Bank of America Chosen as Exclusive Online
Prime-Financing Lender on Kelley Blue Book’s
Visitors to kbb.com Can Get Prime Financing Information, Link to Loan Application
March 17, 2011 11:03 AM Eastern Daylight Time
CHARLOTTE, N.C.--(EON: Enhanced Online News)--Bank of America and Kelley Blue Book (www.kbb.com)
today announced that the bank has been selected as the exclusive online prime-financing lender on Kelley Blue
Book’s website, kbb.com.
With more than 17 million visits a month, kbb.com is the nation’s most visited automotive information website. In
addition to pricing, reviews, dealer information and other research at kbb.com, users can get information on prime
vehicle financing, including estimated interest rates, and apply for a loan from Bank of America.
“We’re committed to helping customers make the right decisions when buying a vehicle. By working with Kelley
Blue Book, we can give the users of this trusted resource the most up-to-date information on prime financing,
providing them with a smoother path to their purchase,” said John Hyatt, president of Bank of America Dealer
“Through this relationship with Bank of America, the millions of people who visit kbb.com will now have a
convenient way to obtain prime financing information for new and used vehicles,” said Damon Bennett, vice
president, business development and partnerships, at Kelley Blue Book. “We are constantly seeking ways to assist
shoppers with both their car buying and ownership needs, and this collaboration helps achieve that goal.”
Kbb.com reaches nearly 75 percent of all online car shoppers and generates more than 35 million pricing reports
each month. About 70 percent of visitors to kbb.com say they plan to purchase a vehicle in the next six months.
Serving more than 10,000 dealers, Bank of America also provides retail vehicle financing across the United States.
In addition to fixed rates on new, used and refinanced auto loans, the bank provides financing for boats and
Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-
market businesses and large corporations with a full range of banking, investing, asset management and other
financial and risk management products and services. The company provides unmatched convenience in the United
States, serving approximately 57 million consumer and small business relationships with more than 5,800 retail
banking offices and approximately 18,000 ATMs and award-winning online banking with 29 million active users.
Bank of America is among the world's leading wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions
and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small
business owners through a suite of innovative, easy-to-use online products and services. The company serves clients
through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of
the Dow Jones Industrial Average and is listed on the New York Stock Exchange. www.bankofamerica.com.
Kelley Blue Book
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source
trusted and relied upon by both consumers and the industry. Each week the company provides the most market-
reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In
and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The
company also provides vehicle pricing and values through various products and services available to car dealers,
auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading
provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer
locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.
Reporters May Contact:
Jefferson George, Bank of America, 1.980.683.4798
Robyn Eagles, Kelley Blue Book, 1.949.268.3049