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A2 Advanced Portfolio Mark Sheet

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A2 Advanced Portfolio Mark Sheet Powered By Docstoc
					A2 Media Studies - G324: Advanced Portfolio in Media Marking Sheet – Advertising Task       Candidate __________________________________________________     Final mark/100
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RESEARCH & PLANNING                              LEVEL 1 (0-7)                       LEVEL 2 (8-11)                       LEVEL 3 (12-15)                       LEVEL 4 (16-20)
                                         Low                     High          Low                    High          Low                     High       Low                        High
Research into similar products and                 Minimal                               Basic                              Proficient                            Excellent
a potential target audience
Organisation of actors, locations,                 Minimal                               Basic                              Proficient                            Excellent
costumes or props
Work on shotlists, layouts, drafting,              Minimal                               Basic                              Proficient                            Excellent
scripting, storyboarding
Care in presentation of research                   Minimal                            Basic level                          Good level                           Excellent level
and planning
Time management                                   Very poor                             Not good                              Good                                Excellent
Skill in use of digital technology or              Minimal                               Basic                              Proficient                            Excellent
ICT
Communication Skills                               Minimal                               Basic                              Proficient                            Excellent
Contribution (where relevant)                      Minimal                               Basic                              Proficient                            Excellent
EVALUATION                                       LEVEL 1 (0-7)                       LEVEL 2 (8-11)                       LEVEL 3 (12-15)                       LEVEL 4 (16-20)
                                         Low                     High          Low                    High          Low                     High       Low                        High
Understanding forms and                            Minimal                               Basic                              Proficient                            Excellent
conventions used in the production
Understanding of the role and use                  Minimal                               Basic                              Proficient                            Excellent
of new media in various stages of
the production
Understanding of the combination of                Minimal                               Basic                              Proficient                            Excellent
main product and ancillary texts
Understanding of the significance of               Minimal                               Basic                              Proficient                            Excellent
audience feedback
Skill in choice of form in which to                Minimal                               Basic                              Proficient                            Excellent
present the evaluation
Ability to communicate                             Minimal                               Basic                              Proficient                            Excellent
Use of digital technology or ICT in                Minimal                               Basic                              Proficient                            Excellent
the evaluation
Contribution (where relevant)                 Minimal                                  Basic                              Proficient                             Excellent
CONSTRUCTION (M\sinTask)                 LEVEL 1 (0-14) in any                LEVEL 2 (15-23) in some               LEVEL 3 (24-31) in many                LEVEL 4 (32-40) in most
(creative use of technical skills)       Low                      High         Low                    High          Low                     High       Low                        High

Holding shot steady                            Minimal evidence                      Basic ability                          Proficient                            Excellent
Framing shot appropriately                     Minimal evidence                      Basic ability                          Proficient                            Excellent
Variety of shot distances as                   Minimal evidence                      Basic ability                          Proficient                            Excellent
appropriate
Appropriate material for task                  Minimal evidence                      Basic ability                          Proficient                            Excellent
Selecting mise-en-scène                        Minimal evidence                      Basic ability                          Proficient                            Excellent
Editing for meaning to viewer                  Minimal evidence                      Basic ability                          Proficient                            Excellent
Varied shot transitions, captions and          Minimal evidence                      Basic ability                          Proficient                            Excellent
other effects
Use of sound with images/editing               Minimal evidence                      Basic ability                          Proficient                            Excellent

Contribution (where relevant)                      Minimal                               Basic                              Proficient                            Excellent

Ancillary Task 1 (Sponsorship                    Level 1 (0-2)                       Level 2 (3-5)                        Level 3 (6-8)                         Level 4 (9-10)
Sequence)
Relationship between the tasks                     Minimal                               Basic                              Proficient                            Excellent
Sense of broad identity across the                 Minimal                               Basic                              Proficient                            Excellent
package

Ancillary Task 2 (Web Popup)           Level 1 (0-3)   Level 2 (4-6)   Level 3 (7-8)   Level 4 (9-10)
Relationship between the tasks           Minimal          Basic         Proficient       Excellent
Sense of broad identity across the       Minimal          Basic         Proficient       Excellent
package

Quality of brand identity across the     Minimal          Basic         Proficient       Excellent
package as a whole

				
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posted:3/13/2011
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Description: A2 Advanced Portfolio OCR Mark Sheet