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Choosing_An_Effective_Website_Color_Combination

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					Title:
Choosing An Effective Website Color Combination

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543

Summary:
An aesthetically pleasing color scheme can make or break your website.
After all, in advertising, color accounts for 60% of advertisement's
acceptance or rejection. Therefore, color plays a pivotal role in
determining whether or not a potential customer will choose to conduct
business with your firm. A web designer needs to ensure that all of your
website’s colors work in harmony, while keeping the client’s identity
consistent with other marketing efforts.

Quick Rules of T...


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Article Body:
An aesthetically pleasing color scheme can make or break your website.
After all, in advertising, color accounts for 60% of advertisement's
acceptance or rejection. Therefore, color plays a pivotal role in
determining whether or not a potential customer will choose to conduct
business with your firm. A web designer needs to ensure that all of your
website’s colors work in harmony, while keeping the client’s identity
consistent with other marketing efforts.

Quick Rules of Thumb

- Stick to 3 to 5 colors when planning a website
- When in doubt, use white for the background color, and black for the
text color

Using Your Company’s Logo colors

If your company already has a logo designed by a professional – great!
This is the best starting point for choosing your website’s color
combination. You may choose to use the exact colors found in your logo,
or even add some complimentary colors. But, it is importa nt not to stray
too far from your logo’s color scheme in order to keep your company’s
identity consistent.

color Defines Mood

The colors of your website are important because they can elicit
different emotions from your visitors. colors can make us happy, excited,
angry or sad. Below is a list of colors along with the corresponding
moods which they evoke:

Warm Colors
Red: aggressiveness, passion, strength, vitality
Pink: femininity, innocence, softness, health
Orange: fun, cheeriness, warm exuberance
Yellow: positive thinking, sunshine, cowardice

Cool Colors

Green: tranquility, health, freshness
Blue: authority, dignity, security, faithfulness
Purple: sophistication, spirituality, costliness, royalty, mystery

Neutral Colors

Brown: utility, earthiness, woodiness, subtle richness
White: purity, truthfulness, being contemporary and refined
Gray: somberness, authority, practicality, corporate mentality
Black: seriousness, distinctiveness, boldness, being classic

Choosing a Color Scheme

Once you understand the colors and their connotations, the next step is
to choose a color scheme for your website. Below is list of different
types of color combinations:

Monochromatic color combinations use a single color. Variations in
lightness of the selected color can be used to create the sense of
different colors. Monochromatic colors go well together, producing a
soothing effect, and are very easy on the eyes. The drawback however, is
that, it can be difficult to highlight the most important elements on
your website.

Analogous color schemes use colors that are related, but not the
identical, to create visually attractive combinations. Choosing this type
of color scheme is accomplished by picking colors that are close to each
other on the color wheel. For example, a selection of blues and purples,
or reds and oranges would make a good analogous combination. One color
must be picked as the dominant color while the others are used as
accents.

Complementary (or contrasting) color schemes are comprised of 2 colors
that are opposite each other on the color wheel. This combination is most
appealing when a warm and a cool color are used. For example, red with
green or blue work well as contrasting colors. Using one color for your
background, and its complementary color to highlight key elements will
give you color dominance and color contrast. One word of caution: it is
difficult for the human eye to focus on contrasting colors at the same
time. Therefore, it is best to avoid using strong contrasts for
background and text colors.

				
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posted:3/12/2011
language:English
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