2011 Event Brochure - adtech - T

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2011 Event Brochure - adtech - T Powered By Docstoc

 The 1st interactive advertising
 and digital marketing exhibition
 and conference in India

  27 – 28 APRIL 2011


    IAMAI                                Convergence, Continuum, Change

 World's No.1 Digital Marketing, Media and
 Advertising Event will now make its
 presence felt in India, with New Delhi
 being the first city in India to host this
 glorious event.

 Presenting ad:tech New Delhi, the first
 Interactive Advertising and Digital
 Marketing Exhibition and Conference,
 scheduled to take place in New Delhi on
 the 27th and 28th of April 2011 where
 brands, agencies, publishers and service
 providers come together to share,
 network, learn and do business.                          the ad:tech
 What is ad:tech?                                         exhibition
 For more than ten years, ad:tech has                    ad:tech puts solution providers in front of digital
 provided media, marketing and                           marketing and advertising buyers. The ad:tech exhibition
 technology professionals with the tools                 hall provides unparalleled opportunities to reach brand
 and techniques they need to succeed in a                advertisers, agencies, publishers, and key members of the
 changing digital world. With 10 shows in                trade media. The exhibition hall features technologies,
                                                         software and services employed in digital marketing
 7 countries, ad:tech's globally respected
                                                         today, including:
 roster of speakers, workshops and
 exhibitors continues to make it the                        •    Ad Networks
 preferred resource and destination for                     •    Ad Servers
 digital marketers everywhere.                              •    Advertising Agencies
                                                            •    Affiliates
                                                            •    E-marketing
                                                            •    Interactive Agencies
                                                            •    Metric/Analytics
                                                            •    Mobile
Create a Positive Impact                                    •    Portals
                                                            •    Publishers
on your Business                                            •    Research
                                                            •    Rich Media
                                                            •    Search Engine Marketers
As the regional event for modern marketing, ad:tech         •    Search Engine Optimization
New Delhi 2011 will continue to feature the latest and      •    Viral Marketing
the most comprehensive range of solutions.

As leading event organiser in the field of interactive
marketing, we provide sponsors only with the optimal      “Digital media is all pervasive and rapidly
branding and networking opportunity, and exhibitors       redefining the way we live today. ad:tech is a
with the best platform to showcase their products         unique platform to experience the future of
complete with unsurpassed quality lead generation.        digital media, meet new partners, potential
                                                          customers and network with service providers. It
                                                          is bound to add a new dimension to your
                                                          business and leave you with an experience of a
                                                          lifetime. Thanks to Networkplay for bringing it on
                                                          to India”

                                                                Sanjay Behl, CEO, Reliance DTH & IPTV
                                                                Group Head - Brand & Marketing, Reliance Communications
    why exhibit at
    ad:tech New Delhi?
India's demographics provide ample reason to get excited about the
                                                                            Yahoo! is committed to the
Internet market's potential for stellar growth. A World Bank study shows
every 10 percentage point increase in broadband penetration leads to a      development of digital advertising
1.38 percentage point increase in per-capita gross domestic product         category in India. Events such as
growth in developing economies. According to PwC Entertainment and          ad:tech give us a good platform to
Media Outlook 2010 report, with increased Internet usage, Internet          showcase the latest innovations in
advertising is projected to grow by over 20 per cent over the next five     online advertising, share
years. As the online India grows, advertisers are becoming aware of         experiences and help nurture the
Internet's broad influence and ability to create an opportunity to          digital ecosystem.
inform/engage the audience.
                                                                                 Arun Tadanki,
At ad:tech New Delhi you can learn more about how to capitalize on               Managing Director, Yahoo! India
those opportunities for your business.

• Is your company specialised in delivering online marketing solutions?
• Is your sales team looking to develop more India-based accounts?
• Do you see value in meeting India’s online marketing budget holders?

If you’ve answered “yes” to any of the above questions, then ad:tech New Delhi is the event for you!

exhibiting at the event will allow you to:
•   Position your brand: ad:tech is an event organised by the industry, for the industry. Place your products and
    solutions at the forefront of the industry by exhibiting at ad:tech.

•   Generate new leads: Companies from India and beyond travel to attend ad:tech. Make these prospects your

•   Ensure quality of prospects: The highly targeted audience consists of the decision makers whom you want to

•   Connect with existing clients: In today’s fast-paced virtual world, it’s never been more important to connect in
    the real one. Renew and strengthen existing relationships at ad:tech.

•   Market / Launch new products: As the must-attend event for the region, ad:tech New Delhi will generate
    maximum exposure for your new initiatives.
“ad:tech is a mecca of all Internet Advertising Conferences, having had the opportunity to speak
at most Global Digital Advertising conferences, I rate my experience of speaking at ad:tech San
Francisco as one of the best. ad:tech is always able to get speakers that provide a more holistic
view of the Internet Advertising Industry. The tips from experts, demonstration of new tools and
of course the keynote presentations make it all worth it!”

   Mr. Vivek Bhargava, Managing Director, Communicate 2

participating companies
in the earlier ad:tech editions across the globe
Ÿ 160by2                                       Ÿ Epsilon                                   Ÿ Mobile Marketing Association
Ÿ AdAsia                                       Ÿ Financial Times                           Ÿ Mobile Marketing Zone
Ÿ ADTECH                                       Ÿ FOX News Digital                          Ÿ Omniture
Ÿ                                Ÿ FraudLogix                                Ÿ OpenMarket
Ÿ                              Ÿ Google                                    Ÿ OpenX, Inc.
Ÿ American Express                             Ÿ iContact                                  Ÿ Reuters
Ÿ Bloomberg                                    Ÿ Interactive Advertising Bureau (IAB)      Ÿ SEO, Inc.
Ÿ Casale Media                                 Ÿ iVillage, Inc.                            Ÿ
Ÿ CNN/Turner SI Digital                        Ÿ LinkedIn                                  Ÿ Smart AdServer
Ÿ comScore, Inc.                               Ÿ                                 Ÿ The Wall Street Journal
Ÿ Dynamic Video                                Ÿ Market Health                             Ÿ Yahoo!
Ÿ eBuddy                                       Ÿ Microsoft Advertising                     Ÿ ZEDO, Inc
Ÿ Emarketer                                    Ÿ Mobile Marketer Magazine

advisory board of ad:tech New Delhi
Mr. Alok Kejriwal                Ms. Kirthiga Reddy                                 Mr. Ratish Nair            Mr. Sidharth Rao
CEO                              Director of Online Operations & Head of Office     Co-Founder                 CEO & Co Founder
C2W Group                        Facebook India                                     Ad-Magnet                  Webchutney

Mr. Alok Mittal                  Mr. Lakshmi Narasimhan                             Mr. Ravi Kiran             Mr. Subho Ray
Managing Director                CEO                                                CEO                        President
Canaan Partners                  Web 18                                             Starcom Asia               IAMAI

Mr. Arun Tadanki                 Mr. Madan Sanglikar                                Mr. Rishi Khiani           Mr. Sunil Lulla
Managing Director                Partner Inventions                                 CEO                        CEO
Yahoo! India                     Mindshare                                          Times Internet Limited     Times Broadcasting Ltd

Mr. Deep Kalra                    Mr. Manish Vij                                    Mr. Sameer Suneja          Mr. Vijay Shekhar Sharma
Founder & Chief Executive Officer Co Founder                                        Managing Director          Co Founder & Managing Director
Makemytrip                        Quasar, Tyroo, Zoomtra,               Perfetti Van Melle India   One 97

Mr. Hitesh Oberoi                Mr. Neville Taraporewalla                          Mr. Sanjay Behl            Mr. Vivek Bhargava
CEO                              Director- Advertiser & Publisher Solutions Group   CEO Big TV                 Managing Director
Infoedge                         Microsoft Corporation India Private Limited        Reliance ADAG              Communicate 2

Mr. Hari V Krishnan              Mr. Prashant Mehta
Country Manager                  COO
LinkedIn India                   Komli Media
 2000+ senior industry executives
 70+ exhibitors
 24 panel sessions & workshops
 6 ground breaking keynotes

attendee profile of previous ad:tech editions
                        By Job Function

                                                21%            C-LEVEL / VP / MD / FOUNDER 21%
                                                               MARKETING DIRECTOR / MANAGER 15%
    2%                                                         BUSINESS DEVELOPMENT / SALES DIRECTOR / MANAGER 13%
   3%                                                          INTERNET/WEB MARKETING DIRECTOR / MANAGER 8%
                                                               ADVERTISING DIRECTOR / MANAGER 6%
                                                               MEDIA MANAGEMENT / PLANNER / BUYER 5%
                                                               HEAD-ECOMMERCE / ONLINE / NEW MEDIA 4%
                                                          8%   PRODUCT / BRAND MANAGER 3%
                                                               INTERACTIVE DIRECTOR / MANAGER 3%
                                                               SEO DIRECTOR / MANAGER / CONSULTANT 2%
         5%                                                    WEB DESIGNER / CREATIVE DIRECTOR / MANAGER 2%
              2%                                               CONTENT PRODUCER / PUBLISHER / EDITOR / MANAGER 2%
                        2%                                     OTHERS 16%

                   By Type of Company                                       By Role in Advertising Purchase

                                        13%                                            13%        13%





                                                                               PURCHASE 13%
               AGENCY 27%
                                                                               APPROVE 21%
               SOLUTIONS PROVIDER / VENDOR 21%
                                                                               SPECIFY 9%
               PUBLISHER 17%
                                                                               RECOMMEND 33%
               BRAND / ADVERTISER 13%
                                                                               RESEARCH 11%
               OTHERS 22%
                                                                               NOT INVOLVED 13%
booth at ad:tech New Delhi
                                                         “ad:tech coming to India is a great
                                                         news for the industry. I have attended
  Booth sizes: 6 sqm (3X2) and multiples                 ad:tech at San Francisco & Singapore
  All booth packages are inclusive of                    and had a wonderful learning
   Ÿ  one table                                          experience. I am sure ad:tech New
   Ÿ  two chairs                                         Delhi will be an exciting opportunity for
   Ÿ  three spot lights
   Ÿ  one plug point
                                                         the Indian Online industry.”
   Ÿ  one trash bin
   Ÿ  fascia and fascia write up                               Mr. Manish Vij
  Package also includes 3 Exhibitor Passes                     Co Founder, Quasar
  Wi-Fi / internet at minimal cost

                                                         for details please contact:
Sponsorship Opportunities Available

Sponsors of ad:tech New Delhi enjoy unique brand         For Sponsorships                 For Booth Sales
and strategic marketing opportunities. Enhance
your marketing efforts by getting your new products
and services in front of the right people at the right
time. Whether you are looking to reach all
attendees or focus on delegates and speakers,
ad:tech new delhi has the right “mix” of qualified
customers and prospects to help sponsors reach
their goals.
                                                         Isha Shah                        Jignesh Desai
                                                         Director - Sales and Marketing   Head of Booth Sales
                                                         Location: Mumbai                 Location: New Delhi
                                                         Email:       Email:
                                                         Mobile: + 91 98190 07015         Mobile: +91 99997 00588