Sample business plan of restaurant

Document Sample
Sample business plan of restaurant Powered By Docstoc
					Sample business plan of restaurant

The restaurant business is one of the most competitive on the planet. There are so many
great restaurants with fantastic service and food that are languishing, and on the verge of
closing because they don't know how to effectively market their business. The smart
owners and managers understand that they need to seek out restaurant marketing ideas to
avoid the fate of their less informed competitors.

Marketing a restaurant isn't that complicated once you understand some basic concepts
that will work well for just about any eating establishment. It seems that a lot of owners
and managers get so caught up in the day-to-day management, that they forget about the
importance of implementing a simple marketing strategy.

Without some type of marketing, a restaurant will die a quick death. So, most
management invest money into a Yellow Page ad and maybe some coupon mailers. They
mistakenly believe that this will be enough to keep a steady flow of customer coming in
the door. But, what happens when they don't come?

Often there is much hand ringing and waiting around for things to get better. This is a
passive approach that can put a restaurant in danger of being overlooked by potential
patrons. It's much better to be proactive and come up with, at least, a basic plan of action.

There are several good restaurant marketing books that give the best recommendation of
marketing strategies in restaurant management. Here are some of the ideas you could
easily implement:

Email Newsletter

Collect the names, email and birthday of your customers and get them onto an email list.
From there, you can send them updates on special menu items, special events you're
holding, give them a free meal on their birthday, share interesting information about
yourself and your staff, etc.

Special Event Days

People enjoy getting out of the house to go to a special event that promises to be fun and
enjoyable. To get more customers coming in on your slow days and nights, you can hold
some sort of special event. You can use a holiday, or make up any type of reason for the
event. Your event could feature, comedy, music, magic, a day for moms, dads or kids,

Put a fishbowl in the front area and have a big sign that let's customers know that they
can win a free meal, special food item or t-shirt if they put a contest card, or business
card, into the bowl. Hold a weekly drawing and announce the winner via email, and by
posting a notice in the restaurant. – You can download free ebooks about: restaurant
management forms, restaurant business plan, restaurant marketing plan sample,
restaurant startup guide…

Shared By:
Description: Sample business plan of restaurant