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					                                        DomainEmbryo.com




                             Domain Primer 101 & Hot Strategies
                                             by
                                Christopher Buckley (rolf123)




                                 Copyright Notice and Disclaimer

                All information in this document is the property of Christopher Buckley.

 This report is now FREE and you may freely distribute it to your friends or put it on your website for
  free download. However, no resale rights are included. Therefore, you must NOT sell this report for
   profit. If you have paid for this report you have been ripped off, plain and simple! Let me know at
   chris@domainembryo.com. To clarify your rights, you may give this report away for free in this
unedited, unmodified form. You may package this with other products and offer this as a bonus so long
  as it remains in this original unedited form. You may not edit this and put your name on it, rebrand
this, use as web content, break down into articles, add to paid membership sites, sell this product, offer
through auction sites, sell resale rights, sell master resale rights or sell private label rights. However, if
             interested then contact me at the email above as I am always open to negotiation!

I have used best efforts in preparing this report and make no representations or warranties with respect
   to the accuracy of this report or with respect to the performance or effectiveness of any sites listed
                                                   within.

All links are for informational purposes only and I do not accept responsibility for content on any third-
party site.

This guide is for informational purposes only and does not constitute professional advice. The author is
not responsible for your actions and makes no guarantees of success or performance.

I assume no responsibility for the use of this product, misuse of this product, or for any injury, damage
                    or financial loss sustained to persons or property as a result
                                         of using this product.




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                                                DomainEmbryo.com

Introduction.................................................................................................................. 3
A Primer on Domain Names....................................................................................... 4
      Most Popular........................................................................................................ 6
      My Favourites...................................................................................................... 6
  Types of Domain Name Speculation......................................................................... 7
     New Registration....................................................................................................7
     Expired Domains/Drops......................................................................................... 7
     Private Sales........................................................................................................... 8
  Other Countries.......................................................................................................... 9
  Monetizing Domains................................................................................................ 10
     Domain Parking....................................................................................................10
     Websites/Mini-sites.............................................................................................. 10
  Transferring a Domain............................................................................................. 11
     US.........................................................................................................................11
     UK........................................................................................................................ 11
  What Else You Should Know.................................................................................. 12
     Whoisguard.......................................................................................................... 12
     Forums..................................................................................................................12
IDNs – The New World..............................................................................................13
Domains and Internet Marketing Crossover...........................................................14
  Hyphens and Otherwise........................................................................................... 14
  Creating Mini-sites................................................................................................... 14
  Keyword Research................................................................................................... 14
  Email Marketing.......................................................................................................14
  Forum Identities....................................................................................................... 15
Strategies and Tools................................................................................................... 16
  Tools.........................................................................................................................16
     Domain Name Analyzer.......................................................................................16
     Excel (or OpenOffice Calc)..................................................................................16
     Accent Keyword Extractor...................................................................................17
     Overture................................................................................................................17
     Softnik Good Keywords.......................................................................................18
     Domain Research Tool.........................................................................................18
  Strategies.................................................................................................................. 20
     Typos.................................................................................................................... 20
     Private Sales......................................................................................................... 21
     IDN Strategies...................................................................................................... 23
     14 Hot Tips and Final Word.................................................................................26




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                                DomainEmbryo.com



Introduction
Hi, my name is Christopher Buckley and you may know me as rolf123 on Warrior
Forum. I made this WSO because during my time on the forum, I noticed that most
people, even some gurus who I won’t name, showed a major lack of understanding of
the world of domain names (also called “domains”).

If you are armed with this knowledge, this will help your existing marketing
campaigns as well as open up a whole new field of money making opportunities for
you.

The aim of this WSO is two-fold:

   •   To prime you with the up-to-date facts on the domain industry that you need.
   •   To share with you a number of my own strategies.

Unlike many sales pages, This WSO is not going to patronise you and GUARANTEE
to make you a millionaire. If it did, I would probably sell it for $10000 or more!

But it will save you tens, if not hundreds of hours, time otherwise needed to research
this lucrative field.

And armed with this knowledge and the strategies I will share with you – my belief is
that some of you will go on to make tens of thousands, hundreds of thousands or
even a million dollars.

If you look at the weekly industry sales (http://www.dnjournal.com/domainsales.htm),
you will see that you don’t need financial muscle or the brains of a rocket science to
make some good money from domain names. It is all about taking your new
knowledge, being creative, thinking outside of the box and applying it. There are
teenagers who are making tens of thousands of dollars with nearly zero marketing
knowledge thanks to domain names.

I leave you with a quote from Bill Gates:

“Domains have and will continue to go up in value faster than any other
commodity ever known to man.”



Now, on with the primer…




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                               DomainEmbryo.com



A Primer on Domain Names
The world of domain names looks like a myriad of jargon and “experts”. Actually, it’s
pretty simple and there’s not much to get to grips with. In no time you’ll know your
TLDs from your IDNs.




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                                DomainEmbryo.com


Domain Name Terminology
TLD – you’ll hear this acronym a lot. It stands for “top level domain”. Basically, it’s
the last part of a domain name e.g. .com or .net.

A ccTLD is a country code TLD, used by countries and only 2 letters long.
A gTLD is a generic TLD.

e.g. .jp, .au etc. These are ccTLD whereas .info and .net are gTLD.

ICANN – The Internet Corporation for Assigned Names and Numbers – a non-profit
organisation, they are often in the news and are a kind of guardian or overseeing body
for developments in the domain world e.g. new TLDs

Domain Name Registrar – who you go to when you want to buy a domain name e.g.
Namecheap, Domainsite

Domain Parking – If your domain receives traffic but you do not point it towards a
website of your own, you should “park” it with a domain parking facility, who will
display ads for you and you receive income per click.

Expired domains – back-order services will catch domain names as they expire and
sell on to others who want them. There are 3 or 4 big players here.

IDN – a new domain name type that is growing in popularity for non-English end user
use. e.g. instead of having chinanews.com or news.cn, you can have 资讯.com.

Cybersquatting – registering a domain containing a trademark in bad faith. Not
recommended due to potential legal problems. Also, if it goes to arbitration the
trademark owner will almost certainly win.

Typed in – believe it or not, a high percentage (some say as high of 20%) of internet
surfers type directly what they are looking for, followed by a TLD e.g. if looking for
real estate, they open their browser and type in the address bar: realestate.com. These
type in urls generate high amounts of targeted traffic to that domain name.




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                                DomainEmbryo.com


Registration
Most of you Warriors are already familiar with domain name registration.

You go to a registrar when you want to own a domain name of your choice in return
for a yearly (or longer fee). In the world of domain names, speculators want registrars
who provide:

   •   Cheap prices for registration (think volume).
   •   Good control panel for transfers and other functions.
   •   Support for many TLDs.

               Most Popular

                   •   Namecheap
                   •   Godaddy.com
                   •   Domainsite
                   •   Moniker (more expensive but great service)

               My Favourites

                   •   Namecheap (excellent control panel, customer service and low
                       price)
                   •   Domainsite (I use for IDNs)




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Types of Domain Name Speculation
Domains have various life cycles and each stage provides opportunities.

New Registration

This is registering a new domain that has not already been taken. This is where my
strategies will focus on later.

Expired Domains/Drops

This is when you buy a domain name that the original owner lets expire.

Why would you want such a domain name? There are various reasons but all revolve
around the traffic that is continually coming to that domain name, whether it is from
links on other websites or being directly typed in at the browser.

The idea is to find a domain name with high traffic where the income from it being
parked (or monetised in some other way) exceeds what you pay for the domain name.

Alternatively, the traffic from an expired domain name can be redirected to one of
your own sites (preferable related). The cost of acquiring this expired domain name
may be considerably less than other methods e.g. PPC.

There are many sites, including the drop catchers below, that publish lists of expiring
domain names. Such sites include:

    •   Snapcheck.com
    •   ExpiredDomains.com
    •   DomainersEdge.com
    •   JustDropped.com

These sites will often show whether an expiring domain name is listed in Yahoo,
DMOZ or Overture, and their Alexa and Google pagerank as these are positive
indicators of high traffic.


There are various stages of expiration for a domain name that differ depending on the
TLD.

For .com’sm this is the life cycle it is as follows:

    •   Active (and can be renewed)
    •   Expired – after expiry date, the registrar may delete the name up to 45 days
        after expiry
    •   Redemption Grace Period – held for another 30 days – the original registrant
        can still renew the domain name
    •   Pending Deletion – this means that in five days time the domain name will be
        released to the public


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   •   Available

Bidders go to drop-catchers to bid for expiring domain names. Typically a fee is only
paid when you are successful with a bid for a domain name but the rules are different
between drop-catchers.

The major drop-catchers are:

   •   Pool
   •   SnapNames (best for Network Solutions expiring domain names and from this
       list: https://www.snapnames.com/preferred_info.jsp)
   •   ClubDrop (best for eNom expiring domain names)
   •   Namewinner (best for Dotster and their resellers)
   •   Godaddy (best for Godaddy expiring domain names)

Unfortunately, it is not simply a case of choosing your preferred drop-catcher, in fact I
recommend that you use at least the first three in the list which are the most popular.
This is because there is intense competition for a domain name the very second it
expires and the domain name could go to any one of those three. I have also indicated
in brackets where a drop-catcher has a “special relationship” with the registrar and
often their domain names go to only one drop-catcher before they are made available
to the public.

Private Sales

If you buy a domain name from me, this is a private sale.

This is simply secondary/after market trading of currently held domain names.
Perhaps you see a domain name for sale and you think it is undervalued. You could
buy it and sell it later with the aim of making a profit.

I’ll cover strategies on how to do a private sale later in this book.




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Other Countries

Each country will have its own rules for its own TLDs, both for how they expire and
also for transfer of domain names. The US .com market is the most developed and, for
instance, transfer of domain names in the UK requires filling in forms and posting
them (not required for .com’s).

However, you shouldn’t let these higher barriers to entry prevent you from
speculation in those markets – often those barriers mean less competition for you.




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Monetizing Domains

Here I refer to generating income from domain names, rather than realising a gain
from a sale of this property.

If you know that your domain name is receiving traffic (either from inbound links or
being directly typed in at the browser), then you have an opportunity to monetise.

Domain Parking

This is most popular amongst domain name speculators. There are a number of
operators in this market, and each has different rules and features e.g. minimum
number of domain names, ads in specific languages etc.

Here are some of the leading domain name parkers:

   •   Sedo
   •   Fabulous
   •   NameDrive
   •   Trafficz
   •   Moniker
   •   Domain Sponsor (ParkQuick.com)

If you “park” a domain name, ads are served and you make money from the clicks.
Each domain parker has different instructions for enabling parking but it usually is a
simple case of forwarding to a domain which you can configure from your domain
registrar control panel.

n.b. many of these domain name parkers will also list your domain name for sale and
act as a broker with escrow account.


Websites/Mini-sites

You can actually earn more money from making a website and serving up Adsense or
other contextual ads or even affiliate ads. However, only a minority of domain name
speculators actually do this. This is because they like to deal with tens, hundreds or
even thousands of domain names – it’s a volume game and they want to concentrate
on speculation and not on website building. They also lack the know-how and
expertise because only a minority of domain name speculators have any knowledge of
internet/affiliate marketing.




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Transferring a Domain

The process will differ depending on the country of the TLD concerned but the below
are for the US and UK markets.

US

This is usually done electronically at the registrar. For instance, if I own a domain
registered at namecheap.com, then the other party should open an account at
namecheap.com and then I can initiate the transfer via my control panel.

If they want to transfer between registrars they can do so themselves at a later date.

The above is standard practice i.e. burden on the buyer.


UK

This is a more laborious process. You must contact Nominet (the internet registry for
.uk domain names) for a form that needs to be completed by both the seller and the
buyer.




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What Else You Should Know
Whoisguard

The owner of a domain name is publicly accessible information. Just go to whois.sc or
other lookup service and it will bring up the name of the owner.

To prevent spam and others knowing your details, you should activate Whoisguard
for your domain if you have it (it may be an additional cost). Whoisguard protects
your privacy by showing the name, address and email of Whoisguard instead of
yours.

Forums

As with any subject, there are many forums for domain name speculators.

Luckily, there are only a few worth visiting:

   •   Dnforum.com – this is like the industry standard forum – big and small
       players alike discuss, appraise and buy and sell domain names. To access
       some areas you need to pay (click here for information on subscriptions).
   •   Namepros.com – this is a bit more friendly and attracts some younger
       speculators. There are more discussion threads on here.

There are also some more forums that are good but not as popular as the two above:

   •   acorndomains.co.uk – best forum for discussion of UK domain names.
   •   idnforums.com – best forum for discussion of IDNs (internationalised domain
       names)




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IDNs – The New World
IDNs, or internationalised domain names, are domain names that contain non-ascii
characters e.g. 돼지.com, 国际域名.net, ‫.ي‬com, etc.

If you type one of these domain names into your browser, it will most likely not
understand. This is because Internet Explorer will not recognise these domain names
without an additional plug-in. On the other hand, Mozilla Firefox and some other
browsers already do.

IDNs are expected to take off and rapidly rise in popularity with the imminent launch
of Internet Explorer 7 which has native support for IDNs.

Two years ago, many domain name speculators did not see the potential of IDNs and
refused to rush into this market.

More recently, large companies and speculators are buying IDNs in large volume.

The rationale behind it is that, given the choice, people prefer to type in domains in
their own language.

Luckily, I bagged a few great ones two years ago, including some single character
domain names – however, there is still much gold in this relatively untapped market.




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Domains and Internet Marketing Crossover


Hyphens and Otherwise

Domain name speculators tend to stay away from hyphenated domain names.

This is because hyphens are typically not typed in the address bar on a web browser
when someone is searching for something.

Also, they are not considered as brandable as their non-hyphenated forms and thus do
not typically sell for a very high price as proven if you peruse weekly domain sales
(e.g. at dnjournal.com).

There are of course exceptions to this rule but it is for the most part true. Of course,
typos (see later in this book) of an already hyphenated domain name can be lucrative.

Domain name speculators do not really appreciate the SEO value of a hyphenated
domain name.



Creating Mini-sites

Whereas most domain name speculators will park any domain name that is receiving
traffic, this does not offer much in the way of customising the resultant page aside
from setting some basic keywords.

Those with better site building skills will create their own mini-sites to optimise the
click through rate and income received.




Keyword Research

Domain name speculators tend to use one free keyword research tool, Overture
(covered in greater detail later in this book). Whilst it is a useful tool, it is not as good
as Wordtracker which internet marketers will be more familiar with. Thus, this is an
area where an experienced internet marketer will have an edge.




Email Marketing




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When searching for and communicating with buyers, the same rules as in internet
marketing apply:

   •   know your customer
   •   respect your customer
   •   personalise
   •   appear as an authority

More on this can be found in the Private Sales section below.



Forum Identities

People on domain name forums tend not to use their real names and prefer to remain
anonymous, unlike on affiliate forums. They have less to gain (compared to internet
marketers) from having a brandable name and possibly more to lose in some
circumstances from having their identity known.




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                                 DomainEmbryo.com



Strategies and Tools
Tools
Domain Name Analyzer

DNA is one of my favourite tools. It’s a very small and light program that you don’t
even need to install. You can import a list of thousands of domain names and leave it
running while you go do something else. It will come back with a list of registered
and available domain names. You can get it for PC or Mac. Best of all, its free!

You can download it here: http://www.domainpunch.com/products/dna/

You can either import a text file of domain names, or simply copy and paste.


Excel (or OpenOffice Calc)

I use Excel a lot. It has helped me in internet marketing and especially domain name
speculation, a lot.

If you don’t know how to use Excel at all, I suggest reading a primer – you need only
know a few basic commands. If you can’t afford Excel, then get Openoffice (from
openoffice.org). It’s a free download but beware that the names of the commands are
different to Excel.

There are a few functions in Excel that I highly recommend. I’ll give examples of
their applications but I highly recommend you use the Help facility in Excel which is
actually pretty good for functions and will show you how to enter them.

One such function is concatenate which allows you to join several phrases together.
For instance, if I had a list of generic names (e.g. car, toy, fruit) and I wanted to add
the phrases “blog” and “.com” to the end of them, concatenate would allow me to do
this (giving carblog.com, toyblog.com, fruitblog.com). A few seconds later and I can
copy and paste my new list of up to several thousand new domain names straight into
DNA.

LEN will allow you to count the number of letters in a domain name. This can be
useful if you wish to filter out particularly long domain names (may not be brandable)
or for other applications.

LOWER will allow you to convert all letters to lower case. Often, if your source data
may well be composed of a mixture of upper and lower case characters and you will
want to “clean” it like so.

Use the search and replace command to replace spaces with nothing. This will save
you deleting spaces from domain names that are formed of more than one word e.g.
“car loans”, “internet marketers” to “carloans.com”, “internetmarketers.com” etc.



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If your source data is coming from websites or other documents, a good idea is to
“clean” this data of all formatting. There are a couple of ways to do this. When you
are ready to paste into Excel, you can right-click and select Paste Special and select
Text. Personally, I prefer to keep Notepad open and a quick paste to Notepad, a re-
copy from Notepad and a final paste to Excel will do the job (I’m using the shortcut
keys for copy and paste which are Ctrl-C and Ctrl-V).


Accent Keyword Extractor

AKE is a little known tool (I have never known anyone talk about it on domain name
forums) that I like to use a lot. I once wondered how I could find present day phrases
for my own domain name speculation.

Originally made only as a BETA, you can’t even download AKE from AccentSoft’s
website anymore. Instead, I suggest you do a search for “Accent Keyword Extractor”
in your favourite search engine as it is available on many other sites.

AKE will crawl a website and extract its keywords into a text file. It will crawl as
deep as you want it to, and can filter out words less than or greater than a specific
word length of your choosing. As it’s only a beta, it does crash sometimes and the text
files do contain some junk.

However, it’s a great way of extracting keywords from an up to date and current site.
With it, I can set it to go and scour for new buzzwords and when it has completed I
can paste the results into DNA (or even manipulate in Excel beforehand) and let it run
on autopilot, checking their availability.



Overture

Overture is a popular tool in the domain name speculation world and many of you
from the internet marketing world may well have heard of it. Like Wordtracker but
not as advanced, it is a free service that returns the number of searches per month of
various keywords.

If you find a domain name that is directly typed in (often referred to as “overture with
extension”) this is a guaranteed moneyspinner e.g. gooogle.com has overture of 9528.

A very high count for a simple phrase indicates that a domain name based on that
phrase would be highly brandable e.g. car has an OVT score of 3687934. Therefore
car.com, car.us, car.info etc. would be highly brandable names with a high resale
value.

There are various Overture websites for different countries:

   •   US - http://inventory.overture.com/d/searchinventory/suggestion/
   •   UK - http://inventory.uk.overture.com/d/searchinventory/suggestion/


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Generally you can replace “uk” above with the ISO country code of the country you
wish to search.

n.b. Overture websites will often time out after a query because the websites are being
used by many people, so some patience is required for this valuable information.
Click “back” and try again.


Softnik Good Keywords

SGK is an excellent piece of software that allows you to search Overture without
having to use your web browser. Not only that, but you can easily copy the results
ready for pasting into Excel, DNA or whatever other application you wish.

Even better, it contains a keyword extractor similar to Accent Keyword Extractor.
Whilst it can’t navigate down through links like AKE, it does produce results in a
much nicer and easier to work with format.

It also has a misspelled words generator and various other useful keyword tools.

Best of all, it’s FREE! Get it from http://www.goodkeywords.com/products/gkw/



Domain Research Tool

I’ve recently invested in this program, Domain Research Tool. It was recommended
to me by several people on Namepros and Dnforum.com.

At $249 bucks (keep reading for a major discount) it’s a little pricey but worth it.
Here’s why:

   •   Ability to bulk scan Alexa, Dmoz, Google, MSN, Yahoo and Overture
   •   Support for multiple proxies
   •   Automated domain name appraisal
   •   Automated offer submissions (yes it sends emails for you!)
   •   Domain alerts
   •   IDN support
   •   Typo generator
   •   Manage your current domain name portfolio
   •   Schedule scans
   •   Deep scanning Overture digger
   •   Whois search
   •   Drop lists (expiring domains)

Domain Name Analyzer has done me well so far, but Domain Research Tool saves
me a lot more time so I can concentrate on finding new domain names.



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                                DomainEmbryo.com

I emailed Luc Lezon, creator of the program, and was able to negotiate a major
discount for my readers. I can offer this program to you for only $129, that’s a saving
of nearly 50% off the original price! To take advantage of this offer, click here:
Domain Research Tool Special Offer




                                DomainEmbryo.com
                                DomainEmbryo.com



Strategies
Typos

Typos are when a user mistypes a domain name into the address bar of his/her web
browser, e.g. if you had the domain name gooogle.com you would receive a lot of
traffic and therefore income from either parking the domain name or creating a mini-
site.

There is one caveat that should be noted at this stage – I do not recommend going for
typo variations of a trademarked name e.g. of microsoft.com, google.com, etc. There
is a high likelihood of hearing from company lawyers if you go after such names. If it
is taken to arbitration you will almost certainly lose the name and you don’t even
want to think about possible litigation due to the income you have made.

Instead you should aim for typos on generic names, thus avoiding the above potential
scenarios.

One way of finding typos is to try and type a domain name very quickly into notepad
50 times. This will reveal some possible typo variations. There is no sure way of
knowing which ones will get the most traffic but the Overture tool can help you
somewhat. For instance, google.com has a count/month of 4826887 whereas
gooogle.com has 9528. That is much less, but still significant (I’ll cover Overture in
greater detail later in this book).

The problem with the above method though is that you are expecting to type a typo.
However, most typos occur naturally. A good method is to look through your instant
messenger logs or watch chat rooms – there you will find a lot of typos as people do
them naturally and will not correct them.

Alternatively, you can make use various typo tools that will generate typos based on a
base phrase that you specify – the most popular and leading programs are Stypo and
Faxreport. Typogen.com is also a useful, but limited, web-based generator.

Or you can make them up manually - here are some example typos that you can try:

   •   missing letter e.g. goggle.com
   •   extra letter (especially from a double to a triple) e.g. gooogle.com
   •   wrong letter e.g. gookle.com (‘k’ is next to ‘l’ on the keyboard)
   •   switched letter e.g. googel.com




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                                DomainEmbryo.com


Private Sales

Buying a domain name for less than ten bucks and selling it for hundreds or thousands
is an amazing feeling. This sort of return on investment is unparalleled but domain
names do not sell themselves.

There are relatively few active (as opposed to passive) brokers in the market so
usually one must go it alone and approach would be interested buyers directly.

First, you must compile a list of potential buyers and decide how to contact them.

For medium to big ticket domain names worth over $1000, it is better to try and make
contact over the phone and try to reach the relevant person. For domain names worth
less than $1000, you may want to stick to email as telephone or mail costs may
become prohibitive.

                      By the way, if you don’t know how much your domain is worth,
                      you can ask someone to appraise it on a domain name forum.
                      Most domain name forums have appraisal sections.

Next, you need to find your potential buyers. A good method is to look on Google
Adwords and Overture. For example, if you had autoloans.com then do a search on
“auto loans” at google.com and make a note of the advertisers on the right hand side.
Similarly, go to Overture (http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/)
and do a search on the same terms and make a note of the websites that are bidding
the highest. Also do some searches on similar sites e.g. sites offering car loans.

Next you need to find the email addresses of these websites that you have found. For
small websites or companies, you should do a whois lookup for the contact names
associated with that domain name (e.g. at whois.sc). For larger companies, you should
try and locate a senior person in the marketing department. I would do some Google
searches to find this:

e.g. if I found carloans.com, I go to their website and their “Who We Are” page says
they are owned by Interactive Financial Marketing Group. If I paste that into Google,
I get a domain name of interactivefmg.com. Now if I do a query on Google such as:

   •   “marketing director” site:interactivefmg.com
   •   "head of marketing" site:interactivefmg.com

…then I should get a contact. Guess what, this was a live example as I write, and the
first query returns the name of the marketing director. You can check it for yourself,
but for the purposes of the remainder of this tutorial, I’ll call him John Smith.

Now, how do we find John Smith’s email address?

You need to work out the format of the email addresses for that company. One way of
doing this is to surf the site and see if they use:



                                DomainEmbryo.com
                                DomainEmbryo.com

firstname.surname@companyname.com or initial.surname or whatever. Another way
is to do a Google search:

   •   @interactivefmg.com site:interactivefmg.com

…and see if it comes up with example email addresses. If you run out of luck, you
could try guessing the format and emailing all combinations you can think of e.g.
j.smith, john.smith, jsmith, johnsmith etc. Be creative and use your powers of
investigation to get as close to the potential buyer as you can.

Finally, you need to create your email (or letter). The most important thing is personal
communication – luckily many of us internet marketers already appreciate how
important it is to communicate effectively with our customers.

Here are some tips:

   •   You should try to obtain a name wherever possible and only use “Dear
       Sir/Madam” as a last resort.
   •   Make mention of the company name so that they know this communication is
       not a bulk/spam email but a personalised one – you will also sound like an
       authority in your area of expertise.
   •   Always list a telephone number where you can be reached.
   •   Do not use a free email service such as Yahoo, Hotmail or Gmail – it looks
       unprofessional
   •   If you do not know the name of the person whom you are emailing, you may
       want to add at the bottom of your email something like: If this offer has
       arrived at the wrong address, please forward it to a colleague
       who may be of assistance – apologies for any inconvenience
       caused.

Here is an example email:

       Subject: Domain Name "autoloans.com" For Sale

       Dear Mr. Smith <j.smith@carloans.com>,

       My name is <your name>, owner of the domain name:

       AutoLoans.com

       I notice that carloans.com currently bid for the keywords “auto
       loans” as part of their Google Adwords campaign, hence I
       understand you may have an interest in this domain name.

       I am currently offering this domain name for sale to interested
       parties including eloan.com, Capital One and HSBC USA Auto
       Loans.

       Should your organisation have an interest in acquiring this
       domain, please feel free to contact me.

       Yours sincerely,

       <your name>



                                DomainEmbryo.com
                                  DomainEmbryo.com

        <your telephone number>

You can also experiment with split testing although you may not have enough
recipients to generate very meaningful results.


IDN Strategies

With IDNs being so new and yet to take off (although in my opinion and that of
other’s, this is not far away) there are many opportunities available to the domain
name speculator.

Dictionary domain names (a dictionary word plus .com, .net or some other TLD) are
still plentiful thus offering great potential for highly brandable and high value domain
names. Just at the time of writing, there was a recent IDN sale of 翻訳.com
(“translation” in Japanese) for $8,897.

This is just the beginning and recent months have seen a high rise in the selling prices
of IDNs. Domain name forums are now opening new sections for IDNs to cater for
the rise of interest in IDNs. Corporations the world over are secretly hoarding
hundreds of IDNs to be ready for the launch of IE7 which will make the world, IDN-
ready. Even Bill Gates is buying IDNs!

The best strategy for IDNs currently, is to find highly brandable, generic dictionary
words or two-word phrases with the aim of selling at a higher price than registration
fee. Whilst type-in traffic is increasing, it is still not very large but is forecast to jump
when IE7 is released. There are some IDN speculators who make money from
parking, but many do not.

First of all, you should ensure that you are able to type and read characters in
Windows – you should install the files for East Asian languages by going to Control
Panel, Regional and Language Options, Languages Tab, check Install files for East
Asian languages, click OK. You may be prompted for your Windows XP disc.

Secondly, you need to make sure that your browser can understand IDN. IDN works
by translating character encoding e.g. from 暗黑.com (called Unicode) to punicode
(xn--zlvp56j.com). Basically the “real” (in loose terms) domain name is
xn--zlvp56j.com and your browser has to perform the translation from 暗黑.com to
xn--zlvp56j.com. So, if you visit 暗黑.com, it will redirect to xn--zlvp56j.com. It
seems a little rudimentary, but this is how IDN works.

Mozilla Firefox, Opera and Netscape have built-in translation but Internet Explorer
does not unless you use a plug-in from Verisign which you can download here
http://www.verisign.com/information-services/naming-services/internationalized-
domain-names/index.html.

Internet Explorer 7, when released, will have support for IDNs. Can you see the
possibilities of IDNs now?




                                  DomainEmbryo.com
                                  DomainEmbryo.com

One strategy is to surf foreign websites and look for words and check their
availability. You can check them by running through an online translator. e.g.
cn.yahoo.com has a whole bunch of words that I don’t understand but I can copy and
paste into Notepad. I can then add .com or .cn (manually or using Excel) to the end of
these words and run them through domainsite.com’s bulk domain name checker
(DNA doesn’t support IDN – yet). If I come up with any available names I check
them in a few online translators (results may vary) and see what they are, then check
the score in Overture.

Two online translators are:

   •   babelfish.altavista.com
   •   translate.google.com

If the overture count is high and the English translation of the word tells me it is a
good domain then I will register it.

                       By the way, given the choice, is it better to register .com or the
                       ccTLD e.g. .cn, .jp, .kr etc? The jury is still out on that one
                       because we do not know what people prefer. There are also
                       varying costs and other factors to consider. All in all, if the
                       domain name is available and it is a good one, you would do
                       well to grab both as I have seen high domain sales for either.

Another strategy is to take single words and put them in Overture. This will give good
two word phrases that are highly brandable and more likely to be available.

Let’s do a live example as I write - if I go to kr.yahoo.com and find this phrase, 꾸러
기. I think it means “kids” because there seems to be a kids’ page behind it. If I put
that phrase into Google, all the links (in English) seem to be kids or children related.
If I put it into a translator, babelfish.altavista.com it comes back with “overindulger”.
For it to be a category in Yahoo, I’m pretty sure this means “kids” – but this
highlights the dangers of translation tools! Always use many methods to verify your
words if you are not a native speaker. I then put this word into Overture at
http://inventory.kr.overture.com/d/searchinventory/suggestion/

Here is the output of the top five results:

Word count             Phrase
3692789                야후 꾸러기
661045                 꾸러기
232603                 야후 꾸러기 놀이터
140152                 꾸러기 타자 연습
126044                 야후 꾸러기 게임

If I eliminate the spaces between words and append .com (manually this time but use
Excel for longer lists), I get:

야후꾸러기.com


                                  DomainEmbryo.com
                                 DomainEmbryo.com


꾸러기.com
야후꾸러기놀이터.com
꾸러기타자연습.com
야후꾸러기게임.com

And when I put this through the domainsite.com bulk checker
(http://www.domainsite.com/check_bulk.php) I get:

1)     xn--ok0b12a93p0so9lu.com (야후꾸러기.com):                               Taken
2)     xn--ok0b12a93p.com (꾸러기.com):                                       Taken
3)     xn--ok0b12ae3b37l7jssycosyiqk.com (야후꾸러기놀이터.com):                   Taken
4)     xn--ok0b12a93pusle2dkzcnuz.com (꾸러기타자연습.com):                       Taken
5)     xn--o79a34au7a95q7trj1cxu2b.com (야후꾸러기게임.com):                      Available

It seems that there is one available!

Now an exact translation should be sought to make sure that the name is a good one.
All signs are that it is, but one should always make sure before buying. Putting this
through babelfish.altavista.com reveals that it is the equivalent of “Yahoo Kids
Games” in Korean. Wow, it seems that Yahoo Kids games are all the rage in Korea.
Unfortunately in this instance, I won’t be purchasing said domain name because I
don’t want to go anywhere near trademarks.

On the above occasion we did not strike it lucky first time – but you should remember
that you do not always strike gold immediately. However, the method is the same –
find a root word or phrase and put it into overture and see what spawns from that.
Look for two character phrases for East Asian languages, as they often denote a single
word. I have found several good IDN domain names using this method.

As for standard domain names, be creative. Think about where common terms may be
found. I once registered a great domain name by perusing Google Zeitgeist and
finding out that “typhoon information” was a much searched term – hence I registered
台風情報.com. You should try to think about where common terms can be found and
try to register them or their derivatives via Overture investigation.




                                 DomainEmbryo.com
                                DomainEmbryo.com


14 Hot Tips and Final Word

Here are some hot tips for finding good domain names:

   •   Look at non .com’s. Dot coms are worth the most, but foreign markets have
       less competition.
   •   Most English dictionary word .com’s are gone. The most valuable generic
       names these days are compound phrases formed of usually two words.
   •   Scan “buzz”, often updated sites with keyword scanners for new or up and
       coming words.
   •   Don’t forget typos – many speculators don’t bother with this field – but done
       right it can be a source of good income.
   •   Domain names don’t sell themselves and you’ll wait forever if you simply list
       a domain name on a website – get out there in the real world and sell it!
   •   Form a daily domain checking routine using your various methods. Your
       technique could be sound but you might not strike gold immediately. You
       might find gold on your 3rd, 4th day or later.
   •   Ask yourself where you can find common words and phrases for IDN
       countries then dig with Overture to find related phrases.
   •   Use Wikipedia categories and terms as the basis for your IDN digging.
   •   Brainstorm how to beat your competitors to the high traffic typos.
   •   Use tools such as DNA or Domain Research Tool. Pro speculation is a volume
       game.
   •   Peruse the top domain sales of the week or year to give you ideas.
   •   Read industry journals to find the “next big thing” and take a low risk
       (registration fee) gamble by registering a few names.
   •   Immerse yourself in the leading forums (as listed above) and you can devise
       your own strategies using the ideas of others as a basis for your own creativity.
   •   Carry a notepad with you – you’ll think of many possible opportunities while
       out and about and they are quickly forgotten without a pen and paper.


I hope you enjoyed reading this book as much as I enjoyed writing it. As you have
seen, domain name speculation is a science and not merely an art.

It’s one of only few fields where by acting smart (not working hard) you can make a
lot of money and enjoy ROI unparalleled elsewhere.

Above all, domain name speculation is a creative science – no two speculators have
the same strategy – and it is so diverse that you can find your own niche, much like in
the internet marketing world.

I welcome any feedback or thoughts you may have – you can reach me at
chris@domainembryo.com




                                DomainEmbryo.com

				
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