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					California Grain & Feed Association


  87TH Annual
   Convention


April 13 - 16, 2011

 Caesars Palace
                        Pack Your Bags,
  Las Vegas              Get Out of Town,
                             Head to Vegas
                              and Double Down!
CONVENTION PROGRAM           The California Grain & Feed Association’s Annual Convention is a major event of the year for
                     CGFA, featuring a program of business sessions, social functions and recreational events. As the needs
                     and interests of the industry change year to year, so do the program activities and topics presented at the
                     Convention. This year’s Convention Committee has put together a quality program we hope you enjoy!




                                                ~ Program At A Glance ~

                           Wednesday, April 13th

                           11:00 / 5:00 Registration & Hospitality
                           12:00 / 5:30 Pre-Convention JDH Golf Tournament at Royal Links Golf Course
                           6:30 / 7:30 CGFA Poolside PAC Reception

                           Thursday, April 14th

                           7:00 / 5:00 Registration & Hospitality
                           7:30 / 8:30 Past President’s Breakfast Meeting (past president’s only)
                           8:30 / 12:00 Business Session
                                          •	 Clearing the Air on Livestock’s Contribution to Climate
                                              Change by: Frank Mitloehner, Ph.D., UC Davis
                                          •	 Federal Legislative and Regulatory Update: How The
                                              Government Plans to Help You by: Richard Sellers, AFIA
                                          •	 Grain Outlook by: Rob Westmoreland, Informa Economics
                                          •	 CGFA Annual Meeting/Reports by: President, Dave Fischer,
                                              Foster Farms and Executive Vice President, Chris Zanobini
                           8:30 / 11:30 Spouse Brunch & Cooking Demonstration
                           12:00 / 2:00 Group Luncheon & Keynote Speaker - California Agricultural
                                        Outlook, Rich Matteis, Administrator, California Farm Bureau
                                        Federation
                           6:00 / 8:00 Industry Social Hour @ The PURE Nightclub Terrace Top of Caesars

                           Friday, April 15th

                           7:30   / 3:00    Golf Tournament at Desert Pines Golf Course
                           8:00   / 1:00    Registration & Hospitality
                           8:45   /11:45    Backstage Tour of Jubilee: Las Vegas Show
                           8:45   / 3:00    ATV Tour-RZR Track Desert Adventure
                           6:00   / 7:00    No-Host Reception and Silent Auction
                           7:00   / 10:00   President’s Dinner & Live Auction Items & Entertainment

                           Saturday, April 16th

                           9:00 / 1:00      Hike in Red Rock Canyon



                           Cancellation Policy: The CGFA policy on refunds: full refunds will be given with
                           11 days notice; 50% refund will be given within 3-10 days notice and there will
                           be no refunds within 72 hours of the start of the convention.
                                                      Schedule of Events
Wednesday, April 13th
                                                                             CGFA Annual Meeting & Activity Reports: Get a 2010-2011 update
Registration at Caesars Palace Hotel. The registration and hospitality       on your partnership with CGFA from CGFA President Dave Fischer,
area will be open for members to stop by and visit with staff and other      Foster Farms and a review of our past year operations from Executive
members while enjoying some refreshments.                                    Vice President Chris Zanobini.

Pre-Convention JDH Golf Tournament at Royal Links Golf Club. This            Spouse/Guest Program: This brunch will give you a chance to mingle
pre-convention tournament will be played at the beautiful Royal              with friends new and old while enjoying a live cooking demonstration
Links Golf Club. This course was built to honor the rich history and         and tasting. This program will be extremely entertaining and is
tradition of the game of golf. Designed by Dye International, this links-    followed by a tasting of some delectable creations.
style course features holes inspired by eleven different British Open
rotation courses, including the “Road Hole” and “Hell Bunker” from           Group Luncheon and Keynote Speaker, Richard Matteis. The group
the old course at St. Andrews and the “Postage Stamp” from Royal             luncheon features CGFA awards and presentations, the introduction of
Troon. Don’t miss this great opportunity to play.                            the new CGFA President and board members as well as the keynote
         Sponsored by: J.D. Heiskell & Company                               address. Our featured speaker this year is Richard Matteis from
                                                                             California Farm Bureau Federation (CFBF). The purpose of the CFBF
CGFA PAC Reception. Join us as we kick-off this year’s convention            is to protect and promote agricultural interests throughout the state
at the Jupiter Pool area of Caesars Palace. Proceeds benefit CGFA’s          of California and to find solutions to the problems of the farm, the
Political Action Committee (PAC).                                            farm home and the rural community. Farm Bureau strives to protect
                                                                             and improve the ability of farmers and ranchers engaged in production
Thursday, April 14th                                                         agriculture to provide a reliable supply of food and fiber through
                                                                             responsible stewardship of California’s resources.
Past Presidents’ Breakfast Meeting: A private breakfast of the Past
Presidents’ Council. CGFA Past Presidents meet to visit with old friends     Industry Social Hour at PURE NightClub Terrace at Caesars: With
and talk about issues impacting today’s grain & feed industry.               an unparalleled view of the Las Vegas Strip, PURE symbolizes a new
                                                                             standard in Las Vegas nightlife. PURE is not just a nightclub; it is The Strip’s
The CGFA Business Session                                                    first nightlife destination. Ride upstairs in the state-of-the-art, German-
Hear from a broad range of experts on maintaining and protecting             imported glass elevator, or ascend PURE’s dramatic twisting staircase
your business. What challenges are we facing? What does the                  to the 14,000-square-foot Terrace, a hidden enclave offering incredible
future of agriculture hold?                                                  panoramic views
                                                                             of The Strip.
Clearing the Air on Livestock’s Contribution to Climate Change by:           PURE has been
Frank Mitloehner, Ph.D., UC Davis                                            named the No.
Despite oft-repeated claims, it is simply not true that consuming            1 Club in the
less meat and dairy products will help stop climate change, says a           Country by E!
University of California authority on farming and greenhouse gases.          Entertainment,
“Smarter animal farming, not less farming, will equal less heat,”            and has been
Mitloehner said. “Producing less meat and milk will only mean more           dubbed the top
hunger in poor countries.” Frank Mitloehner will discuss his analysis        Las Vegas club
in his presentation, titled “Clearing the Air: Livestock’s Contributions     by       America
to Climate Change,” published in October in the peer-reviewed                Online,         Las
journal Advances in Agronomy. Co-authors of the paper are UC Davis           Vegas Review
researchers Maurice Piteskey and Kimberly Stackhouse.                        Journal,        Las
                                                                             Vegas Weekly
Federal Legislative and Regulatory Update: How The Government Plans          and Las Vegas Citylife. Experience PURE for yourself.
to Help You by: Richard Sellers, American Feed Industry Assn. (AFIA)
Richard Sellers is vice president of feed regulation and nutrition. Mr.      Friday, April 15th
Sellers heads the Association’s feed legislative and regulatory activities   Golf Tournament at Desert Pines Golf Club: Join us FORE a beautiful
with Food & Drug Administration (FDA), Association of American Feed          day of golf at Desert Pines Golf Club, recently recognized as one of the
Control Officials (AAFCO) and the state feed control agencies. He is         best new upscale courses in the country by Golf Digest. As you begin
a registered professional animal scientist with the American Registry        your Vegas golf round at Desert Pines Golf Club you will feel transported
of Professional Animal Scientists (ARPAS). Mr. Sellers brings the            to a place where you can enjoy the fresh, cooling, calming scent of real
Washington perspective to our meeting.                                       pine trees. This Dye-designed Las Vegas golf course features over 4,000
                                                                             mature pine trees lining the fairways with green grass running from
Grains Outlook by: Rob Westmoreland, Informa Econcomics Inc.                 tees to pins. White sand bunkers protect large, undulating, bent grass
Rob Westmoreland will present a detailed and in-depth supply/                greens fashioned after those at Augusta National Golf Club. Although
demand outlook for the grain and feed industry. Mr. Westmoreland’s           there are no forced carries, four lakes will add to the excitement and
responsibilities at Informa Economics include overseeing grains,             beauty of your round.
oilseeds, and other crop and food ingredient research and analyses
functions and client services. His many food and agribusiness consulting
assignments include commodity planning, price risk management and
business strategic planning for a wide spectrum of US and international
food and agribusiness companies. His management experience
includes economic analyses and commodity risk management,
business strategic planning, marketing, and general management in
food processing.
Private Bally’s Backstage Tour of “Jubilee”! Everyone can see a glamorous
Las Vegas stage show from the theater. The opulent staging, festive music and                                                      HOTEL
beautiful performers have entertained visitors to Las Vegas for years. But few                                                  INFORMATION:
have seen the detailed inner workings or the preparation, which is highlighted by
this fascinating Backstage Tour. This private tour will take you in the backstage
                                                                                                                           Caesars Palace
area of the sensational “Jubilee” show complete with staging and showgirls. They
will experience first-hand the time consuming work and detailed coordination,                                              Las Vegas Hotel
which occurs every day before the show starts. As an added bonus, a showgirl                                               The grandest of Las Vegas
demonstrates the art of makeup and costuming, transforming herself into a                                                  Hotels, Caesars Palace, is
world famous Las Vegas Showgirl. When you see your next show, you will better                                              famous worldwide for its
understand and fully appreciate these famous Las Vegas revues.                                                             magnificent beauty and
                                                                                         impeccable service. This majestic Las Vegas hotel offers
ATV Trip: Have you ever wanted to kick up a little sand? Explore a Desert Adventure      a 129,000 square foot casino, 26 restaurants and cafes,
on an ATV Tour that will leave lasting memories. This is the ultimate self driving       sprawling gardens and pools, a world-class spa, and the
Off Road Tour that will allow you to experience the Southwestern Desert from             renowned Colosseum spotlighting world-class stars.
a unique perspective on a private trail system. You will ride your ATV through a         From the moment you walk through the doors of Caesars
series of trails from Sand Dunes, Sand Stones, Washes and Gullies. Drive your
                                                                                         Palace, you know you’ve arrived at the most prestigious
ATV to the top of the mesas and see views of Lake Mead, entrance to the Grand
Canyon, and the North Side of the Valley of Fire. A stop at the Valley of Fire State     resort in the world. Impeccable service. Luxury. All the
Park is a great addition to this tour, it is Nevada’s oldest State Park and is full of   little details that make the difference between an ordinary
history. The red rock formations and sandstone cliffs make wonderful backdrops           visit and a spectacular experience are yours.
for photos. The Desert Adventure Location also has RZR Off Road Vehicles that
each attendee will get to take a tour or two on the course.
                                                                                                 Call For Group Rates of $159.00
No-Host Reception and Silent Auction: Join the camaraderie of the CGFA folks
as you stroll around this no-host reception. This is a great chance to meet new
                                                                                                    Caesars Palace Las Vegas
friends or spark a new business opportunity and relationship. Bid on some                        Be sure to use the group code SCCGF1
fabulous items in the silent auction -- sports tickets, wine, trips, baskets and other           when calling General Reservations @
surprises!                                                                                           (702) 731-7222 / (866) 227-5944
                                                                                          You can also use the weblink if you prefer to book online.
President’s Dinner & Entertainment: Lively music, a delightful dinner and some of                https:/resweb.passkey.com/go/SCCGF1
the best entertainment around await you at the Friday Night President’s Banquet.
After dinner some of the top auction items will be auctioned off at the “Live”           Rates will be available three days before and after our
portion of the CGFA auction! For the rest of the evening you can sit back, relax and             convention dates based on availability.
enjoy “the World’s Funniest Guitar Virtuoso.” Mike Rayburn uses his astounding                       Identify Yourself as Part of the
guitar creations, uproarious songs, and veteran presentation skills to encourage,         California Grain & Feed Association by March 21, 2011
challenge and inspire his audiences to leap beyond their perceived limitations.            Group rate is available 3 days prior/3 days post of the meeting
Mike draws from a wealth of life experience as an adventurer, business owner,                                 www.caesarspalace.com
comedian, world-class guitarist, author, philanthropist, husband, and father, to
deliver a presentation which is motivational, hilarious, and musically amazing
                                                                                                   Caesars Palace Hotel Las Vegas
Saturday, April 16th                                                                                  3570 Las Vegas Boulevard South
Hike at Red Canyon: Hikers are invited to come join committee members for                                   Las Vegas, NV 89109
a hike in the desert. The Red Rock Canyon area is arguably the most beautiful                       Phone: (702) 731-7222 / (866) 227-5944
area in Nevada—perhaps the southwest; if you can appreciate the beauty of wild                               Fax: (702) 866-1700
horses, bighorn sheep, and wild burros roaming free, this part of Nevada is just
for you. Transportation, water, snacks and T-shirts will be provided. Enjoy your
hike and become one with nature.




                    2011 CGFA Convention Committee

           President, Dave & Nicki Fischer, Foster Farms
      Chaircouple, Jerry & Sue Marshall, Simplot AgriBusiness
                            Committee:
                          Ben Tarr, Adisseo
         Steve & Becky Coulter, Integrated Grain & Milling
                Rich & Karen Hoch, NuWest Milling
           Mark & Nickie Krebsbach, Western Milling LLC
           Sharon & Ted Hargis, Westway Feed Products