Secrets_Of_Small_Business_Success

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					Title:
Secrets Of Small Business Success

Word Count:
466

Summary:
The real secret to small business success has nothing to do with
technology tools, the internet or anything like that. In fact, it isn’t
even a real secret. It has been around since man started to communicate.
It’s WORDS!

Words carry enormous power. They can make you laugh hysterically, or
destroy a relationship or friendship. Words have more power in them than
any other tool at your disposal.

Effective use of words, especially in business, means skyrocketing sales,
sat...


Keywords:



Article Body:
The real secret to small business success has nothing to do with
technology tools, the internet or anything like that. In fact, it isn’t
even a real secret. It has been around since man started to communicate.
It’s WORDS!

Words carry enormous power. They can make you laugh hysterically, or
destroy a relationship or friendship. Words have more power in them than
any other tool at your disposal.

Effective use of words, especially in business, means skyrocketing sales,
satisfied clients, happy employees, and a profitable and secure future.
Yet, less than 1% of small entrepreneur businesses use words with full
power.

The power of words can be learned and used effectivel y by anyone, and
when this power is harnessed there’s nothing on this earth that can stop
you. This art of using words is what is called copy writing. It makes or
breaks your sales and advertising material.

One of the ways an “amateur” copywriter who is writing for his own
product or business can beat the experienced pro is by infusing the sales
letter or ad with his own, honest, intense enthusiasm. When doing selling
in print, enthusiasm is just as important as in face-to-face selling.

This is why you can’t just sit down and write an ad “on command”, like
you can sit down and do bookkeeping. You have to work up some enthusiasm
for the job and the proposition you’re putting across.
If I’m going to write an ad or some other sales material the first thing
in the morning, as I often do, I try to set my subconscious mind working
on that job before I go to bed the night before. Sometimes I wake up with
the “big idea” that I need, other times I at least wake up with ideas and
a readiness to write them and pick and choose.

Don’t force yourself to “grind out” direct-response copy when you really
don’t feel like it because the result will be flat and mechanical. It may
be technically correct with a headline, subheads, bullet points, an
offer, etc., but it will lack spirit and enthusiasm.

The person who is genuinely enthusiastic about what he/she is selling
definitely has an advantage. That’s why the freelance pro copywriter
should always download as much of the pitch from the product’s most
enthusiastic salesperson as possible. Then transfer it to paper and shape
and mold it to perfection.

Over the years, the work I’ve done for clients and ad agencies has proven
that the most successful work was for clients that were passionate and
enthusiastic about what they sell. So before you tackle that next ad for
your business, make sure you’re as enthusiastic about it as you want your
clients to be.