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High_Definition_Video_News_From_Reading__Pa

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									Title:
High Definition Video News From Reading, Pa

Word Count:
400

Summary:
Berks is a first-of-its-kind internet news station covering the Greater
Reading Pennsylvania region. Groundbreaking in both quality and scope,
Berks aims to revolutionize the way local news is done...by truly
makingit local.

Berks features interviews and video footage of local people, events and
businesses. Run by Reading local Tara Karleen, Berks presents a picture
of Berks County and the Greater Reading region that you can't get
anywhere else. And best of all, it's avail...


Keywords:
video, web video, community


Article Body:
Berks is a first-of-its-kind internet news station covering the Greater
Reading Pennsylvania region. Groundbreaking in both quality an d scope,
Berks aims to revolutionize the way local news is done...by truly
makingit local.

Berks features interviews and video footage of   local people, events and
businesses. Run by Reading local Tara Karleen,   Berks presents a picture
of Berks County and the Greater Reading region   that you can't get
anywhere else. And best of all, it's available   on the web for free: all
the time, any time.

One of the least tapped potentials of the internet has been the
development of local community. But there is evidence that this is
changing. Even the search engine giants like Google are directing their
efforts towards localized content. Berks is looking to speed up this
trend by using the enormous power of online video to strengthen and
inform the local community in Berks County.

According to Tara Karleen, "The primary mission of Berks   is to serve the
Reading and Berks County communities by highlighting the   very best of
what our region has to offer. In the process, we hope to   build strong
relationships and encourage regional collaborations that   otherwise might
not have happened."

So far, Berks has acheived a great deal of success. In their first month
broadcasting over the web, they've already talked with the Mayor of
Reading about his high-tech plans for the city, covered the local Berks
County wine scene, interviewed a number of artists and musicians and even
had top notch video footage of the 2006 Reading Flood. More recently,
Berks was ableto interview Governor Ed Rendell about his vision for the
Latino community in Reading, PA.
The emergence of online video marks a major milestone in the history
ofcommunication. Grassroots efforts such as Berks are ushering in a media
revolution that encourages an organic collaboration between ordinary
citizens and traditional media outelts. Accordingly, Berks plans to
partner with existing media organizations to enhance the viewer's ability
to access regional information online.


With the decentralization of media on the web, one might worry about
lowering standards of quality. But Berks puts those worries to rest. All
of Berks footage is shot in high quality 1080i HD video footage and
presented via the ubiquitous QuickTime media player. While popular
siteslike Google Video and YouTube settle for lower-quality, smaller-
sized video, Berks publishes high quality video to make the future of
internet video happen today.

								
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