Using_Niche_Marketing_To_Find_A_Niche by truth4reviews

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									Title:
Using Niche Marketing To Find A Niche

Word Count:
595

Summary:
Niche markets provide a product or service for a specific group of
customers who have very specific needs. One of the biggest mistakes that
new online business owners make is ignoring the concept of niche
marketing and focusing on big markets that appear to be big moneymakers.

While this can be quite tempting, there is simply too much competition in
the big markets. Those who are new to the online business world don't
stand a chance of competing against companies who have ...


Keywords:
niche marketing, niche markets


Article Body:
Niche markets provide a product or service for a specific group of
customers who have very specific needs. One of the biggest mistakes th at
new online business owners make is ignoring the concept of niche
marketing and focusing on big markets that appear to be big moneymakers.

While this can be quite tempting, there is simply too much competition in
the big markets. Those who are new to the online business world don't
stand a chance of competing against companies who have already cornered
the market.

With niche marketing, it is a different story. Entrepreneurs can
significantly increase their chances of success by focusing on specific
niche markets. You determine a need and develop products and services
that will satisfy that need.

Niche marketing also provides you with an opportunity to market to a very
specific audience. By targeting your audience, you can easily tailor
advertising and promotional campaigns that are almost guaranteed to work.

By now, you're probably wondering how to go about finding niche markets.
Fortunately, it's much easier than one would think. The key is to find a
group large enough to produce a reasonable volume of business, but small
enough to be looked over by your competition.

The following steps will teach you the ins and outs of finding a niche
market.

Step One
The first step involves research and may take some time on your part. If
you need to, break these research sessions up over a span of a few days.
This will ensure that you have ample time to properly research potential
niche markets.
To start, open two Internet windows. Set one at www.google.com and set
the other at http://inventory.overture.com.

Step Two
To find niche marketing opportunities, start doing a few searches in
these search engines. Try basic products that you may be interested in
selling, such as digital cameras, computer software, or Siamese cat toys.

y entering products into these two search engines, you can find out the
number of searches the products have per month and determine how much
competition exists in the market. Google and similar search engines will
tell you how many results pages are out there for a speci fic search term,
allowing you to gauge the extent of your competition, and
http://inventory.overture.com will help you determine what sort of
customer base you have be telling you how many people entered a specific
search term in a given month.

Step Three
Analyze your findings. The level of competition that can be found in the
market determines the best niche markets to get into. Though some
competition is good, too much competition is bad. Niche marketing only
works if there is demand and a market for the product or service that is
being sold.

Though opinion varies when it comes to the numbers, in general, a word
that has between 10,000 and 2,000,000 searches per month is considered an
opportunity for niche marketing. Let's see some examples:

Example 1
Digital Camera
The term yielded 1,312,659 searches and 239,000,000 results pages. This
is a big market with plenty of competition.

Example 2
Computer Software
The term yielded 101,294 searches and 1,550,000,000 results pages. This
is a big market with HUGE levels of competition.

Example 3
Siamese Cat
The term yielded 16,314 searches and 1,800,000 results pages. Niche
marketing could work here! This has high search volume relative to
competition.

Step Four
Choose your niche. Now that you have some niche markets to choose from,
you can find the one that is the best fit for you. Afterwards, all that
is left to do is enjoy your niche marketing experience.

								
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