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					Division of Enrollment Management

    University of Wisconsin-Madison

          Kauffman Seminar
          February 27, 2009


                     Division of Enrollment Management
       The Division of Enrollment Management

• Office of Admissions (new breadth, new director)
   – Visitor and Information Programs
   – Parent Program
• Office of Student Financial Aid (new name)
• Office of the Registrar
• Integrated Student Information Services (ISIS)
  (added an “s”)

                            Division of Enrollment Management
     What is enrollment management?
• Using data to project (and manage) enrollment in
  various populations (new freshman, transfer, ethnic
  minorities, etc.)

• Collaborating with our campus partners to ensure
  student success


                             Division of Enrollment Management
  Key divisional priorities for 2009


• Increase access for low and middle income
  students (recruitment and need-based aid)
• Implement a relationship building website
• Implement a Common Scholarship Application
• Launch an on-line Course Guide
• Collaborate with others on campus to implement
  an enterprise imaging system
• Broaden outreach efforts




                         Division of Enrollment Management
                     Challenges
              (and how we’re responding)

• Admissions and access (public perceptions, need-based aid, campus
  expectations)

• Clarifying what enrollment management means on a decentralized
  campus

• Managing increased expectations for services (or responding to creative
  forces beyond our control)

• The economy
    – Finding resources to get the work done

• Convincing people that we all need to work differently (from transfer
  admissions to common scholarships and course information)



                                               Division of Enrollment Management
Visitor & Information Programs (VIP)
               mission


To provide accurate and timely information
pertaining to the University of Wisconsin-
Madison and surrounding community for
students, faculty, staff, departments,
prospective students, parents, alumni and
visitors. Position and promote UW-Madison
as an educational visitor destination.




                     Division of Enrollment Management
           VIP Programs and Services


•   Information and Referral
•   Campus Visits
•   Campus Area Housing Listing Service
•   Campus and Community Publications
•   Outreach Programs
•   Parent Program

Last fiscal year, VIP assisted with nearly 2.1 million
  inquiries (phone, walk-in, e-mail, visits, Web site visits)




                                   Division of Enrollment Management
   Campus Visit Program

• Prospective Student tours
   – 19,000 visitors (326 tours given)
• Walk in tours
   – 8,097 visitors (329 tours given)
• Customized Educational Visits/Field trips
   – 19,391 visitors (470 tours given)




             Note: Data from fiscal year 2007-08
                           Division of Enrollment Management
Access and College Admissions:
   Who Gets In… and Why?




                Division of Enrollment Management
    Plan for Today


• Why UW-Madison

• Characteristics/Trends - Freshman Class

• Admission Criteria, Policies

• Future Demographics


                        Division of Enrollment Management
   Excellence

• 7th among public US universities (35th of all
  US - of 3,400) (US News & World Report, 2008)

• #17 of world’s best universities in 2008
            (Shanghai Jiao Tong University, August 2008)

• Produce most CEOs of Fortune 500 (tied
  w/ Harvard last year)   (Wall Street Journal)


• #2 producer of Peace Corps volunteers

• Hottest Big State School            (Kaplan/Newsweek)




                            Division of Enrollment Management
  Excellence (continued)


• 14th best value in public higher education
           (Kiplinger’s, 2008)

• Best game-day atmosphere
           (Sports Illustrated on Campus)

• 70 of our programs are ranked in the top 10
           (Fiske Guide to Colleges)

• Student body – 60% in top 10% of HS class



                          Division of Enrollment Management
              World’s Best Universities


1.    Harvard                     America      11. Yale                America
2.    Stanford                    America      12. Cornell             America
3.    UC-Berkeley                 America      13. UCLA                America
4.    Univ. of Cambridge             Britain   14. UC-San Diego        America
5.    MIT                         America      15. Univ. of Penn.      America
6.    Calif. Inst. of Tech. America            16. Univ. of Washington America
7.    Columbia                    America      17. UW-Madison          America
8.    Princeton                   America      18. UC-San Francisco America
9.    Univ. of Chicago            America      19. Tokyo Univ.           Japan
10. Univ. of Oxford                  Britain   20. Johns Hopkins       America

(Shanghai Jiao Tong University, August 2008)

                                               Division of Enrollment Management
     Largest U.S. Universities (2008)

1.    Ohio State University (Columbus campus)         53,715
2.    Arizona State University (Tempe campus)         52,734
3.    University of Florida                           51,413
4.    University of Minnesota (Twin Cities campus)    51,141
5.    University of Central Florida                   50,254
6.    University of Texas at Austin                   50,006
7.    Texas A&M University (College Station campus)   48,029
8.    Michigan State University                       46,648
9.    University of South Florida                     46,174
10.   Pennsylvania State U (University Park campus)   44,406
11.   University of Washington                        42,113
12.   University of Wisconsin at Madison              42,041


                               Division of Enrollment Management
      What’s Unique?


• Wisconsin is the perfect blend of Academic
  Excellence and Personal Joy


• Excellent Value




                          Division of Enrollment Management
Characteristics & Trends


• Numbers


• Academic Qualifications


• Non-Academic Qualifications



                  Division of Enrollment Management
   2008 Fall Freshman Class


• Applicants 25,478
• Admits 13,438 (53%)
• Enrolling 5,774 (43%)


• Applied Electronically 23,800 (93%)

• 1st Generation 1,170 (20%)


                          Division of Enrollment Management
Freshman Applications and
Enrollment




                Division of Enrollment Management
Residency




            Division of Enrollment Management
Gender




         Division of Enrollment Management
Ethnic and Racial Diversity




               Division of Enrollment Management
   Freshman Class Averages



                           2008 Fresh Class
• Rank in Class                   88.8%

• Acad. Grade Point Avg.           3.69

• ACT Composite                    28.1

• SAT Total                        1897



                           Division of Enrollment Management
Academic Qualifications




                Division of Enrollment Management
  Academic Qualifications

                     ACT Composite       SAT Total



  United States          21.1              1511




State of Wisconsin       22.3              1768




  UW-Madison             28.1              1897




                            Division of Enrollment Management
Accomplishments


• 70% worked a part-time job
• 66% earned a varsity letter
• 56% received a leadership award
• 50% performed in a school music group
• 32% worked as a volunteer aid


                    Division of Enrollment Management
Feeder High Schools

   •   Madison West                 77
   •   Madison Memorial             77
   •   Arrowhead                    61
   •   Middleton                    59
   •   Wayzata (MN)                 58
   •   Nicolet (Glendale)           53
   •   Homestead                    52
   •   La Follette                  43
   •   Edina (MN)                   42
   •   Brookfield East              42
                     Division of Enrollment Management
Feeder Counties

   • Dane                   544
   • Milwaukee              474
   • Waukesha               446
   • Hennepin (MN)          333
   • Cook (IL)              231
   • Brown                  191
   • Outagamie              154
   • Dakota (MN)            135
   • Lake (IL)              127
   • Ozaukee                123

                     Division of Enrollment Management
Feeder States

    • Wisconsin              3,508
    • Minnesota                721
    • Illinois                 587
    • New York                 211
    • California               132
    • New Jersey                90
    • Massachusetts             59
    • Maryland                  44
    • Pennsylvania              43
    • Michigan                  39

                      Division of Enrollment Management
 Feeder Schools- Transfers

Non-UW System Institutions
   Madison Area Technical College                     240
   Univ. of Minnesota – Twin Cities                    59
   Edgewood College                                    21
   University of Iowa                                  21

UW System Institutions
  UW Milwaukee                                        171
  UW La Crosse                                         77
  UW Eau Claire                                        63
  UW Whitewater                                        41

   Total Credits Transferred 83,238
         (average = 50)

                              Division of Enrollment Management
Admission Criteria & Policies




                 Division of Enrollment Management
    Admissions Procedures


• Rolling admission - apply early

• More than half of all applicants are
  admitted

• Holistic review

• Apply electronically

                     Division of Enrollment Management
        Important Dates


• Sept. 15 - Seniors submit applications

                               Application       Decision Made
                               Deadline          By
 Early Notification Period     November 15       January 15

 Regular Notification Period   February 1        March 15




• May 1st - enrollment deposit due


                               Division of Enrollment Management
   Guidelines for Admission


• Curriculum (honors, AP, trend)
• Rank in class and grades
• Test scores
• Personal statement and
  recommendations
• Other factors



                        Division of Enrollment Management
  Best Courses (top down)


• International Baccalaureate
• Advanced Placement
• College prep
• General (e.g., Business)
• Non-academic



                  Division of Enrollment Management
Other Factors


• Special characteristics

• Extracurricular activities

• Significant UW ties




                   Division of Enrollment Management
Future Demographics




               Division of Enrollment Management
U.S. High School Graduates




              Division of Enrollment Management
Wisconsin High School Graduates




               Division of Enrollment Management
Minnesota High School Graduates




               Division of Enrollment Management
Illinois High School Graduates




               Division of Enrollment Management
California High School Graduates
(the future?)




                Division of Enrollment Management
         Student Financial Aid
                   our mission
• To provide access to financial resources for all
  students, particularly those from economically
  disadvantaged backgrounds, in a fair, sensitive
  and confidential manner

• To inform and educate students and their
  families about financial options

• To continually improve our services so students
  may take the best advantage of their educational
  opportunities


                            Division of Enrollment Management
     OSFA Serves the entire student body


•   Applicants
      undergrad, grad and professional
•   Continuing students
      undergrad, grad and professional
•   Borrowers in Repayment
      Perkins and institutional loans
•   Employers
      Federal Student Work Study Program
      Student Job Center for other employment
      opportunities


                               Division of Enrollment Management
                        Good Steward
Advocate
                             Of
   For
                           Funds
Students




           Division of Enrollment Management
      WHAT IS FINANCIAL AID?



• Grants, Scholarships, Loans and Work

• Financial resources to assist students with
  educational expenses

• An access tool




                            Division of Enrollment Management
            NEED BASED AID


Need based aid requires a “needs” test for
eligibility
– WHEG, Federal Pell Grant, Federal Perkins
  Loan, Federal Work Study
– Generally uses Federal (Congressional)
  Methodology for determining aid eligibility




                          Division of Enrollment Management
          MERIT BASED AID


Merit based aid rewards special
achievement, skills or other attributes that
are not necessarily tied to need
  Academic Excellence Scholarship, athletic
  scholarships, National Merit Scholarship,
  general scholarships, fellowships,
  assistantships




                         Division of Enrollment Management
        NEED/MERIT BASED HYBRID



Some scholarships have a need component
  –   Gates Millennium Scholarship
  –   Some National Merit Scholarships
  –   Lawton Grant
  -   Misc. service club scholarships
  -   FFWS




                           Division of Enrollment Management
          Process Driver for Aid


• Congress through the U.S. Dept of Education

• Connected to Higher Education Act of 1965 and
  subsequent reauthorizations

• Backbone of Aid Process nation-wide

• Process and eligibility
    Formula, data base matches, deadlines



                        Division of Enrollment Management
 What is financial need?
Cost of Attendance
  – EFC
  = Need

UW-Madison example (cost of
 education for 2009-10, resident)

 $19,990
  -2,500 EFC
= $17,490 Need


                     Division of Enrollment Management
               Unmet Financial Need


• That portion of demonstrated financial
  need that is not filled with financial aid

• Amount of unmet need is increasing
  every year




                         Division of Enrollment Management
      Aid Awarded in 2008-09 (so far)


           $304,470,255.06 Total Aid

•   22,890 Recipients
•   17,701 Undergraduates
•   5,017 Grad/Prof
•   195 Other (Special and Non-Standard)




                         Division of Enrollment Management
Division of Enrollment Management
Division of Enrollment Management
Division of Enrollment Management
Division of Enrollment Management
      Current National Challenges in
      Financial Aid
•   Implementation of Reauthorized HEOA
•   Funding issues—federal and state
•   Declining buying power of grants
•   Congressional scrutiny—ethics &
    accountability
•   Student debt load
•   Complexity of system
•   Constant changing of regulations and
    rules
•   Alternative loan borrowing


                      Division of Enrollment Management
                 Federal Financial Aid: Increasing
                     Grant/Loan Imbalance




Source: College Board


                                Division of Enrollment Management
Division of Enrollment Management
DEBT DISTRIBUTION FOR SENIORS




                 Division of Enrollment Management
Alternative Student Loans 2008-09
UW-Madison (as of 11/20/2008)




                   Division of Enrollment Management
Alternative Loans in 2008-09
by residency (as of 11/20/2008)




                    Division of Enrollment Management
Average Alternative Loan in 2008-09
as of 11/23/2008



  • Resident:      $8,060
  • Minnesota:     $8,057
  • Non-resident: $15,840




                    Division of Enrollment Management
    Student Debt


• Bachelor Degree Average debt for graduating
  seniors in 2008: $20,747
• UW-Madison FFEL Default Rate: 0.3%
• National FFEL Default Rate: 5.2%
• UW-Madison Federal Perkins Loan Default
  Rate: 1.44%
• National Federal Perkins Loan Default Rate:
  7.8%



                       Division of Enrollment Management
          UW-Madison
          …some general issues


•   Insufficient grant funds
•   Less socio-economically diverse student body
•   Perceived lack of access by Wisconsin residents
•   Reductions in federal campus based aid
•   Limited operational resources




                             Division of Enrollment Management
            2009-2010 UW-Madison Challenges



•   Less Perkins loan to award
•   Increased demand for aid anticipated
•   Reductions in Trust and gift aid
•   New Department of Education--?
•   Fewer jobs available for student workers




                             Division of Enrollment Management
            Reasons for Optimism


•   Great People Campaign-Foundation
•   Governor’s Budget proposals
•   Federal Stimulus Bill
•   Fund for Wisconsin Scholars
•   Wisconsin Covenant
•   Chancellor’s focus on access




                       Division of Enrollment Management
The mission of the
Office of the Registrar is to:

• Ensure the integrity of curricular and student
  records
• Link students, faculty and staff with information
  and services
• Support and enhance the Wisconsin Experience

                              Division of Enrollment Management
Our vision is to be a respected leader
known for our collaborative and
innovative spirit with commitment to
service, performance excellence and the
Wisconsin Experience*.



                     Division of Enrollment Management
        Wisconsin Experience


―…the idea that, together, we create and
  apply learning inside and outside the
  classroom to make the world a better
  place.‖




                       Division of Enrollment Management
     Office of the Registrar
     some challenges…


• Budget and resources to support campus (and
  System) expectations and ideals
• Privacy, security and building trust relationships
• Keeping up with student expectations
• Keeping informed about new initiatives that
  impact our work (e.g., moodle, room scheduling,
  imaging, etc)
• Identity Management




                            Division of Enrollment Management
            2009 Priorities

• The Course Guide: A new way to access UW-
  Madison course information
  Provides a trustworthy spectrum of course information,
  displayed in a consistent format and accessible from MyUW
  www.registrar.wisc.edu/courseguide/
• Class Roster Information Services (and Curricular
  Hub)
• Review role in supporting advisers on campus
  (adviser listening sessions in March)
• Complying with new HEOA (e.g., FERPA and
  textbooks)

                                Division of Enrollment Management
 What’s next for all of us?

Aligning our priorities with the campus
strategic framework:
– Improving access by significantly increasing
  need-based financial aid

– Building vibrant and mutually beneficial
  relationships with government officials, and
  community and state business leaders

– Recruiting and retaining underrepresented
  students

                          Division of Enrollment Management

				
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