Media and Events Management by rnw68547


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									April 2004

Dear Alumni/nae, Friends, and Parents,

Greetings once again from South Hill. All the snow is off the ground which must mean
our semester here on campus is nearing its end. So, we want to let you know all about
upcoming events and the activities of those within the IC Department of Sport
Management & Media family.


-- On Saturday April 24th , the first annual Sport Management & Media Golf Tournament
will take place at Cornell University’s Robert Trent Jones Golf Course. Tee-off begins at
1:30 p.m.

The cost for alumni and professionals who would like to play 18 holes is $55. The cost
for students wishing to play is $45.

Prizes will be awarded following the tournament.

If you have any questions about the tournament, please email them to The Web site for the tournament is

-- On Tuesday April 20th , Barry Silberman, the Charlotte Bobcats’ Executive Vice
President of Arena Operations, Development and Entertainment will talk to students
about the challenges he faces while helping to launch the NBA’s newest franchise. All
are welcome to come and meet Mr. Silberman from 1:10 to 2:15 p.m. in Egbert Hall, 3rd

-- On Sunday April 25th , the SM & M Steering Committee will plan to meet on the IC
campus from 9:00 -11:00 a.m.

-- On Thursday, April 29th , sport business journalist Evan Wiener, who is known
primarily for his commentaries on Westwood One Network, will be speaking to Dr.
Maxcy’s classes in Labor Relations in Sport and Sport Economics. Dr. Maxcy is also
working to set up an open session when students and faculty from the department can
meet with Mr. Wiener. Mr. Wiener’s work is regularly featured in print publications
around the country. For details, contact Dr. Maxcy at 4-5783 or via email at

-- On Saturday August 7th , there will be a Sport Management & Media summer social
event at the Lakewood (NJ) Blueclaws minor league baseball game. Come catch up with
friends and watch some impressive minor league ball down the Jersey Shore. Additional
information about the event and on- line registration will be available on the Alumni
Office webpage (go to the link for alumni events).

-- On October 29th through the 30th , the 2004 Careers in Sport Symposium will take place
at Ithaca College. This program showcases graduates from our program who are
successful in the sport industry. Designed as a networking and educational program for
undergraduate sport management and media majors, graduates engage in panel
discussions moderated by Ithaca College seniors. Efforts will be made to also offer
career development programs for alumni. If you are interested in participating as a
panelist, please contact Dr. Staurowsky at, Geoff Brown at or Jim Daunais at

-- Also in October, with the exact dates to be determined, a mini-course on "How
to Sell Sports" will be instructed by Jason Gonella, Vice President of Corporate Sales and
Premium Services with the Philadelphia Eagles with Dr. Blann. This is open to
graduates. More details to come.


In mid-March, Kamini Sharma, ‘85, Director, International Marketing, for the National
Hockey League taught a mini-course titled Global Sport Marketing at the Ithaca College
Washington D.C. Semester Program. The 12 students enrolled in the seminar (6 from IC
and 6 from Butler University) gave high praise to the instructor. They enjoyed working
on a case study featuring the marketing campaign for the World Cup of Ice Hockey 2004.
The case approach was an ideal exercise for problem solving and critical thinking. As a
result of Kamini’s efforts, students had the chance to meet with Mr. John Vidalin,
Director of Marketing for the Washington Capitols and to tour the MCI Center. The
highlight of the course was attending a Capitols game, where students and faculty
experienced first hand the amenities to be found in luxury suite, courtesy of Kamini and
Mr. Vidalin. The students commented that the mini-course was fun and among the best
learning experiences they have had.

On March 19th, Professor Wolohan and Dr. Blann traveled to meet with Troy
Tutt, SM ‘01 who was recently promoted to suite sales manager with the Cleveland
Cavaliers, to discuss internship opportunities for students. Troy arranged for
Professors Wolohan and Blann to have a tour of Jacobs Field, and, he also gave them a
tour of Gund Arena and Hughies Court Club, an innovative relationship marketing
program for corporate clientele initiated in the 2003-04 season.
         Tutt with Blann at Gund Arena                   J.T. Wolohan, Wolohan and Blann at Jacobs Field

On March 22nd, The Department of Sport Management and Media was ably represented
at the James J. Whalen Academic Symposium, by four distinct presentations:

              Renee Carlineo -- "The Battle for our Mind and Body: Conflicting
              Cultural Messages of Femin inity"
              sponsored by Professor Ellen Staurowsky

              Cassie Safrit -- " Youth Cheerleading: Fro m Make -up to Morals to Money"
              sponsored by Professor Stephen Mosher

              Brian Collichia -- " Dreaming about My 'Sport Creed'"
              sponsored by Professor Stephen Mosher

              Shane Dunn -- “An Absence of Incongruent Goals in Applied Co mmunication: A
              Precursor for Ineffect ive Co mmun ication on the Television Show, ‘Boston Public’
              sponsored by Guillermo Caliendo, Depart ment of Co mmunications
On March 29th , Professor Stephen Mosher presented a lecture, "Sport is Not
War," at the Ithaca High School 2004 David Nosanchuk Memorial Lecture

On April 4th , Dr. Staurowsky’s editorial about college sports reform and graduation rates
appeared in New York Newsday. You can read "The NCAA Finals: Not the Old College
Try" at http://web.lexis-

Dr. Staurowsky also presented in the Nosanchuk Memorial Lecture Series. Her first
lecture dealt with the issue of the National Football League, the Super Bowl half-time
show, and broadcast decency standards while her second presentation was an overview of
the Native American mascot controversy.

On April 7th , Professor Stephen Mosher presented a paper, "'You've Got To
Stand For Something:' Media Coverage of the Toni Smith Incident" at the
Popular Culture Association Annual Conference in San Antonio, Texas.

On April 14th , Dr. Staurowsky appeared on ESPN2’s morning show, Cold Pizza, where
she discussed college sport reform issues.

                         By Dr. Staurowsky

My trip to San Antonio on Drake Group business yielded many pleasant encounters with
IC alumns all over town. Having been the fortunate recipient of the kindness of Art
Spander's family, I was able to watch the games live and in person. Yes, pause for a
minute to imagine me sitting in the belly of the NCAA beast - a sight to behold. Who
should emerge from the mass of Final Four revelers but Brian Dailey (TV-R) (still with
ESPN the Magazine) and Eric Newman, SIC ‘00 (coaching, running camps, and doing
video production work). While standing outside the Marriott Riverwalk chatting with
some media folks, I glanced up to see Scott McVean, SS ‘02 (who is completing his
master's at the University of Rochester and coaching). He tells me Mark McDonough,
SM ’02 is doing similar things at Springfield College. Outside of the hotel where the
NABC was holding their meetings, I also had a chance to catch up with Zach Spiker (AT,
SS minor) and Brian Streeter (HPE), who is the athletic director at Penn State-Behrend.
Everyone I met mentioned Ryan Bamford (SM, associate athletic director at Yale
University) was in town but, in the end, we missed each other. After waiting in line for a
taxi for two hours surrounded by mourning Oklahoma State Cowboy fans and jubilant
UCONN followers, I was rewarded with a chance to chat briefly with Melissa Baron, SIC
‘04 and Adam Sperling, SM ‘04, two seniors who were working as CBS interns
throughout the week. Seeing so many of our graduates was the highlight of my trip.

Dimitri Hodgkinson, SIC ’00 – is living and coaching basketball in Oslo, Norway


Ryan De la Bruere, SM '05 – is interning with the Boston Celtics this Spring

Dan Knowles, SIC ’05 – is interning with WNDS-TV and WHEB-FM in Portsmouth,
New Hampshire

Peter Ostrower, SIC ’06 – will be bike riding from Maine to Vancouver with over 90
other college students to help build homes for those in need. Ostrower is asking for your
help with any tax-deductible contributions you can offer. Please contact him with any
questions about making a donation Also, please see for more information.

Charlie Praid, SM '05 – is interning with Major League Baseball International, in
London, England this Spring

Mike Schaffer, SIC ’04 – after graduation will begin his work as a full- time Account
Executive with Brotman-Winter-Fried Communications in Falls Church, Virginia

Please check out to get opinions and insight from our
students who write about all facets of the sports world.

If you wish to send us any information about yourself for the newsletter, please do so at

Tom O’Connor, SIC ’05, and Kevin Sullivan, SIC ’05, are editorial contributors to the

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