Vol. 4 July-Nov 2010
Natural Resource Management
Our Community engagement programme is primarily rural based. 57 culverts, 100 rain water harvesting and 37,282 meters of trench
We continue to focus on promoting best practices in Natural cum bund structures were constructed and renovated, 4,56,581
Resource Management (NRM) of land, water and other resources cattle catered through animal husbandry drive and 3,459 families
as one of the key programme. This comprises of enhancing initiated veterinary projects like goatry, mini dairy and poultry.
productivity in agriculture, diversifying into new crops, construction We have partnered with 12 NGOs and 17 Government agencies for
and renovation of community structures, watershed management, these projects. The collective impact has been 43% increase in the
wadi development, organic farming, cattle husbandry, cash crop agri output per acre of land, 31% increase in milk productivity per
farming and plantation. cattle and 6,233 farmers adopting best agriculture practices and a
paradigm shift in the thinking of the farmers towards NRM.
In the last 5 years we have covered 17,425 farmers in 254 villages
through agriculture, wadi and watershed project. 199 farmers SHGs, Equipped with scientific know how and market linkages the
6 farmers cooperative, 71 water user committee, 57 joint liability farmers now make optimum use of their land and other resources.
groups, 681 women SHGs for farm based activity were formed.
Over 13,840 acres of land has been brought under cultivation and
watershed, 10.97 million of sapling planted.1,942 compost heap, 241 happy reading !
vermicompost units, 219 bio gas units were established. 415 tube
wells , 279 drain, 66 check dams, 17 irrigation channels, 40 ponds, the editor
1 Yagna July-Nov 2010
Vedanta’s Approach To Natural Resource Management
NRM is congruent with the concept of sustainable development, a scientific prin-
ciple for sustainable management and conservation of natural resources, such as
land, water, soil, plants, animals, and biodiversity and its impact on the quality
Integration of agriculture with land, water management and eco-system conser-
vation is an essential part of the bio investment/ NRM strategy at Vedanta. At
Vedanta community engagement is ensured in all the programmes, building and
facilitating local institutions at village level to collectively address challenges, op- Vedanta‘s NRM Focus Areas
portunities and management of shared resources.
We conduct baseline and feasibility studies prior to implementation of the pro-
gramme followed by ongoing monitoring, evaluation and impact assessments.
The community is supported with scientific and technical knowhow along with
backward and forward linkages coupled with capacity building as an ongoing
Partnerships and technical tie ups with NGO’s, academic institutions and the
Government has helped us broaden, replicate and sustain impact of the program
and effectively maximize the use of resources and to co create viable livelihood
opportunities with the community on a sustainable basis.
Small Efforts Making A Meaningful Difference
Integrating Growth, HZL
Hindustan Zinc Limited (HZL) in partnership with the Government of Rajasthan (GOR) initiated the “Integrated Agriculture and Livestock
Management Programme” based on the 4P (Public- Private- People Partnership) approach. HZL facilitated the Government to expand their
outreach in the NRM sphere with inclusion of different Government schemes like “Krishi Gyan Avum Aadan Shivir, Kharif Abhiyan-2010”,
Harit Rajasthan in the programme. The other line departments like Animal Husbandry, Horticulture, Cooperatives, Rajasthan Seed Nigam,
Agriculture Marketing were also tied up to maximize the benefits to farmers through different schemes.
Through this collaboration agriculture related information and services were provided at the agricultural camps held at the Panchayat
level in presence of the concerned Government officials. The reach so far: 200 farmers provided with high yielding seeds of mustard and
vegetable, 27 progressive farmers helped procure micro irrigation system and other agricultural tools at a subsidized rate, 2,980 farmers
covered under farmers’ training, veterinary camps, cattle vaccination and artificial insemination programs. Around 12,699 cattle also ben-
efitted through these initiatives. 26 progressive farmers were supported for developing mini-orchard and provided with fruit saplings and
The agriculture yield has increased by 30 % and the mortality and morbidity rate of cattle reduced to 17%, with significant improvement in
cattle health. Artificial insemination and feed support has led to breed improvement and increased milk productivity, thereby increasing the
farmers’ income two-fold from ` 2,500 to ` 6,000.
Farmer’s Training Program Mini orchard Development Program
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People’s Project, SESA GOA
SESA GOA’s “Alternative Livelihood Opportunities Project (ALOP)” is a unique example of a Community Based Water Shed Project. The
objective of the project was to conserve soil and water in the farmers’ fields by developing watershed structures and improve vegetation
in the region.
4 Village Development Committees (VDC) were formed for community participation and management. The Committee members helped
select beneficiaries for each project activity and played an active role in resolving conflicts if any during implementation. They also mutually
decided on the beneficiary cash contribution for each activity and became the nodal agency for collecting the same.
Due to the sustained efforts of both the VDC and SESA GOA 1,160 acres of land have been brought under watershed, benefiting 349 house-
holds directly. The total project cost was `35 lakh, with the community contributing `82,500. Planned for over 4 years, the project plans
to bring another 2,000 acres of land under watershed development in the subsequent years in conjunction with the community.
Under the project 60 vermicomposting units have also been formed to promote organic cultivation benefiting 300 households. In another
100 acres of land bunds have been strengthened with grass seeds and planting grass slips. Till date 20,313 saplings have been planted and 8
farm ponds dug with active participation of the community.
Water Shed Project Digging Of Farm Pond
Growing With Trees, KCM
KCM in collaboration with the Government Forestry Department introduced a Tree Planting Project in 41 government and 5 community
schools, 3 orphanages, golf clubs, as well as community groups in Chingola and Chililabombwe. One of the project activities was training
beneficiaries on plant management. Over 29,000 trees have been planted in the project area over the last three years. Fish restocking
exercises involving over 20,000 fingerlings and animal restocking involving provision of 300 goats for 500 families has ensured increased
nutritional options among the beneficiaries.
In the implementation process, the company tied up with various Government Departments, pupils, Resident Development Committees
and Self Help Groups (SHGs).
The implementation of the project required very minimal financial resources and the benefits accrued by the community from the project
are enormous ranging from environmental awareness among school children and the community, environmental stability, promotion of
afforestation in the community as well as promotion of nutritional options for the orphanages.
Plantation Project Shimulala Plantation In Mushishima, Chingola
3 Yagna July-Nov 2010
Food For Life, VAL Jharsuguda
“Earlier when we were not a part of any formal institution, it was very difficult for us to get Government officials to visit our fields and advice
us. Today we are organized and have access to multiple resources”, says Abhina Kanta a farmer from Dudukabahal village.
Project Annadatta running in the Liakera Block of Jharsuguda district covers 400 framers. The project has focused on promotion of Systems
of Rice Intensification (SRI) in 300 acres of land and formation of 20 farmer’s club comprising of 400 farmers in 20 villages.
The SRI method of paddy cultivation helps double the yield of rice production.
SRI expert and President of Shruti (Partner NGO), Sanjeeb Purohit says “During project implementation it was found that SRI paddy cultiva-
tion required only 2 kg of seed per acre, as compared to general paddy cultivation which required 20 kg seeds per acre. It was also observed
that SRI needed fewer plants per unit area (25x25cm) and encouraged rice plants to grow healthy with large root volume, profuse and
strong tillers, big panicle; more and well filled spikelet’s and higher grain weight”.
The farmer’s clubs were provided with 100 markers, 60 weeder machines and 20 sprinkler sets. In order to reduce the dependency on mon-
soons 3 hp motor pump sets were also given to each farmer club. Each of the farmer’s group has their own set of by-laws governing them.
Encouraged by the results, Abhina says, “Last year by practicing conventional method my productivity was 11 quintals of rice in 1 acre, this
year by adopting SRI I have harvested 20 quintals of paddy in the same one acre.”
SRI, Technology at Work The Annadatta Project’s Farmer Group
Refreshing Change, VAL Lanjigarh
“The project has achieved the desired objectives. VAL, Lanjigarh along with Natural Organic Farm,(Partner NGO) has been instrumental in
raising organic cotton in 219 acres of land with 92 farmers in 8 villages of Lanjigarh Block and has also been instrumental in insuring 178.96
acres land of 78 farmers.” says Gurdeep Chabra, Director, Natural Organic Farm Kesinga.
Land Before Organic Cultivation Organic Cotton Cultivation
Under Project Jaibik organic cotton cultivation was initiated as a sustainable livelihood initiative to facilitate farmers to grow cotton or-
ganically which entails using cultural practices, bio fertilizers and biological controls rather than inorganic fertilizers and pesticides. Earlier
the farmers were involved in cotton cultivation; but yield was low and no market was assured for them. It was not economical for the
farmers. VAL played a critical role to enhance the existing skill as well as plan for and create appropriate backward and forward linkages.
The farmers were also trained for development of organic manure thereby resulting in sustained as well as enhanced soil productivity.
The crops have been insured with Agriculture Insurance Company, Bhubaneswar.
Earlier the crops were prone to pests with the farmers at times loosing the whole season and suffering losses, along with approximate
earnings of ` 4,000 per acre of land or even less. This intervention has led to zero pest attack and the expected income from the project
is over ` 10,000 per acre of land coupled with an assured market, once harvested at the end of December 2010.
4 Yagna July-Nov 2010
Water Conservation & Enhanced Agricultural Productivity, BALCO
The watershed project named Neerdhara is a joint venture between BALCO and NABARD. This project has had remarkable success in the
region for augmenting productivity of land using various vegetative and civil tools. The project has 4 villages, namely Parsakhola, Bhat-
gaon, Saraipali and Rukbahari in its scope covering 2,162 people.
Under land treatment, digging of 22,094 meters continuous contour trench, land leveling, construction of 2,506 meters water absorbent
tank, field bunding were the major tools adopted to improve productivity of land. Under vegetative measures, 10,380 saplings have been
Project Neerdhara A People’s Project
With greater labour opportunities becoming locally available migration have been curbed, 20 acres fallow land has been reclaimed and
villagers have started cultivating crop on it. Farmers are now more aware about the modern techniques of farming through Farmer Clubs
constituted in the village. The nurturing and development of the Village Watershed Committee as the main field implementation agency
of watershed in Parsakhola, achieved the objective of the village community owning the process and its failures and successes. The
groundwater level has increased by 2.025 meters making water available for drinking and irrigation throughout the year, with villagers
now taking double crops are some of the other notable achievements of this project.
Green Partnership, VAL Jharsuguda
“Earlier the field adjacent to our school was barren, today when we see healthy green saplings coming up near our school we feel over-
joyed” says Dharitri Dhrua a student studying at the R K High School, H. Katapali. This is the story of joint efforts of the District Administra-
tion and Vedanta Aluminium Limited to create a Green Zone in and around Jharsuguda.
The District Administration approved 370 acres of land, of which 82.39 acres was provided to Vedanta Aluminium Limited for plantation pur-
pose. Two expert agencies namely AASTHA and Indira Women Organization for Voluntary Action (IWOVA) were entrusted with the respon-
Plantation Drive at Green Jharsuguda
sibility to raise plantation at a cost of `20.58 lakh for three years. Till date 42,000 saplings such as Neem, Karanaj, Chatiyan and Gulmohar
have been planted in and around Jharsuguda.
Ms. Rashmita Tete Secretary, IWOVA says “The effort is good because it sends across a very strong message of planting more and more
trees to students and the community; we hope the good work continues”.
5 Yagna July-Nov 2010
Restoring Water and Life, SIIL
Today Nicholas is a happy man. He has not only revived his banana plantation but has also ensured that sufficient water is available for his
other crops. But the situation was not always the same, few months back his banana cultivation in five acres of land was hampered, as the
water channel; the source of water to his cultivation was clogged with water plants proving detrimental to the flow of water. This water
canal runs nearly 52 km and is a valuable source of water to 24,000 farmer’s on its way.
Nicholas, a local resident of Athimarapatti with his fellow farmers brought the situation to the Farmers Association. The Farmers Associa-
tion approached SIIL for assistance. SIIL undertook the channel cleaning activity with active support from the Association. This activity has
not only improved vegetation but also thereby enhanced the economic status of the farmers.
Water Channel Clogged With Plants Channel Cleaning In Progress
Resurrecting Lives in Kothiya Village, HZL
“Ye kaam se hamre pani ki samashya puri tarah solve hogayi hai jiske liye hum gramwasi HZL k aabhari hai jisne is kaam ko janta k sahyog se
karwaya.”, says Mr.Naresh Sharma, Panchayat Samiti member, Kothiya (By this work our water crisis has been completely solved and we
are grateful to HZL who along with the support from the community made this work possible).
Kothiya village is situated 6 km away from Rampura Agucha Mines with a population of more than 10,000 people. This village has received
scattered rainfall for the last few years; resulting in scarcity of water especially during the summers, with the wells drying up.
The only source of ground water recharge was rain water. If the village received adequate rainfall, then the rain water flowed to the nearby
anicut from which 10 neighbouring wells got recharged. The water of these wells was then used by the farmers for irrigation purpose.
In the 375 hectare of grazing land 3 km away from the village, large amount of water would get accumulated during the rainy season. The
HZL team found potential in utilizing this water for irrigation and recharging wells by construction of a canal. The idea was shared with the
community and Panchayat Raj Institution’s (PRIs). The villagers agreed to construct a canal to use the water for irrigation. The project was
undertaken on a partnership basis where HZL contributed `1 lakh and villagers contributed `50, 000 and provided 3 JCB (Machine used
for digging soil). The villages also provided labour for constructing the canal. Today, villagers use this water for irrigation. The ponds are
also getting some water and almost all the wells of the village are recharged with a permanent water crisis management solution in place.
Bharat Vikhas Parisad (Social group) recognizing these efforts of HZL presented them with a letter of appreciation.
Work in Progress at the Canal Perennial Source of Water from the Grazing Land to the
6 Yagna July-Nov 2010
Hindustan Zinc Ke dwara chalaye ja rahe krishi evam pashupalan karyakaram se kisano ko bahut labh ho raha hai. Wadi evam Nasal Sudhar karyakram se hum kisan aage
aane wale samay mein bahut labhanwit honge.” (The agriculture & animal husbandry program run by HZL is benefitting our farmers a lot. Wadi & the breed improvement
program would benefit us in times to come.)
Ganpat Singh Chouhan , A Farmer, Kotri Village
“BALCO is doing commendable job through Watershed project. This project is not only saving the surrounding vegetation but also making the path for village development
by enhancing the locally available natural resources.”
R.K.Godekar, Govt Agencies: Agriculture Department, Deputy Director
“We are most grateful to KCM for introducing such an important exercise where the children are now able to learn the importance of planting trees.”
Samson Phiri Chililabombwe Basic School Head Teacher
Thank you for bringing out a powerful edition of Yagna.
D D Jalan, CFO, Vedanta Resources plc.
Yagna issue is excellent in the way that the facts are nicely presented. It shows the clear and unequivocal commitment to community development by all locations of
Venkat Kanada, VP-Finance, VAL Jharsuguda
One immediate thought I get by going through this article is why we can’t bring best CSR practices implemented in other group companies. For e.g if the climatic conditions
favour in other places, we can grow strawberry in other units as we grow in Lanjigarh. This straw berry cultivation yields good returns to people. In the similar way, herbal
hair oil is a good initiative of SIIL. It can be emulated in Lanjigarh and other places also. Here at Lanjigarh all type of herbs grows in plenty. To implement it fast, we need to
invite that SHG team as guests to Lanjigarh and conduct the training program for our SHG here and take it forward.
V. Venkateswara Rao, AGM – Commercial
CSR team is doing a very good job, for the spirit and growth of the people in India , these enterprises help to get an income that will send the children to school, that is the
If we can imagine rainbows in the middle of the darkest storm, we will definitely have a better tomorrow. Keep up the good work!
Logan G Gamble, VAL Jharsuguda
Government Schemes & Projects Partnered With:
Horticulture Trials, Horticulture Department, Government of Tamil Nadu Mini Kit Vitran Karyakarm, District Horticulture Department, Government of
NABARD Watershed Development Project Rajasthan
NABARD Wadi Project NREGA, DRDA, Government of Rajasthan
Bio Gas Construction Project, Chhattisgarh Renewable Energy Development National Agriculture Insurance Scheme Kharif, Agriculture Insurance Company,
Jatropha Plantation, District Forest Department, Government of Chhattisgarh National Food Security Mission, District Agriculture Department, Kalahandi
Cattle Breed Improvement Project, District Veterinary Department, Govern- GREEN Jharsuguda, District Forest Department, Jharsuguda
ment of Chhattisgarh Jalkund, Directorate of Agriculture, Goa
Kamdhanu Yojana, District Veterinary Department, Government of Rajasthan Plantation Project, Forest Department, Asansol
Guru Govelkar Scheme, DRDA, Government of Rajasthan National Tree Planting Exercise, Forestry Department, Ministry of Education
Gramin Jan Bhagidari Yojana, DRDA, Government of Rajasthan Animal Restocking Exercise, Veterinary Department, Ministry of Community
Kissan Kharif Mahotasav, Agriculture Department , Government of Rajasthan Department
Nirmal Gram Yojana, Zila Shaksharta Samiti (ZSS), Government of Rajasthan Fish Restocking Exercise, Fisheries Department
Rashtriya Bagwani Karyakarm, District Horticulture Department, Government
The Yagna Team: editor: ruby thapar; editorial team: Nilendri Biswal, Sanjeev Patnaik, Vikas Yadvendu:
Layout & Design: Lath Services (P) Limited, Rourkela email: firstname.lastname@example.org
Edited and published by Corporate Social Responsibility Department for and on behalf of Sterlite Industries (I) Ltd.
Office: 75, Nehru Road, Vile Parle (E), Mumbai 99. India. Tel: +91 (22) 6646 1000
7 Yagna July-Nov 2010