The_magnificent_power_of_the_press_release

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					Title:
The magnificent power of the press release

Word Count:
382

Summary:
Provides an insight into the process of the designing and writing of
newsworthy, easy-to-read and informative copywriting and explains several
useful tips on how to write efficient press release service and improving
press release services.


Keywords:
press release service, press release services


Article Body:
However large your company might be and whatever services or products it
provides, it must always communicate with its customers. It should gain
publicity and credibility. One of the most widely used tools to achieve
this is advertisement. Nevertheless, one should not forget that however
effective and appealing your advertisement might be, most of people te nd
to regard it as oversimplified and exaggerated statement. Really, in my
experience, few of potential customers take your every word for its value
in the advertisement. So how can you win the credibility of your
company?! The credibility can be won if your statement is appeared in
trusted and trustworthy information resources. Many research show that
people trust more opinions of independent mass media and their
representatives such as editors, journalists and radio commentators than
the statements of salesmen and advertisement specialists.

The company can communicate with press by using press release service
issued to mass media representatives. Press release services are one of
the most effective means to gain the attention both of the public and
press. How this statement should be written?! The most important point of
the press release is its newsworthiness. If you organize some events,
issue new products or start providing new services –than this is a
sufficient ground for the issuing of the press rel ease. The press release
should be easy-to read and informative, it should not be confused with
the advertisement. The press release should not be too long, neither it
should be too short. One of the most important elements of the press
release is its headline. The headline should grab the attention of the
reader and provides your reader with the information on the purpose of
your press release. The reader must know what your press release is about
right from the start, from the first seconds of reading the headline.

Try to avoid using exaggerations. It might be difficult sometimes
especially if the company starts providing new services or products.
Remember that your story will be read by highly skeptical and even
distrustful media representatives. They can be impressed only by true,
credible facts rather than by the statements that might not correspond
with the reality. If you follow these simple rules, than you will be able
to write press release that will impress press representatives.

				
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posted:3/11/2011
language:English
pages:2