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					Title:
Is Banner Advertising Better Than PPC?

Word Count:
572

Summary:
Banner advertising was around long before Pay Per Click (PPC)
advertising, and it’s no big news that PPC is the new dominant
advertising tool for many businesses. After all, P PC is laser focused and
very direct in working to draw a very specific customer type to your
site.

Banner advertising has been described by some as being akin to the dodo
bird. In essence the feeling among some is that this kind of advertising
is nearing a point of extinction and may be remembered wit...


Keywords:
marketing,internet marketing,site promotion,banner advertising,online
advertising


Article Body:
Banner advertising was around long before Pay Per Click (PPC)
advertising, and it’s no big news that PPC is the new dominant
advertising tool for many businesses. After all, PPC is laser focused and
very direct in working to draw a very specific customer type to your
site.

Banner advertising has been described by some as being akin to the dodo
bird. In essence the feeling among some is that this kind of advertising
is nearing a point of extinction and may be remembered with warm fuzzies,
but may not be missed.

However, a quick trip into the depths of cyber space and you will find
all kinds of banner ads, and major corporations develop and use them.

Do they know something you don’t?

I think what some of these corporations do know is that banner
advertising can move beyond simple static graphics. In essence many
banner ads today are being developed to include bold interaction that may
appear as a game or perhaps as a mini movie.

These banner ads serve a unique niche for the visually oriented consumer.

The use of banner advertising may be used when the advertising business
has a fairly clear understanding of the benefit of advertising on a
specific site or sites. For instance if a site draws thousands of
visitors a day and your product or service fits the demographic of the
site then using banner ads that can help the visitor vi sualize something
more then PPC text has the ability to facilitate a better Return on
Investment (ROI).
If PPC is the ‘everyman’ advertising method then the new generation of
banner ads is for the expert advertiser. Banner ads can help you motivate
potential customers to visit your site from the confines of a site they
trust and a site you value for their ability to generate traffic to your
site.

Banner advertising is also good for an industry specific website. If
there is a site that is in concert with your business goals and
directives it might make sense to look into using banner advertising on
their site.

While banner advertising is not as laser focused as PPC it can be a
significant help if you are willing to do your own research to see what
sites may best benefit your business.

There are still banner exchange programs, but they are often meaningless
in that they may send some customers to your site, but they aren’t
targeted and the individuals may not be especially motivated beyond
initial curiosity. Besides you may be required to place banner
advertising on your site that doesn’t really fit with your demographic
(or potentially objectionable) just to participate in the banner link
exchange.

There is also the question of banner ad developm ent. Unless you are
especially skilled in graphic design you may need to outsource the banner
ad development from a third party.

You may be able to access a low-cost or no-cost banner ad through a site
like www.logobogo.com, but a banner ad will need to be created in either
a visually static display or a flash designed banner with very specific
dimensions.

So, to recap – the banner advertising of today requires a greater sense
of business research to find the best fit for your advertising dollar and
banner development is something you will need to develop as you begin to
look into what possibilities exist in this refreshed advertising medium.

				
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posted:3/10/2011
language:English
pages:2