VIEWS: 9,083 PAGES: 8 CATEGORY: Internet / Online POSTED ON: 3/10/2011
Presentation I gave at SMX West Conference on best practices and advice for how to build a great in house SEO program.
In House SEO: Building Brands that Drive Millions of Users Through Search Engines SMX West 2011 Jason Nazar, CEO Docstoc @jasonnazar Docstoc Overview 25 Million Unique Visitors/Month 10 Million Registered Users Docstoc Overview 20 Million+ Professional Documents Docstoc Overview 10 Million+ Views of Embedded Docs / Month In House SEO: Long Tail Formula for Long Tail SEO URLs; Site Architecture + Title Tags; H1 Tags; Content on Page; Discoverable Content Unique Content # Pieces of Content + Quality Content Long Tail Terms # of Pages Indexed # of Links In-links Quality of Links Links to Long Tails Terms In House SEO: Team Culture SEO is a Team Culture Not a Job Description •Everyone is responsible for SEO •Bring all knowledge in house •Part of every product decision In House SEO: Tool Box Tool Box Keyword SEO Performance Generation Analysis Google Keyword Tool Still #1: Google Analytics WordTracker, SEO Book Webmaster tools SpyFu Internal/referrer search SEM Rush keywords logs Compete.com Keywords Internal activity tracking tools Yahoo BOSS Drive by RankAbove SpyFu ReconFiles In House SEO: Metrics Key Metrics # Indexed Pages # Pages Indexed / Day % Pages Ranking Top 100 Results Pages/Terms on First Page Results Position of top 20% of Keywords Pages Indexed / Total Pages # In-links / Pages Indexed
Pages to are hidden for
"In House SEO"Please download to view full document