The Health Promotion Agency for Nor thern Ireland Inform number one september/october 1998 Inside • Update on policy New training • • • Implementing strategies Campaign evaluations Publications and resources - what’s new? opportunities A new series of courses for people working in Keeping you health promotion is set to get underway in October with the launch of the Health Promotion Agency’s short course programme for 1998/99. informed! Courses are being offered on topics such as sexual health education, alcohol, men’s health and Welcome to the first issue of health and safety for schools. There are also courses Inform. in stress management, advocacy and advanced This new bulletin will keep group skills. you updated on current areas The majority of courses carry accreditation and of work in which the Health are designed for anyone with a key role in Promotion Agency is involved. promoting health within the community, voluntary It contains information on and statutory sectors in Northern Ireland. The policies and programmes, training prospectus, outlining courses from campaigns and research. October 98 to June 99, will be available from late Details on how to contact September with details also available on the members of Agency staff are Agency’s Website. included so that more www.healthpromotionagency.org.uk information on specific areas of work can be obtained. Each bimonthly bulletin will Health Promotion Forum promotion in the light of recent local, national Health promotion specialists are finalising a and international policy development. also highlight recent publications and resources. combined response to ‘Fit for the Future’ We hope Inform will help following a two day forum organised by the Activate Health Programme keep you in touch with the Agency Agency and the Society of Health Promotion Two new training modules are being Specialists in May. developed for the Activate Health Programme. and its work. Please let me know if More than 60 delegates, including health These have been written by Activate tutors you have any suggestions on how promotion managers, commissioners, with advice from health professionals. it could be more useful, or if you coordinators and health promotion specialists at The coronary rehabilitation module ‘Heart know other colleagues who would Board, Trust and regional level examined the Health’ is a community intervention programme find it helpful to receive a copy. implications of the ‘New Approaches’ paper for for people who have been discharged from health promotion. hospital-based rehabilitation programmes. The coordinated response to the paper will The second new training module gives tutors be circulated to delegates for consultation advice on skills and approaches for working with before being sent to the New Approaches Unit people with a learning disability and on how to Dr Brian Gaffney at the Department of Health and Social amend and adapt Activate resources to make them Chief Executive Services. The forum also provided the more suitable for use with these groups. opportunity to strengthen links and focus on The September edition of Activate News will the future planning and delivery of health include details of planned in-service workshops. Mission To m a k e h e a l t h a t o p p r i o r i t y f o r e v e r y o n e i n N o r t h e r n I r e l a n d Workplace health promotion Policy The Agency is collaborating with the Health and Safety Agency to develop a framework for workplace development health promotion. The framework will consider ways of integrating health and safety issues, occupational health and health and advice promotion into the workplace. The first meeting of the Northern Ireland A two day consultation workshop Physical Activity Strategy Group which will be held in early September and a oversees the implementation of the Strategy draft framework document will Action Plan will be held on 22 September. subsequently be made available for Dr Paula Kilbane, Chief Executive of the policy paper is being prepared to clarify consultation. Eastern Health and Social Services Board, objectives and identify joint working areas. will chair the group. The Northern Ireland Physical Activity The Agency is facilitating the Strategy aims to reduce the proportion of Northern Ireland implementation of the strategy and has met sedentary people and increase the number of with Sports Council representatives to discuss people exercising to recommended levels, by Strategy on Alcohol issues of common interest between the 2002. A number of priority groups, including Misuse - Policy Strategy Action Plan and the Strategy for the Development of Sport. As a first step a joint young people and those aged over 50, have been identified. Development Project Research, information In June 1998 the Department of Health and Social Services began a review of the issue of alcohol misuse in Northern Ireland. The Agency, along with a range of other health bodies, is playing an active role within this review process. Dr Brian Gaffney, and analysis Chief Executive, is a member of the Drugs of the most appropriate ways for providing Quality Control Steering Group and Phase II of the Northern Ireland Drugs information to the public. Rob Phipps, Alcohol and Drugs Campaign which finished in January 1998 has Qualitative research in the form of focus Programme Manager, is a member of now been evaluated. The Agency commissioned groups was carried out to ensure that the Project Team. The next meeting a survey of 2,700 school children aged between information produced for the public is will be held in September. 10 and 17 years old and 300 young people aged attractive, interesting and easy to read. 16-17 years who are currently in employment. Findings showed that 80% of 14-17 year olds Nutrition Food and (the target group of the campaign) has The Agency is carrying out an evaluation of the remembered at least one of the three television handbook on nutrition it produced for Nutrition advertisements of the campaign. professionals in 1997/98. Fieldwork will take place during September. Strategy Folic Acid Research The Agency is The Agency carried out research with over 400 Healthy Eating Campaign Review health professionals to assess their awareness, As the Healthy Eating Campaign is entering its continuing to knowledge and information needs in relation to 10th year the Agency will be carrying out a lead the review in the Autumn. folic acid. The professionals surveyed included implementation The review will include the views of GPs, pharmacists, health visitors, practice of Northern Ireland’s Food and nurses, family planning doctors, dietitians, professionals and groups currently involved in Nutrition Strategy. health promotion co-ordinators, family promoting the campaign. It will also examine The strategy document ‘Eating planning nurses and family planning how the scheme is currently managed and will and Health: A Food and Nutrition association staff. reflect on the evaluation results of the nine Strategy for Northern Ireland’ was The research findings are being used to develop campaigns to date. published in November 1996. It support materials for health professionals as part of outlines targets, action areas and a public information campaign on folic acid to be Call it Quits action points to promote positive launched in October. Evaluation of the Agency’s ‘Call it Quits’ teenage Results from the survey showed that: anti-smoking campaign took place over the changes in the nutrition and health • All professionals recognised the importance of summer. The campaign featured three television of the population here. advertisements broadcast over the period 25 folic acid to preconceptual/pregnant women. Children, young people and those February to 28 March 1998. Each advertisement • 89% of health professionals think that a on low income were identified in the public information campaign in Northern featured a freephone number for young people strategy as the groups which should Ireland is necessary. wanting help or advice to stop smoking. be given priority. During the • Leaflets were identified as the most Evaluation results will be available on request forthcoming months, meetings will popular way for health professionals to increase from the Agency. Major findings will be featured be held with members of key groups their own knowledge about folic acid and as one in a future issue of Inform. identified in the strategy. Public information campaigns Evaluation of Activate Drugs Prevention Week targeted in Phase III of the campaign. The three television advertisements, produced and broadcast During September 1998 the Agency will be commissioning research to evaluate and Campaign for Phase II, are to be broadcast on television and in cinemas during January 1999. Copies of the the Activate Health Programme. Phase III of the Public Information Campaign booklets produced for young people in support of Activate is an initiative which aims on Drugs will be launched during European Phases I and II will also be reprinted. to help people in the community Drug Prevention Week which runs from 16 to 22 November 1998. promote their own health through The first part of the campaign will Folic Acid learning about health issues, relaxation encourage parents to talk to their children A major public information campaign promoting techniques and how to become more about drugs. It will include television the benefits of taking folic acid to prevent neural physically active. The main objectives advertising and a new booklet will be produced tube defects will be launched on 13 October. will be to review the structure, training, replacing ‘Drugs and Solvents - You and Your The campaign which is targeting women aged content and professional views of the Child’ and ‘Drugs What Every Parent Should 16-45 years old will include television advertising, Know’. This part of the campaign will run programme. a magazine, a durable resource for health from 16 to 30 November 1998. professionals and a leaflet for the public to Young people aged 14 to 17 will also be reinforce advice given by professionals. Baseline physical activity research The Agency has commissioned Eat Well to research to inform the development of a physical activity public information campaign beginning in March 1999. Keep Well The aim of the research is to establish a baseline of knowledge and A month long healthy eating attitudes relating to physical activity campaign ‘Eat Well to Keep Well’ among adults aged 16+. was held in June. The campaign The research objectives are to focused on the protection explore: offered by fruit, vegetables and • understanding of the link between fibre against some cancers. physical activity and health; Public awareness of the campaign and its messages and • perceived benefits derived from any dietary changes reported as physical activity; a result of the campaign, were • barriers to participation; assessed during July in a survey • motivational factors for participation; of 600 adults. Results will be • the source of current messages about available in the Autumn. physical activity; • type of activity currently participated in (if any); • level of participation in such activity; • type of activity adults might participate in. No Smoking Day 1998 • TV advertising (seen by 59% of respondents) was Results from the evaluation of this year’s No the most frequently quoted source of awareness. Fieldwork will take place during Smoking Day point to continuing success for Autumn 1998. the campaign. The Agency produced a Health Behaviour of School Children television advertisement to promote the day in Northern Ireland. It featured the campaign Fieldwork for the Health Behaviour of School Not to be missed! slogan ‘Ready, steady, stop’, the date (March 11) Children (HBSC) Study has been completed. It The Agency is delighted to be working and a free telephone helpline offering advice was carried out with over 3,000 school children with Citybeat Radio on a regular and support to those wishing to stop. aged 11, 13 and 15 during February 1998. health slot for its magazine show being For evaluation purposes 560 interviews were HBSC is a World Health Organisation carried out in Northern Ireland with adults aged collaborative cross-national study. Its aim is to broadcast on Tuesdays from 7 - 9pm. 16+. increase understanding of health-related The show will focus on different • 80% of respondents knew that Wednesday behaviour and lifestyles of young people. health issues and will feature 11 March 1998 was No Smoking Day. The study is carried out every four years. information of both topical and general • Overall 18% of respondents who smoked and Northern Ireland is one of 26 countries taking were aware of No Smoking Day tried to stop part in the 1997/98 study. The first study was interest. The broadcasts will begin in smoking on that day. carried out in Northern Ireland in 1992 and then September. Citybeat Radio can be • 64% of all respondents had seen or heard repeated in 1993/94. A report of the latest study found on 96.7FM. advertising or publicity for No Smoking Day. will be available in the Spring of 1999. For information on specific areas of the Agency’s work contact: Publications and resources Health Promotion Agency for Ageing Well Alcohol, drugs and smoking Northern Ireland Annual Report ‘Ageing Well in The Health Promotion Agency for Northern Northern Ireland - Rob Phipps Ireland will launch its Annual Report for Health Issues and email@example.com 1997-1998 on 29 September. Older People’ was published in March Campaigns Promoting Health 1998. This summary report of the Ageing Margaret Slane The Agency Well initiative was firstname.lastname@example.org has published the fourth prepared by Margaret issue of its Woods, Age Concern Nutrition journal Northern Ireland, on Angela McComb ‘Promoting behalf of Age Concern and the Health Promotion Agency. email@example.com Health’. This Ageing Well is a health promotion programme latest issue concentrates for people over 50 years of age. Physical activity and on health workplace health promotion in Community Development and Frank Kelly schools and Health Network Annual Report firstname.lastname@example.org was published The Agency in September continues to work to coincide with the Community Public relations with the new school year. Articles in the new Development and Jenny Dougan journal include: European Network of Health Health Network as email@example.com Promoting Schools; how education can part of its influence healthy lifestyle choices and sex commitment to the Research and information education in schools. principles of targeting health and Suzanne Bradley European Network of Health social need. firstname.lastname@example.org The Agency has Promoting Schools The Agency has recently worked with the Network on Resources published ‘The producing its annual report for 1997-1998. Ruth Knowles European email@example.com Network of National Heart Forum Report Health The Agency is one of the members of the Promoting National Heart Forum which is due to release a Training and professional Schools in report entitled ‘Social Inequalities in CHD: development Northern Possibilities for Action’ in October. The report Breda Teahan Ireland - examines the reasons for the social class firstname.lastname@example.org Examples of difference in the disease and sets out strategies Good Practice and policy options to reduce these inequalities. in Health Available from the Stationery Office. Tel: (0171) Promotion’. 8739090. The publication contains Immunisation for 10-18 year olds Inform is published by examples from 13 post-primary and three This leaflet has been translated by the the Health Promotion Agency special schools who participated in the Multi-Cultural Resource Centre (MCRC) for Northern Ireland. European Network of Health Promoting into Chinese, Urdu, Hindi and Arabic. Schools project during 1996/97. Available from MCRC. Tel: (01232) 244639. Editorial Team Sean Arbuckle, Fionuala Boyd, Jenny Dougan and Rachel Kelly. Website: www.healthpromotionagency.org.uk Editorial Office The Agency’s website features a range of information about The Health Promotion Agency for the Agency and its work. The site will be regularly updated to Northern Ireland provide a current source of information for anyone with an 18 Ormeau Avenue, Belfast interest in health promotion. Any comments you may have or BT2 8HS. Tel: (01232) 311611. Website: suggestions for additional information you would like to see www.healthpromotionagency.org.uk there, will be very welcome.
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