Military Saves The Campaign Military Saves Based on CFC model • What is the CFC model? CFC Model • Project Officers in every unit (at least 1 per 50 people) • 100 % Ask • Goal Setting • Competition • Kick off Rallies • Target Account Strategies • Leadership Breakfasts • Personalized Correspondence • Recognition Items • Leadership enrolling in a public way • Evaluation • Celebrate Successes • Keep the Campaign Alive all year • Publicity/Marketing Key to Success • Installation Commander Involvement 4 Campaign Success: Necessary Players Personal Financial Military Saves Week Management(PFM) Campaign Specialist Installation Commander On-Base Financial Financial Management Institutions Education and Counseling Key to Success • Volunteers to Run the Campaign • Recruiting: – Need people to POC the Campaign – Policy letter tasking personnel or directing people to run campaign – A lot of success with “Voluntolds” • These are the people who get personally involved and change their lives 6 Campaign Impact Out of a 5000 member installation If you have at least 200 PROJOS And ½ of PROJOS or 100 people change their lives 7 Campaign: Leadership Dynamics Installation Commander Project Officers and Volunteers Installation Operating Base Forces Support Tenant Commands Commands Campaign Strategies • Maintain the Campaign Momentum – most campaigns take years to succeed • Emphasize negative for attention-getting and positive to change behavior • Grow strength of social norm • Integrate efforts with other groups (co-branding) • Develop relevant and powerful motivational messages • Work nationally and locally • Tailor campaign to audience and behavior change goal 9 Campaign: Strategies in Action • Strategy: Maintain the Campaign Momentum – Tactic: Annual “America Saves Week” • Started in 2007 • Participation Increases Each Year America Saves Week • Yearly reminders to assess your savings status • Act to improve • When you act, act automatically-through automatic savings 11 Campaign: Strategies in Action • Sites, PostersStrategy: Emphasize negative to get attention and positive to change behavior with • Tactics: Newsletters, Pamphlets, Web “The transmission goes out on “That’s what an emergency your car. Your child gets sick, fund is for. After all, you may and your spouse has to stay not be able to predict what’s home with the child. All of a going to go wrong, but you can sudden, not only are you not be pretty sure that eventually making your regular deposits to something will. An emergency savings, but you’re up to your fund gives you a financial eyeballs in high cost debt, cushion that helps you avoid wondering how you’re ever the worry and expense that going to dig your way out.” comes with taking on debt.” Campaign: Strategies in Action • Strategy: Grow the strength of the social norm – Tactic: Saver Scoreboards Campaign: Strategies in Action • Strategy: Integrate and coordinate efforts with other groups – Tactic: Partnerships with nonprofit, corporate, and government groups, MWR, AAFES, on base banks, and credit unions Campaign Success: Player Integration Campaign: Strategies in Action • Strategy: Develop powerful, relevant and motivational messages – Tactics: Pamphlets, Web Sites, Posters • Slogan: “You can build wealth.” • Other Examples: – “You don’t have to be rich, you just have to plan.” – “You can save a quarter, anything, as long as you save.” – “I want to live with my parents for the next 30 years.” – “Are you savings ready?” Campaign: Strategies in Action • Strategy: Work both nationally and locally – Tactic: Grassroots Community Outreach • Organizing saving fairs (similar to health fairs) • Encouraging financial educators to encourage wealth development and enroll savers • Persuading schools to adopt or improve asset development curriculum • Monthly “savers” meetings (they compared these to AA meetings) Activity Ideas for Local Use • Place America Saves Week articles in newsletters/newspapers, get civilian media coverage • Host motivational workshops • Declare a goal of new savings accounts opened, dollars to be saved • Promote Saving at Tax Time, hold EITC workshops and promote tax preparation program sites while encouraging Saver enrollment –divert money into savings • Organize local Money Fairs at the base library 18 Activity Ideas for Local Use • Set up America Saves Week display/area for reading/research and Web access to saving, debt reduction, and wealth building • Encourage enrollment as a Saver at information desks or reception areas • Hold contests/activities targeted to youth on saving and wealth building • Send emails installation wide • Place a link to America Saves Week and Military Saves website internal network • Add Military Saves messages to a daily communication bulletin 19 Campaign: Strategies in Action • Strategy: Tailor your campaign to your audience and behavior change goal – Tactic: Different cultures between the services—figure out what works Campaign: Evaluation • After the Saver Drive we’ll look for feedback on the following: – What was your target audience? – How did you promote the week? – Which resources did you use? – Estimate how many people you reached – What were your most successful activities? Military Saves Week Website • For campaign resources: http://www.militarysaves.org 22 End Result: Behavior Change Questions?