Banner 468x60 Updated 10 15 2008 Dimensions 468x60 File Size 40k or less Flash

Document Sample
Banner 468x60 Updated 10 15 2008 Dimensions 468x60 File Size 40k or less Flash Powered By Docstoc
					                          Banner (468x60)                                 Updated 10/15/2008


         Dimensions:      468x60

             File Size:   40k or less, Flash
                          40k or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"

                Video:    Accepted: No.

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit.

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving
       Requirements:      Accepted. See approved Third Party Standard Ads.

              Alt Text:   30 characters max.

    Additional Details:   May not run on the ESPN.com Homepage.
                          Floating Ad (400x400)                          Updated 3/27/2007


         Dimensions:      Intro portion up to 400x400, or any ratio
                          equalling no more than 160,000 square
                          pixels (533x300, 450x355, etc).

                          Reminder portion up to 200x200 pixels.


             File Size:   100k or less, total of both Intro and Reminder portions

             Duration:    Total of 30 seconds (Intro and Reminder in any combination).

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button" on a solid background.

                Video:    Accepted: No.

             Controls:    Intro and Reminder must include a "close" button.

                          "Close" button must call the following ActionScript in Flash:

                          on (release){
                          getURL("javascript:closeFloatingAd()");
                          }

 Accepted File Types:     Gif, Animated Gif, JPG, Flash      (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit.

           Lead Time:     Allow seven business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.

              Alt Text:   30 characters max.

    Additional Details:   May not run on the ESPN.com Homepage.

                          Ad must accommodate 800x600 monitor resolution (must not cause
                          scrolling).


                          Ad must resolve to a designated area (to the right, away from
                          content) or ad space which has been purchased by the advertiser.

                          Each Floating Ad creative must be reviewed and approved by
                          Disney Internet Group Production.
Each Floating Ad creative must be reviewed and approved by
Disney Internet Group Production.

Flash files must be built with Flash 9.0 or below using ActionScript 2
or below.
                          In-House Video Banner Ad                                  Updated 8/14/2008


         Dimensions:      728x90, 160x600, or 300x250

             File Size:   initial load 40K or less .swf; 40K or less Gif,JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"
                          Note: Audio initiation must be its own action, if user
                          'clicks to expand‟ ad there must be a second control 
                          to initiate audio.

                Video:    Accepted: Yes
                          File size cannot exceed 2MB.
                          Must be user-initiated.
                          Video file must include "Play," "Stop," and "Mute" buttons.
                          Video file must be hosted by advertiser.
                          See detailed specs on How to Load an External Video into Flash.

 Accepted File Types:     Gif, Animated Gif, JPG, Flash         (see General Flash Guidelines)
                          Video file can either be a SWF or FLV

             Looping:     Accepted: Yes, although video file can not loop

           Lead Time:     Allow 5 business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be served locally by Walt
       Requirements:      Disney Internet Group.

              Alt Text:   30 characters max.

    Additional Details:   We recommend that the video be a SWF because it is easier to load in and requires far
                          If a SWF file is used for the video, we recommend the following ActionScript (associated

                                          On(release){
                                          loadMovie(_level0.moviePath, “movieTarget”);
                                          }

                                          - _level0.moviePath refers to how WDIG will pass the movie filename into the
                                          -  “movieTarget” refers to the blank movie symbol within the main Flash file, w

                          See detailed specs on How to Load an External Video into Flash.
dated 8/14/2008




asier to load in and requires far less ActionScript (which results in the main file being smaller in file size)
 lowing ActionScript (associated to a button, since this is user initiated) to load in the video:




ass the movie filename into the main Flash file.
bol within the main Flash file, where the external movie file will get loaded.
                          Branding Logo                                   Updated 5/05/2009


         Dimensions:      N/A (see details below)

             File Size:   N/A (see details below)

                Audio:    Accepted: No

 Accepted File Types:     High Res Layered File: Adobe Illustrator, MacroMedia Freehand,
                          Adobe Photoshop. Please include client style guide. Walt Disney
                          Internet Group will scale logo to appropriate dimensions. Final file
                          type will be either Gif or JPG.

             Looping:     Accepted: No. Ad does not animate.

           Lead Time:     Allow five business days for production, testing, and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.

              Alt Text:   30 characters max.

    Additional Details:   White creative must have a black border.

                          If the logo or background is to appear in a color different than that in
                          the file, the Hex color code or Pantone number must be provided.
                          Taglines are not allowed on presented by logo placements.
                          Medium Rectangle
                          (300x250)                                       Updated 10/15/2008


         Dimensions:      300x250

             File Size:   40k or less, Flash
                          40k or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"

                Video:    Accepted: No.

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit.

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving
       Requirements:      Accepted. See approved Third Party Standard Ads.

              Alt Text:   30 characters max.

    Additional Details:   N/A.
                          Leaderboard (728x90)                            Updated 10/15/2008


         Dimensions:      728x90

             File Size:   40k or less, Flash
                          40k or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"

                Video:    Accepted: No.

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit.

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving
       Requirements:      Accepted. See approved Third Party Standard Ads.
                          Leaderboards scheduled for the ESPN Homepage or Sport Index
                          page placements may not run Rich Media

              Alt Text:   30 characters max.

    Additional Details:   N/A.
                          Homepage and Sport Index
                          Standard + OPA                                     Updated 10/11/2010


 Standard
         Dimensions:      300x250

             File Size:   40k or less Flash
                          40k or less Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute" button

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                          of animation)

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving    Accepted: Yes, from Doubleclick, MediaMind, Eyewonder, Pointroll, and Unicast
       Requirements:      or ads may be locally served by Disney Interactive Media Group.

              Alt Text:   30 characters max.

    Additional Details:   Default experience must be provided for non-compliant browsers

                          No expandable rich media allowed within 300x250

                          Looping is limited to 20 seconds, and no more than three loops of animation

   OPA
         Dimensions:      970x418 (full expand size)
                          970x66 Strip (non-expanding and back-up file required)

             File Size:   970x418 Strip Expand
                          55K or less, Flash
                          55K or less, Gif/JPG

                          970x66 back-up Strip:
                          40k or less, Flash
                          40K or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute" button
                          Note: Audio initiation must be its own action, if user „clicks to expand‟ 
                          ad there must be a second control to initiate audio

                Video:    Accepted: No
             Controls:   Expand must include a "Close" button (vendor served assets only, does not
                         apply to site-served assets - see additional details below)
                         Re-Expansion of 970x66 must be user-initiated, on-click.

 Accepted File Types:    Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:    Accepted: Yes (limited to 20 seconds and no more than three loops
                         of animation)

          Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving   Accepted: Yes, from Doubleclick, MediaMind, Eyewonder, Pointroll, and Unicast
       Requirements:     or ads may be locally served by Disney Interactive Media Group.

             Alt Text:   30 characters max.

   Additional Details
   Site-served assets:   The top-Right 35x35 pixel area should not have text, buttons, or graphics. The
                         area will be overlaid by the expand/close button, click here for information on
                         adding the expand/close button.

                         Expand/collapse functionality is controlled by the site

                         970x66 backup non-expanding strip required

                         Auto expand experience is limited to 8 seconds – on 9th second ad must „retract‟

                         Intro panel (auto-expand) is capped at once per user per day, any
                         additional expands will be user-initiated.

                         Looping is limited to 20 seconds, and no more than three loops of animation
 Pointroll, and Unicast
Group.




oops of animation
ets only, does not




 Pointroll, and Unicast
Group.




 ns, or graphics. The
e for information on




econd ad must „retract‟




oops of animation
                          Homepage and Sport Index
                          Standard                                        Updated 7/10/2009


         Dimensions:      300x250

             File Size:   40k or less Flash
                          40k or less Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute" button

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                          of animation)

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
       Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

              Alt Text:   30 characters max.

    Additional Details:   No expandable rich media allowed within 300x250

                          Default experience must be provided for non-compliant browsers.

                          Looping is limited to 20 seconds, and no more than three loops of animation
wonder, Pointroll, and
e Media Group




 loops of animation
                          Homepage and Sport Index
                          Standard + Strip                                   Updated 5/15/2009


 Standard

           Dimensions:    300x250

             File Size:   40k or less Flash
                          40k or less Gif/JPG

                          For Vendor served assets only, Polite download file sizes allowed:
                                    - Initial download: 40k
                                    - Secondary user-initiated: 500k
                                    - Secondary auto-load: 500k; auto loading additional files must use
                                    Polite technology
                                      ("What is Polite Download")

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute" button

                Video:    Accepted: Yes
                          Must be user-initiated.
                          Video file must include "Play", "Pause", and "Mute" buttons.
                          File size cannot exceed 500K (vendor served assets only).

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

              Looping:    Accepted: Yes (limited to 20 seconds and no more than three loops
                          of animation)

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
       Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

              Alt Text:   30 characters max.

    Additional Details:   No expandable rich media allowed within 300x250

                          Looping is limited to 20 seconds, and no more than three loops of animation

                          Default experience must be provided for non-compliant browsers.

   Strip
           Dimensions:    924x50

             File Size:   40K or less, Flash
                          40K or less, Gif/JPG
                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG, Flash      (see General Flash Guidelines)

             Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                          of animation)

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
       Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

              Alt Text:   30 characters max.

    Additional Details:   Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                          experience approvals are required

                          Looping is limited to 20 seconds, and no more than three loops of animation
ditional files must use




wonder, Pointroll, and
e Media Group




 loops of animation
wonder, Pointroll, and
e Media Group



 ated, creating a „concert‟ 


 loops of animation
                          Homepage and Sport Index
                          Standard + Strip Expand                            Updated 9/03/2009


 Standard

         Dimensions:      300x250

             File Size:   40k or less Flash
                          40k or less Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute" button

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                          of animation)

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving
       Requirements:      Accepted: No - ad must be locally served by Disney Interactive Media Group

              Alt Text:   30 characters max.

    Additional Details:   Default experience must be provided for non-compliant browsers

                          No expandable rich media allowed within 300x250

                          Looping is limited to 20 seconds, and no more than three loops of animation

Strip Expand
         Dimensions:      924x250 (full expand size)
                          924x50 Strip (non-expanding and back-up file required)

             File Size:   924x250 Strip Expand
                          55K or less, Flash
                          55K or less, Gif/JPG

                          924x50 back-up Strip:
                          40k or less, Flash
                          40K or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute" button
                          Note: Audio initiation must be its own action, if user „clicks to expand‟ 
                          ad there must be a second control to initiate audio.
                         Note: Audio initiation must be its own action, if user „clicks to expand‟ 
                         ad there must be a second control to initiate audio.

               Video:    Accepted: No

             Controls:   Expand must include a "Close" button (vendor served assets only, does not
                         apply to site-served assets - see additional details below)
                         Re-Expansion of 924x50 must be user-initiated, on-click.

 Accepted File Types:    Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:    Accepted: Yes (limited to 20 seconds and no more than three loops
                         of animation)

          Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving   Accepted: No - ad must be locally served by Disney Interactive Media
       Requirements:     Group

             Alt Text:   30 characters max.

   Additional Details
   Site-served assets:   The top-Right 35x35 pixel area should not have text, buttons, or graphics. The
                         area will be overlaid by the expand/close button, click here for information on
                         adding the expand/close button.

                         Expand/collapse functionality is controlled by the site

                         924x50 backup non-expanding strip required

                         Auto expand experience is limited to 8 seconds – on 9th second ad must „retract‟

                         Intro panel (auto-expand) is capped at once per user per day, any
                         additional expands will be user-initiated.

                         Intro 924x250 may contain an "FSCommand" at the end of its
                         timeline so that the animation does not get cut off. In order to set this
                         up, the main timeline must be continuous (rather than contained on
                         inner movie symbols), and the last frame must contain the following
                         code:

                         FSCommand("close","true");
                         stop();


                          To avoid creative revisions, this FSCommand call should be called
                         after no longer than 8 seconds. The "stop()" command assures that
                         the file does not loop, continually calling the fscommand.

                         If an FSCommand is not built into the Intro 924x250, a JavaScript
                         timer will be used and due to the nature of JavaScript and webpage
                         loading, we cannot ensure that the end of the animation will not be
                         cut off.
Looping is limited to 20 seconds, and no more than three loops of animation
active Media Group




loops of animation
sets only, does not




ons, or graphics. The
e for information on




second ad must „retract‟
loops of animation
                           Homepage and Sport Index
                           Surround I                                      Updated 5/15/2009


 Standard

         Dimensions:       300x250

              File Size:   40k or less Flash
                           40k or less Gif/JPG

                           For Vendor served assets only, Polite download file sizes allowed:
                                     - Initial download: 40k
                                     - Secondary user-initiated: 500k
                                     - Secondary auto-load: 500k; auto loading additional files must use
                                     Polite technology
                                       ("What is Polite Download")

                 Audio:    Accepted: Yes
                           Must be user-initiated, on click.
                           Must include a "Mute" button

                 Video:    Accepted: Yes
                           Must be user-initiated.
                           Video file must include "Play", "Pause", and "Mute" buttons.
                           File size cannot exceed 500K (vendor served assets only).

 Accepted File Types:      Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

              Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                           of animation)

           Lead Time:      Allow five business days for testing and review.

Third Party Ad Serving     Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
       Requirements:       Unicast or ads may be locally served by Disney Interactive Media Group

              Alt Text:    30 characters max.

    Additional Details:    No expandable rich media allowed within 300x250

                           Looping is limited to 20 seconds, and no more than three loops of animation

Strip (top)
         Dimensions:       924x50

              File Size:   40K or less, Flash
                           40K or less, Gif/JPG

                 Audio:    Accepted: No
                 Video:    Accepted: No

  Accepted File Types:     Gif, Animated Gif, JPG, Flash      (see General Flash Guidelines)

              Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                           of animation)

            Lead Time:     Allow five business days for testing and review.

 Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
        Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

               Alt Text:   30 characters max.

     Additional Details:   Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                           experience approvals are required

                           Looping is limited to 20 seconds, and no more than three loops of animation

Strip (bottom)
          Dimensions:      924x56

              File Size:   20K or less, Flash
                           20K or less, Gif/JPG

                 Audio:    Accepted: No

                 Video:    Accepted: No

  Accepted File Types:     Gif, Animated Gif, JPG, Flash      (see General Flash Guidelines)

              Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                           of animation)

            Lead Time:     Allow five business days for testing and review.

 Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
        Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

               Alt Text:   30 characters max.

     Additional Details:   Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                           experience approvals are required

                           Looping is limited to 20 seconds, and no more than three loops of animation
ditional files must use




wonder, Pointroll, and
e Media Group




 loops of animation
wonder, Pointroll, and
e Media Group



mated, creating a „concert‟ 


 loops of animation




wonder, Pointroll, and
e Media Group



mated, creating a „concert‟ 


 loops of animation
                             Homepage and Sport Index
                             Surround II                                     Updated 5/15/2009


    Standard

            Dimensions:      300x250

                File Size:   40k or less Flash
                             40k or less Gif/JPG

                             For Vendor served assets only, Polite download file sizes allowed:
                                       - Initial download: 40k
                                       - Secondary user-initiated: 500k
                                       - Secondary auto-load: 500k; auto loading additional files must use
                                       Polite technology
                                         ("What is Polite Download")

                   Audio:    Accepted: Yes
                             Must be user-initiated, on click.
                             Must include a "Mute" button

                   Video:    Accepted: Yes
                             Must be user-initiated.
                             Video file must include "Play", "Pause", and "Mute" buttons.
                             File size cannot exceed 500K (vendor served assets only).


    Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

                Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                             of animation)

              Lead Time:     Allow five business days for testing and review.

   Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
          Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

                 Alt Text:   30 characters max.

       Additional Details:   Default experience must be provided for non-compliant browsers

                             No expandable rich media allowed within 300x250

                             Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                             experience approvals are required

                             Looping is limited to 20 seconds, and no more than three loops of animation

Strip Expand (top)
            Dimensions:      924x250 (full expand size)
                         924x50 Strip (non-expanding and back-up file required)

            File Size:   924x50 Strip Expand
                         55K or less, Flash
                         55K or less, Gif/JPG

                         924x50 back-up Strip:
                         40k or less, Flash
                         40K or less, Gif/JPG

               Audio:    Accepted: Yes
                         Must be user-initiated, on click.
                         Must include a "Mute" button
                         Note: Audio initiation must be its own action, if user „clicks to expand‟ 
                         ad there must be a second control to initiate audio.

               Video:    Accepted: No

             Controls:   Expand must include a "Close" button (vendor served assets only, does not
                         apply to site-served assets - see additional details below)
                         Re-Expansion of 924x50 must be user-initiated, on-click.

 Accepted File Types:    Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:    Accepted: Yes (limited to 20 seconds and no more than three loops
                         of animation)

          Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving   Accepted: No - all ads must be locally served by Disney Interactive
       Requirements:     Media Group

             Alt Text:   30 characters max.

   Additional Details
   Site-served assets:   The top-Right 35x35 pixel area should not have text, buttons, or graphics. The
                         area will be overlaid by the expand/close button, click here for information on
                         adding the expand/close button

                         Expand/collapse functionality is controlled by the site

                         924x50 backup non-expanding strip required

                         Auto expand experience is limited to 8 seconds – on 9th second ad must „retract‟

                         Intro panel (auto-expand) is capped at once per user per day, any
                         additional expands will be user-initiated.

                         Intro 924x250 may contain an "FSCommand" at the end of its
                         timeline so that the animation does not get cut off. In order to set
                         this up, the main timeline must be continuous (rather than contained
                         on inner movie symbols), and the last frame must contain the
                         following code:
                          Intro 924x250 may contain an "FSCommand" at the end of its
                          timeline so that the animation does not get cut off. In order to set
                          this up, the main timeline must be continuous (rather than contained
                          on inner movie symbols), and the last frame must contain the
                          following code:

                          FSCommand("close","true");
                          stop();


                           To avoid creative revisions, this FSCommand call should be called
                          after no longer than 8 seconds. The "stop()" command assures that
                          the file does not loop, continually calling the fscommand.

                          If an FSCommand is not built into the Intro 924x250, a JavaScript
                          timer will be used and due to the nature of JavaScript and webpage
                          loading, we cannot ensure that the end of the animation will not be
                          cut off.

                          Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                          experience approvals are required

                          Looping is limited to 20 seconds, and no more than three loops of animation

 Vendor served assets:    The top-Right 35x35 pixel area should not have text or graphics, this area needs
                          to include the expand/close button for all units. Click here for information on
                          adding the expand/close button

                          Auto expand experience is limited to 8 seconds – on 9th second ad must „retract‟

                          Additional Polite Download allowed for user-initiated expand (vendor served assets only

                          924x50 backup non-expanding strip required

                          Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                          experience approvals are required

                          Looping is limited to 20 seconds, and no more than three loops of animation

Strip (bottom)
          Dimensions:     924x56

             File Size:   20K or less, Flash
                          20K or less, Gif/JPG

                 Audio:   Accepted: No

                 Video:   Accepted: No

  Accepted File Types:    Gif, Animated Gif, JPG, Flash      (see General Flash Guidelines)

             Looping:     Accepted: Yes (limited to 20 seconds and no more than three loops
                          of animation)

           Lead Time:     Allow five business days for testing and review.
Third Party Ad Serving    Accepted: Yes, from Atlas, Doubleclick, MediaMind, Eyewonder, Pointroll, and
       Requirements:      Unicast or ads may be locally served by Disney Interactive Media Group

              Alt Text:   30 characters max.

    Additional Details:   Only one unit can animate, if more than one asset is animated, creating a „concert‟ 
                          experience approvals are required

                          Looping is limited to 20 seconds, and no more than three loops of animation
ditional files must use




wonder, Pointroll, and
e Media Group




mated, creating a „concert‟ 


 loops of animation
sets only, does not
)




 ons, or graphics. The
re for information on




second ad must „retract‟
mated, creating a „concert‟ 


 loops of animation

raphics, this area needs
e for information on


second ad must „retract‟

and (vendor served assets only): 500k



mated, creating a „concert‟ 


 loops of animation
wonder, Pointroll, and
e Media Group



mated, creating a „concert‟ 


 loops of animation
                          Poll Sponsorship
                          (160x600, Logo)                                  Updated 8/26/2008


         Dimensions:      160x600, Logo (see details below)

             File Size:   160x600: 40k or less, Flash
                                   40k or less, Gif/JPG

                          Logo:       N/A (see details below)

                Audio:    Accepted: No.

                Video:    Accepted: No.

 Accepted File Types:     160x600: Gif, Animated Gif,
                                   JPG, Flash                  (see General Flash Guidelines)

                          Logo:       N/A (see details below

             Looping:     160x600: Accepted: Yes, no limit.

                          Logo:       No. Ad does not animate.

           Lead Time:     Allow five business days for production, testing, and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.

              Alt Text:   30 characters max.

    Additional Details:   Logo Details

                          File Type: Adobe Illustrator, MacroMedia Freehand, Adobe
                          Photoshop (must be a layered file).

                          Please submit a vector-based native design file containing the
                          brand logo is required and any specific requirements regarding its
                          design application.


                          If the logo or background is to appear in a color different than that in
                          the file, the Hex color code or Pantone number must be provided.

                          Production will scale logo to appropriate dimensions, with the final
                          file being either a Gif or JPG.
                       Motion Post-Roll Sponsored Content


Sponsorship Bumper:    Duration: 5 second pre-content bumper

                       Bumper Assets Needed:

                       > voiceover copy "Feature name is brought to you by Sponsor's
                       name, optional tag line"

                       > EPS logo file and logo style guide (if available)

                       > Any special instructions

    Post-Content Ad    Duration: 30 seconds

                       Dimensions: dependent upon opportunity

                       File Size: Digital Submissions - File size should not exceed 2GB

   File Submissions:   All submitted files should be pre-cut to desired run time. Slates, countdown clocks an
                       color bars must be removed prior to submission

                       Stream Type: MPEG-2 Program Stream or Quicktime (.mov)

                       Size: 720x480 or 640x480

                       Aspect Ratio: 16x9 (preferred) or 4x3

                       Frame Rate: 29.97

                       Bitrate Type: Constant Bitrate

                       Video Bitrate(kbps): 6000

                       Audio Bitrate(kbps): 224

                       Sample Rate(kHz): 48

                       Max file size: 2GB

 Advertising Content
        Regulations:
                       ESPN will distribute only commercial material which is lawful and of the highest possi
                       standards of excellence and in this regard you will comply with the following regulation
                       the preparation, writing and broadcasting of commercials. ESPN may refuse to distrib
                       any commercial or any element thereof that, in ESPN‟s sole judgment:
                          > Does not conform to these regulations or to ESPN‟s general practices and formats 
                          regarding commercials, as they may be modified from time to time;

                          > Is not of a suitable artistic and technical quality;

                          >May violate any rights of any person, firm or corporation;

                          >Contains any false, unsubstantiated or unwarranted claims for any product or servic
                          makes any unauthenticated testimonials;


                          > Advertises any habit-forming drug, tobacco product, distilled liquor, handgun or
                          handgun ammunition;


                          > Contains any material constituting or relating to a lottery, a contest of any kind in wh
                          the public is unfairly treated or any enterprise, service or product that tends to encour
                          abet, assist, facilitate or promote illegal or legal gambling;

                          > Makes any appeal for funds;


                          > Contains any material that is defamatory, obscene, profane, vulgar, repulsive or
                          offensive, either in theme or in treatment or that describes or depicts repellently any
                          internal bodily functions or symptomatic results of internal conditions, or refers to mat
                          that are not considered socially acceptable topics;

                          > Contains any false or ambiguous statements or representations that may be mislea
                          to the audience;


                          > Includes any element of intellectual property without the owner‟s consent to such us
                          including but not limited to music, mechanical, performance and synchronization right
                          gives rise to any other colorable claim of infringement, misappropriation or other form
                          unfair competition;

                          > Disparages or libels any competitor or competitive products; or


                          > Is or might be injurious or prejudicial to the interests of the public, ESPN or
                          honest advertising and reputable business in general.

           Lead Time:     Allow five (5) business days for production, testing, and review.

Third Party Ad Serving
        Requirements:     Not accepted. All ads must be locally served by Walt Disney Internet Group.

    Additional Details:   >ESPN.com reserves right of final approval on video submissions.



                          >Creative may be updated, but must adhere to the following:
                          -Limited to one creative per day
                          -Schedule of creative rotation must be provided to ESPN 30 days previous to flight s

                          Note: ESPN.com reserves right to decline multiple creative per flight, approval of mul
                          creative will be negotiated through ESPN
>Creative may be updated, but must adhere to the following:
-Limited to one creative per day
-Schedule of creative rotation must be provided to ESPN 30 days previous to flight s

Note: ESPN.com reserves right to decline multiple creative per flight, approval of mul
creative will be negotiated through ESPN

>Post-roll opportunities for the most part are all sponsored content features

For Sponsorship Requirements and Details, click here
              Updated 2/08/2011




ceed 2GB

e. Slates, countdown clocks and




lawful and of the highest possible
 ply with the following regulations in
als. ESPN may refuse to distribute
  sole judgment:
general practices and formats 
time to time;




laims for any product or service, or



distilled liquor, handgun or



ery, a contest of any kind in which
or product that tends to encourage,
ng;




rofane, vulgar, repulsive or
bes or depicts repellently any
nal conditions, or refers to matters


esentations that may be misleading



he owner‟s consent to such use, 
ance and synchronization rights or
misappropriation or other form of




of the public, ESPN or




isney Internet Group.




owing:

PN 30 days previous to flight start

ative per flight, approval of multiple
owing:

PN 30 days previous to flight start

ative per flight, approval of multiple


ored content features
                       Motion Pre-Roll Sponsored Content


Sponsorship Bumper:    Duration: 5 second pre-content bumper

                       Bumper Assets Needed:

                       > voiceover copy "Feature name is brought to you by Sponsor's
                       name, optional tag line"

                       > EPS logo file and logo style guide (if available)

                       > Any special instructions

     Pre-Content Ad    Duration: 10 or 15 seconds

                       Dimensions: dependent upon opportunity

                       File size: Digital Submissions - File size should not exceed 2GB

   File Submissions:   All submitted files should be pre-cut to desired run time. Slates, countdown clocks an
                       color bars must be removed prior to submission

                       Stream Type: MPEG-2 Program Stream or Quicktime (.mov)

                       Size: 720x480 or 640x480

                       Aspect Ratio: 16x9 (preferred) or 4x3

                       Frame Rate: 29.97

                       Bitrate Type: Constant Bitrate

                       Video Bitrate(kbps): 6000

                       Audio Bitrate(kbps): 224

                       Sample Rate(kHz): 48

                       Max file size: 2GB

 Advertising Content
        Regulations:   ESPN will distribute only commercial material which is lawful and of the highest possi
                       standards of excellence and in this regard you will comply with the following regulation
                       the preparation, writing and broadcasting of commercials. ESPN may refuse to distrib
                       any commercial or any element thereof that, in ESPN‟s sole judgment:
                          > Does not conform to these regulations or to ESPN‟s general practices and formats 
                          regarding commercials, as they may be modified from time to time;

                          > Is not of a suitable artistic and technical quality;

                          >May violate any rights of any person, firm or corporation;

                          >Contains any false, unsubstantiated or unwarranted claims for any product or servic
                          makes any unauthenticated testimonials;


                          > Advertises any habit-forming drug, tobacco product, distilled liquor, handgun or han
                          ammunition;


                          > Contains any material constituting or relating to a lottery, a contest of any kind in wh
                          the public is unfairly treated or any enterprise, service or product that tends to encour
                          abet, assist, facilitate or promote illegal or legal gambling;

                          > Makes any appeal for funds;


                          > Contains any material that is defamatory, obscene, profane, vulgar, repulsive or
                          offensive, either in theme or in treatment or that describes or depicts repellently any in
                          bodily functions or symptomatic results of internal conditions, or refers to matters that
                          not considered socially acceptable topics;

                          > Contains any false or ambiguous statements or representations that may be mislea
                          to the audience;


                          > Includes any element of intellectual property without the owner‟s consent to such us
                          including but not limited to music, mechanical, performance and synchronization right
                          gives rise to any other colorable claim of infringement, misappropriation or other form
                          unfair competition;

                          > Disparages or libels any competitor or competitive products; or


                          > Is or might be injurious or prejudicial to the interests of the public, ESPN or
                          honest advertising and reputable business in general.

           Lead Time:     Allow five (5) business days for production, testing, and review.

Third Party Ad Serving
        Requirements:     Not accepted. All ads must be locally served by Walt Disney Internet Group.

    Additional Details:   >ESPN.com reserves right of final approval on video submissions.


                          >Creative may be updated, but must adhere to the following:
                          -Limited to one creative per day
                          -Schedule of creative rotation must be provided to ESPN 30 days previous to flight st
                          Note: ESPN.com reserves right to decline multiple creative per flight, approval of mul
                          creative will be negotiated through ESPN
>Creative may be updated, but must adhere to the following:
-Limited to one creative per day
-Schedule of creative rotation must be provided to ESPN 30 days previous to flight st
Note: ESPN.com reserves right to decline multiple creative per flight, approval of mul
creative will be negotiated through ESPN

>Pre-roll opportunities are those targeted specifically to the homepage

For Sponsorship Requirements and Details, click here
              Updated 2/08/2011




Slates, countdown clocks and




 wful and of the highest possible
 y with the following regulations in
s. ESPN may refuse to distribute
sole judgment:
eneral practices and formats 
me to time;




 ims for any product or service, or



 stilled liquor, handgun or handgun



 y, a contest of any kind in which
 product that tends to encourage,
g;




ofane, vulgar, repulsive or
es or depicts repellently any internal
 ons, or refers to matters that are


 entations that may be misleading



e owner‟s consent to such use, 
nce and synchronization rights or
 isappropriation or other form of




 the public, ESPN or




 ney Internet Group.




wing:

N 30 days previous to flight start
 ve per flight, approval of multiple
wing:

N 30 days previous to flight start
 ve per flight, approval of multiple


 he homepage
                          Motion Video Companion Unit (300x250)
         Dimensions:      300x250

             File Size:   40k or less, Gif/JPG

                Audio:    Accepted: No.

                Video:    Accepted: No.

 Accepted File Types:     Gif, Animated Gif, JPG

             Looping:     Accepted: Yes, limited to three. After three loops, animation must stop.

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving
       Requirements:      Not Accepted - all ads must be locally served by Walt Disney Internet Group.

              Alt Text:   30 characters max.

    Additional Details:   Serves with motion video spot only in the Video Hub.

                          1x1 pixel tracking and click tracking is allowed for WDIG approved vendors
o Companion Unit (300x250)                                Updated 9/30/2008




ed to three. After three loops, animation must stop.

days for testing and review.


s must be locally served by Walt Disney Internet Group.



deo spot only in the Video Hub.

d click tracking is allowed for WDIG approved vendors
                          Skyscraper                   (120x600,
                          160x600)                                        Updated 10/15/2008


         Dimensions:      120x600, 160x600

             File Size:   40k or less, Flash
                          40k or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"

                Video:    Accepted: No.

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit.

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving
       Requirements:      Accepted. See approved Third Party Standard Ads.

              Alt Text:   30 characters max.

    Additional Details:   N/A.
                          300x100                                       Updated 12/23/2008


         Dimensions:      300x100

             File Size:   40k or less Flash
                          40k or less Gif/JPG

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG, Flash     (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Disney Interactive
       Requirements:      Media Group.

              Alt Text:   30 characters max.

    Additional Details:   Default experience must be provided for non-compliant browsers.
                          Half Page Ad (300x600)                          Updated 10/15/2008


         Dimensions:      300x600

             File Size:   50k or less, Flash
                          40k or less, Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"

                Video:    Accepted: No.

 Accepted File Types:     Gif, Animated Gif, JPG, Flash       (see General Flash Guidelines)

             Looping:     Accepted: Yes, no limit.

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving
       Requirements:      Accepted. See approved Third Party Standard Ads.

              Alt Text:   30 characters max.

    Additional Details:   N/A.
                          Sports Index Expandable
                          Leaderboard        (728x90
                          + 950x210)                                             Updated 10/15/2008


         Dimensions:      728x90 and 950x210

             File Size:   728x90: 40k or less Flash
                          950x210: 55k or less, Flash

                          728x90: 40k or less Gif/JPG
                          950x210: 55k or less Gif/JPG

                Audio:    Accepted: Yes
                          Must be user-initiated, on click.
                          Must include a "Mute button"
                          Note: Audio initiation must be its own action, if user „clicks to 
                          expand‟ ad there must be a second control to initiate audio.

                Video:    File size cannot exceed 2MB.
                          Accepted: Yes (only for secondary, user-initiated 950x210 expand).
                          Must be user-initiated.
                          Video file must include "Play", "Pause", and "Must" buttons.
                          Video file must be loaded separate from Expandable files.
                          See detailed specs on How to Load External Video into Flash.


 Accepted File Types:     Gif, Animated Gif, JPG, Flash            (see General Flash Guidelines)

             Looping:     Accepted: Yes (limit 3 times for 728x90; the 950x210 creative can
                          not loop).

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving
       Requirements:      728x90: Accepted. See approved Third Party Standard Ads.
                          950x210: Not Accepted - all ads must be served locally by Walt
                          Rich Media: Not Accepted - this placement may only run standard
                          and site-served creative

              Alt Text:   30 characters max.

    Additional Details:   Intro 950x210 may contain an "FSCommand" at the end of its
                          timeline so that the animation does not get cut off. In order to set
                          this up, the main timeline must be continuous (rather than contained
                          on inner movie symbols), and the last frame must contain the
                          following code:

                          FSCommand("close","true");
                          stop();


                           To avoid creative revisions, this FSCommand call should be called
                          after no longer than 8 seconds. The "stop()" command assures that
                          the file does not loop, continually calling the fscommand.
 To avoid creative revisions, this FSCommand call should be called
after no longer than 8 seconds. The "stop()" command assures that
the file does not loop, continually calling the fscommand.

If an FSCommand is not built into the Intro 950x210, a JavaScript
timer will be used and due to the nature of JavaScript and webpage
loading, we cannot ensure that the end of the animation will not be
cut off.

Intro panel (auto-expand) is capped at once per user per day, any
additional expands will be user-initiated.
                          Podcast Feature (Audio)                         Updated 1/30/08


         Dimensions:      N/A

             File Size:   N/A (see details below)

             Duration:    Pre-Content Ad :15 seconds

                          Post-Content Ad :30 seconds

 Accepted File Types:     MP3

           Lead Time:     Allow five business days for production, testing, and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.

    Additional Details:   The podcast may also include a Presented By Logo, requiring:

                          High Res Layered File: Adobe Illustrator, MacroMedia Freehand,
                          Adobe Photoshop. Please include client style guide. Walt Disney
                          Internet Group will scale logo to appropriate dimensions. Final file
                          type will be either Gif or JPG.

                          White creative must have black border.


                          If the logo or background is to appear in a color different than that in
                          the file, the Hex color code or Pantone number must be provided.

                          Taglines are not allowed on Presented By Logo placements.

                          Alt Text: 30 characters max

                          Linking URL for Logo on ESPN Podcast page may be served via
                          3rd party by WDIG certified companies.
                       Video Player Ad                                   Updated 2/08/2011


      Dimensions:      Dependent upon opportunity

          File Size:   Digital submissions: File size should not exceed 2GB

          Duration:    30 seconds, 15 seconds, or 10 seconds.

 File Submissions:     All submitted files should be pre-cut to desired run time. Slates,
                       countdown clocks and color bars must be removed prior to

                       Stream Type: MPEG-2 Program Stream or Quicktime (.mov)

                       Size: 720x480 or 640x480

                       Aspect Ratio: 16x9 (preferred) or 4x3

                       Frame Rate: 29.97

                       Bitrate Type: Constant Bitrate

                       Video Bitrate(kbps): 6000

                       Audio Bitrate(kbps): 224

                       Sample Rate(kHz): 48

                       Max file size: 2GB

Advertising Content    ESPN will distribute only commercial material which is lawful and of
       Regulations:    the highest possible standards of excellence and in this regard you
                       will comply with the following regulations in the preparation, writing
                       and broadcasting of commercials. ESPN may refuse to distribute
                       any commercial or any element thereof that, in ESPN‟s sole 
                       judgment:

                       > Does not conform to these regulations or to ESPN‟s general 
                       practices and formats regarding commercials, as they may be
                       modified from time to time;

                       > Is not of a suitable artistic and technical quality;

                       >May violate any rights of any person, firm or corporation;

                       >Contains any false, unsubstantiated or unwarranted claims for any
                       product or service, or makes any unauthenticated testimonials;


                       > Advertises any habit-forming drug, tobacco product, distilled
                       liquor, handgun or handgun ammunition;
                          > Advertises any habit-forming drug, tobacco product, distilled
                          liquor, handgun or handgun ammunition;

                          > Contains any material constituting or relating to a lottery, a contest
                          of any kind in which the public is unfairly treated or any enterprise,
                          service or product that tends to encourage, abet, assist, facilitate or
                          promote illegal or legal gambling;

                          > Makes any appeal for funds;

                          > Contains any material that is defamatory, obscene, profane,
                          vulgar, repulsive or offensive, either in theme or in treatment or that
                          describes or depicts repellently any internal bodily functions or
                          symptomatic results of internal conditions, or refers to matters that
                          are not considered socially acceptable topics;

                          > Contains any false or ambiguous statements or representations
                          that may be misleading to the audience;

                          > Includes any element of intellectual property without the owner‟s 
                          consent to such use, including but not limited to music, mechanical,
                          performance and synchronization rights or gives rise to any other
                          colorable claim of infringement, misappropriation or other form of
                          unfair competition;

                          > Disparages or libels any competitor or competitive products; or

                          > Is or might be injurious or prejudicial to the interests of
                          the public, ESPN or honest advertising and reputable
                          business in general.

           Lead Time:     Allow five (5) business days for production, testing, and review.

Third Party Ad Serving    Not accepted. All ads must be locally served by Walt Disney
       Requirements:      Internet Group.

    Additional Details:   ESPN.com reserves right of final approval on video submissions.
                          Wireless Homepage Banner                          Updated 06/08/2010


         Dimensions:      300x50 (image will be dynamically re-sized to fit user's screen size, 300x50 will be
                          the largest size served)

             File Size:   5K max

                Audio:    Accepted: No.

                Video:    Accepted: No.

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency
                          Gif, Animated Gif

             Looping:     No.

           Lead Time:     Allow five business days for production, testing, and review.

Third Party Ad Serving    - Not Accepted - all ads must be locally served by Walt Disney Internet
       Requirements:      Group.
                          - 1x1 pixel tracking and click tracking is allowed for WDIG approved
                          vendors

              Alt Text:   15 characters max.

    Additional Details:   - Clickable Logo: the logo can click through to a Sponsor landing page
                          or a Third Party URL.
                          - Ad unit may include call to action: 25 characters max
                          - Sponsor landing page: 200 characters max. Text appears below the sponsor
                          logo.
                          - Linking urls:
                            > Mobile Web: Linking URLs must link to a WAP site specifically
                          optimized for mobile phones (no websites)
                            > iPhone: Linking URLs may link to a WAP optimized site or HTML-
                          based web site (flash-based sites not allowed)
en size, 300x50 will be




 below the sponsor
                          Wireless Banner                                Updated 06/08/2010


         Dimensions:      300x50 (image will be dynamically re-sized to fit user's screen size, 300x50 will
                          be the largest size served)

             File Size:   5K max

                Audio:    Accepted: No.

                Video:    Accepted: No.

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency
                          Gif, Animated Gif

             Looping:     No

           Lead Time:     Allow five business days for production, testing, and review.

Third Party Ad Serving    - Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.
                          - 1x1 pixel tracking and click tracking is allowed for WDIG approved
                          vendors

              Alt Text:   15 characters max.

    Additional Details:   - Clickable Logo: the logo can click through to a Sponsor landing
                          page or a Third Party URL.
                          - Ad unit may include call to action: 25 characters max
                          - Linking urls:
                            > Mobile Web: Linking URLs must link to a WAP site specifically
                          optimized for mobile phones (no websites)
                            > iPhone: Linking URLs may link to a WAP optimized site or HTML-
                          based web site (flash-based sites not allowed)
creen size, 300x50 will
                          ScoreCenter iPhone App
                          Banner                                         Updated 02/12/2010


         Dimensions:      300x50

             File Size:   5K max

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency

             Looping:     No. Ad does not animate

           Lead Time:     Allow five business days for production, testing, and review

Third Party Ad Serving    - Not Accepted - all ads must be locally served by Disney Interactive
       Requirements:      Media Group
                          - 1x1 pixel tracking and click tracking is allowed for DIMG approved
                          vendors

              Alt Text:   N/A.

    Additional Details:   - Clickable Logo: the logo can click through to a Sponsor landing
                          page or a Third Party URL

                          - Linking urls (iPhone): Linking URLs may link to a WAP optimized
                          site or HTML-based web site (flash-based sites not allowed)
                          - Please add 5 pixels of padding to the left and right sides of ad to
                          ensure design elements are not obscured by app border
                          Fantasy Baseball 2011 iPhone and
                          Android App Banner and Logo                                     Updated 02/23/2011


         Dimensions:      320x30

             File Size:   5K max

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency

             Looping:     No. Ad does not animate

           Lead Time:     Allow five business days for production, testing, and review

Third Party Ad Serving
       Requirements:      - Not Accepted - all ads must be locally served by Disney Interactive Media Group

                          - 1x1 pixel tracking and click tracking is allowed for DIMG approved vendors

              Alt Text:   N/A.

    Additional Details:   - Clickable Logo: the logo can click through to a Sponsor landing page or a Third
                          Party URL

                          - Linking urls (iPhone): Linking URLs may link to a WAP optimized site or HTML-
                          based web site (flash-based sites not allowed)
                          - Please add 2 pixels of padding to the bottom of ad to ensure design elements are
                          not obscured by app border
 Updated 02/23/2011




ctive Media Group

oved vendors



g page or a Third


zed site or HTML-

design elements are
                          Wireless Text Alerts                           Updated 02/05/2010


         Dimensions:      N/A

             File Size:   N/A

      Character Limit:    Scoring Alerts – 19 characters (including spaces)
                          News Alerts – 39 characters (including spaces)

                Audio:    Accepted: No

 Accepted File Types:     N/A

           Lead Time:     Allow five business days for testing and review.

Third Party Ad Serving    Not accepted - Text Alerts must be locally served by Disney
       Requirements:      Interactive Media Group

    Additional Details:   Options to include in Text Alerts:



                          A link to a mobile webpage ("http://" count as characters) or click to
                          call (phone number written out "8005551000")
                          A branding tag (just text), example: Presented by …
                          A reply-to mechanism such as “reply for more info” or a similar call 
                          to action that will result in a 160 character text response from the
                          sponsor (ESPN hosts this functionality)

                          No third party 1x1 tracking or click command tracking allowed
                          Widget
                          (Corner logo)                                          Updated 12/14/2009



Corner Logo
         Dimensions:      88x31
            File Size:    5K or less, Flash
                          5K or less, Gif/JPG
               Audio:     Accepted: No
               Video:     Accepted: No
 Accepted File Types:     JPG, GIF, and SWF (SWF must not reference _root in the code; no default
                          needed).
                          See General Flash Guidelines.
              Looping:    Accepted: No, not allowed to animate
           Lead Time:     Allow five business days for testing and review.
Third Party Ad Serving    Not Accepted - all ads must be locally served by Disney Interactive Media
       Requirements:      Group

              Alt Text:   30 characters max
    Additional Details:   > Linking URL required
                          > Third party 1x1 tracking can not be implemented
                          > Flash files must be built with Flash 9.0 or below using ActionScript 2 or
  Updated 12/14/2009




t in the code; no default




ney Interactive Media




sing ActionScript 2 or
                          Zoom Gallery Sponsorship
                          (600x400)                                        Updated 7/20/2009


         Dimensions:      600x400
                          (same file will be used for Pre, Inter, and Poststitials)

             File Size:   40k or less, Gif/JPG (non-animated)

                Audio:    Accepted: No

                Video:    Accepted: No.

 Accepted File Types:     Gif/JPG

             Looping:     Accepted: No.

           Lead Time:     Allow ten business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Disney Interactive
       Requirements:      Media Group.

              Alt Text:   30 characters max

    Additional Details:   Prestitial occurs at the beginning of the Zoom Gallery, during
                          loading, and will redirect to gallery after 5 seconds.

                          Interstitial occurs halfway through the Zoom Gallery, and will
                          redirect to the Zoom Gallery by user initiation.

                          Poststitial occurs ad the end of the Zoom Gallery and persists,
                          offering more time for user interaction.
                          ESPN3 300x100 Companion
                          unit                                          Updated 06/17/2009


         Dimensions:      300x100

             File Size:   20k or less, Gif/JPG

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG

             Looping:     Accepted: No

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Disney Interactive
       Requirements:      Media Group.

              Alt Text:   30 characters max.


    Additional Details:   Default experience must be provided for non-compliant browsers.
                          ESPN3 300x250 Companion
                          unit                                          Updated 07/19/2010


         Dimensions:      300x250

             File Size:   20k or less, Gif/JPG

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG

             Looping:     Accepted: No

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Disney Interactive
       Requirements:      Media Group.

              Alt Text:   30 characters max.

    Additional Details:   Default experience must be provided for non-compliant browsers.
                          ESPN3 728x90 Companion
                          unit                                          Updated 06/17/2009


         Dimensions:      728x90

             File Size:   20k or less, Gif/JPG

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     Gif, Animated Gif, JPG

             Looping:     Accepted: No

           Lead Time:     Allow three business days for testing and review.

Third Party Ad Serving    Not Accepted - all ads must be locally served by Disney Interactive
       Requirements:      Media Group.

              Alt Text:   30 characters max.


    Additional Details:   Default experience must be provided for non-compliant browsers.
                         OPA Pushdown - Rotational                        Updated 12/08/2009



         Dimensions:     970x418 (full expand size)
                         970x66 Strip (non-expanding and back-up file required)

            File Size:   970x418 Strip Expand
                         60K or less, Flash
                         60K or less, Gif/JPG

                         970x66 back-up Strip
                         40k or less, Flash
                         40K or less, Gif/JPG

               Audio:    Accepted: Yes
                         Must be user-initiated, on click
                         Must include a "Mute" button
                         Note: Audio initiation must be its own action, if user „clicks to 
                         expand‟ ad there must be a second control to initiate audio

               Video:    Accepted: No

             Controls:   Expand must include a "Close" button (vendor served assets only, does not
                         apply to site-served assets - see additional details below)
                         Re-Expansion of 970x66 must be user-initiated, on-click

 Accepted File Types:    Gif, Animated Gif, JPG, Flash        (see General Flash Guidelines)

             Looping:    Accepted: Yes

          Lead Time:     Allow five business days for testing and review.


                         Accepted: Yes, from Doubleclick, MediaMind, Eyewonder, Pointroll,
Third Party Ad Serving   and Unicast or ads may be locally served by Disney Interactive
       Requirements:     Media Group.

             Alt Text:   30 characters max

   Additional Details
   Site-served assets:   The top-Right 35x35 pixel area should not have text, buttons, or graphics. The
                         area will be overlaid by the expand/close button

                         Expand/collapse functionality is controlled by the site

                         970x66 backup non-expanding strip required

                         Auto expand experience is limited to 8 seconds – on 9th second ad must „retract‟
sets only, does not
)




ons, or graphics. The




second ad must „retract‟
                          iPhone Gamecast                                       Updated 7/14/2010


         Dimensions:      300x250

             File Size:   20K max

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency
                          Gif, Animated Gif

             Looping:     No. Ad does not animate

           Lead Time:     Allow five business days for production, testing, and review

Third Party Ad Serving    - Not Accepted - all ads must be locally served by Disney Interactive Media
       Requirements:      Group
                          - 1x1 pixel tracking and click tracking is allowed for DIMG approved
                          vendors

              Alt Text:   N/A.

    Additional Details:   - 300x250 may click to mobile web site or site-served video
                          - Video asset should be submitted per standard video unit specs (click here for spec)
                          - 300x250 unit should include call-to-action in creative (e.g., "tap to view video")
(click here for spec)
to view video")
                          Mega Mobile Homepage                           Updated 06/02/2010


 300x250
         Dimensions:      300x250

             File Size:   20K max

                Audio:    Accepted: No.

                Video:    Accepted: No.

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency

             Looping:     No. Ad does not animate.

           Lead Time:     Allow five business days for production, testing, and review.

Third Party Ad Serving    - Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.
                          - 1x1 pixel tracking and click tracking is allowed for WDIG approved
                          vendors

              Alt Text:   Not supported.

    Additional Details:   - 300x250 ad is click-to-close. (Please note, "close" call to action is
                          built into site template)
                          - Ad unit capped at 1x user/day
                          - Linking urls:
                            > iPhone: Linking URLs may link to a WAP optimized site or HTML-
                          based web site (flash-based sites not allowed)
                          - Opportunity is for iPhone only


300x50 (2)
         Dimensions:      300x50

             File Size:   5K max

                Audio:    Accepted: No.

                Video:    Accepted: No.

 Accepted File Types:     High quality, non-compressed JPEG
                          PNG, no transparency

             Looping:     No. Ad does not animate.

           Lead Time:     Allow five business days for production, testing, and review.
Third Party Ad Serving    - Not Accepted - all ads must be locally served by Walt Disney
       Requirements:      Internet Group.
                          - 1x1 pixel tracking and click tracking is allowed for WDIG approved
                          vendors

              Alt Text:   15 characters max.

    Additional Details:   - Two instances of the 300x50 banner appear on the Homepage at
                          the same time (Top and Middle banners)
                          - Clickable Logo: the logo can click through to a Sponsor landing
                          page or a Third Party URL.
                          - Ad unit may include call to action: 25 characters max
                          - Linking urls:
                            > iPhone: Linking URLs may link to a WAP optimized site or HTML-
                          based web site (flash-based sites not allowed)
                          - Opportunity is for iPhone only
                                          iPad ScoreCenter XL                      Updated 08/25/2010

     Standard Banner

                   Dimensions:     660x80
                      File Size:   25K Max
                         Audio:    Yes, Must be user-initiated on click, using HTML5 Audio only
                         Video:    Yes, Must be user-initiated on click, using HTML5 Video only (H264 MP4 only)
         Accepted File Types:      GIF, Animated GIF, JPG
                      Looping:     Accepted: Yes, No Limit
                       Alt Text:   N/A
       Third Party Ad tracking:    1x1 transparent pixels
             Additional Details:   Third Party tracking pixels supported


Standard Expandable Banner

                  Dimensions:      660x150 (full size)
                                   660x80 (non-expanded)
                      File Size:   45K Max (Expanded)
                                   25K Max (Standard)
                        Audio:     Yes, Must be user-initiated on click, using HTML5 Audio only
                        Video:     Yes, Must be user-initiated on click, using HTML5 Video only (H264 MP4 only)
                      Controls:    Controls located bottom right of the standard banner, 150x35 - can be supplied
                                   by advertiser or use a standard control
                                   Control remains in same position in expanded mode
                                   Tapping anywhere in non-expanded ad expands the ad
                                   Tapping anywhere in expanded ad, except for control area, can launch URL, video, etc.
         Accepted File Types:      GIF, Animated GIF, JPG
                      Looping:     Accepted, no limit
       Third Party Ad tracking:    1x1 transparent pixels


 Full Screen Interstitial Ad

                  Dimensions:      680x650
                     File Size:    100K (TBD)
                        Audio:     Yes, Must be user-initiated on click, using HTML5 Audio Only
                        Video:     Yes, Must be user-initiated on click, using HTML5 Video Only
                     Controls:     Close control located in the top, right 150x35 - can be supplied by advertiser or use a sta
         Accepted File Types:      GIF, Animated GIF, JPG
                      Looping:     Yes, maximum 3 times
      Third Party Ad Tracking:     1x1 transparent pixels
nly (H264 MP4 only)




 nly (H264 MP4 only)
x35 - can be supplied



a, can launch URL, video, etc. in Safari.




plied by advertiser or use a standard control
                          Mobile Web Expandable
                          Banners                                         Updated 11/23/2010

         Dimensions:      300x250 (expanded)
                          300x50 (non-expanded)
                          Default 300x50 ad must be provided by client and served by Phluant

             File Size:   40K Max (expanded)
                          20K Max (non-expanded)

                Audio:    No

                Video:    No

             Controls:    Banner unit must include a call to action (e.g., “Tap to expand”) and be user-
                          initiated. No auto-expansion is allowed
                          Expand panel must include a 25x25p “close” button

Third Party Ad Serving    Crisp and Phluant are only vendors approved for this ad format
                          Crisp: available on Apple and Android only
                          Phluant: available across Apple, Android, and RIM devices with OS v4.6 and above
                          Third party tracking is allowed
                          Clicks will only be tracked via third party, no WDIG click tracking is available

    Additional Details:   This spec only applies to mobile web and does not pertain to applications

         Ad Example:
and”) and be user-




s with OS v4.6 and above

acking is available

 to applications
                          What's Hot: Presented by
                          Logo                                          Updated 01/19/2011


         Dimensions:      125x45

             File Size:   5K max

                Audio:    Accepted: No

                Video:    Accepted: No

 Accepted File Types:     png

             Looping:     N/A, ad does not animate

           Lead Time:     Allow five business days for production, testing, and review

Third Party Ad Serving
       Requirements:      - Not Accepted, all ads must be locally served by ESPN
                          - 1x1 pixel tracking is allowed for DIMG approved vendors

              Alt Text:   N/A

    Additional Details:   - Logo is not clickable
                          - Available only on touchscreen mobile devices
                       Mobile Video Player Ad                            Updated 2/15/2011


      Dimensions:      Dependent upon opportunity

          File Size:   Digital submissions: File size should not exceed 500MB

          Duration:    15 seconds or 10 seconds

 File Submissions:     All submitted files should be pre-cut to desired run time. Slates,
                       countdown clocks and color bars must be removed prior to

                       Stream Type: MPEG-2 Program Stream or Quicktime (.mov)

                       Size: 720x480 or 640x480

                       Aspect Ratio: 16x9 (preferred) or 4x3

                       Frame Rate: 29.97

                       Bitrate Type: Constant Bitrate

                       Video Bitrate(kbps): 6000

                       Audio Bitrate(kbps): 224

                       Sample Rate(kHz): 48

                       Max file size: 2GB

Advertising Content    ESPN will distribute only commercial material which is lawful and of
       Regulations:    the highest possible standards of excellence and in this regard you
                       will comply with the following regulations in the preparation, writing
                       and broadcasting of commercials. ESPN may refuse to distribute
                       any commercial or any element thereof that, in ESPN‟s sole 
                       judgment:

                       > Does not conform to these regulations or to ESPN‟s general 
                       practices and formats regarding commercials, as they may be
                       modified from time to time;

                       > Is not of a suitable artistic and technical quality;

                       >May violate any rights of any person, firm or corporation;

                       >Contains any false, unsubstantiated or unwarranted claims for any
                       product or service, or makes any unauthenticated testimonials;


                       > Advertises any habit-forming drug, tobacco product, distilled
                       liquor, handgun or handgun ammunition;

                       > Contains any material constituting or relating to a lottery, a contest
                       of any kind in which the public is unfairly treated or any enterprise,
                       service or product that tends to encourage, abet, assist, facilitate or
                       promote illegal or legal gambling;
                          > Contains any material constituting or relating to a lottery, a contest
                          of any kind in which the public is unfairly treated or any enterprise,
                          service or product that tends to encourage, abet, assist, facilitate or
                          promote illegal or legal gambling;

                          > Makes any appeal for funds;

                          > Contains any material that is defamatory, obscene, profane,
                          vulgar, repulsive or offensive, either in theme or in treatment or that
                          describes or depicts repellently any internal bodily functions or
                          symptomatic results of internal conditions, or refers to matters that
                          are not considered socially acceptable topics;

                          > Contains any false or ambiguous statements or representations
                          that may be misleading to the audience;

                          > Includes any element of intellectual property without the owner‟s 
                          consent to such use, including but not limited to music, mechanical,
                          performance and synchronization rights or gives rise to any other
                          colorable claim of infringement, misappropriation or other form of
                          unfair competition;

                          > Disparages or libels any competitor or competitive products; or

                          > Is or might be injurious or prejudicial to the interests of
                          the public, ESPN or honest advertising and reputable
                          business in general.

           Lead Time:     Allow five (5) business days for production, testing, and review.

Third Party Ad Serving    Not accepted. All ads must be locally served by Walt Disney
       Requirements:      Internet Group.

    Additional Details:   ESPN.com reserves right of final approval on video submissions.

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:84
posted:3/10/2011
language:English
pages:90
Description: Media Kit Web Template document sample