31st March 2010
                                MUSIC ADDITIONS

                                 OBELISK ARENA

                                 SUNRISE ARENA
                                 ~ MATTHEW P ~

Latitude Festival returns for an incredible 5th Edition on 15-18th July 2010 set in the
beautiful countryside of Henham Park Estate on Suffolk’s Sunrise Coast.

With Florence + The Machine, Belle and Sebastian and Vampire Weekend all
headlining the Obelisk Arena this year and with a wealth of musical talent from
emerging and established bands and acts playing across three other music stages,
Latitude can once again boast a unique and exciting music line-up.

Whilst the hottest bands play throughout the weekend, Latitude will also be home to
the very best from the worlds of theatre, comedy, literature, film, poetry, dance, art,
fashion and cabaret all coming together for one glorious weekend. Standing alone as a
truly inspiring and pioneering festival, Latitude provides something for everybody – no
matter what your tastes or desires and will be the place to be this summer.

  The full length press release, with details on all acts appearing at Latitude so far, is
                       available in PDF format to download from:

                             ~ OBELISK ARENA ~
The Obelisk Arena is the focal point for many of Latitude’s most memorable
performances and with a line up that boasts some superb acts including Empire of the
Sun, The Maccabees, James, The Temper Trap, Rodrigo y Gabriela and Frank Turner as
well as the stunning headliners, the following acts are a welcome addition to an already
exciting line-up:

Currently riding high in the Top Ten Album Chart with her second offering ‘I Speak
Because I Can’, folk songstress Laura Marling joins the Obelisk Arena. Cutting her teeth
as a member of Noah And The Whale she left the band in 2008 and went on to release
her debut album ‘Alas I Cannot Swim’, which received a Mercury Music Prize
Nomination. In the subsequent two years, this shy performer has matured into a
captivating show-woman and a formidable songwriter and storyteller. Her set at
Latitude will be a definite highlight of the weekend for sure.

Through their relentless touring of the UK you could be forgiven for thinking that
Hockey are British but they actually hail from Portland, Oregon. Probably best known
for their hit anthem ‘Song Away’ lifted from the band’s debut ‘Mind Chaos’, their
contagious indie-pop anthems have won over the nation’s hearts. With big sing-a-long
choruses to get the crowds going, Hockey will be sure to walk away with a victorious
performance at Latitude this year.

Corinne Bailey Rae shot to fame in 2006 with the release of her self-titled debut
Number 1 album. The singles ‘Put Your Records On’ and ‘Like A Star’ became smash hits
round the world and the album made the Billboard Top 20 in the US – making her the
first British female singer-songwriter to do so in decades. Now, four years and four-
million album sales later and showcasing songs from new album ‘The Sea’, Corinne will
be wowing crowds on Saturday afternoon on the Obelisk Stage at Latitude.

Brooklyn's Here We Go Magic are set to make their Latitude debut in July. The brain
child of front man Luke Temple, who has previously released two records under his own
name, the band released their self-titled debut in the UK in February. Rolling Stone
described the album "as collection of songs that even the most jaded anti-folk hipster
could catch himself humming on the street" it’s a record full of psychedelic, hazy,
electronic indie and will have the Obelisk Arena crowds falling in love with them.

Mumford & Sons are currently flying the flag for a new wave of folk invading the
mainstream. Equipped with catchy songs, acoustic guitars and banjos, their debut album
'Sigh No More' entered the album charts at Number 11 when it was released in October
last year and gained praise from all corners of the music industry. With their beautifully
arranged melancholic musings sounding fresh, sunny and infectious, singles such as
'Little Lion Man' and 'The Cave' will get the crowd dancing at Latitude's Obelisk Arena.
Receiving critical praise with their Mercury Music nominated second album ‘Twice Born
Men’, Sweet Billy Pilgrim have been slowly gathering a cult following since they formed
in 2003. Embodying the spirit of DIY, both their albums have been self-funded and
recorded in a garden shed; their experimental indie has earned praise for its multi-
layered, perfectly crafted songs. With band members swapping instruments between
songs, their musical talent and gorgeous songs will win over audiences at Latitude too.

Hirsute Glaswegian four-piece Kassidy bring their harmony soaked traditional indie rock
to Latitude’s Obelisk Arena. Armed with catchy hooks, their mainly acoustic set-up is
supplemented with box drums and the occasional touch of accordion for a folky, Fleet
Foxes-esque sound as witnessed on their Rubbergum EP released last year. With
Kassidy’s debut album due out later this year, this will be the perfect place to see the
band before they go on to superstardom.

                             ~ SUNRISE ARENA ~
The Sunrise Arena, situated along the nature trail is host to a splendid foray of new acts.
Some of them will have been on the hushed lips of dedicated gem hunters for a while
and others will be on the rise already, about to break for all to enjoy, it is the place to
discover tomorrow’s stars today. This year will see plenty of tasty morsels for those who
like to sample something very special. Joining the first wave of acts to be confirmed for
the Sunrise Arena are:

Winning the hearts and minds of the American public are San Franciscan up and coming
indie pop outfit Girls. Their sunshine bathed psychedelic rock ’n’ roll has been receiving
critical acclaim with their debut album ‘Album’ rated by Pitchfork as the 10th best album
of 2009. Having broken free from the Children Of God cult, frontman and songwriter
Christopher Owens has written free-spirited, youthful and expressive pop songs, sure to
bring a slice of the Golden State to Latitude’s Sunrise Arena.

British born by way of Norweigan and Pakistani descent, Nadine Shah is a
vocalist/pianist from a small North East town called Whitburn. The harsh, cold coast of
the North Sea have shaped her songs into brutally honest, melancholic musings that
have attracted the attention of Tom Robinson on 6Music. Nadine has already played
such impressive venues as Shepherd's Bush Empire, The Sage Gateshead and the
legendary Ronnie Scott’s even before the release of her debut EP (due out in spring.)

Newcomers to the vibrant and flourishing British new-folk scene, London-based Kurran
and the Wolfnotes possess a genuine and heart-rendering sincerity in their harmony-
drenched traditional sounds, while also coming armed with a slew of hugely catchy pop
songs at their disposal. With debut single ‘Whatabitch’ gaining critical acclaim, check out
this exciting new band on the rise.
Local Suffolk boy Matthew P has just released his debut EP ‘Swimming’ on Fiction
Records but has already caused a stir with his honest, heart-warming and humble
acoustic folk. Honing his skills whilst on tour with West Country rockers Reef this spring,
Matthew P is worth checking out for some happy summer vibes.

Elsewhere throughout the weekend, festival goers can enjoy readings from leading
poets and authors including Wendy Cope, John Cooper Clarke, Bret Easton Ellis and
Arthur Smith; top comics Emo Philips, Ardal O’Hanlon, Rich Hall and Tommy Tiernan;
exciting theatre and dance productions presented by Royal Shakespeare Company,
Bush Theatre, Sadler’s Wells and Royal Opera House to name but a few, cabaret
performances from Rich Fulcher, Idiot Of Ants and The Crack; BAFTA return to the Film
& Music Arena with Q&As, discussions and workshops with award-winning director Paul
Greengrass already confirmed. With DJ’s, balls and late night parties found throughout
the site, it really is a place like no other; an intimate world away from reality that
encourages you to be all that you’ve ever wanted to be whilst indulging in the spirit of
exploration and discovery.

  The full length press release, with details on all acts appearing at Latitude so far, is
                       available in PDF format to download from:


                           ~ TICKET INFORMATION ~
              Weekend tickets £155 including VAT, subject to booking fee
            Day tickets Fri, Sat, Sun £65 including VAT, subject to booking fee
                 Weekend ticket prices include car parking and camping
                            Day tickets include car parking only

                          Credit Card line: 0871 2310846
 Online: www.festivalrepublic.com • www.seetickets.com • www.latitudefestival.co.uk

  For a full list of national and regional outlets please visit www.latitudefestival.co.uk

                 For further Press info contact: 020 7792 9400
                     Charlie Caplowe: charlie@presscounselpr.com
                        Dani Cotter: dani@presscounselpr.com
                         Anthea: anthea@presscounselpr.com
                       Dan Griffiths: griff@presscounselpr.com

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