: That’s 100% correct. Jonathan Mizel: Mmm okay. Very good. The same stuff works the same way, right? The headline, within all your farming profiles, you want to set it up the same way as you would set up your master profile with your headline, keyword-rich, all that sort of stuff? Joe Alexander: Right. Jonathan Mizel: Okay, good. Let’s talk about actually getting the page setup. Let me clarify something, or have you clarify it, actually. Most people who have a MySpace page, they have some sort of modifications on it. There’s something going on there, that’s outside of the normal MySpace realm. They’ve got opt-in box or they’ve got some graphics or whatever and this is called “pimping your page”, is that right? Joe Alexander: Jonathan Mizel: Joe Alexander: Yeah, definitely. That’s exactly the term that is used. All it is, is just modifying the page, right? Correct. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 18 of 18 Jonathan Mizel: There’s a lot of “pimps” you can do. You can put fancy background colors and screens and graphics and all kinds of widgets and gadgets on your webpage. The biggest problem is, we’ve all seen this, these pages are hard to load. They just load slow and they’re funky. Joe Alexander: You can’t read them. They’re difficult to see the content. Jonathan Mizel: SO does the MySpace page design guideline jive with the standard webpage design guideline? Joe Alexander: Jonathan Mizel: Joe Alexander: Jonathan Mizel: Joe Alexander: Not at all. It doesn’t? Okay. Well, lets go over a few of them. Okay. Fast loading? Fast loading is important. Jonathan Mizel: So how is it different from a MySpace page on your normal webpage? I mean, don’t you want to use the same guidelines as a fast loading page? Good copy? Joe Alexander: Jonathan Mizel: Yes. Headline? Joe Alexander: Yes, and that’s basically one of the things that I preach, it’s one of the things that we preach actually. Jonathan Mizel: Joe Alexander: Jonathan Mizel: So the difference is what? How the page is built? The elements that are on the page. Yeah. Joe Alexander: And in the coding that you use. The amount of pictures and things that you put on there, effect how it loads and how it’s seen. Jonathan Mizel: But you just, I’m just trying to clarify. You just said, not at all. We use totally different MySpace stuff then on a normal web page. I am just trying to clarify. What did you mean by that? Joe Alexander: Well, the HTML. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 19 of 19 Jonathan Mizel: Joe Alexander: Okay, so the actually construction of the page. Right. Jonathan Mizel: Because why? Because we’re not allowed to go in and actually make a MySpace page look much different then the normal MySpace page. Joe Alexander: Jonathan Mizel: Well, yeah. Or from a normal web page. Joe Alexander: You have very specific things, tools that you can use. You’re limited, you can’t use java script. There are certain things that you can and cannot do. Jonathan Mizel: Oh okay, I just wanted to clarify, because I know a lot of people are listening to this and they are like; how is it different from a normal web page. But the way it’s different is the way that it’s constructed. Joe Alexander: Jonathan Mizel: stuff. Joe Alexander: Jonathan Mizel: Right, well normal page… You don’t have to use front page and upload stuff and all that other Right. Right and you can’t use pop ups or any of that other… Joe Alexander: Any kind of java script, things like that. So there are some very specific rules that you have to work within. Jonathan Mizel: Okay, now you have a, something called the U.I.S.P. and these are the most important modifications or “pimps” to the MySpace page. What does U.I.S.P. mean and what are these things that you want to add to your MySpace page? Joe Alexander: Success Points. Jonathan Mizel: Well, I came up with the U.I.S.P., basically it’s the User Interface Mmm. Joe Alexander: These are seven points of page modification that I’ve identified that will make your page the most successful that it can me. Those seven things simply are. 1. Your opt in box. 2. Links to your website 3. Images, photos or videos of product or services being used. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 20 of 20 4. Sales oriented copy. 5. Easy to read light background with dark text. 6. Unique font. 7. Color coordination Jonathan Mizel: Mmm, okay. Joe Alexander: Those are the seven elements that I find that make your page successful. Jonathan Mizel: You can’t just go ahead and totally overwrite the MySpace page because the MySpace itself wants to sell advertising on there. So you can’t put popups or any of that other stuff. But there are certain things that you can add to your profile. You can actually add HTML. Joe Alexander: You can add HTML. You can add CSS, flash movies. I’ve seen some extremely creative people who’ve actually built divware, called DIV overlays, which completely overlay the entire page which are extremely unique but they are very difficult to maintain. You either run the risk of covering up the advertising from MySpace or they will get you deleted so quick. Jonathan Mizel: That will get you shut down. So we’re just going to recommend people use regular HTML code. Right? Joe Alexander: Right. Jonathan Mizel: You know, bolds and things like that. Links. Joe Alexander: You can use flash movies. Jonathan Mizel: Sure. Sound files. But you can’t use scripts, java scripts, redirects or anything like that. Joe Alexander: Right. Jonathan Mizel: Okay. Now I want to cover something because I know a lot of people have asked this question and I see people in discussion boards doing it and I see a lot of people doing it and I know that there’s a problem with it. I’ve seen people directly link to an affiliate page, right? Joe Alexander: Yeah. Jonathan Mizel: They have an affiliate link right on their MySpace page. Affiliate link and usually within a coupe days… Joe Alexander: They’re deleted. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 21 of 21 Jonathan Mizel: Yeah, that link isn’t deleted the whole profile has been deleted. Joe Alexander: Correct. Jonathan Mizel: Joe Alexander: Jonathan Mizel: It’s never coming back. Right. As soon as it gets deleted, baby its gone, right? Joe Alexander: That may be not necessarily a bad thing if it’s your farming profile. But if it’s your main profile and you’ve spent seven months building up a great little clientele and great following. Jonathan Mizel: Joe Alexander: Yeah. To get deleted is pretty depressing. Jonathan Mizel: Yeah, yeah I totally agree. The reason MySpace has a problem with this is because, let’s talk about why they have a problem with it, how they find out about it and kind of how you can deal with this, right? Joe Alexander: Right. Jonathan Mizel: I mean, the first thing is, they don’t like it because they’re trying to sell advertising on their site. Joe Alexander: Jonathan Mizel: Joe Alexander: 100% correct. Right. It means your competing with them. Jonathan Mizel: You can promote yourself. You can promote your group. You can promote your interests. You can even promote you own website, your OWN website. Joe Alexander: Right. Jonathan Mizel: But, not affiliate links directly. A lot of the affiliate links I see people do are the get paid to do surveys or get a free whatever government grant or something like that. A lot of these people are also the same advertisers that MySpace is trying to sell advertising to in their banner ads and in some of the other places that their little flash and what not on the page. So the bottom line is, is they don’t want you doing this, you’re taking money out of their pocket. And they’ve developed something really interesting. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 22 of 22 They have a spider that goes through, and you were telling me this yesterday, every single MySpace page and it looks for affiliate links. Joe Alexander: Right. Jonathan Mizel: It looks for any domain that goes into any affiliate network. It looks for any URL that has the word affiliate or aff in it. It looks for any domain that is a commonly recognized affiliate thing and what do they do? They send you an email, saying take it off? Joe Alexander: They delete you. Jonathan Mizel: They just delete you. Joe Alexander: Right. There’s another way as well, there’s a whole, since this is community based, you can send an email to MySpace saying this person’s an affiliate, selling affiliate links or sending out spam. Jonathan Mizel: Joe Alexander: Really? They will check you out. Jonathan Mizel: So there’s a little self-policing there. Joe Alexander: Definitely. Jonathan Mizel: Its not the MySpace police, it’s the friend/user police who are going to actually come and get you. Joe Alexander: Right. Jonathan Mizel: So, we’ll talk a little bit more about this but the ideal things is you always want to promote your OWN website. I mean, you should be doing this anyway. Joe Alexander: Correct. Jonathan Mizel: You should always be branding. If you’re selling an affiliate product you should always be branding your OWN website, always promoting your OWN website. For a couple reasons, number one; the branding aspect of bringing people to your website is going to be better then, you know. Promoting am affiliate junction or you know, one of those other, or commission junction or one of those other affiliate networks. The other thing is that once you bring people into your website, of course you can then control their experience. You can have them opt-in to a box. You can change the affiliate links. There’s a lot of really good benefits to promoting your own website, as opposed to, an affiliate website. Also, affiliate links go bad. If you promote your own website, you can always change the affiliate thing on there. Then, one thing that we mentioned Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 23 of 23 this before, but I really want to make it clear. A lot of people have said; well, I’ll just promote my own website and then I’ll put a redirect on there that redirects to the affiliate link and you should know that MySpace, their little spider. The little robot that goes out and checks these pages, they can detect redirects. They don’t care if you link to your website and on your website is a link to an affiliate program. That’s not the problem. The problem is when you click on any MySpace link in your profile and it is identified, as a commonly identified affiliate link. That’s the problem. Joe Alexander: Right, I’ve seen some that fly below the radar and they’re on there for a while, but they don’t last long. Jonathan Mizel: Right. Joe Alexander: That’s not what we want to deal with. We want to build up a good system, a good machine that can bring us constant flow of people interested in our product. Jonathan Mizel: Right. Now, we’ve always talked about opting-in and getting people to opt-in to your site, very important. Joe Alexander: Very important. Jonathan Mizel: Critical with MySpace, even more then anything else because, I like the way you laid it out; when someone comes to your MySpace website and then opts-in to your list, what you say? You’ve won. Joe Alexander: Oh, you’ve won. That is the entire purpose of our expedition on the MySpace highway, is to get people to stop, pull over and go into your store. Jonathan Mizel: Right and then give their name and address. Joe Alexander: Right. Jonathan Mizel: So that you can contact them later. Joe Alexander: Right. Jonathan Mizel: The reason that that’s so important is because, number one; hey I don’t know how long this MySpace phenomenon is going to go, maybe a year, maybe two, maybe ten. Hey, maybe forever! The bottom line is, you need to capture those customers and put them on your database, as soon as possible. Joe Alexander: Right. There’s also ten million voices, well a hundred million voices all opting for their attention. When you have their name and their number, they’re opening their email at 3 o’clock in the morning, your voice is the only one they hear. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 24 of 24 Jonathan Mizel: Joe Alexander: Right. Okay, now I want to go over the pimps. Okay. Jonathan Mizel: These are the MySpace modifications, most important. We are going to have them in slightly different order because of the way you want to accomplish them. Is that right? Joe Alexander: Jonathan Mizel: Joe Alexander: Jonathan Mizel: Right. I mean, opt-in box, I think is the most important thing. Oh definitely. The first thing we do is, what do we do? We do the layout, right? Joe Alexander: Correct. Jonathan Mizel: Okay. Joe Alexander: Layout, some of the elements that we’re going to be dealing with is we want a easy to read, quick loading, simple layout. If you go in, like anytime you get started in something like I do. I type into Google, how do I do something. If you type in MySpace layout, you will find a zillion pages, a zillion sites that are giving away free MySpace layout codes. Jonathan Mizel: Mmhmm. Joe Alexander: What you’re going to find out there is a million MySpace layout codes that aren’t designed for fast loading. That aren’t designed for marketers. They are designed for kids to put as much garbage, as much junk, as much flash , as much pictures as possible. Which makes it really look interesting for fourteen year olds. If we are trying to sell something. If we’re trying to get a message across, we want something that’s easy to read, quick loading, now not plain, but professional, clean, concise. Jonathan Mizel: We actually have a site that we set up, it’s Killer Hacks dot com. www.killerhacks.com. Joe Alexander: Killer Hacks. Jonathan Mizel: And we have a number of profiles on there, or… Joe Alexander: Layouts. Jonathan Mizel: Layouts. That you can easily put in your MySpace profile. They’re real professional. They load real quick. You can also go out on Google and check out Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 25 of 25 some of these things. I have to caution though, that if you do go out and you do start to look at other MySpace layouts, which is fine. There’s some really great ones, some super fun ones. Certainly not a problem, but what we found is that a lot of these were put up by people and then not maintained. So, some are slow loading, but there’s some good ones out there that are fast loading, but the images that are being delivered are hosted somewhere that’s dead so that you end up with a page that looks really, really funky. Joe Alexander: Right. Jonathan Mizel: So, you know, if you want an easy thing, an easy solution, go to www.killerhacks.com. If you are technically inclined, if you have a webmaster, certainly feel free to do it yourself. If you don’t even want to do that at all, but you do have a little bit of HTML experience, you can take your FrontPage or your DreamWeaver or whatever, write your text. If you know HTML, you do it manually, write your text and then cut and paste that HTML code into your about me box. So you do it, go to KillerHacks dot com, go to Google. Make sure you check it out. Make sure also, this is really important, that you go to your MySpace page as a user every couple days, right? Joe Alexander: Jonathan Mizel: Joe Alexander: Mmhmm. Make sure that your page looks good. Right. Jonathan Mizel: Because what we found is, I actually had one of my MySpace pages, I had a profile on there and I had a layout and I always just went to the main page, you know, that pages that’s me. Joe Alexander: Right. Jonathan Mizel: As the log in guy. I couldn’t tell that any of the graphics were broken on that page. Finally I clicked on it and it turned out that, you know, some servers had gone down, they were all funky. So you always want to go to your page. Then I’ll even say, load it up on a 28.8 modem or 56k modem. See how quickly it actually loads, clear your cache, dump all your little temporary files, log on a slow connection, dial-up and then go to your page and then see how fast it loads. Joe Alexander: Right. Jonathan Mizel: Go to other pages too, you might find that it loads in ten or fifteen seconds, freak out, they all do I think. {chuckles} On MySpace. But try to keep it consistent with other pages. Joe Alexander: Right. Jonathan Mizel: The second thing is the opt-in box, yeah? Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 26 of 26 Joe Alexander: Right. Jonathan Mizel: Now we always recommend AWeber. How do you get your opt-in box on MySpace? Joe Alexander: Well, very simple; let me backtrack a little bit. We’re just assuming that people know how, what to do with that layout once they get it. Jonathan Mizel: Joe Alexander: Jonathan Mizel: Oh yeah, yeah. I’m sorry. No, its not a problem at all. When you go into your profile… Yeah. Joe Alexander: You go into home, it’s going to pull up a box that’s going to say, its going to show your picture in it and there’s going to be some choices there, one of them is going to be edit profile. Jonathan Mizel: Right. Joe Alexander: You go into edit profile, the About Me is the very first box. That’s where you want to do all of your “pimping” or your hacks. Jonathan Mizel: Got it. Joe Alexander: Now that doesn’t mean that you can’t use that box for other purposes. Once you’ve put your profile tweaks inside that box, then you can put all your other stuff that you want underneath there and it won’t interfere with that. So that’s where you would want to add that. It’s the same thing with your opt-in box. We’ll just use AWeber, because that’s something I’m familiar with, you’re familiar with. Jonathan Mizel: Yeah. Joe Alexander: Most people are familiar with. You go into AWeber, you create your form and generate your HTML code. Take that code and you put it in your About Me box, or you can put it one of the other boxes, as well. Jonathan Mizel: Right. This is just the straight HTML code, I mean, there’s two AWeber version of code, actually. Joe Alexander: Right. Jonathan Mizel: Which is really important. AWeber usually prefers you to put the java script version in there and if you do, it just won’t show up in your MySpace page. If it does for some reason… Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 27 of 27 Joe Alexander: IT wont show up. Jonathan Mizel: Joe Alexander: Well, if for some reason it did, you would get your profile deleted. Java script is completely disabled. Jonathan Mizel: Oh, it’s completely disabled on there. Oh, well good, good. So it makes it easy for people. Joe Alexander: Right. Jonathan Mizel: wrong one. So if you go there and it’s not showing up, you probably used the Joe Alexander: Right. Interesting note on that is, as innocuous as your HTML code is for your opt-in box, there’s only one place that it will physically work. It’s disabled anywhere else. Jonathan Mizel: Yeah? Joe Alexander: That is on your profile. You can’t send out bulletins. You can’t send out comments with an opt-in box. Jonathan Mizel: Ohhhh, okay. So some of the other places to promote your MySpace page, do allow a certain degree of flexibility, but not with an opt-n box. Joe Alexander: Right. Jonathan Mizel: So the only place to have it really, is in on your main profile. Joe Alexander: Which is good anyway, that’s where you want it. Jonathan Mizel: a redirect URL. Okay, on all opt-in forms the post opt-in, there’s a .. what’s known as Joe Alexander: Right. Jonathan Mizel: I thought this was interesting. Once someone opts-in to your page or opts-in to your list or opts-in to your free report or opts-in to your whatever, we’ll talk about some of the incentivization, once they opt-in, in essence they go somewhere else, right? So you like to just take them right straight back to the MySpace page. Joe Alexander: Well, you know, obviously as marketers, we’re used to filling that out and then redirecting it to our sales page. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 28 of 28 Jonathan Mizel: We just want to control the experience. Joe Alexander: Jonathan Mizel: Right and again, that’s great in that context. Yeah. Joe Alexander: Again, back to the Chris Wolfe statement, we’re not crashing the party. We want to become friends with everybody at the party. So what we want to do is, we want to be respectful to this traffic. We want to build ourselves into the community. So what we want to do is we want our redirect to go right back to that page. Now, there’s nothing wrong with a thank you opening up on another page. I personally always have it redirect right back to the page that their on. These people, they’re on MySpace, they came to MySpace. They want to meet people on MySpace. They’re looking around MySpace. Jonathan Mizel: They don’t want to be hijacked. Joe Alexander: Exactly, because you know what? It’s only going to happen one time and then they’re never going to click on the links and they’re never going to come back to our page. Jonathan Mizel: We have said that so many times to people, which is, if you violate their expectation, you can do it, just about once. Joe Alexander: Once. Jonathan Mizel: At that point you violated it, because there are so many options on the internet. So many options on MySpace, it’s just better to bring them back to the page. Joe Alexander: The important thing is Jonathan, we just said, they filled out their name and their email address. Jonathan Mizel: You’ve won. Joe Alexander: So, we’ve won. Bring them back, let them go. Jonathan Mizel: Now, on your follow-up and it just struck me that on your follow-up, your very first follow up, that’s where you can reference some sales information, right? Where you can say thanks for subscribing to our list. I would even go so far as to say, you should have a separate list for your MySpace opt-in, where you can say… Joe Alexander: I have a special for my MySpace friends. Jonathan Mizel: Right, right. Thank you for opting in from my MySpace page or thank you for requesting the free report from my MySpace page. So you give people some sort of like, context about where it came from. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 29 of 29 Joe Alexander: Credibility. Jonathan Mizel: It builds the credibility. Okay, that’s great. Now, you can also have links to your webpage, right? Joe Alexander: Yes. Jonathan Mizel: Lets talk about these links because we never want to link to an affiliate page, we only want to link to our own page. But there are a couple little guidelines. I think the most important one was, you should always open a new window? Joe Alexander: Definitely. Jonathan Mizel: Again, you don’t want to interrupt their experience. They are on MySpace. If it opens up another window, they’re given a choice whether or not to go to our webpage or not. Jonathan Mizel: Yeah, well you know there’s another benefit, I just realized and we had talked about it before. When you have links directly to your website, these links also get spidered by search engines, by Google and Yahoo and MSN. If you have pages you’re trying to get into the search engines, actually listed. This would be a good place to put those links, wouldn’t it? Joe Alexander: Jonathan Mizel: Yes it would. Uh-huh. Joe Alexander: It amazes me how many times when I’m out searching for things, completely irrelevant to MySpace, and a MySpace page will pull up in the top five, the top two! Jonathan Mizel: {chuckles} You know what’s funny? I was talking with some search engine guys last week and we were discussing this course that we’re putting out and they said make sure that people understand that MySpace and Google kind of go hand in hand. I said; what do you mean by that? They said; Google tends to like MySpace, more then they like a lot of these other sites out there. You see so many people with all these software programs that have come in the last year. There’s all this, kind of, subterfuge and trickery to get Google to list your search engines. Joe Alexander: Right. Jonathan Mizel: People have designed these sites that basically are just to fool the search engines. For what ever reason, MySpace seems to be trusted by Google more and I’ve noticed the same thing. In fact, we were doing some searching; this guy was like one of the preeminent search guys in the world, actually. We were searching for some Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 30 of 30 stuff and we saw, I think in the top two or three, was a MySpace profile. He laughed and said; see. I said; wow, why does Google do that? He said; Google does it because MySpace people are generally real people and, you know, if they have real profiles and real people, real community, that’s real relevant. Joe Alexander: Relevant content. Jonathan Mizel: Yeah. Real interesting. So not only does this help you get traffic to your site, to the links; but is also helps you get spidered. You had said no more then two links. You like just one, two max links on your page. Joe Alexander: Jonathan Mizel: Joe Alexander: Jonathan Mizel: Joe Alexander: I do, again you don’t want to be hard sale, you don’t want to be pushy. Mmhmm. You don’t want to look like you are there strictly to market. These are direct links though. These are direct links. Jonathan Mizel: You can also have pictures, photos, videos and other things that actually are also links, correct? Joe Alexander: Correct. Jonathan Mizel: So you can use the standard a href and what that is, is the linking HTML code. If you don’t know what that means, talk to your webmaster. But you can use the standard stuff on all of your photos. Joe Alexander: Photos and objects. Jonathan Mizel: Yeah. Very interesting. There’s another thing that you told me, which if you want to upload your pictures to MySpace, and I think this is really interesting, they have to be small. They have to be, usually, you shoot with your digital camera and sometimes you get these three or four megabyte pictures. Joe Alexander: Right. Jonathan Mizel: That is massive. When you upload them to MySpace the maximum size that they can be is like 600k I think? Something like that. Joe Alexander: Right. Jonathan Mizel: Well, a lot of people will put on their MySpace page, not in their picture section, but actually on their page itself, they’ll put these pictures that are huge Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 31 of 31 that just slow down the page like crazy. So, we recommend a site, just go to www.download.com, the software’s called Irfanview. This is an amazing software, in fact, you can use this for all your web graphics on your MySpace pages, on all the other pages. But real important, that if your using images that they’re small, because you can go through all those tricks and all the stuck that we do and that we tell you to do and then use one giant graphic that’s three megabytes and you’re totally screwed. Joe Alexander: That’s why we’re covering all these basics before we talk about anything else because I’ve read so much information out there about how to market on MySpace and people are just assuming that they’ve set everything up correctly. You basically are wasting your time. Jonathan Mizel: Totally, this is all the foundational stuff and I think that’s really important. Then there’s your sales oriented copy and there was something that I loved the way you said it; its that a lot of the sales oriented copy, now we can have our sales oriented copy. We definitely want to have our keywords and stuff in there, but there was one thing that we’re really trying to create. We’re not trying to create the sale, we’re trying to create the credentialization. Let’s talk about that. Joe Alexander: Right. Well you want to establish yourself as an authority. You giving people a reason to come to you not just once but twice three times four times. You want to build up, you know hey check this guy out that comes by building credibility with the community. Jonathan Mizel: You’d never use the word I in a sales copy. Joe Alexander: Right, you know on MySpace… Jonathan Mizel: You want to use the word you of course like in most copy situations. But it’s ok to talk a little bit about yourself, because you are in essence trying to create some credentialization. What did you say? My name is Bill and if you want to learn about model trains, you’ve come to the right place because I am the model train guy. Joe Alexander: Right and which is a little departure again from our sales letters because in our sales letter we’re building expectation. How would you feel if you could get a model train for under ninety nine dollars? Again back to the Chris Wolf we wouldn’t walk into the party and say hey how would you feel if you get this? Most people at a party well hey what do you do? Well my name is Joe and this is what I do for a living. Jonathan Mizel: So in essence you want to like create a conversation with the people. Joe Alexander: Exactly, exactly. You want to acclimate yourself you want to establish your credibility with people. Then there going to come to you more often. They’re gonna thank you, tell their friends about you. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 32 of 32 Jonathan Mizel: A lot of these layouts and stuff, “pimps” so to speak. They actually set the font and they set the size and all kinds of stuff like that. Joe Alexander: Right Jonathan Mizel: But what we want to do is with in each section we can use html and we can override that? Joe Alexander: We can. Jonathan Mizel: We can over write that with our own font. We’re just saying don’t use the crazy fonts. I mean there’s some really crazy stuff people do where they use these Brush Script Arial double bold fonts. And its got to be easy to read. Joe Alexander: Don’t use yellow on red I mean. Jonathan Mizel: We always would recommend I mean a webpage you’d always want to use light background dark font. We’re not saying you can’t use a reverse type but if you do make sure it is a dark background with a light font make sure it reads easily. Open it up on a couple different computers make sure it looks good. Go to the internet café and then go to your MySpace page and make sure that the average person that is going there can read it. Joe Alexander: Right Jonathan Mizel: {Chuckles} Yeah, that’s very important. Now I got to ask you a question Joe Alexander: Yes Jonathan Mizel: This is a layout right the killerhack.com what we do is we give people layouts but I’ve seen these other things, generators. Joe Alexander: A generator is a tool to make something specific for you. There’s sign generators, there’s layout generators, it’s basically an application where you go in a put the information that you want in Jonathan Mizel: Oh yeah, yeah Joe Alexander: Specifically customized. Jonathan Mizel: Is that one you showed me. The church sign generator. Joe Alexander: {Chuckles} Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 33 of 33 Jonathan Mizel: This one is a great one called the church sign generator which you can go in and you can put a message in there. And it will actually create an image with a church sign message. Joe Alexander: With your message on it. Right Jonathan Mizel: So that’s a generator. And then you can take that image and then put that image on your MySpace page. Joe Alexander: Correct. And there’s a lot of different generators. There’s glitter word generators, you type in your text and it generates it in glitter words. Jonathan Mizel: Sure. Joe Alexander: Now do, are we recommending that people use glitter word generators to… Jonathan Mizel: Definitely not. Joe Alexander: Now hey if your selling ring tones, if you are selling to nineteen to twenty-five year olds, yes you do. Yeah I would suggest it. Jonathan Mizel: {Chuckles} And its an easy to read font. Okay make sure it is an easy to read font. Joe Alexander: Well that would be for like a headline. Jonathan Mizel: Mmhmm Okay We’ve got our profiles, we’ve got our stuff, we’ve talked about pimping we’ve talked creating some of the modifications to our pages. Joe Alexander: Right Jonathan Mizel: There’s really two types of traffic that we are going to focus on initially. right? Joe Alexander: Right Jonathan Mizel: There are people we find and invite and then people who find us. Later on in the program were gonna talk about how to use automated software tools. But at first we want you to manually search your own friends one by one and we want you to go out there and let’s use the example of Porsche Speedsters right? Joe Alexander: Right Jonathan Mizel: So if you’ve got a Porsche Speedsters site your gonna want to go into the MySpace search box right from your page. You login to MySpace, you go to your Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 34 of 34 page you go to your page you go to the search you enter in Porsche Speedsters, Porsche Speedster or Porsche 356 or whatever it is that you are looking for and then your gonna find a bunch of profiles that use that keyword in their profile. Joe Alexander: Correct. Jonathan Mizel: And yes there are tools that we can go in and use these tools and whatever. And well do that absolutely but at first we want you to manually go in and start getting friends manually. What you are gonna do is you are gonna go to each one of these profiles you are going to click right below the picture is a little thing that’s a bunch of links and one of them says add me or add as a friend. Joe Alexander: Or friends right? Jonathan Mizel: Right. I’ve seen some really funny ones that people have modified. Joe Alexander: You can do all kinds of things. Jonathan Mizel: I saw one the other day it said, stalk me. I thought that was hilarious. Joe Alexander: That’s a good one. Jonathan Mizel: It was a girl. Anyway I don’t know why you would ever want that on your page. Joe Alexander: {Chuckles} Jonathan Mizel: You know that’s one of those cute things that if you’re nineteen looking for a boyfriend you probably still wouldn’t want to use that would you? Joe Alexander: No. Jonathan Mizel: Okay but anyway. You want to keep it professional when you are building these things anyway. You’ll go out there you’ll see people you’ll see their page. What are you looking at when you are looking for friends at first. Joe Alexander: Well you are looking for people who are into what your into. Jonathan Mizel: Okay so you really about the target info. Joe Alexander: That’s correct. Jonathan Mizel: And what’s the second thing you always said that we are looking for is friends that have a lot of friends. Joe Alexander: Friends that have a lot of friends. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 35 of 35 Jonathan Mizel: {chuckles} We want to tap into their network to let their network tap into our network. Joe Alexander: Exactly. Jonathan Mizel: So what do you do? You go to their page, you look at it loads fast. looks like a nice thing they got some friends there into Porsche speedsters what do you do to add them as a friend. Do you have to email them? Do you just click the button? Joe Alexander: You can click the button add as friend what’s going to happen is it is going to send a friend request. Jonathan Mizel: Okay. Joe Alexander: That’s one way to do. I personally like to take a little but of time. Jonathan Mizel: Yeah Joe Alexander: And there’s a way that you can email them and say hi I was looking at your page and noticed you’re a Porsche enthusiast. I am also interested in Porsche’s I would like you to add me as a friend. or I would like to be your friend. Jonathan Mizel: Okay, okay. So you can just add people that way, and maybe not for everybody but certainly for the big people that have hundreds and hundreds of friends, or look, there’s that guy Dane Cook.. I mean this guys amazing. this guy basically built his comedy career on MySpace. It was an article about him in Forbes. He’s got like a million and a half friends, I mean this is unbelievable. So in essence if you can get a guy like that to add you and then put you in their top friends you can get a lot of traffic to your MySpace site and that’s to your website. So you probably can’t get Dane Cook to do it but you might if your into Porsche Speedsters and you’ve got a good page you might be able to get someone that has a bunch of Porsche Speedsters enthusiasts in there. Joe Alexander: And that’s a perfect example referencing back to why you want to set yourself up as an authority, why you want to be. Jonathan Mizel: Yes Joe Alexander: Because people will see that and they will naturally flock to you and they will want to add you as their friend. Jonathan Mizel: So you go out there and at first and again there’s tools that well talk about but at first what you want to do is you want to. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 36 of 36 Joe Alexander: You want to learn about the community. You want to see who’s out there. You want to see who the big hitters are. Who the players are who the people are who are getting traffic? Jonathan Mizel: And there was that other thing too. You not only want to look at who your inviting, or you’re asking to be their friend but you want to look at what their doing on their page. You might find that they have a great business already that you can tap into. Maybe you can be their affiliate… maybe this could be a giant venture partner, or a one year super affiliate. Or maybe this could be a vender or a supplier or maybe you just see some really awesome tool that’s on their page or something that they are doing for model train users or Porsche Speedster enthusiast or Rattan furniture makers or whatever. Joe Alexander: Right. its one of the beauties of network marketing. You end up tapping into somebody who already has their finger on the pulse of this segment. And you offer a joint venture, or you get in good with them and they distribute you around to their friends. Jonathan Mizel: And then, the other danger is that some of these tools well talk about if you’re not careful with them Joe Alexander: They’ll get you deleted. Jonathan Mizel: Yeah you can be real tempted to get a thousand friends or whatever and you get into trouble, and they’ll just delete you MySpace will delete your profile and then all of that work goes away and you have to start again from scratch. Now there’s one, there’s a metric that I want to talk about. When you are first starting out there are a couple of things on your page one of them is how many people have viewed your profile. Joe Alexander: Right Jonathan Mizel: I never even thought about this but you said the other day you’ve got that site. Joe just started a record label yesterday on his MySpace. Joe Alexander: Old Rooster Records Jonathan Mizel: And I am sure that the numbers will be different but at the time I think you said look I’ve got a hundred fifty friends and two hundred profile views. Joe Alexander: Right. Jonathan Mizel: Is it pretty much seventy-five percent of all the people who came to my site after me inviting them signed up as my friend. Joe Alexander: Right, which means I did I good job of identifying the target people I invited. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 37 of 37 Jonathan Mizel: Not just that you did a good job of identifying them, and bring them into your page that was relevant to them. Joe Alexander: Right Jonathan Mizel: I mean you created, that was a beautiful page Joe Alexander: Even based on the comment that people left. I love your page, I love what you’re doing. Keep up the good work. Jonathan Mizel: I know and I looked at it and I’m like are these fake people. and your like course not these are real people, they like what I’m doing and I said well how long did this take for you to set up and were right now lets tell people were in Hawaii. Joe flew over from his house over in Lake Tahoe and we’re in Hawaii right now at my place right by the beach, and I was I don’t know cooking dinner the other day and we were hanging out and while I was doing this in the course of about an hour you built this old rooster records site. Joe Alexander: Right Jonathan Mizel: Now I love the way that you can do this stuff. It’s so fast its so easy its so exciting its just something that you can launch super super quick and of course your using some tools and stuff to get your friends in there. but man I love that. We’re actually going to go over that as a case study in a little bit. For people that we find an invite there are something’s that we want to talk about there. Okay you say there’s some features that MySpace holds back on? Joe Alexander: Right. In the first seven days there’s certain things you can’t do. You can’t participate you can’t comment in forums or in groups. There’s just certain things that they want to wait until your acclimated into the community. Wait and see that you’re real. Jonathan Mizel: Is that because people come in and set up and profile and kind of do that stand and run thing? Joe Alexander: That’s exactly what it is. Jonathan Mizel: Yeah Okay so they want to make sure that you are apart of the community. Joe Alexander: Correct Jonathan Mizel: And you should be. Right Joe Alexander: Definitely Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 38 of 38 Jonathan Mizel: Okay and then the search box is the way we initially find people. Joe Alexander: Actually, one of my personal favorite ways is, I’ll start with groups. Jonathan Mizel: Oh, okay good yeah. Joe Alexander: Ah. I’ll open up groups for example the record thing. What I did is I went into groups and I typed in search for groups that had to go with nineteen twenties. Jonathan Mizel: Because this old rooster records company, your new record company that you started yesterday while I was cooking dinner. Right? Joe Alexander: Right {chuckles} its for people who are enthusiasts. Jonathan Mizel: Your like a big record producer, and I cooked a steak. Joe Alexander: {chuckles} Jonathan Mizel: I love that. Joe Alexander: So basically what I did… the niche is enthusiasts of old rare blues and jazz music from the early nineteen hundreds so what I did was I went into groups, I went into music and I typed in nineteen twenties and low and behold tons of little groups were there. I usually click on the moderator because that’s usually the person who started the group who’s enough of an enthusiast to start the group and I look at them and I go in and I start by adding all of their friends. Jonathan Mizel: Okay do you have them as a friend too? Joe Alexander: Definitely. Jonathan Mizel: Oh of course, of course so you’ll basically find this whole circle of influence thing. Joe Alexander: Definitely Jonathan Mizel: You find the circle of influence and then that circle of influence will lead you to other people. Is that where you got those friends? Joe Alexander: That’s where I got those friends. Jonathan Mizel: Okay Joe Alexander: The reason why I did that is… Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 39 of 39 Jonathan Mizel: Wow, so I mean that’s so cool dude. I just have to tell you I love that because in essence you’re going after a specific targeted group of people. in this case interested in old blues and old jazz. Joe Alexander: Segregated themselves, they’ve identified themselves that way Jonathan Mizel: So your gonna get a huge number of people who say; yes, okay I want to be your friend. Hence, you get all those comments. Joe Alexander: Right. Jonathan Mizel: Oh my God, some people might be listening to this and saying; whatever, what’s ten friends or what’s twenty friends? Well, first off, if you’re in a really tight niche group, like a model train group. You know, even if you only end up with five hundred or a thousand people as friends, {chuckles} that can still give you a big circle on influence with those people. Joe Alexander: Right. Jonathan Mizel: Especially if you consider that those people might be joint venture partners, super affiliates, other circles of influence on other networking sites or maybe they have a mailing list or maybe they have their own email list. So, sometimes small groups can be big groups. Also, with some of the small niches, you know, there’s just not a gazillion people out there, in some cases you’re lucky, like DeLorian owners, I don’t know how many DeLorian’s got sold. But if you could put together five hundred, a thousand DeLorian owners, you probably can’t put together that many more. I don’t know how many are still around, maybe a couple thousand. Really we are talking about the power of the small group, right? Joe Alexander: selling. Jonathan Mizel: Right. All this really depends on what service or product you’re Yeah. Joe Alexander: Are you selling a mass market and we’ll talk about that. Jonathan Mizel: Joe Alexander: Jonathan Mizel: This is not the be all, end all. No. This is just one more way to bring qualified interests to people. Joe Alexander: It is that way and its also another way to get your page ranking. Jonathan Mizel: Oh, with search engines and get listed. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 40 of 40 Joe Alexander: Right, so it’s a two-fold benefit. If your selling a mass market product, we’re going to talk about how to add everybody on MySpace. If we’re talking about a niche product that sells better with a niche, we’ll talk about building a really powerful little tight group of high producing people. Jonathan Mizel: Okay, there was another strategy that you talked about, which was adding bands to your website. Joe Alexander: That’s a great way to start, right off the bat. Jonathan Mizel: This kind of taps in with both things, the first one is people we find and we want to invite them to our page and then the other one is when people find us come to our site. But one of the ways to get people to come to our site and invite us is to have our links out there on other websites, on other MySpace pages. Joe Alexander: Right. When you go to KillerHacks, all the layouts that we give to people, which are free., you click I want this layout, it’ll send you from our website to the MySpace profile. Jonathan Mizel: Joe Alexander: Jonathan Mizel: Oh God, that’s incredible. So not only can you see what it looks like. That’s right. Joe Alexander: The box to get the code is right there on the profile. All those are some of our farming profiles. Jonathan Mizel: Mmm. Joe Alexander: So those are ones that we’ve just mass marketed out there and all of those have helped get us started by just adding as many bands as I possibly could. Why? Because bands do the most marketing. They are out there in force. They’ve got people pushing them. I want to piggyback on what they’re doing and a lot of people visit their sites. Jonathan Mizel: Also, like you said, they add everybody. Joe Alexander: They add everybody. Jonathan Mizel: There’s bands out there, they want to get 50,000 or five thousand or how ever many friends, so they are going to add everybody. Joe Alexander: Oh, there are bands out there with a million, two million people on their sites. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 41 of 41 Jonathan Mizel: Joe Alexander: Oh my goodness. It’s ridiculous. Jonathan Mizel: Amazing. I love that band strategy, that’s really cool. Then there’s also, for people who find us. We also want to get people to find our webpage. Joe Alexander: Jonathan Mizel: right? Joe Alexander: Right. The first thing is, we put a lot of relevant keywords in the profile, Yes. Jonathan Mizel: We use the page system that we build, the people who search and find us and visit our webpage will naturally add us as friend IF of course our page is relevant and we’ve got our keywords in there. Joe Alexander: Right. Jonathan Mizel: Then the other thing is we want to seek out friends, like the bands, but other circles of influence, right, like the moderators on the groups? Joe Alexander: Right. Jonathan Mizel: With, high page rankings or lots of friends. That helps us by bringing people in who are relevant and interested in what we’re doing. Joe Alexander: Remember those profiles are getting thousands and thousand of page views a day. So if we’re somewhere on their page, we’re going to benefit from that. Jonathan Mizel: So now people are saying; okay, okay so I’ve got my pages, I’ve got my master and my farming profile. I know how to build my page. I’ve gone ahead and invited some relevant friends. Great! I’ve got all these people to my MySpace page, now what do I do? Of course, MySpace is just another marketing tool, but ultimately what we want to do is we want to bring people from MySpace into our website or into our business. Joe Alexander: Right. Jonathan Mizel: Let’s just talk about the top ten ways to bring people from your MySpace page to your website. Okay? Joe Alexander: Jonathan Mizel: Okay. It ain’t affiliate links, again. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 42 of 42 Joe Alexander: No affiliate links. Jonathan Mizel: online business. We’re just talking straight into our website or our business, our Joe Alexander: Right. Jonathan Mizel: Joe Alexander: Jonathan Mizel: First one is what? The first one was what we talked about earlier, is your opt-in box. Right. Joe Alexander: The email list that you create of your MySpace users and the way we want to do that is we want to incentivize people. We want to give them something of value, again back to what Chris Wolfe was talking about. We want to give them value. We want to give them something of value in their experience. So, it could be a free ebook, a coupon, a gift certificate, widget, something. You’ve got to offer them something. Most people aren’t stupid, this day and age they are very savvy, they know that their information is worth something. Jonathan Mizel: Yeah and we’ve said before, the quality of the person and the quality of the opt-in is in direct proportion to the quality of the thing that you’re giving away. Joe Alexander: Absolutely. Jonathan Mizel: You can say, sign up for my mailing list. Joe Alexander: Sure and you might catch a few people that way. Jonathan Mizel: Joe Alexander: Sure. But you’re not going to get a lot of people to opt-in. Jonathan Mizel: It would be better if you give away a free report or something, you know, its digitally delivered, I mean, we are not talking about sending stuff in the mail. Joe Alexander: Right. Jonathan Mizel: We’re just using the opt-in box. Okay, so then there was another way too, actually. It was just using surveys. Joe Alexander: Survey’s are huge, that’s one of the things that becomes really viral and gets passed around a lot through the MySpace community is surveys. It’s a novelty. It’s always fun. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 43 of 43 Jonathan Mizel: You can build an easy survey, two or three question survey using your AWeber form. Then there are also some tools like SurveyGizmo.com. Was that one of them? Joe Alexander: Yes. Jonathan Mizel: That will be on our resources page and I think there are a couple of other ones that you can do. Joe Alexander: Mmhmm. Jonathan Mizel: We’ll have to go thru the notes, but just take a look at the resources page; www.makemyspaceprofits.com/resources and we’ll have a couple of survey resources on there, including the SurveyGizmo. Joe Alexander: The number one way is having that opt-in box on your front page. I like to have it on the top part of my front page. M<: In the top fold. Joe Alexander: Right. Jonathan Mizel: Okay. Joe Alexander: So that its one of the top things that people see, they don’t have to scroll down to find it. Jonathan Mizel: Yeah, once you have people on your email list, I mean, you certainly want to keep up your MySpace presence, but if all they do is opt-in to your list and then they never go back to your MySpace page again, that’s okay. As long as you’ve got them on there. Of course, you can have control what they do and what you send them, what messages they get. Pretty much anything that you want to send them by email that you can send by email, you can send them. Joe Alexander: Right. Jonathan Mizel: I like that. Okay, the next way to bring people in from your MySpace page into your web business is how? Joe Alexander: Those would be the links in your profile. Jonathan Mizel: Okay. Joe Alexander: These are links that are on your page, again, we’re not talking about having more then one or two. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 44 of 44 Jonathan Mizel: Joe Alexander: Right. Do not use affiliate links. Jonathan Mizel: Right, and you can have your live links. So you can put these in images. Joe Alexander: You can put them in images, again, like the picture of my daughter wearing a t-shirt with the web address. Jonathan Mizel: Right. Joe Alexander: text links. You can actually have live links set up to pictures or graphical text or Jonathan Mizel: Yeah. The secret was always open them up in a new window, right? Joe Alexander: Definitely. Jonathan Mizel: Joe Alexander: Which you can just do with the HTML coding on there. That’s correct. Jonathan Mizel: If you don’t know how to do it, talk to your webmaster or go to FrontPage and take a look at the code. Joe Alexander: You can Google HTML codes, its in there. Jonathan Mizel: Of course, actually thank God for Google. Okay, the other one that I thought was great, which was video, was in your profile. You know a lot of people just go out and grab a little YouTube video. Joe Alexander: Which is fine, but… Jonathan Mizel: Which is fine, but of course, where does that link back to? Joe Alexander: Uh, YouTube? {chuckles} Jonathan Mizel: Joe Alexander: Yeah and so you can go and you can produce your own video. Yes. Jonathan Mizel: Now, if you do use a MySpace video, we’ll talk about this in a sec, but if you do use a MySpace video or a YouTube Video or whatever, which is fine and which is real easy to do. It should be a video that you produce, right? Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 45 of 45 Joe Alexander: Jonathan Mizel: Ideally. What should the video be? I loved your idea. Joe Alexander: Well, you know… Jonathan Mizel: A darn commercial! Joe Alexander: Basically! Jonathan Mizel: Or a how to or.. Joe Alexander: Again one of the other fasting growing communities out there is YouTube, why? Its because people love video, they love to see things and they love to pass videos around. How much better if that video is a video that you produced with your opening credits, your closing credits, referring to your link, to your page? Jonathan Mizel: Mmhmm. Joe Alexander: It could be an educational video, if you’re selling, again, model railroads. You could do an educational video, five minute, ten minute video on how to properly install some gadget or widget with that train set. Jonathan Mizel: Right. Joe Alexander: Or, you know, if you’re selling ring tones, you can make a funny little video or something, something to link back to your site. Why give somebody else that traffic? Jonathan Mizel: Now, since flash became really the preferred way to deliver these videos, that’s pretty much all MySpace allows. I don’t think you can have, like a normal video file on there. If you can, you probably won’t be able to for much longer. Joe Alexander: Right. Jonathan Mizel: The reason is, we don’t recommended it anyway. The reason is because the problem becomes that, then you have a redirect on your page. So MySpace does not want you to look at a video and then leave. Joe Alexander: Leave. Jonathan Mizel: You could probably have a downloadable video, where you have a link to it, but you can’t have the live video playing on the MySpace page. So, you either use one of the like, video generator type of things that links back to your website, or you Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 46 of 46 just use the YouTube, MySpace or Google video and then you have your URL in the video itself. Joe Alexander: Jonathan Mizel: Joe Alexander: well, sounds. Jonathan Mizel: Correct. Is that right? Well, and you also have to remember, you have voice on there as Yeah. Joe Alexander: So you can tell people; and if you’d like to know more about model trains, visit my website at www dot George the train guy dot com. Jonathan Mizel: Yeah. Well, let’s talk about number four, which is audio files on the page, right? Joe Alexander: Right. Jonathan Mizel: So the audio files on the page, you should always reference your URL. You know what I like to do? I like them to direct people to take an action on the webpage. Do you know if you can have auto play? Joe Alexander: Yeah, you can. Jonathan Mizel: So you can have an auto play file on there that starts talking and that’s not uncommon on MySpace. Joe Alexander: Jonathan Mizel: This is just my personal experience. Yes, say it. Joe Alexander: I don’t like going to pages that automatically start shouting at me, music or whatever. I like to be able to control the environment. Jonathan Mizel: Now on your Rooster Records, Old Rooster Records, do you have auto play on there. Joe Alexander: Well, they all do. Now, that’s a totally different thing. MySpace music is a different setup, those auto play. Jonathan Mizel: Joe Alexander: Ohhh, got it. So those auto play, you can make it not auto play. Right, you can stop it when you get there. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 47 of 47 Jonathan Mizel: So you’re a big record producer now, dude. So you’ve got to have that auto play. But on an audio file itself, you would want to have it be user generated or user permission. Joe Alexander: Right. You can have it like an introduction. You can write on there, to hear an introduction to my site. You can even narrate what’s in your About Me file. Jonathan Mizel: Joe Alexander: Tell them to opt-in to the box, click on the link. Right, right. Jonathan Mizel: Subscribe to the blog. Joe Alexander: You can put that audio file into your blog. Jonathan Mizel: Here’s the danger that I’ve seen a couple of people do. I’ve seen people have auto play video, auto play audio and then a song. So you go to their webpage and this is just simply what happens when you don’t go to your own page, when you just go to the interface part and you don’t actually view it as a user would view it. You get like two or three things playing at once. So be real careful about doing that, if you do have something on there that does auto play, make sure its only one thing. Joe Alexander: Right. Jonathan Mizel: We would recommend that it’s not an auto play. Joe Alexander: Again, this is a community based network site. You want to practice etiquette. Jonathan Mizel: Also test to, so try it out. If you try one and it doesn’t work... Joe Alexander: Try one on your farming profiles… Jonathan Mizel: Ahhh, perfect. That is so great! A great reason to have the different farming profiles, so you can have auto play on one, not on another, they can both go into the same list. Of course it looks different to the users. Joe Alexander: And we’ll be tracking all that stuff. Jonathan Mizel: Of course. What a great idea. Now, there’s another way to get people from your MySpace page over to your page and that is blogs. Joe Alexander: Blogs are huge on MySpace. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 48 of 48 Jonathan Mizel: You know, I didn’t even realize how big they are, but I mean, they really are. You want to basically blog, or post your blog, which is just whatever, news, information and its got to be consistent post with content that is relevant to the people. Joe Alexander: Jonathan Mizel: links. Joe Alexander: Right. In your blog postings, you can put all that same stuff. You can put I like to put keyword links, I like to link my keywords to my site. Jonathan Mizel: Oh really. Oh for more search engine stuff. Yeah. Uh-huh because we all know that if you have like model trains as a link to your model dash train dash resources dot com site, its going to be better for search engine term model trains, then if you just say click here. Joe Alexander: Right. Let’s talk about the mechanics of a blog in MySpace. Jonathan Mizel: Joe Alexander: Yeah, lets talk about them. You can’t put Adsense on your MySpace blog. Jonathan Mizel: You can’t put Adsense really on anywhere because MySpace has its own deal with Google or any banner ads or anything. Joe Alexander: Right. Jonathan Mizel: Well, maybe you could, but you don’t want to. The idea is to keep it clean and to have content and to put up all your own ads on your own webpage. Joe Alexander: Right. I’ve seen people use a technique of writing half of their blog and then putting the links in; if you’d like to read the rest of this go to another blog. Jonathan Mizel: That’s brilliant. Joe Alexander: My Adsense blog basically, is linked to the blog. Jonathan Mizel: You don’t say its an Adsense blog. You say, here’s my non-revenue blog and if you want to read the rest, here. Joe Alexander: That works. I personally like to put all the information in there because you can click on HTML in the MySpace blog and you can write an HTML blog. I like to provide lots of links to my website from that blog. Jonathan Mizel: there. You can have videos and audio files, images, all kinds of stuff in Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 49 of 49 Joe Alexander: Music. Jonathan Mizel: Yeah, that’s really amazing. So blogs, the fifth way. The sixth way, you know I never even realized this, is comments. Joe Alexander: communication. Comments are the gold mine honestly of what I feel is MySpace Jonathan Mizel: Everybody used to use these bulletins, we’ll talk about those in a minute, but comments are great, because they pretty much stay up until there’s like fifty of them. They stay up a lot longer. Joe Alexander: Right, if you have ten thousand friends and everybody’s putting up bulletins, then that bulletin is on there for the briefest of seconds. However, if you go to somebody’s page and you have to proactively click on your bulletins to go read it, whereas, if you log in and somebody has left you a comment. It prompts you, it says; you have a new comment. You have to go to that and you’ve got to read it. Jonathan Mizel: Right. Joe Alexander: Also, its on your page, so if people are viewing your page, they’re seeing the comments on there as well and it stays up there on the page. Jonathan Mizel: So, let’s talk about the sub-strategies here. The first strategy to get people off of MySpace and on to your website is to post comments on your friend’s pages, and there’s a tool that we have, that we’ll tell you about that will do it. Joe Alexander: Right. Jonathan Mizel: Currently it works very well, but if you’re only going to be posting comments on a few pages, you want to do it on people that have a lot of friends and get a lot of traffic. Joe Alexander: Right. Jonathan Mizel: That’s right. Joe Alexander: Now keep in mind, just like bulletins, if people are doing a thousand comments on their page its going to bury it pretty quickly too, but people don’t tend to comment as much as they put out bulletins. Jonathan Mizel: We want to go to all of our highest trafficked friend pages and our friends, MySpace friends and post comments on there with a link to our website. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 50 of 50 Joe Alexander: too. For people that have enabled it, you can do HTML on those comments Jonathan Mizel: And actually have a live link. Joe Alexander: Right. Jonathan Mizel: So people can control, that’s another thing that I felt was interesting. People can control their comments. There are some people that can moderate the comments beforehand. Joe Alexander: You can have to ask for permission. Jonathan Mizel: They can disable certain aspects of it. Joe Alexander: HTML. Jonathan Mizel: You want to go in there and you want to post them and you want to take a look at what those friends are allowing, and of course the big giant mega, monster Dane Cook people, they have a lot of control over they want people to post in their comments box. Joe Alexander: Exactly. Jonathan Mizel: Because they don’t want people to go there and do what’s known as comments spam. You have to have a comment thing. Actually, the strategy that I thought was so cool is, if you have a general interest website, or a MySpace hack site or something like that, you go in there and you can have, like poor photo bucket, oh my God, a lot of people post a picture on their MySpace comment or on other peoples MySpace comments with a little image and that image links to something else. Joe Alexander: Right. Jonathan Mizel: So take the model train example, you might have a really great model train picture and at the bottom, you can say get more model train pictures at, there you have it. Then that actually pulls from and links to your website and that’s the comment that you post on there. Yeah, if you go there and people are not interested in model trains, see that, well they’re not going to click on it. But if they are, they will, right? That’s the idea. Joe Alexander: Right. Jonathan Mizel: We are talking about highly targeted niche marketing. Joe Alexander: Right. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 51 of 51 Jonathan Mizel: Okay, the next one is groups, I do not even know what these groups are, Joe. What the heck is a group? Joe Alexander: Well, I kind of alluded to it earlier, how one of my little tricks of building targeted traffic. Groups are where people have gone in and segregated themselves into interest groups, discussion groups, interest groups, everything under the sun. If you’re into, again model trains, motorcycle building. Guess what? If you’re group doesn’t exist, go build one yourself. Jonathan Mizel: Joe Alexander: Jonathan Mizel: Mmm. You actually start a group? You actually start a group. Interesting. Joe Alexander: Even if there are groups like yours, I would suggest, highly suggest starting your own group, because you can control what people are viewing and the messages that are in that group as well. Jonathan Mizel: There are some other benefits to being a group member and a group moderator of your own group. You can basically not only bring people into your group, but then you can communicate with them, mass communicate with them. And of course, these are pretty moderated, I mean, people have some restrictions, some of the group leaders on what you can and can’t do. I mean, a typical one is no spam, no live links, no competitive stuff. But you know, there’s some pretty free and easy groups out there, like a political groups, where pretty much anything, that’s not spam, pretty much anything that you want to talk about, you can talk about. Joe Alexander: Right. Jonathan Mizel: So, you basically, you go out and you join groups or you start a group and then use these groups to post links in sites, especially if you own the group. Joe Alexander: Right. Jonathan Mizel: Or the head of the group. You can bring, promote your website, your online business to the people in the group. Joe Alexander: And its also creditability builder. When people see that you’re the moderator of this group, they are going to have to immediately add you. What did I do? What was my model for adding people for the band. Jonathan Mizel: Joe Alexander: Back to credentialization. Exactly. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 52 of 52 Jonathan Mizel: Okay, and groups have discussion boards and little forums in there. Joe Alexander: They do. Jonathan Mizel: But there’s also just a general interest area for forums. Joe Alexander: That’s another area of tracking. Jonathan Mizel: So let’s talk about number eight. Seven was groups, eighth method to bring people from MySpace to your website is forum posting. Joe Alexander: Again, if you find a forum and there are people out there discussing and there’s lot of topics, their discussing, model trains and you insert yourself into the forum giving your opinion. They are going to see you, see your picture, see your name. There’s an opportunity for them to click you on and check out who you are. Jonathan Mizel: Mmmm, that’s very important. Joe Alexander: Those are the best way to get friends with the people that will find you. Jonathan Mizel: Because there’s some sort of dialogue that you’re actually contributing too and you’re in there and you can… Joe Alexander: Become part of the community. Jonathan Mizel: Yeah,. Become part of the community. Joe Alexander: A valuable part of the community. Jonathan Mizel: Now, there’s another one which is another way, the ninth method, and at one time this was THE way to promote your MySpace page. Joe Alexander: Bulletins. Jonathan Mizel: Yeah. Bulletins. Joe Alexander: The keywords that you said are, at one time. Jonathan Mizel: At one time, okay. A lot of people they just use bulletin after bulletin and there’s a software that you can get and you can out a bulletin every ten minutes. But there is some real problems with bulletins. There’s one benefit and there’s three problems. {chuckles} Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 53 of 53 Jonathan Mizel: The first problem is, they’ve become so overused that the response is almost non-existent. There are just so many bulletins they just get buried. Joe Alexander: Its become the spam board basically. Jonathan Mizel: We’ve done a test, too. Where you posted a bulletin to a big list of people and what did you get, like one click? Two clicks? Joe Alexander: One click. Jonathan Mizel: I mean, you get almost no traffic. The other problem is, when someone posts a bulletin and it looks like they’re spamming and it goes into all those other peoples boxes and MySpace pages and they see this bulletin and they’re like, oh my God, this guys spamming me. There’s only one option at the bottom of that bulletin. Joe Alexander: Delete. Jonathan Mizel: Friend. Joe Alexander: Bye-bye. Jonathan Mizel: Okay, if it’s a comment, if somebody doesn’t like your comment, they can delete your comment, but if somebody doesn’t like your bulletin… Joe Alexander: They delete you. Jonathan Mizel: They delete you and MySpace makes it real easy to delete friends. Joe Alexander: Its like the unsubscribe button. Jonathan Mizel: Right. Joe Alexander: The dreaded unsubscribe button. Jonathan Mizel: And then the other problem is, it just doesn’t work. Joe Alexander: Right. Jonathan Mizel: Actually, they get buried too quickly. The only thing that bulletins do have, I think some effectiveness, is for search engines. Joe Alexander: Right and you can put a live link in a bulletin too. Jonathan Mizel: Yeah, you can put a live link. You know, we did and it didn’t really generate anything but yeah, you could put a live link in there. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 54 of 54 Joe Alexander: Yeah. Jonathan Mizel: But you know, its not bad for search engine ranking with your live link. You can do, like a keyword one, like the model trains going into your website. Joe Alexander: Right. Jonathan Mizel: As an embedded link. Okay, bulletins don’t really work. The other one is friend mailings. You can email all of your friends and there are tools, you have a tool to mass mail your friends, or is that to mass mail just people who you’ve pulled out of the MySpace network. Joe Alexander: Jonathan Mizel: No, its just your friends. Its your friends, okay. Joe Alexander: Well, you could technically mass email people. Jonathan Mizel: Boy, let me tell you. Whenever I know somebody’s mass emailed me because I get a new message and I go there and it says that this profiles been deleted. Joe Alexander: {Chuckles} Yeah, it happens a lot. Jonathan Mizel: Yeah because people are spamming. Joe Alexander: Right. And that was set up for a reason, obviously. Its because spam is annoying. It’s the same thing in this community. Let people opt-in, basically when they add you as a friend, they are giving you permission to contact them. They are giving you permission to communicate with them. So, personally what I like to do is I like to use the email option sparingly and I like to use it for valuable content. Jonathan Mizel: Mmhmm, so you don’t recommend going and using some massive software or spamming all your friends with some old visit my website type thing. Joe Alexander: Right. Jonathan Mizel: Okay, but if you’ve got, let’s say it’s a circle of influence. Go back to the Porsche Speedster model and there’s a guy that has a group, you don’t have any problem sending a one on one email to him. Joe Alexander: Not at all. Jonathan Mizel: Saying, lets promote my thing to your group. Or lets do a joint venture or lets do some sort of affiliate things. Joe Alexander: Right. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 55 of 55 Jonathan Mizel: I usually try to use a rule of thumb, is it something that would interest me? Would I find this offensive or would I find this valuable? Jonathan Mizel: Yeah, okay interesting. Now, we said we had ten. We actually have two more. Our first one is events. Joe Alexander: There’s an option to be able to invite people to an event. Jonathan Mizel: An event, you know, I thought that had to be, like an event, we have a party or something, you know, everybody has to get together. But not at all, if I’m not mistaken, I mean, what you said is you can invite them anywhere, right? Teleseminar, a workshop, a product release? Joe Alexander: Right. Jonathan Mizel: A webpage, a blog, forum? Joe Alexander: Right, right. Jonathan Mizel: I mean, that’s amazing. Joe Alexander: Its not a very often used technique, so it’s the novelty of inviting people to an invite has not worn off so it’s still an acceptable way of getting traffic. Jonathan Mizel: Interesting. Then the last one is classifieds, number twelve is the classifieds. These are not normal classifieds in that they are national classifieds; classified by interest group or category. They’re actually classified by location. Joe Alexander: Correct. Jonathan Mizel: So, there’s Honolulu, there is… Joe Alexander: Los Angeles. Jonathan Mizel: Los Angeles, New York. Now, if you are in fact going to use this to promote something, and we’ll talk about it because there’s a bunch of restrictions that your not allowed to do here. You should probably choose a pretty big area. Joe Alexander: Right. Jonathan Mizel: Right, like L.A. or Manhattan. Joe Alexander: Big metropolitan areas. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 56 of 56 Jonathan Mizel: Miami or something like that, because the restrictions are that you can only post one thing. Joe Alexander: One thing. Jonathan Mizel: Okay, there are a lot of rules. You are going to want to follow the standard classified advertising guidelines, which are, you want to strong headline. You want to drive the traffic to your own page. You want to capture the opt-in. Joe Alexander: Right. Jonathan Mizel: But MySpace says that you can’t post the same ad in multiple categories, if you do, they’ll bust you and… Joe Alexander: Bye-bye. Jonathan Mizel: Yeah, they just delete your profile right, they don’t delete the ad, because MySpace is a free service, they don’t have any problem deleting you if you make a boo-boo, if you don’t follow their rules. Joe Alexander: Right, they are looking for spammers. Jonathan Mizel: Yeah., they’re looking for spammers because spammers are destroying the MySpace. Joe Alexander: Its taking up bandwidth, its ruing the user experience. Jonathan Mizel: That’s it, the user experience is so critical. So you can’t post the same ad more then once in a fourteen day period and boy, I didn’t see this anywhere but this, I mean we know that it exists. They specifically say, no affiliate links at all. Joe Alexander: Yeah. Jonathan Mizel: That’s really where their spider comes from. Joe Alexander: Right. Jonathan Mizel: Then here’s the other one, no biz-ops. Joe Alexander: Right. Jonathan Mizel: You know, no biz-ops. Joe Alexander: Why is that? Because they initially when they started up, everybody and their brother was spamming them with biz-ops. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 57 of 57 Jonathan Mizel: Sure because everyone who wants to use it as a business opportunity, wants to promote their biz-op. Can you do this? Yes. Joe Alexander: Yes. Jonathan Mizel: lets say you do have a business opportunity, right? And you decide that you do want to promote it in there. What do you have to do? Do you have to reposition it, so that it doesn’t look like a biz-op? Joe Alexander: Basically you’re using all the strategies that we just talked about. You want to acclimate yourself to the community. You want to become a trusted individual. You want to look professional. Jonathan Mizel: You don’t want to use the word biz-op in there I take it? Joe Alexander: Exactly. You don’t want to use that. Jonathan Mizel: You might want to talk about, lets say some vending machine opportunity. You might say, you know, vending machine business group and you actually start a group for people who are doing that. Joe Alexander: Or my names Joe and I have three kids and I love surfing and I have a vending business, if you’d like to know more about my vending business, just click here. You want that to be your website, you don’t want that to be an affiliate link. Jonathan Mizel: Right, okay so this is back to taking them off of MySpace, sticking them on your website where you have control and where you can pretty much set the user experience. Joe Alexander: Right. Jonathan Mizel: Okay. That is phenomenal. Okay, so now what I would like to do is go over some of the more advanced strategies. These are software tools, some of the affiliate strategies and some of the other things that people who are listening to this, can do to get even more people involved with their MySpace page and even more people over from their MySpace page to their online web business. A lot of people, and we talked to a lot of our customers and we also did a lot of research on this, want to know about these tools, like FriendBlasterPro. Joe Alexander: FriendBots is the generic. Jonathan Mizel: Friend Bots is what they are and what do these tools do? J; Well, they are springing up everywhere. If you do a search on Google for add MySpace friends, there’s, they’re everywhere. Everybody is coming up with applications to add friends. Really it’s a great idea for people like ourselves who are marketers, who Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 58 of 58 are very busy. We don’t have time like a fourteen year old kid to sit on the computer all day long. We have work to do and so its nice to have an automated program that can mass comment, mass email, mass add friends for you. Jonathan Mizel: Mmm. Joe Alexander: That’s the benefit. Jonathan Mizel: So what these do is they will actually go and they’ll find friends for you? Joe Alexander: Right, some of the more advanced ones have different search abilities, which give you the ability to really laser target the specific types of niches that you’re looking for. Some of them aren’t as good. But there are inherent problems with them as well. Jonathan Mizel: Right. Joe Alexander: That you have to look out for. Jonathan Mizel: So what your saying and we’ve talked about this many times because I remember we were discussing, just the other day, I said so, let’s go get a thousand friends. We’ll talk about the limitations that MySpace has put on this, but I think it’s important to say that MySpace, well they probably don’t have a problem with you using these tools in a very limited fashion. If you go out and you try to just blast out and get five thousand friends in a single day, you’re going to be using up MySpace bandwidth. You’re going to be using up MySpace resources and server resources. You’re going to be doing searches, or your tool, your friend bot is going to be doing searches and basically using up resources that MySpace wants to save for people, as opposed to bots or tool or software. Joe Alexander: Right. You know, I think one of the reasons why MySpace is opposed to friend bots, other then the good reasons that you brought up is it’s contrary to a social networking system. I mean, you don’t run around and shake as many people’s hands as possible. You want to get in there and build quality relationships. Now let’s be honest, if we’re selling an item or a service that is more conducive to the mass markets, such as ring tones or cell phones or credit cards, that type of thing. Contacting as many people as possible is ideal for us. If we’re selling Harley Davidson aftermarket mufflers, then obviously we’re going to want to be more suited to going and pulling a thousand, two thousand Harley Davidson owners or Harley Davidson enthusiast. Jonathan Mizel: Mmhmm. Joe Alexander: So, in either case a friend bot will work really well, but having the inside knowledge or intimate knowledge of the limitations what the red flags are on the MySpace side of things will help you to either reach those people or get deleted. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 59 of 59 Jonathan Mizel: So let’s talk about some of the limitations that MySpace puts, and these are not things that they have in their Terms and Conditions. Joe Alexander: Right. Jonathan Mizel: They don’t say, you can use a friend bot, but you can use it subject to these limitations. I guess the same thing will happen if you make mistakes in other areas. If you over step your boundaries. Joe Alexander: Jonathan Mizel: Right. It’s trial and error. Then they just cancel you, they delete your account. Joe Alexander: Right. Jonathan Mizel: So the first thing I, I guess, is you want to use these friends tools, not on your master account, but you probably want to start using them on your farming accounts, is that correct? Joe Alexander: Definitely. That’s exactly where I use them. Now personally, I do the same type of thing that I talked about before, I’ll use my friend bots. I’ll physically go into the groups. I’ll find groups that are specific and then I’ll use my friend bots to add the friends inside there. Now, there’s a lot of different numbers that I’ve seen bantered around on the internet. Personally, I like to keep it right under three hundred friends per day, around 297 or 298. Jonathan Mizel: What you’re saying is you can use these tools to go in and get MySpace friends targeted, MySpace friends for whatever. We used the Porsche example or, you know, come up with a different one. Let’s say that you’re into antique furniture, something like that. Joe Alexander: Right Jonathan Mizel: You can use these tools to find people that are interested in that particular demographic, but you want to keep it under three hundred friends a day. Joe Alexander: Right. Jonathan Mizel: When you set this tool up to go out and to actually find friends for you, what do you set yours at? Joe Alexander: Jonathan Mizel: I set mine at 297. Okay. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 60 of 60 Joe Alexander: I just want to be under 300. Now I’ve seen four hundred. I’ve seen five hundred, but it’s not worth it to me to get deleted, all my hard work and efforts of putting everything together. So I’ll set it at 297. Jonathan Mizel: And like we talked about before, if you get three hundred or two hundred friends who are big in a particular niche, they have a whole lot of other friends who are connected to them through that same niche or keyword or topic or interest group. In some cases, if you do it correctly, you’ll get those people coming to you and adding you as a friend, as opposed to the other way around. Joe Alexander: There’s no limitation, if ten thousand people click on your profile and want to add you, there’s no limitation. Jonathan Mizel: We’re just talking about MySpace’s limitation to how many friends you can add. So really what these tools do is they log into your MySpace account. Joe Alexander: Jonathan Mizel: Joe Alexander: Correct. Then, as you, they go out and then they click on new friends. They automate the manual process. Jonathan Mizel: Mmm, okay and then what else can they do? They can automate… Joe Alexander: They can automate, actually any service or any actions of MySpace. It can mass email. It can mass comment. It can mass bulletin. There’s timers so that you can send out bulletins to go off at any certain times or certain length of time or intervals. Jonathan Mizel: Right. Joe Alexander: Anything that’s automated or anything that’s manual on MySpace, the bots can do automatically. Jonathan Mizel: Now, does it then follow that based on what we discussed before. You use these tools for friends and you use them for comments? Joe Alexander: I use them for comments and I use them for friends. Jonathan Mizel: What about bulletins? Joe Alexander: I, again based on what we talked about, for what I’m doing, I haven’t really found a lot of use for bulletins. Now if somebody’s mass marketing, bulletins may not be a bad idea. They’re just trying to get as much of your message out to as many people as you possibly can. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 61 of 61 Jonathan Mizel: But of course, you want to track your links and make sure that they are actually working. Joe Alexander: Definitely. Jonathan Mizel: Yeah and what about mass email? That’s just not something that you do? Joe Alexander: altogether. It’s the same thing with like spam mail, I just personally avoid email Jonathan Mizel: Yeah, and we’ve taking a totally similar approach and in MySpace, I think it’s even more important to be ultra-respectful of your users and the people who you’re working with. One thing about MySpace and I know that I’ve been on MySpace and I’ve gotten like bulletins about other people in a network or about spammers or about people sending mass bulletins or mass email and usually what will happen is, it just kind of ticks off the whole group. That there’s a spammer amongst them. You can really tell they’re a spammer when you go to look at your comments or your bulletins or especially your email and it turns out that this profile has been deleted, which is more and more common. You know if I’ve got a lot of friends and my main MySpace site, which is just mainly for friends. It’s actually, the ones that will talk about is business, these are business ones and we’ll go over some case studies, but in mine, I tend to have a lot of marketers that have added me as friends, because people want to be my friend and I’m kind of a personality and in the marketing business. I would say, and I’m not kidding, maybe 15-20% of the mail I get, is deleted by MySpace, the profile is deleted. Because, you know, MySpace has that other aspect of it, that we talked about before where people can complain about you. I think it’s a little bit of reporters abuse, who reports this person as an abuser. Joe Alexander: Right. Jonathan Mizel: Mmhmm. You can go to www.MakeMySpaceProfits.com/resources and you can see the links that we’re going to go ahead and give you to the friend bots. There are two that we’re going to mention, there’s one that we like the most. The one that we like the best, and I’ve seen this thing. This is an amazing tool, in fact, we used it yesterday, you’ve been using it for a while. It’s called Friend Blaster Pro. Joe Alexander: Jonathan Mizel: working, right? Correct. We actually had a couple that we liked and then one just stopped Joe Alexander: Right. Jonathan Mizel: Because MySpace stopped it. The other one is good, but really nothings quite like that Friend Blaster Pro., I mean that’s really… Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 62 of 62 Joe Alexander: It’s fast. It’s easy to use. Jonathan Mizel: One thing that I noticed about it, which I think is cool, it logs into your MySpace account as you. Joe Alexander: Right. Jonathan Mizel: And it actually manually cut and pastes, whatever comment you have in the comment field, whatever comment you have as mail, however you were wanting to use this. So it does it as a user, so it’s very hard for MySpace to catch on. Of course they’ll catch on if; a: you exceed their threshold of friends, which were going to limit to three hundred. Or b: you get complaints. Joe Alexander: Right. Well, you know one of the nice benefits of Friend Blaster Pro. that I found out through trial and error, is one of the other tools that I own, which is Friend Tools. I wanted to send out an HTML comment in one of my farming sites and I left out one little bit of each HTML coding and when I came back and read the comments that I had sent on the different pages, it was a bunch of gibberish. Jonathan Mizel: Mmmm. Joe Alexander: So I sent out to about two hundred and fifty people a comment on their page, that was basically just all symbols. Now fortunately, I sent it from a page that has a very attractive girl’s picture on it, a twenty one year old girl who’s a bathing suit model. Jonathan Mizel: This is one of your farming ones. Joe Alexander: This is one of my farming ones, so I didn’t get anyone deleted. However, Friend Blaster Pro. allows you to review your comment before it goes out. So you can actually see what’s going to be sent out. Jonathan Mizel: Okay. Joe Alexander: Which is a nice feature. Jonathan Mizel: That’s part of that whole, using the manual process. I noticed actually, that the Friend Blaster Pro. does take more time then some of the other tools out there. But because it takes a little more time, it tends to do it again, as you would be doing it. So it doesn’t really tip off MySpace that you’re using this tool and it allows you to preview. Again, you know, we’re going to talk about it if you just want to reach the maximum MySpace group people, we’ll talk about a way that you can do that and MySpace will love you for it. It’s not going to get you into any trouble. But our idea is to really to the target marketing and that’s really what we’re focused on here. And that’s really what the friend adders and the friend bots are for. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 63 of 63 Joe Alexander: Right. Jonathan Mizel: These tolls are good. They’re useful, if they’re done correctly. If they’re used effectively and you don’t abuse them. Is that accurate? Joe Alexander: Definitely. Jonathan Mizel: Okay. I wanted to talk about page trackers and I know that there’s a few different trackers out there. You can put a hyper tracker link on there. I think you can put any link on there or any tracker that doesn’t use java script, is that it? Because it just disables it. Joe Alexander: So far, I’ve not run into any kind of tracking code to add to a URL that’s been blocked or anything. Jonathan Mizel: So you need to make sure, because there are a lot of trackers out there that do use JavaScript. You can use an image one. You can use, just like a standard counter, although some of the image ones have some benefits to them, like a stat counter. But again, when you go to Stat Counter or you go to some of these stats programs, the problem is that they give you a couple of different options so you can use the JavaScript version. Which they all want you to do, because of whatever, it’s more accurate. It uses up less resources for the tracking system or whatever. But, what we want to do is we want to use the image-based tracker only. We never want to use JavaScript. I’m guessing there will probably be a time when, because these accounts are free and MySpace has the power, if you start abusing the rules and putting that stuff on there, they’ll just start deleting your account. Joe Alexander: Jonathan Mizel: users? Right. Okay. Now does MySpace have any objection to you tracking your Joe Alexander: Well, initially sometime around last year, somebody was using trackers and they were basically showing the picture and the profile of all the people that visited your page. Jonathan Mizel: Oh yeah. Joe Alexander: Which would be great, however, somebody raised privacy issues with that and so they stopped that. Jonathan Mizel: I remember reading about that and also seeing that some of those tracking programs that would track the specific friend that came, would have disabled. Joe Alexander: Right. So now, what we have is we have a whole host of different tracking programs that will track how many visitors you had. Where they came from Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 64 of 64 geographically, which is very pertinent information. If I’ve launched a series of comments and I wanted to see how the market reacted to that, I can go in and look through a certain amount of time. What time that tracker came in or where it came in from. Jonathan Mizel: Okay. Joe Alexander: You know, where the concentration of my people was located. Jonathan Mizel: And you don’t mean which websites they came in from on MySpace. What you mean is which part of the country, like geographically. Joe Alexander: Correct. Jonathan Mizel: Now for a lot of people, and you know, we didn’t really get into this, but I want to cover this right now, one of the search parameters that you can use on MySpace that is really cool is you can do this kind of localized stuff. Where you say; give me everybody within miles of Manhattan or Kihei where our office is, or Lake Tahoe, where you guys are. So I know there’s been a lot of case studies and you can go on Google. We try to give information in our products that, you know, is not regularly available through Google or Business 2.0 and I think we’ve really done a lot of good work in terms of getting people to kind of figure out how to do that small and mid-size marketing. But the trackers which are really, important, because people need to know how many people are coming into their page. The trackers themselves can tell you where the person came from. So if you are, for example, a local business in say, Maui, Hawaii or Lake Tahoe, you can actually see on the map the little concentration there. Joe Alexander: Right. Jonathan Mizel: The tool that we like to use that with is called www.MySpaceStats.net. Again that will be on the resource page. Joe Alexander: Right. Jonathan Mizel: That also has this really cool benefit, especially for mass marketers, you pointed that out the other day, all the other sites that use that tracking tool, are listed on their page. Joe Alexander: Well, there’s a Top 100 for that day, the top 100 market or the Top 100 visited MySpace profiles that use that, which a lot of the profiles are using that one, because its very simple and easy to use. So you can see there, you can click them on and there’s a button right there that says; add this person as a friend. Jonathan Mizel: Mmm. That’s in the interface of the website. Joe Alexander: Within the interface, yeah. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 65 of 65 Jonathan Mizel: This is a website based thing, right? Joe Alexander: Yes. Jonathan Mizel: Its real simple, you go to www.MySpaceStats.net, you grab the code. You stick it on your web page. There’s two versions by the way, there’s an invisible version, it’s not quite invisible. There’s a visible and an invisible. Joe Alexander: Right and I have an example if the invisible one on the Old Rooster Records site right now. Jonathan Mizel: You’re using the… Joe Alexander: Visible one. Jonathan Mizel: Okay. Joe Alexander: Just for the purposes of our discussion. Jonathan Mizel: And I have it on my personal page, its invisible, but it’s not really invisible. What it is, is its just a one pixel little image tag. I think its in my About Me page. You have to look in my little About Me page and you can see like a one little dot. Joe Alexander: Now everybody’s going to be looking for your dot on your page, to see how much traffic you’ve got. {laughter} Jonathan Mizel: That’s okay, that’s okay, because that’s just my personal page. We’ll talk about our business pages later. So this is really great tool and this allows you to see, not only how many people came in, but where they actually showed up from. Joe Alexander: Right. Jonathan Mizel: That’s awesome, amazing. Another thing is, we wanted to talk a little bit about the affiliate marketing formula. The affiliate marketing formula, which we touched on briefly is basically, if we wanted to promote an affiliate site, let’s just say we wanted to promote an affiliate site. We have to do it from our own URL. So I’ll go ahead and kind throw, a lot of people know about my name-squeeze process. Joe Alexander: Right. Jonathan Mizel: The name-squeeze process is a web page that actually squeezes the name and the email address out of person before they can move forward. With my space, I think that it’s incredibly important to use this. If you are going to be promoting affiliate programs, which we know you can’t do directly on MySpace. The idea is to drive them off of MySpace into your own webpage and squeeze them, right away. So let’s look at Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 66 of 66 the process. You have, lets ay it’s a model train site and it’s a model train affiliate program somewhere people can buy their model trains. You would talk about buying model train stuff. You would talk about having articles or you’d talk about having a content site. A lot of people have these content sites now. You might drive people into the content site and either on the page itself or kind of embedded within the content site, maybe at the top of each page, is going to be your opt-in box. The opt-in box is what they opt-in to prior to actually getting to that affiliate link. Joe Alexander: Right. Jonathan Mizel: So the affiliate link can be on your page or on your redirect or your name squeeze or your opt-in box. One thing I’ll have to say is, if you’re promoting multiple affiliate programs and you know, there are people who want to promote X, Y or Z today and maybe next week they want to change it around. I always recommend, especially if its an affiliate promotion, having a different list for each situation. Joe Alexander: Right, it’s a very important point. Jonathan Mizel: Which is the list themselves that you’re building. Joe Alexander: Right, if you have, like most of us do, if you have three or four different, four or five different services or products that you’re promoting. Jonathan Mizel: Either your own or affiliates. Joe Alexander: Don’t put them all on one page. Don’t put them all on the same farming one. Jonathan Mizel: Mmmm. Joe Alexander: basically. Use a separate page for every single offer. Don’t muddy the water, Jonathan Mizel: So there’s really a couple things here. The first one is; let’s say you’re into model trains and Porsche Speedsters, you should really have a master and farms for each one of those. Joe Alexander: That’s correct. Jonathan Mizel: Lets take the model train one. Let’s ay you’re selling a book on model trains and you’re also promoting an affiliate program where people can get their model train and your also promoting some videos for model trains. What you want to do is, you only want to have two separate kind of mini MySpace networks, but when you’re promoting this stuff and your bringing people from your MySpace page into your webpage and you’re squeezing them or you’re opting them in. You want to have a Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 67 of 67 separate follow-up for your video. A separate follow up for your book and a separate follow-up for the affiliate program that you’re getting people to go to. Joe Alexander: Right. Jonathan Mizel: Here’s why, lets say the company cancels there affiliate program and then you’ve got this list of people and you’ve driven them all into this affiliate page. Well now, you’ve already got the list, you just find a different affiliate program and you say, hey we found better prices or better selection or better service t this other one and you can now use that as kind of recommendation list, in addition to what you put on your MySpace page. Joe Alexander: Excellent. Jonathan Mizel: Yeah, okay good. I think that to me is critical, because whether its affiliates or your own products, you really do need to have kind of a different MySpace presence. Then of course, on one you’d be the model train guy and on the other you’d be the Porsche Speedster. Joe Alexander: It’s important there, again to be able to put different pictures and stuff up, as well. Jonathan Mizel: You might want to use the overweight sixty-year-old guy for the Porsche, wouldn’t you? Joe Alexander: Exactly. {Laughter} Joe Alexander: yeah, I don’t think the twenty-one girl in the bathing suit would be as authoritative selling the 95 thousand dollar Porsche. Jonathan Mizel: Actually, I think what I’m catching from you is, twenty-one year old girl from Beverly Hills in a bathing suit is pretty much a pretty good farming profile. Joe Alexander: Oh definitely, not a great credibility building profile. Jonathan Mizel: No, but more of a funnel. Joe Alexander: Definitely. Jonathan Mizel: Okay, now there are a couple of other things that we wanted to talk about and then I get into some of these MySpace business spin-off formulas. Joe Alexander: Yeah, perfect example, we’ve got a couple. KillerHacks. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 68 of 68 Jonathan Mizel: We’ve got a couple, but let’s talk about these first because this is kind of interesting. If you were to try to register a domain name with the word Google in it… Joe Alexander: Mmhmm . Jonathan Mizel: Joe Alexander: Or the word Yahoo in it… Mmhmm. Jonathan Mizel: Or the word EBay in it, well, you’d get a letter from them. There seems to be a couple of websites out there, that rely very heavily on third parties, I mean, one is Clickbank. Clickbank doesn’t care, if you want to have a Clickbank tool or a Clickbank feature. You’d think that Clickbank would want to just build these tools into what they’re doing, but the fact is, they don’t. They just want to let a third party do it, maybe its reliability or whatever. Maybe it takes them away from their core mission. But the bottom line is, a lot of websites prohibit you from building tools, businesses, websites, getting domain names around them. MySpace doesn’t seem to be like that. They pretty much encourage you, when you’re signing up to go out and they say; you know, we’re not going to help you build your page, go out on the internet and try to find some tools for you. They don’t seem to mind at all. There is a huge number of people have come along and tried to build businesses around MySpace. Some have been really, really effective, the big one is that Photo Bucket, right? Joe Alexander: Photo Bucket, Image Shack, both those two. Jonathan Mizel: These are basically just sites that allow image hosting. Joe Alexander: Correct. Jonathan Mizel: The reason that they would allow image hosting, the reason that they would pay for bandwidth that you can use as a MySpace user, without any expectation or payment whatsoever, is because every one of those hosted images has a link to where? Joe Alexander: Back to them. Jonathan Mizel: Back to them, back to Photo Bucket or back to Image Shack or another one is www.Slide.com or some of these others ones. Joe Alexander: Right. Jonathan Mizel: We’ll put a number of these tools on the resource page, but I know a lot of people have said; gosh, maybe I could make a MySpace tools page and we sure have and we encourage you to do it. It’s something that we think could have a good business purpose, subject to a couple of things. Let’s make sure that we really clarify this. If you’re an image host and you’re hosting free images and you’re doing it with the Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 69 of 69 expectation that people are going to come back to you, you’re not going to get targeted traffic, are you? Joe Alexander: No, you’re going to get traffic, it’s just not going to be very targeted. So, you’re going to have to make a decision whether or not this is something that’s going to benefit my specific product. Jonathan Mizel: Right, now what if you’re selling ring tones? Joe Alexander: Perfect. Jonathan Mizel: traffic? Okay, what if you’re looking for Google Adsense spots that are high Joe Alexander: Yeah. Jonathan Mizel: So you can monetize them with advertising, pop-ups… Joe Alexander: Right. Jonathan Mizel: Banners anything that’s more general interest. Joe Alexander: Right. Jonathan Mizel: So a lot of these MySpace tools, therefore, unless you’re talking about software or something. Joe Alexander: No, the tools. Jonathan Mizel: The tools are really for more of a general interest. Joe Alexander: Correct. Jonathan Mizel: And of course, who are most of those people going to be who downloads the stuff? Joe Alexander: Jonathan Mizel: {Laughter} Jonathan Mizel: Don’t go thinking that you’re going to make a gazillion dollars off of, you know, a bunch of thirteen year olds. Kids. Yeah. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 70 of 70 Joe Alexander: I was reading the other day about the guy who owns, Pimp My Space, he’s reported that he’s made over two hundred grand off of advertising. You can go in and this is one of my favorite exercises, take your personal zip code and type in age 3050 in a twenty five mile, fifty mile radius of where you live. You’ll be shocked at how many, non-teenagers are on MySpace. Jonathan Mizel: Take a look at some of those profiles too, because it’s real interesting. Joe Alexander: Oh, they’re active people. Jonathan Mizel: Well, we’re all on our MySpace pages everyday. Joe Alexander: Right. Jonathan Mizel: Often. No matter what we’re looking for, whether it’s a customer or a great video. They’re using MySpace for dating now. Joe Alexander: Right. Jonathan Mizel: You know, its really incredible how this thing has evolved. So the first thing is, you’re going to get a lot of general interest traffic. Joe Alexander: Right. Jonathan Mizel: The second thing is, you’re going to get a lot of young person traffic. We’ll put a couple more examples, www.PimpMySpace.com is a good one. www.MySpaceEditor.com I think is owned by the same guy. Joe Alexander: Right. Jonathan Mizel: The one that we have is www.KillerHacks.com. Joe Alexander: Killer Hacks. I personally went with that name because, now that Rupert Murdock spent fifty bazillion dollars to buy MySpace, I don’t know how much longer this atmosphere of putting MySpace in your books or your websites is going to last. Jonathan Mizel: Joe Alexander: Right, I think it will last a good six months to a year, but you know… I think they’ll start cracking down on it. Jonathan Mizel: Yeah. Joe Alexander: I actually read of a few people actually, who were writing MySpace promotional type of things and reportedly got a letter or a phone call from MySpace. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 71 of 71 Jonathan Mizel: Because they’re violating the rules. They’re taking ad revenue away from Rupert Murdock, and he paid, I think it was 575 million dollars, really a lot of money. Joe Alexander: Right. Jonathan Mizel: They did not buy it for fun. Joe Alexander: Right. Jonathan Mizel: Joe Alexander: They bought it so they could make cash. Oh yeah, the minute they bought it, the ads started pouring in. Jonathan Mizel: Well, as soon as they started MySpace videos. Now they have their own little image hosting thing and some of the other things that they’re doing. Some of the tools that were free outside as third parties before, they’re still free, but they are now within the MySpace community. So it would behoove you if you were going to do something like this, only to do it if you need that kind of traffic. Joe Alexander: Right. Jonathan Mizel: Or if you wanted to find those kinds of customers and to do it now, quickly, fast. The whole MySpace opportunity, I honestly don’t see it going away entirely. Joe Alexander: I don’t either. Jonathan Mizel: But I can see them cracking down and look, if you’re listening to this right now and you’re thinking; I wonder when I should get into this. Well, you just spent money for this product, right now is the time that you should get into this and that you should start doing this. Because if you can get another five hundred or a thousand people this month, or another twenty thousand people over the course of your MySpace life. Hey, if you could just get one super affiliate who will mail his list and sell out a bunch of your e-books for model trains or whatever it is that you’re trying to sell. Its worth it for that! Joe Alexander: I’ve personally gone to movie premiers. I’ve purchased books. I’ve purchased items from friends off of my page, who’s pages I’ve gone to. Music, from bands who have contacted me. I’ve gone to concerts from bands who have contact me. It works! We are not reinventing the wheel here, this works! Jonathan Mizel: I have actually, this is me as a user, gone to bands that I like, looked at other peoples profiles who were MySpace friends, found other bands on there and said; wow, I like that band. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 72 of 72 Joe Alexander: Right. Jonathan Mizel: That word of mouth thing that we all kind of discount because we can’t multiply our mouth by a million times, right? Is really important in terms of getting the right kind of quality people in there. Joe Alexander: Right, that’s where the credibility comes in, you were referred by a friend. Jonathan Mizel: Okay, we’ll do some case studies in a minute. The last thing that I want to talk about is paid advertising on MySpace. Joe Alexander: Alright. Jonathan Mizel: Let’s say that you are selling ring tones. Let’s say you are selling a business opportunity. Let’s say you are selling something that either; a: you’re a mass marketer or lets say you’re a target marketer and you have kind of maxed out your MySpace thing. There’s only twenty nine hundred people who are involved in model trains and so you’ve gotten them all or MySpace has limited you or you’ve gotten your friends and now your friends are starting to slow. One of the tings that you can do is you can actually go to www.myspace.com and you can download their rate card and you can contact them for advertising and then you can buy flash banners. They’ve got many different ad units on there and because MySpace has so much ad inventory, it is relatively cheap. Now, I think the general interest stuff, when we talk about how banners are bought and sold. They are sold on a CPM basis, which is cost per thousand. Average banner rates for running network sites that are kind of clunky, might be fifty cents to a buck and a half per thousand impressions, not per thousand clicks, not per thousand sales, not per thousand on disk. Per thousand views, per thousand impressions and MySpace is, we’ve looked at their rate card, it fluctuates. But the pricing is right within that realm. I’ll tell you, like most websites, MySpace is right now, making payments on that 575 million dollars, or Murdock is, that he paid for that site. So they are looking to turn that site into money. We’ve talked about banner ads before, I know that some of my subscribers, to the www.marketingletter.com have taken advantage of banner ad buys. MySpace is the same way, they’re definitely able to be negotiated with. Joe Alexander: This last month, one very well known affiliate marketing guy has been blasting banner ads across and around MySpace. Jonathan Mizel: I recognized that, actually, I noticed a couple of them. It’s someone in the biz-op field. Joe Alexander: Right. Jonathan Mizel: Someone that we all know. Look, he maxed out what he did on MySpace and he said, well I still want these users and so he started just flying the banners. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 73 of 73 Joe Alexander: Right. Jonathan Mizel: Let me tell you a couple things; one, not only are they negotiable in terms of their pricing, but if you are buying advertising on MySpace, if you’re paying them a couple thousand, three, five, even ten thousand dollars a month. Of course, you have to be making the money back, right? You wouldn’t just spend money ridiculously. But if you are, they’re going to be a lot less likely to disable your profile or to create problems for you. It’s arguable if Google does this anymore, they probably don’t. But at the beginning, if you were a Google Adwords advertiser, you weren’t guaranteed to g et better placement in Google’s Organic search engine, but you were definitely spidered. You were definitely in the index. You were definitely in Google’s master free index of sites so that when people searched, you would come up. Google said they never did it, we have some evidence that they did. I don’t know that they eve sold positions, I don’t think they did. I don’t know if they ever ranked people higher. The bottom line is, if you’re spending money with a company, well they’re going to be better to you. They’re going to take good care of you. Joe Alexander: Exactly. Jonathan Mizel: Most of the ad units that we’ve seen on there are banners or flash banners, everybody’s seen those little smiley ones that go; Helloooo. Joe Alexander: Those drive me nuts. Jonathan Mizel: Yeah, I hate them, too. But you know what, they work and I’ll tell you something else about MySpace which is interesting. MySpace is one of the only networks that I have seen of its size and with the kind of quality people in there, who allow talking banners. A lot of people don’t do that because of the screwed up user experience it give people. Joe Alexander: Right. Jonathan Mizel: MySpace doesn’t seem to have a problem. Now, I’lll be honest with you, if you’re looking for the targeted niche markets, what you’re going to find is, that the ad rates for MySpace to get into, because MySpace can target their ads to only be shown to this group or that group. They can do geo-targeting. They can do just males. They can do just females. If you’re a guy, you probably wonder if the females ever see those true ads with the pretty girls on them, no. They see the true ads with the pretty guys on them. Okay, so they can tell and serve as specifically. When you start to get into the really highly targeted niches, the ad rates go up to the point where it’s probably dollars for donuts, just as expensive as Google, or any of the other places. Our recommendation is, use MySpace for free, as a MySpace user, as often and as much as you can and then if you start to see some really good response from that. If you start to get some friends and therefore some opt-ins and other sorts of traffic and sales from it, then you can contact them about buying advertising on their site. But you can just buy Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 74 of 74 advertising on their site, they wont get angry with you. They will be more likely to rank you high or less likely to disable your profile and bottom line is you can get a lot greater penetrating. Joe Alexander: Excellent. Jonathan Mizel: Yeah. Again, all these things are going to be at www.MakeMySpaceProfits.com/resources. Joe Alexander: Right. Jonathan Mizel: I want to go over a few of the case studies that we’ve done, so that people can see some of the sites that we have, that we’ve set up. Joe and I, we each are a part of CyberWave Media. Joe and his wife, Gina are actually. They’re very good marketers and they have really drawn us into a huge number of projects. A lot of what Joe does is MySpace stuff and I’ve been really, really impressed with it. Let’s give, if we can, some of the websites that you have on MySpace, or that we have actually as CyberWave sites or as your own sites. Just to tell people what they can go look at, kind of like an example of web pages. Joe Alexander: Right. First off, one of the ones that we’re having some good success with right off the bat is Old Rooster Records. Now keep in mind, Gina and I have both been involved with MySpace for the last couple of years, so we’ve seen a lot of the evolution of MySpace and a lot of things have come and gone. Jonathan Mizel: This is the one you just started. Joe Alexander: Yeah, Old Rooster I just started, what, yesterday? Jonathan Mizel: Just a couple days ago. This is a new thing and I can not believe this. Of course, people are going to go there and see a lot more numbers and stats that we have now. Joe Alexander: Only up to a hundred and two, within two days of having it. Jonathan Mizel: This is pretty amazing. Joe Alexander: Well, again remember, I spent seven years working in the record industry, so I don’t have some experience in the record business, a little bit. But this is something that I’ve been working on in my head for a little while. M; Yeah. Joe Alexander: Gina and I have been involved with a lot of MySpace stuff over the last couple of years and a lot of the things that we’ve developed and talked about today, Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 75 of 75 we’ve learned through trial and error as well. I mean, I’ve had some really nice sites that have, go to log in one day and its completely gone; oh wow, that was a mistake. {chuckles} Jonathan Mizel: Now, what’s Old Rooster Records URL so we can go take a look at it? Joe Alexander: It’s Old Rooster Records. Jonathan Mizel: So www.myspace.com/OldRoosterRecords Joe Alexander: Now, one of things that I’m doing is I’m actually looking into right now, trade marking and resurrecting one of that old 1920’s record labels. Jonathan Mizel: Interesting. Joe Alexander: For myself, so I may end up launching another site, a spin-off of Old Rooster Records, will be one of the labels. Jonathan Mizel: Can we talk about the business model on this thing? Joe Alexander: Definitely. Jonathan Mizel: It’s really amazing. Now, you’re capturing names on this. You didn’t even have a website set up for this, do you? Joe Alexander: I actually did last night. Jonathan Mizel: Oh you did, oh okay. I knew there was a reason you were up until five in the morning. Joe Alexander: Actually it mirrors the MySpace page. Jonathan Mizel: It does, okay. Now this is really interesting. I want to get into this. Websites have what’s known as a look and feel. What you’ve done is, you’ve taken your color scheme and your logos and your graphics and because you’re using MySpace really to launch the site, that’s how you’re doing it. You’re not getting any Google. Joe Alexander: Nope. Jonathan Mizel: it. You’re not doing anything else. You’re just using MySpace to launch Joe Alexander: Right. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 76 of 76 Jonathan Mizel: Now, when its launched and kind of post launch, you’ll probably buy some Adwords and do some other stuff. Joe Alexander: What I’m basing it on, is right now in the industry, lets say a mainstream record label, they wont sign somebody, I’ve actually heard that most record labels will not look at you unless you have 25,000 friends on MySpace. Jonathan Mizel: Hmmm. Joe Alexander: So MySpace is really on the band side of things. It’s a major player now in the industry. So that tells you a lot as a marketer, the credibility that is in the traffic, in the viability of MySpace traffic. It carries weight enough in the record business where, like I said, they won’t even talk to most bands unless they have an already built in following. Where can you get a built in following, MySpace is a perfect place that you can get it. Jonathan Mizel: MySpace is where you can get it. It’s actually good for anything, any sort of entertainment. It’s good for business, for Porsche owners or hobbyist or enthusiasts. Joe Alexander: There’s a niche right there that’s been exploited to the maximum, so it behooves us, to do the same thing. Jonathan Mizel: Within music and within other niches. Joe Alexander: Correct. Jonathan Mizel: Yeah, very interesting. You’re resurrecting some of these old recordings. I didn’t even know where you’re getting them. Basically the idea was to resurrect some old recordings to bring them back for people who really love, lets say 20s music. Is that what it is? Joe Alexander: Basically, the Roaring 20’s, anything from 1900-1922, either blues, jazz or Hawaiian music. Jonathan Mizel: So that early century stuff. Joe Alexander: Correct. Jonathan Mizel: And then you’re going to release the stuff, but you’re just basically building your following on MySpace. Joe Alexander: Correct. Jonathan Mizel: Now you’re driving the traffic into your site, where are you capturing your names? Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 77 of 77 Joe Alexander: Well, I have an opt-in box. Jonathan Mizel: Oh, you do? Joe Alexander: Oh,definitely. One of the very first things I put on there. Incentivizing people by offering them a monthly newsletter and we also will let you know when new releases come out. Obviously name squeeze only works because there’s the incentive to get to the next step. So, that’s why I’m going to give you my information, because I really want to see what your saying. On MySpace, you’ve got to manufacture that same expectation, you’ve got to give them something they want and put that information in there. SO on this level, people who are into these niches are really passionate about these niches. They’ll dress the part. They’ll get all the music and they’ll buy antiques. So, I’m offering them an informational newsletter and a new release news letter. Jonathan Mizel: Boy, that’s great. Now, let me ask you, as a record publisher, for people who sign up for the new release newsletter, we presume they are looking for the new releases. Joe Alexander: Right. Jonathan Mizel: These are people who have basically said, when you come out with your new record… Joe Alexander: I want in. Jonathan Mizel: Contact me so I can buy it. Joe Alexander: Right. Jonathan Mizel: That is great. I love it. That’s at www.myspace.com/OldRoosterRecords. The other one is the Killer Hacks one. Joe Alexander: Killer hacks is a lot of fun. Jonathan Mizel: We’re kind of playing with this, right? We just developed a few… Joe Alexander: Layouts Jonathan Mizel: Some layouts and stuff like that. Joe Alexander: A lot of what’s out there, is all geared towards kids. There’s not one MySpace layouts website that says; hey, these are layouts for people who are into marketing. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 78 of 78 Jonathan Mizel: Yeah, and people who are into business. These were designed specifically for people who want, clean, fast loading… Joe Alexander: Easy to read. Jonathan Mizel: Easy to read. Joe Alexander: Non-distracting. Nothing is worse to me then pulling up somebody’s layout and it takes thirty seconds, forty seconds to load, everything’s flashing, there’s music going on here, there’s videos here. The background is so cluttered, they have a million pictures, you don’t even know where to begin. Jonathan Mizel: You know, sometimes I go to those pages and I just highlight the whole page, so I can see what the back says. Joe Alexander: Good idea. Jonathan Mizel: That’s a great idea, by the way. Then I realized, wait a minute, if I had to highlight the page to actually see what’s on the page, wow, this person has no clue about what their doing with their MySpace page. Joe Alexander: If they’re there just for socializing and they’re just a fourteen year old kid, that’s great. That’s fine, for what they’re doing. Jonathan Mizel: If you’re a fourteen year old kid and you’re listening to this right now, let me tell you, you probably want your friends to be able… Joe Alexander: To read your profile. Jonathan Mizel: Hello? Okay, so the whole Killer hacks thing to me was just brilliant. We’re going to be adding a whole lot more to that page, over time. Joe Alexander: One of the reasons why we launched this… Jonathan Mizel: Yeah. Joe Alexander: Obviously, we’re going to fill a niche, we’re going to provide layouts for people who are marketing and professionals, even go conservative, say fifty thousand people sign up everyday. That’s fifty thousand people who are scratching their head going; what do I do next? Jonathan Mizel: On my space. Joe Alexander: Right, so they are out there looking, actively for places to go get the stuff. So all of ours have a nice little button at the very top corner that says layouts by Killer Hacks and of course you click that on and it goes back to our Killer Hacks page. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 79 of 79 So we’re generating traffic, basically, viral out there. People go to their page, oh that’s a nice layout, and they see our logo up at the top corner. Now, when you go to our Killer Hacks page, it has all the layouts. If you want to see an example of them, you click on the layout, it goes to our MySpace page and at that time, we say, here’s the code and we also put in there, please add this layout as a friend. Jonathan Mizel: To your Top eight. Joe Alexander: Exactly, or sixteen or thirty two. It builds, what are we trying to do with Killer Hacks? We’re just trying to build traffic. Jonathan Mizel: Yeah. Joe Alexander: We’re just trying to build traffic and once this snowballs, then we’ve got a lot of people coming and getting the tools that are there. Jonathan Mizel: By the way, one thing which we say recently, which I think is just brilliant is, someone had a contest and they said add me to your top 8 and we’ll check. They were giving away some… Joe Alexander: it was a contest, like a fifty dollar contest or something. And again, that’s across the board, I mean, if you’re getting five to ten thousand page views a day, what’s the value of being in that person top eight or sixteen? Jonathan Mizel: Its huge actually, if that person gets a lot of traffic, its huge. But even if they don’t get a lot of traffic, but you’ve got hundreds and hundreds of people stopping. You’re still going to get the traffic that way. You know I remember talking to a marketing guru a few years ago. We were debating, it is better to have diversified traffic source, or one source that sends you all your traffic. We were debating, there’s fewer relationships and if you got just the one source, well, its easier to manage. Of course the other hand, you have the diversification, if you’ve got multiple sites and multiple sources. We laughed, and said, you know, I don’t care where my five thousand people a day come from, I just want five thousand people a day. Joe Alexander: Right. Jonathan Mizel: I think that’s really awesome and this is something that anyone can do. Joe Alexander: We are not encouraging people to spend hours a day on this. Once you build it, once you have it up, occasionally you want to go in there and you want to check it make sure its running fine, but you should be able to, once you have it up. Jonathan Mizel: Joe Alexander: It’s a viral tool that goes out there. Right. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 80 of 80 Jonathan Mizel: www.KillerHacks.com By the way, there are MySpace profiles all attached the Killer Hacks. If you go to www.KillerHacks.com, you click on the button that will say, view this profile. We’ve actually set up MySpace profiles. Joe Alexander: Right, so you can actually see what it looks like in real time. Jonathan Mizel: Yeah. Mmhmm. I love it. Okay, I think those case studies are great. . Now what I want to do is, just kind of wrap things up. Okay. By now, you have heard the techniques that we use to actually develop, a kind of, a network of profiles. We’ve talked about the page construction, getting set up properly. How people can find you. How you can find people. We’ve discussed all the different traffic methods. We’ve talked about the methods of engaging people on your website. We talked about some of the tools. We’ve reviewed some techniques and some case studies. Basically, I just want to recap what we talked about. Joe Alexander: Okay. Jonathan Mizel: Really, there are five key power techniques to promote your business on MySpace. The first one is generating more traffic to all your websites. Joe Alexander: Right. Jonathan Mizel: Really, the key there is simply bringing people from your MySpace pages, your MySpace networks into your own website network. Joe Alexander: Right and I think what we’re doing that’s a little bit different from what other people are teaching out there. One of people’s ideas of what MySpace has been, I think the general consensus has always been, try to sell people from your MySpace page and what we’re talking about is interest them with your MySpace page, funnel them to your sales page. Jonathan Mizel: Really, MySpace almost tends to amount to a new advertising medium, not as a way to sell, but as a way to generate the targeted traffic to your webpage. Joe Alexander: It’s a billboard on the MySpace super highway. Jonathan Mizel: That’s right. That’s right. The second one is identify new customers and profitable niche markets using the search tools. Joe Alexander: Using the search tools. Jonathan Mizel: Using the MySpace network, you can bring people in. I think this is phenomenal and very, very important if you’re looking to reduce your acquisition cost on a customer basis. Also, if you’re looking at, kind of, sub-niches. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 81 of 81 Joe Alexander: Or it’s a great way to test a new product, too. Without having to spend a lot of money, you can put something out there and throw a bunch of traffic at it. Get people added, throw it out to some of your other, like the lists, your farming, and see how people react to it. Jonathan Mizel: Right. Build a laser targeted friend list, an email list. We talked about that. That is basically getting people to be your friends, using the friend tools, using the friend techniques, using the effective profiles, engaging people and having an opt-in box on your MySpace page, having an opt-in box on your webpage, driving them from your MySpace page into your website using the network. Joe Alexander: Using blogs to interest them and using links in your blogs to get them to your webpage is very important. Jonathan Mizel: Mass contact users without getting blocked. We talked about that. You can use bulletins; they are actually not as effective as they were before. Joe Alexander: Right. Jonathan Mizel: You can use bulletins. The best way to mass contact the users, in my opinion… Joe Alexander: Comments. Jonathan Mizel: Is comments. Actually, these friends’ tools that we talked about have comment adders, right? Joe Alexander: Correct. Jonathan Mizel: I mean, I think those are so powerful. When I saw those things in action, they’re just amazing. Then the last thing is, increasing search engine rankings. MySpace is not considered a problem by Google. It’s not considered a problem by Yahoo. They actually do feel that there’s relevant content on MySpace pages, therefore, we are starting to see those get listed a lot more often. Now I don’t know and if it’s true, it probably wont be true forever, but you know, fifty back links from MySpace are going to give you that number one ranking for a high keyword phrase on Google, but I know this for sure, if you have links to your webpage on MySpace, you are going to get spidered more quickly and there’s some benefit from the search engines that you have those back links, those links that you go from your MySpace page into your website. Joe Alexander: Right. Jonathan Mizel: Especially if you’re using comments. If you have five hundred people with a comments box that have your URL there, I mean, that is going to give you a boost. Especially if you’re doing it effectively and you’re linking directly into those comments. Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 82 of 82 Joe Alexander: Don’t be afraid to market into your MySpace page too. I mean, the one technique that I’ve tried and had some success with is posting ads in Craig’s List, inviting people to, you know, I have this for sale, see my MySpace page. Or like be my friend. Jonathan Mizel: That’s very interesting. Joe Alexander: Or putting a link on my webpage. Here, check out my MySpace profile. Jonathan Mizel: And we’re not talking about, you know, buying advertising and sending them to your MySpace. If you’re going to buy advertising, send it to your webpage. Joe Alexander: Right. Jonathan Mizel: What we’re talking about is using free techniques, bulletins, forums, free classifieds, like Craig’s List and those kinds of things, into your MySpace page. Actually, you know, it just struck me. If you have a targeted MySpace page and there are other sites on the internet that, like say, Ferrari, take Ferrari owners or something like that. I don’t know that you’ve got a lot of Ferrari owners but, maybe Ferrari pictures or Ferrari parts or something. You can advertise your MySpace page and then that just becomes a great destination for those people. Joe Alexander: Right. Jonathan Mizel: Okay, great. I think that just about wraps it up Joe. I want to thank you for flying over to Hawaii and hanging out with me. Joe Alexander: Anytime, Jonathan. Jonathan Mizel: Putting this product together with me. I’ve learned a lot, I think the people are going to really, really enjoy and being able to make a lot of money and generate traffic off this information. Thanks very much. Aloha. Joe Alexander: Aloha Copyright © 2006, CyberWave Media, Inc. All Rights Reserved. Page 83 of 83