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TaylorMade Forged Irons Brings Technology to

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					                   TaylorMade Brings Technology to
                  Forged Irons with Three New Models
CARLSBAD, Calif. (December 2, 2010) — TaylorMade Golf has re-imagined and redefined the
forged iron with the introduction of three new and distinctly different models: TPMB (Tour
Preferred® Muscleback), TPMC (Tour Preferred Muscle Cavity) and TPCB (Tour Preferred
Cavityback).


The sophisticated design of each of the three new models incorporates specific features and
technologies developed to promote improved superior performance. Created with major input
from tour pros, each new iron is an exquisitely designed instrument that blends classic forged iron
features with modern performance elements. The TPMB and TPMC are both created using a
state-of-the-art shaping process and modern, 6-step forging procedure that results in pure feel.
The TPCB employs a multi-material construction comprised of a forged face and cast body.


"Forged irons are typically devoid of performance technologies," said Bret Wahl, senior director of
iron, wedge and putter development. "Their compact and solid construction, with thin sole, thin
topline, high CG location and little to no offset, forces a very specific type of impact parameters to
hit a good shot, with virtually no margin for error. The reward for that sacrifice is unparalleled feel
and workability. We took a long, close look into the makeup of forged irons to determine if we
could advance the performance with the use of technology, and we found that we could."


TPMB: Innovation in a Forged Muscleback
The Tour Preferred MB is a finely wrought muscleback blade expressly designed for the purist.
With clear lines, a compact player's shape and minimal offset, the TPMB delivers the pure feel,
feedback and workability coveted by blade fans.


―This is the iron that many of our Tour Staff pros been waiting for,‖ said Keith Sbarbaro,
TaylorMade's vice president of tour operations. ―The lines are clear and clean from every angle,
and the pure feel of the ball on the forged face at impact is as good as it gets.‖
The exclusive, 6-step forging process employed produces a more precisely shaped and finished
head that looks and performs like a work of art. A thin topline, thin sole, straight leading edge,
minimal offset and tapered hosel work in conjunction to promote the kind of pure face-to-ball
connection sought after by skilled players.


In addition, the TPMB incorporates TaylorMade's innovative new precision-weighting port in the
back of the clubhead to solve an age-old problem. In the past, clubmakers have installed
cartridges of varying weight in the hosel to assure that each iron in the set is of uniform
swingweight. Doing so, however, affects the location of the CG in terms of its position between
the toe and heel. The TPMB's precision-weighting port guarantees precise swingweights while
ensuring optimal and consistent CG location in every clubhead.


"The precision-weighting port proves that it is, in fact, possible to innovate and improve the
performance of a true, forged blade," said Brian Bazzel, manager of iron and wedge creation.


The TPMB also incorporates an advanced, USGA-conforming groove design to promote more
spin and control from the rough, a crucial advancement in making it the ultimate player’s
performance iron. The standard shaft and grip properties were chosen with input from
TaylorMade Tour Staff professionals, and include True Temper Dynamic Gold shaft —the most
widely played on tour—and Tour Velvet grips, a combination deemed optimal for promoting
consistent and responsive performance.


TPMC: The Ideal Forged Players Cavityback
TPMC irons are designed with a clean, classic and maneuverable player’s shape that offers the
optimum blend of feel, workability, and forgiveness. By incorporating a compact, shallow cavity,
the irons deliver the feel and workability of a forging plus a degree of added stability.


"We worked obsessively with our Tour Staff to shape the TPMC irons into something that looks
perfect to the better player's eye, while at the same time incorporating feel, workability and
stability," said Bazzel.


The end result is a sexy, workable player’s shape with a thin topline, straighter leading edge and
less-cambered sole. Like the TPMB, the creation of the TPMC starts with an exclusive 6-step
forging process, which produces a more precisely shaped and finished head that looks and
performs beautifully. The sole is moderate to narrow in thickness and less cambered, preventing
deep digging. The leading edge features minimal heel-to-toe radius with the ideal amount of
camber to cut cleanly and precisely into the turf with little to no resistance.


Additionally, the advanced groove design promotes more spin and control from the rough.


TaylorMade’s precision-weighting port is incorporated into the TPMC, guaranteeing precise
swingweights while ensuring optimal and consistent CG location in every clubhead to promote
optimized ball flight in the long-, middle- and short-irons.


Equipped with True Temper Dynamic Gold shafts and Tour Velvet grips.


TPCB
The Tour Preferred CB is a multi-material forged cavityback that’s beautiful, powerful and
playable. Designed with a two-piece head, the TPCB’s advanced construction melds a forged
face with a cast body that incorporates an undercut cavity to deliver the pure feel of a forged iron
and the forgiveness of a deep cavityback.


―Uniting a forged face with a cast cavity allows us to deliver the best of both worlds: the soft feel
of a forging with the stability and forgiveness of a deep undercut cavity,‖ said Wahl.


The TPCB boasts the highest MOI of the three new irons. That, combined with its Inverted Cone
Technology (the only iron of the three with ICT), which promotes faster ball speed on off-center
hits, helps make the TPCB extremely forgiving for consistent distance from shot to shot.


The TPCB also features a precision-weighting port that guarantees consistent swingweight
throughout the set while ensuring optimal CG location in every clubhead to promote optimal ball
flight every iron.


Additionally, the TPCB features the same new, advanced groove design to promote more spin
and control from the rough.


The TPCB irons is the only model of the three being offered in both steel and graphite shafts.
The steel is a new, 110-gram, mid-flight True Temper Dynamic Golf XP, which is lighter and
promotes higher flight compared to the standard Dynamic Gold steel shaft. The graphite shaft
options, developed by Fujikura, are offered in 90-gram stiff flex and 80-gram regular flex. Tour
Velvet grips are also standard.
Set Makeup, Pricing and Availability
All three of the new TP forged irons are offered in three shaft flexes – X, S, R. The TPMB and
TPMC are available in the 2-iron through pitching wedge in steel shafts only. The TPCB, offered
in both steel and graphite shafts, will be available in 3-iron through attack wedge. The standard
TP set includes eight irons—custom sets will allow combination of any eight irons offered in each
models—at a street price of $899. The street price for the TPCB irons with graphite shaft is
$1099. The TPMB, TPMC and TPCB irons become available at retail starting in March 2011.


About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was
founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of
professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned
subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf
apparel and footwear worn by hundreds of professional golfers around the world. Ashworth,
which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed,
lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about
TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com,
www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods
industry offering a broad range of products across the three core brands adidas, Reebok and
TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than
39,000 employees and generated sales of EUR 10.381 billion in 2009.


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