How_To_Increase_Website_Conversions by truth4reviews

VIEWS: 0 PAGES: 3

									Title:
How To Increase Website Conversions

Word Count:
805

Summary:
Many Webmasters and e-store owners get so caught up in trying to increase
traffic levels that they almost forget to track conversions. However, the
number of conversions, and the conversion rate of your site are among the
most important figures to monitor. What qualifies as a conversion depends
on your site but is essentially a visitor that performs a desired action
– whether that's making a purchase, clicking a link, or submittin g their
information. The conversion rate is th...


Keywords:
How To, Increase, Website, Conversions, search engine optimization, SEO,
search engine marketing


Article Body:
Many Webmasters and e-store owners get so caught up in trying to increase
traffic levels that they almost forget to track conversions. However, the
number of conversions, and the conversion rate of your site are among the
most important figures to monitor. What qualifies as a conversion depends
on your site but is essentially a visitor that performs a desired action
– whether that's making a purchase, clicking a link, or submitting their
information. The conversion rate is the number of visitors that perform
this action compared to the total number of visitors.

You should always know your conversion rate, and be looking for possible
methods to improve it. If you have the time or resources, track
conversions on a daily basis. You can then use these daily figures to
create weekly, monthly, and longer term figures. Whenever you make a
change to your website, including a change in design or a change in
content, track conversions before and after. The following are some key
areas of website content that, when optimized, can yield a greater
conversion rate.

Easy To Navigate And Easy To Use

All websites should be simple to use. Complex sites immediately put
visitors off and an overly complex site will drive them to the Close
button. Navigation should be simple, the buying process should be simple,
and any body of content should be well structured and neatly laid out.
This all helps to ensure that your website is simple to use and doesn't
provide visitors with a reason to leave.

The Best Policy – Honesty

Don't lie and don't stretch the truth. Shoppers or visitors will
eventually find out and they will be more than a little displeased.
Credit card charge backs cost you money so you won't make a profit from
fabricating the truth. Being honest also stretches to being open and not
hiding the truth. If something is out of stock, do n't sell it on the
premise that it will be delivered that week. Give an accurate depiction
of your shipping costs.

Don't Use 1,000 Words (Or Pictures) When 100 Will Do

Some pages on certain topics require a lot of content. Complex
instructions or descriptions can take a number of pictures, possibly even
a video tutorial, and some written content. However, the average surfer's
attention span varies from three or four seconds to twelve seconds.
Wherever a user falls in this range, that doesn't give you long to catch
their attention and deliver your message.

USP – Unique Selling Proposition

The Unique Selling Proposition for your website is the thing that sets
you apart from your competition. Whether you have free shipping, massive
discounts, or impeccable customer service, you need to really push your
USP. The Internet offers consumers an easy method to shop around for the
best deal so unless you promote your USP, your visitors will be more
likely to use another site. Most sites have a USP, but don't promote it.

CTA – Call To Action

The Call To Action is the portion of a web page that is supposed to
attract visitors to take the next step. Most pages of a website should
have a unique CTA depending on the position within the buying process.
For affiliate sites, the CTA may be to click a link and make a purchase
rather than a direct step within the purchasing process.

The CTA needs to be powerful and strong without being too pushy. It needs
to adequately describe what you want your visitors to d o and should be
related to the rest of the page content and the demographics of your
visitors. The CTA needs to be short, although “Click Here” is a poor
example of an effective CTA because it expresses very little reason for
your visitors to click the link.

Build Trust

Visitors to your website need to trust you before they will make a
purchase or perform any other desired action. The more they trust you,
the more likely they will be to answer your CTA. Trust can be built in a
number of ways. An open and honest tone will help. Adding contact
details, especially a physical address that isn't a P.O Box, and a phone
number, ensures that visitors know you have nothing to hide. Adding
informative and helpful content, such as buyer's guides or tutorials also
helps to build some trust and will certainly help the reputation of your
website.

Answering Your CTA

Persuading visitors to answer your CTA (Call To Action) can be difficult.
You need to build a relationship of trust, convey an honest and detailed
message, and ensure that your site is properly optimized to convert. The
conversion rate is sometimes overlooked by Webmasters, because they
become too hung up on driving more and more traffic to a website.
However, if conversions are low then increasing tr affic should be a
secondary step.

								
To top