Customer Engagement Technology World
(CETW) Announces Keynote Lineup for April
Insights from Key Industry Experts and Exclusive Access to Newly Updated SPEED Training Program
Among Features Attendees Will Find at CETW San Francisco
Customer Engagement Technology World 2011
March 16, 2011 11:10 AM Eastern Daylight Time
--(EON: Enhanced Online News)--Customer Engagement Technology World (CETW):
Customer Engagement Technology World (CETW), which features KioskCom and The Digital Signage
What: Show, has announced the keynote and session roster for its spring show taking place at the Moscone
(North) Convention Center in San Francisco.
Sean Andersen, Director of Interactive Services of Six Flags Entertainment Corporation, will open the event
on Wednesday, April 27. Andersen’s keynote presentation, Riding the Technology Coaster and
Creating your Roadmap to Future Customer Engagement, will discuss strategies for how companies
can engage their customers as technology continues to evolve and what meaningful customer interaction will
look like in the future.
Thursday’s keynote will be given by Garry McGuire, Chief Executive Officer of Reach Media Group
(RMG). McGuire will speak about the media industry and where advertisers are investing. His presentation,
“Engaging Your Customers, Out Of Home, Along The Path To Purchase,” will showcase how media
combined with mobile technology, social media, and location-based offers is the next major trend in
advertising and performance marketing. Reach Media Group is one of the largest network owners/operators
in North America with more than 200,000 screens delivering more than 70 million viewers each month.
Returning to CETW is the latest evolution of the renowned SPEED – Structures for Planning,
Explanation, Excitement and Deployment training program. Presented by digital signage industry expert
Lyle Bunn of BUNN Co., SPEED II will be exclusively offered at CETW and provide practical,
accelerated training for attendees to improve all aspects of project launch and deployment, as well as
perfecting the application and use of Digital Signage and Digital Out-of-Home media.
Boasting an impressive list of presenters, including key figures from SoloHealth, Platt Retail Institute, Digital
Screenmedia Association, Swirl, Razorfish and TracyLocke, this year’s conference looks to be the best yet.
Other conference highlights include:
l 5th Annual Customer Engagement Technology Summit
l Educational Sessions in the Tech Talk Theater
l Master Class in Digital Place-Based Media
l Exhibit Hall Tours for Multichannel Customer Engagement Technologies, Digital Signage, Self-Service and
Mobile Engagement Technologies
l Receptions and special events including a Grand Opening Reception in the Exhibit Hall, Wednesday, April 27
at 4:00 p.m., hosted by Chetu and the VUKUNET Party, Wednesday, April 27 from 5:30 – 7:30 p.m. at the
InterContinental Hotel’s Pacific Terrace, hosted by NEC Display Solutions
l Cooking Up Content Best Practices Educational Series
l The Mobile Strategies Forum - Open only to venues, brand marketers and agencies, participants across
vertical industries will learn from experts and share insights and experiences on mobile strategies. This special
forum will have five interactive roundtables, each covering critical mobile issues and challenges facing
Where: Moscone (North) Convention Center
747 Howard Street
San Francisco, CA 94103
When: April 27 – 28, 2011
Who: Industry editors and reporters:
To request media credentials, contact Mattie Walker at Mattie.Walker@edelman.com, (214) 443-7589.
Customer Engagement Technology World events cater to the purchasing & educational needs of venues,
brands, advertising agencies, network operators, integrators, resellers and distributors, to enable them to
gain better strategies and technology to engage their customers. For 15 years, Customer Engagement
Technology World (featuring KioskCom & The Digital Signage Show) has delivered strategic, marketing
and technical business solutions for organizations focused on enhancing their customer engagement
programs through digital media such as kiosks & self-service, digital signage, digital out-of-home/place
based media, mobile and other customer-facing technologies. Attendees come to CETW because they
know they will receive high-value opportunities from education to networking and product demonstrations.
CETW is owned and operated by JD Events and is the official show of the Digital Screenmedia
Association. For more information on Customer Engagement Technology World, visit www.cetworld.com.
for Customer Engagement Technology World
Mattie Walker, 214-443-7589
Joelle Coretti, 203-371-6322