Cost Sheet for Tyre Industry - DOC by ogg19998

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									MICHELIN ENERGY SAVER
           February 2008

            Press Kit




Media Contact: + 44 (0) 1782 402341
                                       Contents




Fact Sheet 1
Michelin Energy Saver: Drive further while spending less

Fact Sheet 2
Michelin Energy Saver: A competitive edge

Fact Sheet 3
Michelin Energy Saver: The green tyre for a bluer planet

Fact Sheet 4
Michelin Energy Saver: The first socially responsible tyre for all motorists

Fact Sheet 5
Michelin Energy Saver: A look inside
Fact sheet 1 (Summary)


MICHELIN ENERGY SAVER: DRIVE FURTHER WHILE SPENDING LESS

The Michelin Energy Saver is backed by some impressive figures. By generating fuel
savings of nearly 0.2 litres per 100 km* it reduces CO2 emissions by 4 g per km and the cost
of a full tank of fuel by almost €2. As a result, if you fit four Energy Saver tyres to your car
the fuel savings will be enough to pay for one of the tyres after just 45,000km**.

Launched in Europe, the Middle East, South Africa and South America at the beginning of
2008, the Energy Saver is Michelin‘s all-new fourth generation of ―green‖ car tyres,
comprising a complete range that replaces the Company‘s Energy range. More than just a
marketing slogan, the new name integrates and expresses the mission of a tyre dedicated to
improving the mobility of people and goods, while also generating cost savings, helping to
protect the environment and above all enhancing user safety. The technology deployed in
the Michelin Energy Saver range improves rolling resistance by nearly 20%* thereby
reducing the amount of energy needed to propel the vehicle on which the tyres are fitted
while shortening braking distances (see Fact Sheet 2)

The Michelin Group‘s long-term strategic focus is summed up in the new Energy Saver
range. Attentive to the concerns not only of motorists but of all road users, Michelin designs
and develops tyres to meet their expectations. According to a survey conducted by
Research International***, consumer concerns about tyres can be divided into three main
areas of performance:
- The first and foremost is safety. Consumers want a tyre that delivers optimal safety in all
   driving conditions.
- The second is longevity. The survey showed that among the people unsatisfied with their
   tyres, 72% are discontented because their tyres wear too fast.
- The third expectation has to do with fuel consumption, with 58% of the people surveyed
   in favour of technological solutions that improve fuel efficiency.

These expectations are simple and clearly stated, but the problem lies elsewhere. To satisfy
them, manufacturers must design a tyre that delivers outstanding performance in all three
areas—safety, longevity and fuel efficiency. That‘s the challenge that is met by the new
Michelin Energy Saver.




*ISO test conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65
R15 and 205/55 R16 tyres produced by five major-brand manufacturers.

**Based on a diesel-powered vehicle that consumes around 6 litres per 100 km with fuel
priced at an average of €1.20 a litre.

***Research International survey of a representative sampling of 4,300 motorists in
Germany, France and the United Kingdom, conducted in 2005.
Fact sheet 1 (Summary)


In addition to enhanced fuel efficiency, the Michelin Energy Saver also provides exceptional
safety performance, notably shorter braking distances on wet roads (see Fact Sheet 2), as
well as very long tread life. According to a study by TÜV SÜD Automotive, the Michelin
Energy Saver delivers an average 40% more mileage than other leading brand-name tyres*
in the three most widely used sizes. Whereas a competitor‘s tyre may reach its limit, for
example, at 30,000 km, the Michelin Energy Saver – in identical conditions of use – could
cover more than 40,000 km. Based on average annual driving distances in Europe, this
means nearly an additional year of driving. By combining lower fuel consumption and greater
longevity the Michelin Energy Saver provides users with a host of benefits. The tyres really
do enable motorists to drive further, safely, while spending less.

Achieving these results required an unprecedented research and development budget. Each
year, the Michelin Group allocates nearly 4% of net sales to its Technology Center, where
reducing the environmental impact of all its tyres across all product lines is a top priority. The
fact that the Energy Saver is Michelin‘s fourth generation of low rolling resistance tyre proves
that point. Introduced in 1992, Michelin‘s original Energy range gave the world its first tyre
that integrated silica into the rubber compound for the express purpose of reducing rolling
resistance. The reductions in fuel and CO2 emissions achieved thanks to Michelin tyres can
be quantified**. Since 1992, more than 9.37 billion litres of fuel has been saved and over
23 million tonnes of CO2 has not been released into the atmosphere.

The Michelin Energy Saver range is now available in replacement tyre distribution networks
in sizes that cover the vast majority of small city cars, saloons, coupes and MPVs available
in the market.

Tyres in the Energy Saver family are also fitted (or soon will be) as original equipment on
new vehicles. Aware of the gains provided by Michelin‘s latest green tyre, carmakers see it
as a way of improving their vehicles‘ energy balance while continuing to provide users with
maximum safety protection.




*Test conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65 R15
and 205/55 R16 tyres produced by five major-brand manufacturers.

**Calculation method approved by France’s Technical Authority for Automobiles,
Motorcycles and Cycles (UTAC).
Fact sheet 2 (Safety)


           MICHELIN ENERGY SAVER: A COMPETITIVE EDGE
Reducing fuel consumption and significantly increasing tread life only make sense if the
gains are made without compromising the tyre‘s safety performance. The new Michelin
Energy Saver does all three – reduces the amount of fuel consumed, lasts longer and
shortens the distance needed to bring the vehicle to a halt.

Accident statistics have shown that the majority of serious accidents in Europe occur in rainy
conditions. That‘s why Michelin designed the Energy Saver to deliver maximum grip on wet
surfaces throughout the tyre‘s life.

In wet-road tests conducted by TÜV SÜD Automotive, a car equipped with the Michelin
Energy Saver has a braking distance three meters shorter than the same vehicle fitted with
the previous-generation tyres (when brakes are applied at 80 km/h). The same study
showed that, in identical wet-road conditions, the Michelin Energy Saver also has a shorter
braking distance than the average for major tyre brands*. This provides an additional safety
advantage for drivers as well as other road users.



                                Market average*
            175/65 R 14 T
                                        MICHELIN ENERGY SAVER


                                Market average*
            195/65 R 15 H
                                                     MICHELIN ENERGY SAVER


                               Market average*
            205/55 R 16 V
                                               MICHELIN ENERGY SAVER


                                  38     39     40      41     42      43

                                       Braking distances in metres



*Wet-road braking test (from 80 to 10 km/h) conducted by TÜV SÜD Automotive in 2007 on
store-bought 175/65 R14, 195/65 R15 and 205/55 R16 tyres produced by five major-brand
manufacturers.
 Fact Sheet 3 (Environment)

MICHELIN ENERGY SAVER: THE GREEN TYRE FOR A BLUER PLANET
 Reducing fuel consumption and CO2 emissions are a top priority for Michelin‘s research and
 development teams and a guiding principle for the brand. Throughout its history, Michelin
 has constantly focused on designing tyres with the lowest possible environmental impact.

 Two major innovations developed by Michelin attest to this commitment. The first was the
 radial tyre, invented in 1946, which helped to improve tyre performance in a number of
 different areas. One of the improvements was a sharp reduction in rolling resistance that led
 to lower fuel consumption. Then, in 1992, Michelin became the world‘s first tyre
 manufacturer to integrate silica into rubber compounds, enabling another significant
 reduction in the energy needed to propel vehicles on which the tyres were fitted. This
 launched the concept of the ―green‖ tyre whose name aptly described the tyre‘s ability to
 reduce fuel consumption and, consequently, CO2 emissions.

 Today, 16 years later, Michelin is introducing the fourth-generation Energy tyre with the new
 Energy Saver. The new tyres help to make the vehicles on which they are fitted more energy
 efficient than ever, reducing fuel consumption by nearly 0.2 litres per 100 km and,
 consequently, CO2 emissions by around 4 g per km*.

 Michelin has focused on rolling resistance because, contrary to what is commonly believed,
 a tyre has its greatest environmental impact – up to 86% - when it is in use on the
 road, not during manufacture or disposal. The illustration below shows the environmental
 impact of a tyre throughout its life.




         Source: Study conducted by PréConsultant B.V. in May 2001 (in ecopoints)

 *ISO test conducted by TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65
 R15 and 205/55 R16 tyres produced by five major-brand manufacturers.
Fact sheet 3 (Environment)


    Michelin actively supports informing consumers about tyre energy
     efficiency

Rolling resistance varies greatly from one tyre to another, even among the major brands.
Given the importance of this challenge, Michelin is actively pursuing initiatives to provide
drivers with clear, transparent information about tyre energy performance. Through the
European Tyre and Rim Technical Organisation (ETRTO), Michelin has recommended the
implementation of an energy efficiency indexing system for tyres, and the entire European
tyre industry is working to get the project off the ground.

The system would be based on information like that provided by the automobile industry
since 2006 to rate vehicle fuel consumption and CO2 emissions. In a similar fashion,
motorists looking to purchase tyres would be able to see the energy performance of the
range they are considering.

The label could appear on tyres sold in Europe beginning in 2011. The classification would
range from an ‗A‘ rating for tyres with the best energy performance to a low rating (not yet
defined) for the least efficient. Tyres that fall below the lowest rating would be banned from
sale in Europe.

                                                         Drawing on an automobile industry
                     A                                   practice introduced in 2006,
                                     Michelin Energy
                                     Saver (A or B)      Michelin      is    promoting     the
                         B                               deployment of a similar system for
                                                         tyres that would enable consumers
                             C                           to see the energy performance of
                                                         all tyres in their market before they
                                 D                       make their purchase.
                                     E


Rolling resistance grading visual aid (joint project of tyre manufacturers inside ETRTO)

Today, even before the system is deployed, Michelin is informing motorists about its low
rolling resistance tyres – particularly those in the new Energy Saver range, which correspond
to level A or B in the grading project – through a Green X label on their sidewalls. The label
enables motorists shopping for tyres to immediately identify Michelin energy-saving tyres
Fact sheet 4 (The market)

              MICHELIN ENERGY SAVER: THE FIRST
        SOCIALLY RESPONSIBLE TYRE FOR ALL MOTORISTS
Fuel efficiency is currently a hot topic. Automobile engine combustion produces gases. The
most abundant of these is carbon dioxide (CO2), which contributes to the phenomenon
known as the greenhouse effect. Passenger cars account for approximately half of the CO2
emissions produced in the transport sector and nearly 12% of all CO2 emissions in the
European Union*.

In late 2007, the European Commission proposed legislation to reduce the average
emissions of new cars sold in the EU to 130 g of CO2/km by 2012 through improvements in
engine technologies. The Commission also announced that other measures intended to
drive an additional reduction of 10 g of CO2/km would be introduced to reach the EU‘s goal
of 120 g of CO2/km**.

This will be no easy task. In 2006, the average amount of CO2 emissions for new cars sold
in Europe was 160 g/km***. This means that for the six-year period between 2006 and 2012,
carmakers must achieve a reduction of 30 g/km in the average level of CO 2 emissions for all
their models, from 160 g/km in 2006 to 130 g/km in 2012).

This is where the Michelin Energy Saver can play a critical role, since the tyre alone can
reduce CO2 emissions by an average of 4 g/km, out of the 30 g/km improvement that
carmakers must achieve without them having to make any other changes in their
current vehicle range. For carmakers, this represents a ―plug and play‖ solution.

Thanks to Michelin‘s innovations, automobile manufacturers have found an important ally in
their search for environmental protection solutions. Moreover, they are willing to pay for
Michelin Energy Saver technology since it helps them achieve their goals of reducing fuel
consumption and CO2 emissions.

This approach is reflected in the partnership between Michelin and Peugeot during the
development of the Peugeot 308. The fuel efficiency of models equipped with 1.6 HDi
engines was due in-part to Michelin Energy Saver tyres, which were fitted on the cars as part
of an exclusive agreement.

In 2008 – its first year on the market – the Michelin Energy Saver is already being delivered
to other carmakers like Fiat and Renault. The Michelin Energy Saver range is also certified
by Mercedes or in the process of being certified by other carmakers, including Toyota,
Volkswagen and Volvo.




*Source: European Union, COM (2006) 545
**Source: European Union, COM (2007) 856 final
***Source: Reducing CO2 Emissions from New Cars: A Study of Major Car Manufacturers'
Progress in 2006. November 2007. European Federation for Transport and Environment
(T&E)
Fact sheet 4 (The market)


The following is a partial list of the models for which the Michelin Energy Saver has been
certified as equipment or is in the process of being certified (―in progress‖).

- ALFA ROMEO        Junior (in progress)            - OPEL                Corsa (in progress)
- CITROËN           Berlingo                        - PEUGEOT             207
- CITROËN           Partner                         - PEUGEOT             308
- FIAT              Fiorino                         - RENAULT             Twingo
- FIAT              Minicargo                       - RENAULT             Clio
- FIAT              500                             - TOYOTA              Yaris (in progress)
- HYUNDAI           I30 (in progress)               - VOLKSWAGEN          Golf (in progress)
- LANCIA            Delta (in progress)             - VOLVO               V70
- MERCEDES          B Class                         - VOLVO               S80
- MERCEDES          C Class


    The Michelin Energy Saver and its market

The Michelin Energy Saver was thus designed to equip as many automobiles in the market
as possible – from small city cars to saloons, coupes and MPVs. From its market
introduction, the tyre will be available in 29 sizes and that number will increase to 42 by mid-
2008. By the end of the year, the range will cover 90% of existing sizes with a T-speed
rating, 82% with an H-rating, and 80% with a V-rating.

Note that sales of tyres with H and V-speed ratings have risen considerably, while sales of
tyres with a T-speed rating have been steadily declining. At year-end 2007, tyre sales in
Europe were showing the following trend:

                                   European tyre market
Millions of tyres
Fact sheet 5 (Technology)


                MICHELIN ENERGY SAVER: A LOOK INSIDE
With each rotation of the wheel, the tyre is deformed under the weight of the load when it
makes contact with the road. As its structure is deformed, the components heat up and
some of the energy transmitted by the engine is lost: this is the phenomenon known as
rolling resistance. Lowering a tyre‘s rolling resistance makes it possible to reduce fuel
consumption and, consequently, emissions of CO2 and other greenhouse gases. The
problem, therefore, is to reduce heat generation.

The unique technology developed by Michelin does much more than just reduce tyre heating
since the new Michelin Energy Saver is also capable of significantly improving safety
performance (see Fact Sheet 2). Very short braking distances, however, requires a contact
patch that heats up very quickly.

That‘s where the Michelin Energy Saver delivers truly outstanding performance. It heats up
very little when driving—thus lowering fuel consumption—but quickly (for short periods)
when braking, thereby reducing the distances needed to bring the vehicle to a halt.

Michelin was able to achieve this result by simultaneously focusing on three different areas.

First, the new Michelin Energy Saver is lighter, and less mass means a tyre that heats more
slowly. According to the laws of physics, the bigger the mass of an object, the more it
deforms when heated.

Second, Michelin developed a special rubber compound that, in particular, contains silica.
The Michelin Energy Saver‘s performance is mainly due to its chemical composition, and to
the very last generation of silica developed for this tyre. But even more importantly, the new
compound in the Energy Saver has almost totally eliminated carbon black. The very last
generation of silica integrated into the tyre significantly lowers rolling resistance even while
increasing tread life. A small quantity of carbon black was maintained just to give the tyre its
colour.

Lastly, Michelin developed a special manufacturing process adapted to the compound‘s
ingredients—of which there are 14 in the tread band alone. In this way, the form and content
of the innovation process are closely linked. Michelin‘s exclusive manufacturing process
creates a blend that offers unrivalled homogeneity, thereby providing the new Energy Saver
with truly outstanding longevity.

Thanks to its lower mass, unique composition and innovative assembly and manufacturing
processes, the Michelin Energy Saver is able to deliver performance levels that are well
ahead of other tyres in the market.

								
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