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Domain_Names__So_Many_To_Choose_From

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					Title:
Domain Names: So Many To Choose From

Word Count:
433

Summary:
The use of multiple domains is something that many online businesses are
happily participating in. You may wonder why someone would go to the
added expense of purchasing additional domain names they may not even
use.

From a marketing standpoint there are three solid reasons why ‘the more -
the merrier’ is a concept that may make sense when it comes to the
acquisition of domain names.

1. Misspellings and Confused Destinations

If the title of your domain contains words...


Keywords:
domain names,domain name,register a domain name,domain
registration,ecommerce


Article Body:
The use of multiple domains is something that many online businesses are
happily participating in. You may wonder why someone would go to the
added expense of purchasing additional domain names they may not even
use.

From a marketing standpoint there are three solid reasons why ‘the more -
the merrier’ is a concept that may make sense when it comes to the
acquisition of domain names.

1. Misspellings and Confused Destinations

If the title of your domain contains words that are often misspelled by
others it may make sense to purchase the domains that contain those
misspellings. The reason this makes sense is that if a visitor tries to
log on from memory and misspells your name ‘correctly’ they can still be
directed to your primary website.

This may sound strange, but if even a small percentage of those
challenged at spelling ultimately make a purchase it is marketing money
well spent.

2. Eliminate the Copycats

Even if your domain ends in .com it may make sense to purchase the same
domain in .net and other domain extensions. All these extra domains can
be redirected to your primary website.
This approach provides two separate benefits.

a) Visitors can access your site even if they have forgotten what domain
extension you have.

b) If the site becomes popular, you may not have as many copycats who try
to find a website name that is similar to yours. They may also look for
the exact same name under a separate domain extension. You may also wish
to have your site name trademarked to minimize the possibilities for a
copycat website to develop.

3. Resell Domain Names

Some online marketers have selected names that have to do with their
product or services that may be general in theme. A motivated site
developer may be willing to pay a significant price to acquire the domain
name. Many marketers will check trends and acquire shor t domain names
associated with the trend for the purpose of reselling at a higher price.

The growth of the Internet has made a good website name a commodity that
has value. When you select your ecommerce domain name chose carefully and
keep it as short as possible. If you can find a one word name for your
website you may have a positive domain name. The use of the business name
is a highly valued consideration, although if there are multiple words in
the business name title (i.e. Ted’s Taxidermy, Bait, Convenience and Taco
Stand) you might find the primary purpose of the business and find a
domain name that connects with site visitors.

				
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