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Online_Flower_Shops_Compete_For_Web_Traffic_With_Partners

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					Title:
Online Flower Shops Compete For Web Traffic With Partners

Word Count:
514

Summary:
The top online flower shops make up nearly half the market for site
traffic in the weeks leading up to Mothers Day as lesser known flower
shops find other ways to keep up.

As recently reported on internetretailer.com, the top online flowers
sellers had the most online visits for flowers and gifts according to
internet traffic monitoring service Hitwise.

Capturing the number 1 spot, flower seller 1-800-Flowers.com had over 18%
of all visits to flower and gift sites for t...


Keywords:
flower coupons, cheap flowers, flower discounts, flowers, send flowers,
discounted flowers, floral s


Article Body:
The top online flower shops make up nearly half the market for site
traffic in the weeks leading up to Mothers Day as lesser known flower
shops find other ways to keep up.

As recently reported on internetretailer.com, the top online flowers
sellers had the most online visits for flowers and gifts according to
internet traffic monitoring service Hitwise.

Capturing the number 1 spot, flower seller 1-800-Flowers.com had over 18%
of all visits to flower and gift sites for the week ending Mother’s Day.
FTD.com held claim to second place with nearly 14% of all visits,
followed by ProFlowers.com with better than 10% of all visits. The fourth
place finisher, Teleflora.com made up 2.26% of all visits with
Flowers.com finishing in fifth place with 0.86%.

Hitwise also reported that 1-800-Flowers.com share of site traffic was
7.5 times greater then it was two weeks earlier in the build up in
anticipation of Mothers Day.

What accounts for such dominance by the top flower shops can be chalk up
to strong marketing and traditional print and television advertising. The
top flower sellers are increasing their brand awareness with consumers
with traditional commercial advertising usually dominated by brick and
mortar retailers, especially around holidays like Mothers Day, Valentines
Day and Easter.

In the weeks leading up to Mothers Day many consumers saw http://1-800-
Flowers.com and http://ProFlowers.com run commercials just for Mothers
Day. Using television advertising 1-800-Flowers and the like will most
likely give online consumers and instant brand or URL to search for as
they go online to buy flowers.

Some of the smaller retailers don’t have the same marketing budgets as
the top tier retailers do and will struggle to compete without other
aggressive marketing strategies. With out devising or incorporati ng other
marketing plans many of the top flower shops will likely continue to
increase their market share as more and more shoppers embrace the web as
their preferred shopping medium.

With hundreds of floral shopping sites online many online floral shop
owners are taking steps to broaden their customer base by partnering with
related floral theme internet sites to help drive traffic to their sites.

Online stores are embracing partner sites as a new marketing channel to
help increase traffic, exposure and drive sales. Some of these partner
sites come in the form of blogs, coupon sites, and review sites and
newsletters distributors.

Counting on the various partner sites to drive traffic and consumer
interest provides the flower retailers, big or small, an opportunity to
give consumers a way to see other money saving deals that exits online.
As flower retailers take advantage of the traffic generated by partner
sites they can look forward to not only more traffic but increased
profits which is the ultimate aim.

As the number of online flower shop sites continues to expand, finding
ways for smaller flower shops to drive traffic to stay competitive will
come in the form of an increasing number partner sites. Ultimately the
competition to drive more traffic between flower shops online will lead
to better discount deals for consumers.

				
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