Data Collection in Psychographics Research - DOC

							Course: Sports Marketing                                  Unit: 2 Market Research Section: 1
________________________________________________________________________________________
                              Essential Questions
What do I need to know about my target market and how do I find this                              Curriculum Infusion                                                   Levels of Instruction
information?




                                                                                                                                                                          Comprehension
                                                                                                                             Interdisciplinary




                                                                                                                                                            Knowledge



                                                                                                                                                                                          Application




                                                                                                                                                                                                                               Evaluation
                                                                                                                                                                                                                   Synthesis
                                                                                                                Technology




                                                                                                                                                                                                        Analysis
                                                                                       Extended


                                                                                                     Modified



                                                                                                                 Infusion




                                                                                                                                                 Infusion
                                                                                                                                                  Career
                                                                                                                                  Study
            Objectives                     Suggested Activities/Strategies

In order to effectively respond to      Students will keep a journal of new terms
Essential Questions, students will      and add definitions with examples as they
                                                                                                                                                            X
identify key terms including, but not   are introduced.
limited to, primary and secondary
data, data collection instruments,      Using the Internet, student will find the
focus groups, geographic area,          demographics of New Brunswick including
demographics, psychographics, fan       total population and breakdowns by
                                                                                                                8.1          4.4                            X                             X
research, media research and sales      gender, ethnicity, age, income and
research.                               education.

                                        Select a television program to watch. Take
                                        notes describing the commercials during
                                        the program. Explain why these                                                                                                    X                             X
                                        advertisers chose to air their commercials
                                        on your selected program.

Identify and explain the various        Using the Internet, find examples of
data collection instruments.            various data collection instruments that
                                        have been used in the sports marketing                                                                              X                                           X                      X
                                        industry and critique the validity of each.

                                        Create a survey to find out student opinions
                                        regarding professional sports. Have a
                                        partner evaluate how well your survey will
                                        enable you to collect the primary data you
                                                                                                                             3.2                                          X               X             X
                                        want. Test your questions on members of
                                        the class and revise any questions that did
                                        not give you clear responses.




New Brunswick Public Schools                                               1 of 2                                                                                                                              2007/2008
Course: Sports Marketing                                  Unit: 2 Market Research Section: 1
________________________________________________________________________________________
                            Essential Questions
What do I need to know about my target market and how do I find this                          Curriculum Infusion                                                   Levels of Instruction
information?




                                                                                                                                                                      Comprehension
                                                                                                                         Interdisciplinary




                                                                                                                                                        Knowledge



                                                                                                                                                                                      Application




                                                                                                                                                                                                                           Evaluation
                                                                                                                                                                                                               Synthesis
                                                                                                            Technology




                                                                                                                                                                                                    Analysis
                                                                                   Extended


                                                                                                 Modified



                                                                                                             Infusion




                                                                                                                                             Infusion
                                                                                                                                              Career
                                                                                                                              Study
           Objectives                   Suggested Activities/Strategies

Collect primary and secondary data   Conduct the survey based on the tool you
and interpret the information        created. Write an analysis of the survey                               8.1                                                       X               X             X
gathered.                            results.
                                     Using the results of a major research poll
                                     (i.e. Gallup Poll – Presidential Elections)
                                     students will conduct their own research on                                         3.4                                          X               X             X          X
                                     the same topic to make a comparison and
                                     present findings to the class.




New Brunswick Public Schools                                          2 of 2                                                                                                                               2007/2008