At LeWeb in Paris, Google announced its "next big thing." The idea, stripped to its essentials, is search without search, which Google calls contextual discovery. The nub of the idea is push technology, which was quite popular in the mid-1990s. But searching for information proved to be too difficult or time-consuming in the hectic business environment of the mid-1990s. The push services ran into an unexpectedly rocky stretch of information highway: PointCast and BackWeb were blocked in some organizations. Google's approach is to let the system do the hard work of figuring out what information a user needs or wants. The mechanics of the Google push system is to use the information from the user's browser profile and the user's location profile. As strange as it may sound, the author thinks Google is on the correct path. He also thinks the vendors providing sophisticated, interactive displays of real-time data are on the right track.