Pdf Research Papers in Consumer Behaviour - DOC by tjr58585

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									     Prof. Smriti Yash Verma
     Faculty Member
     Marketing Forum
     Chairperson, MBA program
     Controller of Examination


                                       Details of Publications

A.    Monograph/ edited books:-
     1. Dr. Upinder Dhar, Dr. Santosh Dhar, Meenu Mathur, Smriti Yash Verma (Eds.).
        Corporate India Emerging Realities. New Delhi: Excel Books. 2005.
     2. Dr. Upinder Dhar, Dr. Santosh Dhar, Smriti Johri. Cases in Management Glimpses
        of Indian Situations (Edited). PIMR Monograph Series, November, 2003.


 B. Research papers
        1. Smriti Yash Verma and Mala Srivastava (2005). Bonus packs: A Perception
           Study in Upinder Dhar and Santosh Dhar (Eds.), Domestic Brilliance to
           Universal Excellence: Quest for Organisational Success , New Delhi : Excel
           Books. 248-255
        2. Santosh Dhar and Smriti Yash Verma (2005). Brand Character: A Study of
           Banks. In Upinder Dhar and Santosh Dhar (Eds.), Domestic Brilliance to
           Universal Excellence: Quest for Organisational Success , New Delhi : Excel
           Books.256-268.
        3. Smriti Yash Verma, Nikhil Agarwal (2004). Cyber Branding: An Exploratory
           Study   of   Virtual   Orgazniations.   Journal   of   Internet   Banking   and
           Commerce (ISSN 1204-5357), 9 (3).
        4. Smriti Johri, Mala Srivastava and Vikrant Singh (2004).Adoloscents’
           Involvement in Family Decision Making. . In Upinder Dhar, Santosh Dhar and
           Yogeshwari Phatak (Eds.), Enhancing Performance: Agenda for Growth, New
           Delhi : Excel Books.pp. 201-208.
        5. Smriti Johri, Santosh Dhar and Aditya Agrawal (2004). Consumer Awareness
           With Relation To Computer Hardware Components : A Study Of Professionals
           Versus Non-Professionals.     In Upinder Dhar, Santosh Dhar and Yogeshwari
   Phatak (Eds.), Enhancing Performance: Agenda for Growth, New Delhi :
   Excel Books.pp. 209-219.
6. Mala Srivastava, Smriti Johri, Lalit Mamtani (2003) Cause Related Marketing:
   Customer Perception in Upinder Dhar, Santosh Dhar and Richa Agrawal (Eds.),
   Changing Trends in Management: Challenges and Opportunities, New Delhi
   : Excel Books.
7. Smriti Johri, Mala Srivastava and Sachin Verma(2003). A Study on Market
   Segementation. Changing Trends in Upinder Dhar, Santosh Dhar and Richa
   Agrawal (Eds.), Changing Trends in Management: Challenges and
   Opportunities, New Delhi : Excel Books.
8. Seema S. Zokarkar , Smriti Johri , Uday Zokarkar (2003). Is Comparitive
   Advertising a Deadly Weapon in Marketing War? Prabandth, Journal of
   Management and Research. 69-88.
9. Seema S. Zokarkar , Smriti Johri (2003). Ambush marketing: Concepts and
   Implications. In Upinder Dhar and Santosh Dhar (Eds.), Shaping Management
   for the 21st Century. New Delhi: Excel, pp. 160-172.
10. Sanjyot Pethe and Smriti Johri, (2002). Relationship Between Job Involvement ,
   Organisational Commitment And Collective Efficacy Business Perspectuive,
   4(2), Jul-Dec, pp 135-140.
11. Smriti Johri, Dhar Santosh (2002). The Effect Of Guarantees On Consumers’
   Evaluation Of Services. In G.Shainesh, Alka Citrin and Naresh Malhotra (Eds.),
   Proceedings of International Conference on Marketing of Technology Oriented
   Products and Services in the Global Environment .pp. 337- 343.
12. Srivastava Mala, Smriti Johri (2002) Impact of Consumer Values On Attitude
   Towards Social Advertising. In Manoj Kumar and Prashant Mishra (Eds.),
   Strategic Marketing In the Global Economy. pp.260-272.
13. Sanjyot Pethe and Smriti Johri (2002). Occupational Self-Efficacy and Locus of
   Control. Indian Journal of Psychometry and Education. 33(1), pp.19-22.
14. Smriti Johri and Sanjyot Pethe (2002). An Exploartion Into The Relationship
   Between Sociogenic Need Satisfaction, Learned Helplessness And Self Efficacy.
   Psycho-Lingua 32 (2), pp. 145-148.
15. Smriti Johri and Sanjyot Pethe (2002). Celebrity Personality And Its Impact On
   Ad Believability With Reference To Salt. In Prestige Journal of Management
   and Research, 6(1-2).66-73
16. Rajani Jain, Smriti Johri and Preeti Sinha(2002). Advertising Effectiveness as a
   Function of Self Monitoring Behavior. In Upinder Dhar, Santosh Dhar and Mala
   Srivatava (Eds.), Local Champions to Global Masters : Mobilising for
   Growth. New Delhi : Excel.
17. Sanjyot Pethe, SmritiJohri and Anubha Russay(2002). Effect of Incentive
   Motivation on Job Attitudes : An Exploratory Study. In Upinder Dhar, Santosh
   Dhar and Mala Srivatava (Eds.), Local Champions to Global Masters :
   Mobilising for Growth. New Delhi : Excel.
18. Seema S. Zokarkar , R.D.Phatak, Smriti Johri (2002). Comparative Advertising :
   How far Ethical. Pioneer Management Research Journal for Excellence.
   Pp.75-82.
19. Sanjyot Pethe and SmritiJohri (2002). Organisation Based Self Esteem:
   Development and Standardisation of a psychological measure. Published in
   National Convention on Human Resources Strategies for Sustainable
   Growth. Organised by Indian Society for Training and Development.
20. Sanjyot Pethe, Sushma Chaudri and Smriti Johri (2001). Organistainal
   Citizenship Behavior : Discretionary yet desired. South Asian Journal of
   Management, 8(3&4), pp.57-68.
21. Smriti Johri (2001). 24 Brand Mantras: Finding a place in the minds and hearts
   of the consumers by Jagdeep Kapoor-A Book review . In Prestige Journal of
   Management and Research, Vol 5(2).pp279-282.
22. Sanjyot Pethe, Smriti Johri    (2001). Consumer Behaviour in Tyre Industry.
   Prabandh. pp.14-16
23. Smriti Johri and Sanjyot Pethe (2001). Competion in indian Industries – A
   Strategic Perspective. Management Review, 13(2), June, pp 122-123.
24. Sanjyot Pethe, Smriti Johri (2001). Product Awareness in Indian customers : A
   Study of Cosmetics and Health Foods. Prestige Journal of Management and
   Research. 5(1).
25. Sanjyot Pethe, Smriti Johri (2001). Inside Out and Outside In: The Management
   of Change. BMA Review, 12(4), pp. 9-14.
26. Smriti Johri (2001). You can Win – A Book Review. Prestige Journal of
   Management and Research. 5(1). 149-151.
27. Sanjyot Pethe, Smriti Johri and Gulnar Sharma (2001). Customer Advantage:
   The speed and Quality Effect. IBMR Review.III (1).159-165.
28. Smriti Johri, Seema Singh Zokarkar and Mukesh Sahu.(2001). Collabrations in
   Advertising : An Overview. IBMR Review. III (1)154-158.
29. Smriti Johri and Sanjyot Pethe (2001). Relationship between Managerial
   Effectiveness and Learned Optimism. In Upinder Dhar, Santosh Dhar, S.S.
   Bhakar, Prashant Mishra (eds) Organisational Challenges, Insights and
   Solutions. New Delhi : Excel Books, pp203-209.
30. Smriti Johri, Sanjyot Pethe (2001). Importance of People ‘P’ with special
   reference to Management Education. JIMS Review 6(2).56-58.
31. Smriti Johri, Sanjyot Pethe and Anukool Hyde (2001). Impact Of Learned
   Optimism And Emotional On Leader Effectiveness. Accepted in National
   Seminar on HR Today and Tomorrow : Emerging Trends and Strategies.
   March17-18.
32. Smriti Johri, Sanjyot Pethe (2000). Impact of Advertisement : A Study of
   Celebrity Vs. Noncelebrity Advertising on Durables and Non Durables. NMIMS
   Management Review. XII (2).66-72.
33. Smriti Johri, Sanjyot Pethe (2000). Impact of Learned Helplessness on
   Organisational Citizenship Behavior. Business Perspectuive, 2(2), Jul-Dec, pp
   71-82.
34. Sanjyot Pethe, Smriti Johri and Rishi Khanna.(2000). Brand Personality: A
   Study of Soft Drinks. In Upinder Dhar, Santosh Dhar, Mala Srivastava, Santosh
   Rangnekar (eds) People, Processes and Organisations, Emerging Realities.
   New Delhi : Excel Books, pp 203-209
35. Sanjyot Pethe, Smriti Johri and Sushma Chaudri (2000). Managerial styles and
   Learned Helplessness. Prestige Journal of Management and Research 4(2).
   281-288.
  36. Neeti Agrawal, Smriti Johri. (2000).Future Of Dotcom Companies In India: An
     Exploratory Study. Prestige Journal of Management and Research 4(2). 315-
     320.

C. CASES
  1. Santosh Dhar, Richa Agrawal, Smriti Johri, Sapna Prashar and Rajesh Jangalwa
     (2003). Radio Mirchi. In Prestige Journal of Management and Research, Vol 7(1),
     86-90. In Cases in Management ; Glimpses of Indian Situations Edited by Dr.
     Upinder Dhar, Dr. Santosh Dhar, Smriti Johri. PIMR Monograph Series,
     November, 2003, pp. 99-103. Also published in SMART MANAGER and used
     as case foe Smart Manager Competition organized by Geeta Piramal.
  2. Smriti Johri, Anshu Arora, Akshat Dubey, P.K.Chugan, A.P.Muttulaxhmi,
     T.P.Saranaran . Do or Die : A Case of Om Agencies. In Cases in Management ;
     Glimpses of Indian Situations Edited by Dr. Upinder Dhar, Dr. Santosh Dhar,
     Smriti Johri. PIMR Monograph Series, November, 2003, pp. 116-120.
  3. Santosh Dhar, Smriti Johri, Akshat Dubey, Mamta Mohan, Ruchi Khandelwal .
     Cure-N- Care in Rurbulence . In Prestige Journal of Management and Research,
     Vol 7(1), 86-90. In Cases in Management ; Glimpses of Indian Situations Edited
     by Dr. Upinder Dhar, Dr. Santosh Dhar, Smriti Johri. PIMR Monograph Series,
     November, 2003, pp121-124.
  4. Prashant Mishra, Smriti Johri , Rakesh Singh, Seema Mahajan, Mukta
     Kamplikar and Bharadawaja Phani Kumar Kolluri. Managing Demand
     Variability. In Prestige Journal of Management and Research, Vol 6(1-2).pp.146-
     149. Also, In Cases in Management ; Glimpses of Indian Situations Edited by Dr.
     Upinder Dhar, Dr. Santosh Dhar, Smriti Johri. PIMR Monograph Series,
     November, 2003, pp. 74- 78.
  5. Prashant Mishra, Smriti Johri , Rakesh Singh, Seema Mahajan, Mukta
     Kamplikar and Bharadawaja Phani Kumar Kolluri. Relationship Blues : A Case of
     IIL. In Prestige Journal of Management and Research, Vol 6(1-2).pp150-153.
     Also, In Cases in Management ; Glimpses of Indian Situations Edited by Dr.
     Upinder Dhar, Dr. Santosh Dhar, Smriti Johri. PIMR Monograph Series,
     November, 2003, pp. 78- 81.
  6. Mala srivastava, Smriti Johri , Smriti Jain, Shubhanda M. Kulkarni and Vinod
     Sambrani. Dilemma of Multi Branding. A Case of IIL. In Prestige Journal of
     Management and Research, Vol 6(1-2).pp.181-183. Also, In Cases in
     Management ; Glimpses of Indian Situations Edited by Dr. Upinder Dhar, Dr.
     Santosh Dhar, Smriti Johri. PIMR Monograph Series, November, 2003, pp. 88-
     90.
  7. Smriti Johri and Sanjyot Pethe. Surfing Through Troubled Waters ( The Case of
     Apex Overseas). In Prestige Journal of Management and Research, Vol 6(1-2).pp
     188-194
  8. Mala Srivastava, Richa Agrawal, S.S. Bhakar, Smriti Johri,                Prashant
     Mishra.(2001). Venturing into HCV segment (A Case of EML). Case prepared for
     PIMR- Eicher Inter-Institute Case Study Competition sponsored by Eicher Motors
     Ltd., Pithampur. Published in Prestige Journal of Management and Research. 117-
     127.
  9. Dr. Santosh Dhar, Smriti Johri, Rajnesh Mishra, Manisha, Dr. Upinder Dhar
     (2000). Sailing through rough waters. Published in Cases in Management ; An
     Indian Perspective. Edited by Dr. Upinder Dhar, Dr. Santosh Dhar, Richa
     Agrawal. PIMR Monograph Series, May, 2001.
  10. Dr. Santosh Dhar, Smriti Johri, Rajnesh Mishra, Manisha, Dr. Upinder Dhar
     (2000). Exit of Reddy. Published        in Cases in Management ; An Indian
     Perspective. Edited by Dr. Upinder Dhar, Dr. Santosh Dhar, Richa Agrawal.
     PIMR Monograph Series, May, 2001.
  11. Dr. Santosh Dhar, Smriti Johri, Rajnesh Mishra, Manisha, Dr. Upinder Dhar
     (2000).Variable Pay Hike. Published       in Cases in Management ; An Indian
     Perspective. Edited by Dr. Upinder Dhar, Dr. Santosh Dhar, Richa Agrawal.
     PIMR Monograph Series, May, 2001.

D. ABSTRACTS
     Abstracted six articles published in Prestige Research Abstracts, 2(1), 2004. pp
     55, 68, 72,103,124,128.
National/international conferences attended/organized (with names of conferences and
organising bodies)


CONFERENCES AND WORKSHOPS ATTENDED


 1. Participated and presented papers in National Conference on Domestic Brilliance
     to Universal Excellence: Quest for Organisational Success organized by Prestige
     Institute of Management and Research, Indore on January 30-31, 2005.
 2. Twelfth National Case Writing Workshop April 23-25,2004. At Prestige institute
     of Management and Research in collaboration with AIMS(Association of Indian
     Management Schools).
 3. IMA National Convention, 6-7 February ,2004. Building The Corporate Leader.
     Abhay Prashal, Indore.
 4. Participated and presented papers in National Conference on Enhancing
     Performance: Agenda for Growth organized by Prestige Institute of Management
     and Research, Indore on January 30-31, 2004.
 5. Eleventh National Case Writing Workshop November 20-22,2003. At Prestige
     institute of Management and Research in collaboration with AICTE (All India
     Council Or Technical Education).
 6. Participated and presented papers in National Conference on Changing Trends in
     Management: Challenges and Opportunities organized by Prestige Institute of
     Management and Research, Indore on January 30-31, 2003.
 7. Workshop on New World Order Studies organised by School of Economics, held
     on July 10-12, 2003.
 8. Tenth National Case Writing Workshop April 29- May1, 2003. At Prestige
     institute of Management and Research in collaboration with AIMS(Association of
     Indian Management Schools).
 9. National Research Methodology Workshop ,May 28-June2,2003. At Prestige
     institute of Management and Research in collaboration with AIMS(Association of
     Indian Management Schools).
10. IMA National Convention, 8-9 February ,2003. Shaping Management for the 21st
   Century. Abhay Prashal, Indore.
11. Ninth National Case Writing Workshop November 25-27, 2002 at Prestige
   institute of Management and Research in collaboration with AIMS(Association of
   Indian Management Schools).
12. International Conference on Marketing of Technology Oriented Products and
   Services in the Global Environment December 27-28, 2002 at Indian Institute of
   Management, Banglore.
13. National Curriculum Development Workshop organized by Prestige Institute of
   Management and Research in collaboration with AIMS (Association of Indian
   Management Schools) from May 26th to 28th, 2002.
14. Participated and presented papers in National Conference on Local Champions to
   Global Masters : Mobilising for Growth organized by Prestige Institute of
   Management and Research, Indore on January 30-31, 2002.
15. National Conference on Mapping for Excellence : Challenges Ahead organized
   by Pioneer Institute of Professional Studies, Indore on August 22-23, 2002.
16. Eighth National Case Writing Workshop organized by Prestige Institute of
   Management and Research in collaboration with AIMS (Association of Indian
   Management Schools) from May 29- 31, 2002.
17. Participated and presented papers in National Conference on People, Processes
   and Organisations, Emerging Realities organized by Prestige Institute of
   Management and Research, Indore on January 30-31, 2001.
18. Workshop on Training Method for Management Educators. December 27-29,
   2001, Nirma Institute of Management, Ahmedabad.
19. Seventh National Case Writing Workshop organized by Prestige Institute of
   Management and Research in collaboration with AIMS (Association of Indian
   Management Schools) from November 29-December 1, 2001.
20. National Conference on Creating and Sustaining: A Winning Organisation on
   March 5-6, 2001 by IBMR, IPS Academy, Indore.
21. National Conference on Indian Incorporation – The Future Challenges on
   October 13-14, 2001 by IBMR, IPS Academy, Indore.
 22. Sixth National Case Writing Workshop organized by Prestige Institute of
     Management and Research in collaboration with AIMS (Association of Indian
     Management Schools) from May 6-8, 2002.
 23. IMA Eicher National Convention, 5-6 January,2001. Growth @Speed of
     Knowledge. Face to Face With Future. Abhay Prashal, Indore.
 24. Fifth National Case-Writing Workshop organized by Prestige Institute of
     Management and Research, Indore, November 23-25 Nov,2000.
 25. Participated and presented papers in National Conference on National conference
     on People, Processes and Organisations, Emerging Realities organized by
     Prestige Institute of Management and Research, Indore on January 30-31, 2000.
 26. IMA Kirloskar National Convention, 15-16 Feb.,1999. Charting the Future-
     Mandate for New Leadership. Sayaji Mahal, Indore.
 27. Three- Day Personality Development Workshop by Dr. Goerge Judah. March 98.



CONFERENCES, WORKSHOPS AND ACTIVITIES COORDINATED:

At Prestige Institute of Management and Research:
                                                -
   1. Coordinated Twelfth Case Writing Workshop-‫.4002 ‏‬
   2. Coordinating Indore Management Association activities.
   3. Coordinating PRAYAS- 2004, National Case Study Analysis Competition.
   4. Coordinated Eleventh Case Writing Workshop-2003
   5. Coordinating PRAYAS- 2004, National Case Study Analysis Competition.
   6. Coordinated Eleventh Case Writing Workshop-2003
   7. Coordinated SMG 2003 organised in collaboration with AIMA – INFOSYS.
   8. Coordinated National Research Methodology Workshop-2003.
   9. Co-coordinated PRAGYA- 2002, first summer training project competition.
   10. Coordinated Timetable for all the courses including MBA, BBA, MFT and MIB
       for 2002.
   11. Coordinated MANTHAN-2001, the three-day cultural festival.
   12. Coordinated SMG-2001, management games organized in association with
       AIMA.
   13. Coordinated PIMR ROTARACT CLUB. Conducted social activities like blood
       donation camp along with collection of funds through activities like rose day and
       friendship day. These funds are used for other social activities.
   14. Coordinated Information Brochure of the Institute for the year 2000-2001.
   15. Coordinated National Seminar on Industry-Institute Interface: Agenda for
       Winning Organizations. September 16, 2000.

Conference papers presented (actual number, titles): Seven(07)

   1. Participated and presented papers in National Conference on Domestic
       Brilliance to Universal Excellence: Quest for Organisational Success
       organized by Prestige Institute of Management and Research, Indore on January
       30-31, 2005.
   2. Participated and presented papers in National Conference on Enhancing
       Performance: Agenda for Growth organized by Prestige Institute of
       Management and Research, Indore on January 30-31, 2004.
   3. Participated and presented papers in National Conference on Changing Trends
       in Management: Challenges and Opportunities organized by Prestige Institute
       of Management and Research, Indore on January 30-31, 2003.
   4. International Conference on Marketing of Technology Oriented Products and
       Services in the Global Environment December 27-28, 2002 at Indian Institute
       of Management, Banglore.
   5. Participated and presented papers in National Conference on Local Champions
       to Global Masters : Mobilising for Growth organized by Prestige Institute of
       Management and Research, Indore on January 30-31, 2002.
   6. Participated and presented papers in National Conference on People, Processes
       and Organisations, Emerging Realities organized by Prestige Institute of
       Management and Research, Indore on January 30-31, 2001.
   7. Participated and presented papers in National Conference on National
       conference on People, Processes and Organisations, Emerging Realities
       organized by Prestige Institute of Management and Research, Indore on January
       30-31, 2000.

								
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