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Cost Sheet for Tyre Industry document sample
Cost Sheet for Tyre Industry document sample
MICHELIN ENERGY SAVER February 2008 Press Kit Media Contact: + 44 (0) 1782 402341 Contents Fact Sheet 1 Michelin Energy Saver: Drive further while spending less Fact Sheet 2 Michelin Energy Saver: A competitive edge Fact Sheet 3 Michelin Energy Saver: The green tyre for a bluer planet Fact Sheet 4 Michelin Energy Saver: The first socially responsible tyre for all motorists Fact Sheet 5 Michelin Energy Saver: A look inside Fact sheet 1 (Summary) MICHELIN ENERGY SAVER: DRIVE FURTHER WHILE SPENDING LESS The Michelin Energy Saver is backed by some impressive figures. By generating fuel savings of nearly 0.2 litres per 100 km* it reduces CO2 emissions by 4 g per km and the cost of a full tank of fuel by almost €2. As a result, if you fit four Energy Saver tyres to your car the fuel savings will be enough to pay for one of the tyres after just 45,000km**. Launched in Europe, the Middle East, South Africa and South America at the beginning of 2008, the Energy Saver is Michelin‘s all-new fourth generation of ―green‖ car tyres, comprising a complete range that replaces the Company‘s Energy range. More than just a marketing slogan, the new name integrates and expresses the mission of a tyre dedicated to improving the mobility of people and goods, while also generating cost savings, helping to protect the environment and above all enhancing user safety. The technology deployed in the Michelin Energy Saver range improves rolling resistance by nearly 20%* thereby reducing the amount of energy needed to propel the vehicle on which the tyres are fitted while shortening braking distances (see Fact Sheet 2) The Michelin Group‘s long-term strategic focus is summed up in the new Energy Saver range. Attentive to the concerns not only of motorists but of all road users, Michelin designs and develops tyres to meet their expectations. According to a survey conducted by Research International***, consumer concerns about tyres can be divided into three main areas of performance: - The first and foremost is safety. Consumers want a tyre that delivers optimal safety in all driving conditions. - The second is longevity. The survey showed that among the people unsatisfied with their tyres, 72% are discontented because their tyres wear too fast. - The third expectation has to do with fuel consumption, with 58% of the people surveyed in favour of technological solutions that improve fuel efficiency. These expectations are simple and clearly stated, but the problem lies elsewhere. To satisfy them, manufacturers must design a tyre that delivers outstanding performance in all three areas—safety, longevity and fuel efficiency. That‘s the challenge that is met by the new Michelin Energy Saver. *ISO test conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65 R15 and 205/55 R16 tyres produced by five major-brand manufacturers. **Based on a diesel-powered vehicle that consumes around 6 litres per 100 km with fuel priced at an average of €1.20 a litre. ***Research International survey of a representative sampling of 4,300 motorists in Germany, France and the United Kingdom, conducted in 2005. Fact sheet 1 (Summary) In addition to enhanced fuel efficiency, the Michelin Energy Saver also provides exceptional safety performance, notably shorter braking distances on wet roads (see Fact Sheet 2), as well as very long tread life. According to a study by TÜV SÜD Automotive, the Michelin Energy Saver delivers an average 40% more mileage than other leading brand-name tyres* in the three most widely used sizes. Whereas a competitor‘s tyre may reach its limit, for example, at 30,000 km, the Michelin Energy Saver – in identical conditions of use – could cover more than 40,000 km. Based on average annual driving distances in Europe, this means nearly an additional year of driving. By combining lower fuel consumption and greater longevity the Michelin Energy Saver provides users with a host of benefits. The tyres really do enable motorists to drive further, safely, while spending less. Achieving these results required an unprecedented research and development budget. Each year, the Michelin Group allocates nearly 4% of net sales to its Technology Center, where reducing the environmental impact of all its tyres across all product lines is a top priority. The fact that the Energy Saver is Michelin‘s fourth generation of low rolling resistance tyre proves that point. Introduced in 1992, Michelin‘s original Energy range gave the world its first tyre that integrated silica into the rubber compound for the express purpose of reducing rolling resistance. The reductions in fuel and CO2 emissions achieved thanks to Michelin tyres can be quantified**. Since 1992, more than 9.37 billion litres of fuel has been saved and over 23 million tonnes of CO2 has not been released into the atmosphere. The Michelin Energy Saver range is now available in replacement tyre distribution networks in sizes that cover the vast majority of small city cars, saloons, coupes and MPVs available in the market. Tyres in the Energy Saver family are also fitted (or soon will be) as original equipment on new vehicles. Aware of the gains provided by Michelin‘s latest green tyre, carmakers see it as a way of improving their vehicles‘ energy balance while continuing to provide users with maximum safety protection. *Test conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65 R15 and 205/55 R16 tyres produced by five major-brand manufacturers. **Calculation method approved by France’s Technical Authority for Automobiles, Motorcycles and Cycles (UTAC). Fact sheet 2 (Safety) MICHELIN ENERGY SAVER: A COMPETITIVE EDGE Reducing fuel consumption and significantly increasing tread life only make sense if the gains are made without compromising the tyre‘s safety performance. The new Michelin Energy Saver does all three – reduces the amount of fuel consumed, lasts longer and shortens the distance needed to bring the vehicle to a halt. Accident statistics have shown that the majority of serious accidents in Europe occur in rainy conditions. That‘s why Michelin designed the Energy Saver to deliver maximum grip on wet surfaces throughout the tyre‘s life. In wet-road tests conducted by TÜV SÜD Automotive, a car equipped with the Michelin Energy Saver has a braking distance three meters shorter than the same vehicle fitted with the previous-generation tyres (when brakes are applied at 80 km/h). The same study showed that, in identical wet-road conditions, the Michelin Energy Saver also has a shorter braking distance than the average for major tyre brands*. This provides an additional safety advantage for drivers as well as other road users. Market average* 175/65 R 14 T MICHELIN ENERGY SAVER Market average* 195/65 R 15 H MICHELIN ENERGY SAVER Market average* 205/55 R 16 V MICHELIN ENERGY SAVER 38 39 40 41 42 43 Braking distances in metres *Wet-road braking test (from 80 to 10 km/h) conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65 R15 and 205/55 R16 tyres produced by five major-brand manufacturers. Fact Sheet 3 (Environment) MICHELIN ENERGY SAVER: THE GREEN TYRE FOR A BLUER PLANET Reducing fuel consumption and CO2 emissions are a top priority for Michelin‘s research and development teams and a guiding principle for the brand. Throughout its history, Michelin has constantly focused on designing tyres with the lowest possible environmental impact. Two major innovations developed by Michelin attest to this commitment. The first was the radial tyre, invented in 1946, which helped to improve tyre performance in a number of different areas. One of the improvements was a sharp reduction in rolling resistance that led to lower fuel consumption. Then, in 1992, Michelin became the world‘s first tyre manufacturer to integrate silica into rubber compounds, enabling another significant reduction in the energy needed to propel vehicles on which the tyres were fitted. This launched the concept of the ―green‖ tyre whose name aptly described the tyre‘s ability to reduce fuel consumption and, consequently, CO2 emissions. Today, 16 years later, Michelin is introducing the fourth-generation Energy tyre with the new Energy Saver. The new tyres help to make the vehicles on which they are fitted more energy efficient than ever, reducing fuel consumption by nearly 0.2 litres per 100 km and, consequently, CO2 emissions by around 4 g per km*. Michelin has focused on rolling resistance because, contrary to what is commonly believed, a tyre has its greatest environmental impact – up to 86% - when it is in use on the road, not during manufacture or disposal. The illustration below shows the environmental impact of a tyre throughout its life. Source: Study conducted by PréConsultant B.V. in May 2001 (in ecopoints) *ISO test conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65 R15 and 205/55 R16 tyres produced by five major-brand manufacturers. Fact sheet 3 (Environment) Michelin actively supports informing consumers about tyre energy efficiency Rolling resistance varies greatly from one tyre to another, even among the major brands. Given the importance of this challenge, Michelin is actively pursuing initiatives to provide drivers with clear, transparent information about tyre energy performance. Through the European Tyre and Rim Technical Organisation (ETRTO), Michelin has recommended the implementation of an energy efficiency indexing system for tyres, and the entire European tyre industry is working to get the project off the ground. The system would be based on information like that provided by the automobile industry since 2006 to rate vehicle fuel consumption and CO2 emissions. In a similar fashion, motorists looking to purchase tyres would be able to see the energy performance of the range they are considering. The label could appear on tyres sold in Europe beginning in 2011. The classification would range from an ‗A‘ rating for tyres with the best energy performance to a low rating (not yet defined) for the least efficient. Tyres that fall below the lowest rating would be banned from sale in Europe. Drawing on an automobile industry A practice introduced in 2006, Michelin Energy Saver (A or B) Michelin is promoting the B deployment of a similar system for tyres that would enable consumers C to see the energy performance of all tyres in their market before they D make their purchase. E Rolling resistance grading visual aid (joint project of tyre manufacturers inside ETRTO) Today, even before the system is deployed, Michelin is informing motorists about its low rolling resistance tyres – particularly those in the new Energy Saver range, which correspond to level A or B in the grading project – through a Green X label on their sidewalls. The label enables motorists shopping for tyres to immediately identify Michelin energy-saving tyres Fact sheet 4 (The market) MICHELIN ENERGY SAVER: THE FIRST SOCIALLY RESPONSIBLE TYRE FOR ALL MOTORISTS Fuel efficiency is currently a hot topic. Automobile engine combustion produces gases. The most abundant of these is carbon dioxide (CO2), which contributes to the phenomenon known as the greenhouse effect. Passenger cars account for approximately half of the CO2 emissions produced in the transport sector and nearly 12% of all CO2 emissions in the European Union*. In late 2007, the European Commission proposed legislation to reduce the average emissions of new cars sold in the EU to 130 g of CO2/km by 2012 through improvements in engine technologies. The Commission also announced that other measures intended to drive an additional reduction of 10 g of CO2/km would be introduced to reach the EU‘s goal of 120 g of CO2/km**. This will be no easy task. In 2006, the average amount of CO2 emissions for new cars sold in Europe was 160 g/km***. This means that for the six-year period between 2006 and 2012, carmakers must achieve a reduction of 30 g/km in the average level of CO 2 emissions for all their models, from 160 g/km in 2006 to 130 g/km in 2012). This is where the Michelin Energy Saver can play a critical role, since the tyre alone can reduce CO2 emissions by an average of 4 g/km, out of the 30 g/km improvement that carmakers must achieve without them having to make any other changes in their current vehicle range. For carmakers, this represents a ―plug and play‖ solution. Thanks to Michelin‘s innovations, automobile manufacturers have found an important ally in their search for environmental protection solutions. Moreover, they are willing to pay for Michelin Energy Saver technology since it helps them achieve their goals of reducing fuel consumption and CO2 emissions. This approach is reflected in the partnership between Michelin and Peugeot during the development of the Peugeot 308. The fuel efficiency of models equipped with 1.6 HDi engines was due in-part to Michelin Energy Saver tyres, which were fitted on the cars as part of an exclusive agreement. In 2008 – its first year on the market – the Michelin Energy Saver is already being delivered to other carmakers like Fiat and Renault. The Michelin Energy Saver range is also certified by Mercedes or in the process of being certified by other carmakers, including Toyota, Volkswagen and Volvo. *Source: European Union, COM (2006) 545 **Source: European Union, COM (2007) 856 final ***Source: Reducing CO2 Emissions from New Cars: A Study of Major Car Manufacturers' Progress in 2006. November 2007. European Federation for Transport and Environment (T&E) Fact sheet 4 (The market) The following is a partial list of the models for which the Michelin Energy Saver has been certified as equipment or is in the process of being certified (―in progress‖). - ALFA ROMEO Junior (in progress) - OPEL Corsa (in progress) - CITROËN Berlingo - PEUGEOT 207 - CITROËN Partner - PEUGEOT 308 - FIAT Fiorino - RENAULT Twingo - FIAT Minicargo - RENAULT Clio - FIAT 500 - TOYOTA Yaris (in progress) - HYUNDAI I30 (in progress) - VOLKSWAGEN Golf (in progress) - LANCIA Delta (in progress) - VOLVO V70 - MERCEDES B Class - VOLVO S80 - MERCEDES C Class The Michelin Energy Saver and its market The Michelin Energy Saver was thus designed to equip as many automobiles in the market as possible – from small city cars to saloons, coupes and MPVs. From its market introduction, the tyre will be available in 29 sizes and that number will increase to 42 by mid- 2008. By the end of the year, the range will cover 90% of existing sizes with a T-speed rating, 82% with an H-rating, and 80% with a V-rating. Note that sales of tyres with H and V-speed ratings have risen considerably, while sales of tyres with a T-speed rating have been steadily declining. At year-end 2007, tyre sales in Europe were showing the following trend: European tyre market Millions of tyres Fact sheet 5 (Technology) MICHELIN ENERGY SAVER: A LOOK INSIDE With each rotation of the wheel, the tyre is deformed under the weight of the load when it makes contact with the road. As its structure is deformed, the components heat up and some of the energy transmitted by the engine is lost: this is the phenomenon known as rolling resistance. Lowering a tyre‘s rolling resistance makes it possible to reduce fuel consumption and, consequently, emissions of CO2 and other greenhouse gases. The problem, therefore, is to reduce heat generation. The unique technology developed by Michelin does much more than just reduce tyre heating since the new Michelin Energy Saver is also capable of significantly improving safety performance (see Fact Sheet 2). Very short braking distances, however, requires a contact patch that heats up very quickly. That‘s where the Michelin Energy Saver delivers truly outstanding performance. It heats up very little when driving—thus lowering fuel consumption—but quickly (for short periods) when braking, thereby reducing the distances needed to bring the vehicle to a halt. Michelin was able to achieve this result by simultaneously focusing on three different areas. First, the new Michelin Energy Saver is lighter, and less mass means a tyre that heats more slowly. According to the laws of physics, the bigger the mass of an object, the more it deforms when heated. Second, Michelin developed a special rubber compound that, in particular, contains silica. The Michelin Energy Saver‘s performance is mainly due to its chemical composition, and to the very last generation of silica developed for this tyre. But even more importantly, the new compound in the Energy Saver has almost totally eliminated carbon black. The very last generation of silica integrated into the tyre significantly lowers rolling resistance even while increasing tread life. A small quantity of carbon black was maintained just to give the tyre its colour. Lastly, Michelin developed a special manufacturing process adapted to the compound‘s ingredients—of which there are 14 in the tread band alone. In this way, the form and content of the innovation process are closely linked. Michelin‘s exclusive manufacturing process creates a blend that offers unrivalled homogeneity, thereby providing the new Energy Saver with truly outstanding longevity. Thanks to its lower mass, unique composition and innovative assembly and manufacturing processes, the Michelin Energy Saver is able to deliver performance levels that are well ahead of other tyres in the market.
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