Press_Release_Writing_And_Marketing

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					Title:
Press Release Writing And Marketing

Word Count:
359

Summary:
Are you the owner of an online business and eager to promote your website
and your services without spending a single dollar? Press release writing
could well be one of the ways to advertising your products online.


Keywords:
press release, press release marketing, press release writing,release
writing, writing, release, news, releases, objective, advertising, hype


Article Body:
Are you the owner of an online business and eager to promote your website
and your services without spending a single dollar? Press release writing
could well be one of the ways to advertising your products online.

Technically speaking, press releases are news item which you can
transform to cater to your marketing goals by writing ads that have the
features of general news. This could be very advantageous in your
publicity campaign since many people are bored of reading ad copies that
only boast about themselves and want to read news which contains solid
information and hard facts. One of the most essential internet marketing
schemes, this could effectively attract the eyeballs from targeted
groups.

Given below are three ideas to effectual press release writing that can
give a boost to your advertising and marketing campaign programs:

1. Write your copy in the third person to create press releases that
sound objective. Avoid the use of personalized phrases and words. Try to
express what you want to say in as much as a concise and brief ma nner as
possible. Straightforward description is the key here - lay out your
press release in using the 4 Ws and 1H of news writing - who, what, when,
where and how.

2. Try to steer clear from hype words. This is a definite no -no in press
releases. Editors are extremely impatient of such texts and will discard
them in no time. And on the other hand readers will find it too cliché to
be honest hence the purpose your advertising copy will become
ineffective. Simply use objective words and neutral descriptions.

3. When you want to insert hype in press releases there is a way to do
it. Place direct quotes from people who lay a claim of loyalty to your
products and services. Get the words of endorsement from your CEO or
marketing officer and put them word by word in your article.

Strategically insert them in your press release to add the X factor in
your write-up. However, keep in mind not to carry this far because you
want your article to be objective and not flowing with direct quotations
like a book of quotes.