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Events Marketing Management


									                    Events Marketing Management

Location: London North campus                                                     Financing Events – You will examine the relationship between finance,
                                                                                  management accounting, corporate strategy and event marketing.
Full-time September                                                     Yes
                                                                                  Managing in the Service Sector – You will be encouraged to develop as
Full-time January                                                       Yes       members of a team and as independent learners able to meet the managerial
Part-time day September                                                 Yes       challenges peculiar to the service sector. This module incorporates a residential
                                                                                  course that provides an ideal opportunity to get to know your fellow students
Part-time day January                                                   Yes
                                                                                  and to explore management theories in a setting outside of the classroom.
Aims of the course                                                                Research Methods for Leisure and Tourism – Introduces a range of
This is a unique programme of study aimed at those working in, or preparing to    philosophical concepts and methodological tools whilst developing your critical
work in, event marketing or management. Event management and production           and evaluative approach to research in a management context. This module will
organisations need qualified marketing managers and events are increasingly       give you the necessary academic and practical skills to undertake successful
used as part of an organisations’ marketing communications mix.                   research for your dissertation.
This course is designed to provide you with a mix of marketing and                Dissertation
management theory. Real-life case studies and industry guest lecturers are
                                                                                  The dissertation is an extensive research project and should normally be about
regularly used to demonstrate how theory relates to practice. The concept
                                                                                  15,000 words in length. The subject should arise from your own personal
of ‘Imagineering’ will be applied to industry cases through project-based
                                                                                  interest and (in discussion with appropriate members of academic staff) may be
assignments in order to demonstrate how the marketing function can
                                                                                  taken from any topic within the area of study. Dissertation topics are developed
be extended to achieve the ‘Experience Economy’. You will also study the
                                                                                  as part of the Research Methods for Leisure and Tourism module and through
relationship between marketing and business strategy and management
                                                                                  dissertation workshops.
accounting. This course also enhances your development as independent
learners, management researchers, and entrepreneurial business managers.          You will be allocated a dissertation supervisor and will be supported by regular
                                                                                  individual and/or group tutorials. The dissertation workshop programme
This course is multidisciplinary and is taught by staff with extensive research
                                                                                  supports you through a series of seminars and practical sessions given by
and event industry backgrounds. Industry links are a strong feature of the
                                                                                  researchers, consultants and practitioners from the University and, where
course. The international student and staff body at London Metropolitan
                                                                                  appropriate, selected external organisations. You are strongly encouraged to
Business School facilitates a cultural diversity that adds to the international
                                                                                  attend sessions relevant to your research programme. In addition, you may also
aspects of the course.
                                                                                  take the opportunity to present the subject of your research and discuss your
Duration and attendance                                                           methodology and progress at seminars.
Full-time: 1 year                                                                 Optional modules
Part-time: 2+ years                                                               You will chose one from the following:
                                                                                  International Marketing – You will investigate the economic and cultural
                                                                                  dimensions of the international business environment and the relationship
Autumn semester: September – January                                              between international marketing strategy and corporate strategy.
Spring semester: January – June                                                   Buyer Behaviour – You will analyse, evaluate and interpret models and theories
                                                                                  relating to consumer behaviour and identify the relationship between buyer
Course structure                                                                  behaviour and marketing strategy.
The course consists of five core modules, one optional module and the             Service Sector Marketing – This module outlines the nature of service sector
dissertation.                                                                     organisations and the range of concepts, theories and managerial tools available
                                                                                  to the services marketing function.
Core modules
                                                                                  Business Work Placement – This module provides you with the opportunity
Event & Live Media Industry – Introduces you to the core concept of
                                                                                  to gain a minimum of 30 days work experience relevant to your course. You will
‘Imagineering’ and examines how this concept can be applied to marketing
                                                                                  evaluate the activities of the host organisation, carry out a work-based project
strategies within all sectors of the events industry.
                                                                                  or piece of research, identify and articulate skills and knowledge developed
Marketing Events – You will explore events marketing theory and practice
                                                                                  during the placement and obtain employer feedback.
including marketing planning, communications and strategy development, as
well as the relationship between corporate strategy and marketing strategy.
Teaching and learning                                                                How to apply
Teaching and learning is undertaken through lectures, seminars, discussions,         Apply directly to the University. Please contact Admissions for an application
group activities, workshops, projects, tutorials and self-managed study. A variety   form or you may download one at
of assessment methods are used including group presentations, problem-based
learning exercises, coursework, reports and examination.                             Further information
                                                                                     Admissions Office
Research                                                                             London Metropolitan University
London Metropolitan Business School offers a number of business and                  166-220 Holloway Road
consultancy services through the Events Management Knowledge initiative              London N7 8DB
that aims to work in partnership with commercial, public and charitable              Tel: +44 (0) 20 7133 4202
organisations to strengthen London’s tourism, sports, hospitality and cultural       Email:
industries.                                                                          Web:
Career opportunities                                                                 For further academic questions contact the Course Leader: Nicole Ferdinand
The course will be of benefit to those working or aiming to work in events
                                                                                     Tel: +44 (0) 20 7133 3830/1
marketing, events management or related roles within corporate marketing
departments. This includes commercial exhibition and event organisers, non-          Open days/evenings
profit sector event organisers, public sector services, event and exhibition
                                                                                     You can also come to one of our open days or evenings, held throughout the
venues and live and special event production agencies. The course will also
                                                                                     year. See our website or call the Admissions
prepare you for independent working and consultancy roles. Recent graduates
                                                                                     Office for up-to-date details.
have progressed to in-house event management positions with international
hotel chains, as well as marketing and promotions roles within the marketing
departments of blue-chip companies, others have started their own                    We do everything we can to ensure that information in this leaflet is correct,
management consultancies.                                                            however details may change and we cannot accept responsibility for errors
                                                                                     or omissions.
Tuition fees are subject to change, please check with the Admissions Office.

Entry requirements
Applicants should possess a good Honours degree, minimum lower second-
class, or equivalent. Those who do not hold a degree or relevant professional
qualification, but who have extensive relevant work experience (3-5 years),
together with evidence of scholarly ability, will also be considered.
All classes in this program are in the English language; thus, students for whom
English is not their first language must demonstrate sufficient fluency in both
written and spoken English. The minimum requirement is one of the following:
    • IELTS 6 with a minimum of 5.5 in all components
    • TOEFL (old examination) 600 minimum
    • TOEFL (new examination) 250 minimum

                                                                                                                                                                      PD2974 03/10


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