SEO___Anchor_Text_And_Headings by truth4reviews

VIEWS: 2 PAGES: 2

									Title:
SEO – Anchor Text And Headings

Word Count:
424

Summary:
There has been a Search Engine Optimization (SEO) strategy that has been
largely ignored. It may even be considered a minor element in the scheme
of SEO techniques.

Most if us have visited websites with anchor text (hyper links) to third -
party sites with more information. In the world of HTML you can hide the
website address and include descriptive words to assist visitors in
making a determination about the value of visiting the an chor text link.

In many cases you will...


Keywords:
marketing,internet marketing,site promotion,seo,search engine
marketing,ppc,pay per click


Article Body:
There has been a Search Engine Optimization (SEO) strategy that has been
largely ignored. It may even be considered a minor element in the scheme
of SEO techniques.

Most if us have visited websites with anchor text (hyper links) to third -
party sites with more information. In the world of HTML you can hide the
website address and include descriptive words to assist visitors in
making a determination about the value of visiting the anchor text link.

In many cases you will find the common strategy that is used has no SEO
function.

NEGATIVE EXAMPLE

To find out more CLICK HERE.

In this scenario the link is on the words “CLICK HERE”. While this might
make sense to the reader it does absolutely nothing for search engines
that are interested in the keywords associated with the anchor text link.

POSITIVE EXAMPLE

IMPORTED MOTHBALLS are making a comeback.

The reason this is better is that most Internet users understand that
colored or underlined text is an anchor text link. While this is
important to note, a better reason would be that search engines now have
the capability of indexing the key phrase IMPORTED MOTHBALLS.
The use of search engine friendly anchor text statements can be important
to the overall site ranking for your specific business site. This
strategy is just one of many that can help you make the greatest impact
when marketing your site through SEO Strategies.

One more tip that might help you place more prominently in the site
rankings has to do with headings and subheadings on your web pages.

Many search engines pay particular attention to the headings on the web
page. You can find creative ways to incorporate primary keywords or
phrases in the first three headings on a page. These are the headings
search engines will evaluate for search engine rankings.

For the visitor you can make the site easier to sc an using bullet points
and headings. Many online visitors will not read every single word you
place on your website, but they will look for visual clues as to how
relevant the information might be.

For search engines headings will be key locations for e valuation. In this
case what is good for the site visitor is also good for the search
engine.

By taking the time to incorporate what may seem like small steps you may
end up with improved site rankings. By making these tips a habit you can
move on to other SEO strategies that can further help you make the most
significant impact on the web.

								
To top